The clicking behavior of European
According to [source], Internet users have reacted directly to online advertising by
has stabilized at a low level for the technology service provider Adtech.
According to the data, the average click-through rate in October 2005 was
from Adtech's own ad servers: 0.22 %. The least likely to click were
Users of the Firefox browser—whose market share from March to
In September, it rose by more than a third to 12.41 %—an increase of 0.12 %.
However, the click-through rate among Firefox users also showed an increase
by 0.1 percentage points, while Internet Explorer 6 users with
0.23 % clicked on banners just as much less frequently as they did in the spring. The
The most ad-friendly demographic is found among users of older
Explorer versions with up to 0.39 %. However, their market share has
declined sharply, while the Explorer 6 lost hardly any market share
(from 80.25 % in March to 79.72 % in September). Four other browsers
were provided by Adtech
Analyzed in terms of click-through rate:
Mozilla (0.19 %), AppleWebKit (0.2 %), Opera (0.16 %), and Netscape
(0.22 %). In the survey, Adtech analyzed banner requests from all over
Europe
its own ad server. The data presented here was collected from August through
Data collected in October 2005 for 2,000 websites.

The two call center companies Telag
Communications in Zurich and Cyberline in Tägerwilen have joined forces.
merged with Telag Communications. The previous owner of Telag Communications,
Karl Albert Jansen, has sold the tele-sales company founded in 1959.
The new owner is The BEE Company, which specializes in technical
support by telephone. According to
announcement, a company that in the current financial year will have around 45
million francs in sales and employs around 700 people.
employed. Telag Communications and its subsidiary
Sysmar will remain at its current location in Zurich. Unchanged
The internal responsibilities and the
Contact person for customers. The merger would not result in any
jobs have been cut, Cyberline announces. Its Chairman of the Board and CEO Peter
Weigelt considers the market to be growth-oriented and wants to achieve this with a
strong provider of call center services in Switzerland the
foreign competition.

The media emotions surrounding the
Barrage soccer match Turkey-Switzerland last Wednesday went high.
In addition to the joy of qualifying for the World Cup, the unpleasant
Riots after the match a topic in all the media. "Turks were like
in a bloodlust", was the headline of the Blick on Friday; "Everyone had to fight for their
run for his life," wrote the Tages-Anzeiger online on Thursday; "Huggel
as Barnetta's avenger" was reported by around ten newspapers.
What
What does science say about the uproar surrounding the events in Istanbul? "In
In recent years, it has been noticeable in sports journalism that the focus
increasingly away from the playing field to the events around it
will be," explains Daniel Beck, senior assistant in the Department of Media and
Communication Science at the University of Fribourg. He has a
Doctoral thesis on the development of sports journalism in Switzerland.
daily newspapers. "In addition, there is much more personalization, so
specifically reported on individual players and coaches." The fact that the
It is common for sports reporting to become very emotional. Sport
After all, it is entertainment material, the fans take it with heart and soul.
share. This is also reflected in the reporting.
"Events off the pitch during the second barrage match were probably
but reported in a particularly dramatized way," says Beck. This is not without
Consequences: The image of a country is relatively strongly
sports reporting. It is also not unusual that
the behavior of a nation on the pitch to political contexts
is transmitted. Sports journalists would therefore have some influence
and therefore also responsibility. "It is clear that sports journalists
like to cultivate stereotypical ideas about a nation. They write
and what the public expects from them - or at least,
what they think the public wants to read," explains the
Media scientist. An intensely personalized and emotional
For some time now, reporting has not only been
tabloids, but also "in the so-called serious newspapers".
Media".
However, Beck expects that the journalistic
excitement over the riots in Turkey will soon subside.
"Of course, it depends on what circles the incident still draws and
how severe any penalties imposed by Fifa will be, the events of
last Wednesday will probably soon be removed from the front pages.
disappear." The incidents may be warmed up when the
Swiss and Turkish national teams next time
"In sports journalism, people tend to write chronicles of past events.
events or statistics on the encounters."
Carole Scheidegger

