Press agencies The editorial team of
Swiss News Agency (SDA) in Berne does not want to join a
new company regulations in the place of the
Collective Labor Agreement, which the SDA Board of Directors
has issued. Those affected are demanding, if necessary with combat measures,
a company CLA that is binding for both parties. The management
has not yet responded. SDA Editor-in-Chief and GL member
Bernard Maissen explains that the previous regulations still referred to
the old press CLA, which would require new regulations. These are
even better than the old press CLA. Because the new regulation also applies to
administration and IT, the trade unions Comedia and
Im-pressum excluded as co-signatories. The editorial team goes
assumes that a company CEC is more binding than a unilateral
regulation, which could be amended at any time. A brief
The majority of the editorial team also spoke out against the introduction of
performance wages. (cs/rw)

Press distribution For four years
the Berner Zeitung about its young split Solothurner Tagblatt (ST),
the long-established Solothurner Zeitung (SZ) readers - and
according to Mach Basic without success. In the advertising sector, too, the
Berner does not really hurt the SZ, on the contrary, the ST offers up to
today offers its obituaries free of charge.
But now the Berner Zeitung can celebrate its first victory in Solothurn.
at sales level. This is because the sales organization of
Berner Zeitung, together with Pressevertriebs GmbH der
LZ Medien in the Solothurn area and Jura-Südfuss new 3000
SonntagsBlick copies, a job that was previously carried out by the
The SZ's sales representatives for Ringier. This is confirmed by all sides.
The SZ will now give up its Sunday tour and lay people off, while
Berner Zeitung and Pressevertriebs GmbH better utilized on Sundays
are: In the same area they already distribute the SonntagsZeitung and
the NZZ am Sonntag. (mk)

Food In an explosive way
currently the agency Publicis Maggi's "nutritious and wholesome"
Rich Soup sachet soup. The idea is based on the extra portion
vegetables, which makes the bags burst. The
campaign in the truest sense of the word - even the usual poster frame.
so that three-dimensional peppers, onions, zucchinis and tomatoes can be made from
Forex beyond the metal frame on third-party posters. Or else
also fly around the ears of passers-by - in isolated guerrilla actions.

Publiquiz, the guessing game about TV commercials
in the advertising blocks of SF DRS, TSR and TSI, will be
continued. Since the launch of the public game in March 2005
According to a press release, over 250,000 spectators took part.
Various TV advertising clients used this platform as a
sponsor or submitted their TV commercials for judging as a
competition spot. The concept will be revised for 2006 and slightly
changed. For example, moderation has been removed and the
excerpts from the competition spot will be shown. In addition, the visual
Presence of prize sponsors to be improved.

With the movie "An almost perfect plan" for
Chocosuisse, the Association of Swiss Chocolate Manufacturers,
the film and advertising production company Condor reaches the shortlist of
the New York Festivals in the International Film & Video section
Awards. Christian Neu is responsible for the book and overall direction.
responsible. Michael Steiner, director of "My name is Eugen",
staged the scenes for "An almost perfect plan". End of January
The winners of the competition will be announced in New York in 2006
and awarded.

On the occasion of the Football World Cup
In 2006, the Süddeutsche Zeitung launched a 15-volume World Cup library.
This should include the history of all tournaments since 1954.
The World Cup series was written by the sports editors of Süddeutsche Zeitung
newspaper. Prominent guest authors such as Günter Netzer, Gerhard
Schröder and Sönke Wortmann are represented. In reports and
Reports, interviews with contemporary witnesses and photos will be added to the World Cup library.
review the Football World Cup. It is intended to
accompany the German team through the tournaments and take a look at
Germany of the respective era. In addition, trends,
styles and fashions as well as a statistics section on all matches,
all players, all goals since the first tournament in Uruguay in 1930
documented. The WM Library is the sixth edition of the
SZ department "New