The companies in the visual
Communications in Switzerland recorded a slight increase in the 3rd quarter of 2005.
upswing recorded. This is shown by the results of the quarterly survey
of Viscom, the Swiss association for visual communication. 29
% of the printing industry companies reported a decrease of
improved earnings situation, 52.1 % an unchanged earnings situation and
and 18.9 % a negative development. The majority of respondents,
namely 83.3 %, assessed their competitive position in Germany as
remained the same. Only half a percent of the responses described
negative, whereas 16.2 % expect an improvement in the
position of their company in the domestic market. With almost 40 % of the
companies participating in the survey, sales prices decreased
compared to the same quarter of the previous year, 61.7 % maintained the price level
constant. With regard to the development of the business situation
The Printing segment is expecting a weaker recovery of the situation in the
next six months than the upstream and downstream service providers:
30.8 % of the printing companies surveyed expect a positive, 42.6 %
a constant development and 26.6 % a negative development. In the
29.3 % assume an improved and 70.7 % assume an improved
constant business situation. Almost half of the respondents in the
Further processing (46.4 %) forecast a better development,
53.6 % an unchanged business situation. The business survey was conducted in
conducted in collaboration with the KOF/ETH and comprised a total of 93
companies with a total of 4905 employees.

On November 18, 2005, 24 participants
of the postgraduate program in Communication Management (Executive MScom
Program) at the University of Lugano received their Master's certificate. The part-time "Executive Master of Science in
Communications Management" lasts 21 months and has a similar structure
like an MBA program. It prepares its graduates to work at
strategic decisions in the field of communication
to take on a leading role and contribute to the formulation of general
to work closely with the responsible CEOs to achieve corporate goals. To
Ringier spokesman Marco Castellaneta is one of the graduates. "MScom
contributed to the fact that I was promoted from editor-in-chief and moderator of a
Swiss television show as Director of Corporate Communications
was promoted," he says about the course. The expansion of the
program is already in the preparation phase. "In spring 2006
we will cooperate with the Rotterdam School of Management and the
Copenhagen Business School to ACCE (Association of Corporate
Communication Executive Education / Association for the further education of
corporate communications experts)," explains Nina
Volles, Managing Director of MScom. The aim is to develop global
performance standards in this area.
The graduates are:
Sabine Amrein-Herche, Alcan Composites, Sins
Katja Barlogis, Prime Communications AG, Zurich
Heinz Brodbeck, Shell Brands International AG, Baar
Marco Castellaneta, Ringier AG, Zurich
Nathalie Dérobert, Groupe Sanofi-Aventis, Geneva-Meyrin
Zuzana Drozd, Converium Ltd, Zurich
Martin Fricker, Farner Consulting AG, Zurich
Sandro Graf, Association Mercy Ships, Lausanne
Marianne Heller, MarVision Communications, Tübach
Christian Imfeld, KPMG Fides Management AG, Zurich
Volker Kadow, PDV-Systeme GmbH, Erfurt (D)
Silvia Kauer-Baumgartner, SwissRe, Zurich
Stefan Kern, freicom, Zurich
Reto Klink, Swiss Professional Association of Social Work, Zurich
Patrick Köppe, AMEOS Holding AG, Zurich
Hansulrich Locher, halo - Agency for Corporate Communications, Aarau
Christine Pielken, Freelance Communication Consultant, Geneva
Martine Reymond, Swiss Post International Management AG, Berne
Cordula Rieger, Unaxis Management AG, Pfäffikon
Michael Schiendorfer, Hilti Corporation, Schaan (FL)
Matthias Schneider, Credit Suisse, Zurich
Alfred Spieser, Sika Services AG, Baar
Kurt Tonini, Freelance Communication Consultant, Prangins
Martin Waeber, Credit Suisse, Zurich
 

The Zurich agency TWFE has developed a
pitch for the redesign of the ARD program "Report München". The
The order includes the revision of the logo, the on-air design and the
the new concept for the entire set design. Reason for the facelift
is the reorganization of the broadcasting slots and a modified program concept
of the ARD political magazines from January 2006.

Burson-Marsteller, one of the leading
international public relations and communications agencies working in
Switzerland with branches in Zurich and Berne, has been
by Holmes Report as the best employer among multinational companies.
agencies in Europe. In particular, the agencies recognized by
corporate culture characterized by professionalism, the
exceptional sense of teamwork and the exemplary reputation
praised by the agency.  
A recent survey conducted by the Holmes Report, one of the most
most important publications in the PR industry, has shown that
Burson-Marsteller is the most successful multinational agency in Europe.
most valued employer. "We are extremely pleased
about this award. It is recognition for our daily work
and honors our organization and our corporate culture," says
Roman Geiser, CEO of Burson-Marsteller in Switzerland.  
Burson-Marsteller received top marks for the
B-M University training program, the professional HR development
as well as the exchange opportunities within the global
agency network.  
For the survey, more than 1,900 employees from over 50
agencies in Europe. The employees provided information about
their satisfaction with the respective employer.

Sandra Winterberg to lead from the end of November
corporate communications at the Swiss Museum of Transport in Lucerne.
The 28-year-old previously worked in the department of Corporate
Communications of Zurich Financial Services. Winterberg is solving Hans
Syfrig, who joined the University of Basel as Chief Information Officer at the beginning of January.
changes.

With the commissioning of the transmission system
Feusisberg is Radio 24 in the Meilen, Stäfa and Rapperswil regions from
immediately in good quality. The station had previously
for years to close the gap in the broadcasting area. The
new transmitter also performs a filling function in parts of the district
Horgen, which means that the supply in the Wädenswil area and the entire
Area of the highway section between Zurich and Lachen improved
could be realized.

Search.ch has personnel reinforcement
fetched. The search portal, operated by Räber Information Management,
was acquired by Swiss Post last summer. The founders Reto
Hartinger, Ruedi Räber and Bernhard Seefeld were eliminated as a result
from the business. The strategic responsibility for Search.ch and Räber
Information Management is now in the hands of Peter Delfosse, who is in charge of
Head of Swiss Post's e-business PostMail. Robert Furger took over in the summer
the operational management of Search.ch. Since 1990, he has been responsible for the
company. Marketing Manager since November is Rafael Azzati. He
is the successor of Reto Hartinger. Sandra Wüest takes over the newly
created Marketing & Communications position and supports
thus Azzati. She was during the last six years for communication
and PR at ACNielsen. Hansueli Kempf has been
November sales manager, he has been with the company for four years
in the process. Josef Nietlispach takes over the Strategic Account area
Management and serves major clients and agencies. He took the work
at the search engine in November 2004.

What do you need to travel to distant countries?
travel? A passport. And what do companies need outside the
Switzerland to tap into the Swiss market? Also a
passport. More precisely, the Direct Marketing Passport Switzerland.Switzerland lies for our most important
trading partners are not far away. Nevertheless, little is known abroad about
about Switzerland and its peculiarities. Especially about how to
can conquer Switzerland in a direct way: via direct marketing.

The DM Pass Switzerland, issued by Swiss Post, provides a remedy.
International. The first edition was published in August 2002. A second,
completely revised edition has now created Euro RSCG Dialog.
The DM Pass 2005 comprises 150 pages and contains even more information
about people, market, media and direct marketing, plus the new
Mail order chapter.

Those who want the DM pass do not need to apply. Previous
Passport holders will receive the new issue automatically. All others
only need to respond to the advertising, which the
Direct Marketing Unit of Euro RSCG Zurich for Germany, France,
Great Britain has designed: Mailings and inserts in selected
Trade journals.

The Eurobest creative competition
14.5 % more submissions this year than in 2004. Part of this growth
is attributable to the new Interactive category, to which 355
works were submitted. A total of 468 agencies from
32 countries with 4269 entries for a Eurobest Award. Switzerland is
The exhibition featured 290 works from 23 agencies, slightly more than in the previous year.
Of these, 113 applied in the Outdoor category, 99 in the
Press and 69 for TV. Only three radio spots were submitted,
interactive works six. The Eurobest Awards will be presented on December 1.
awarded.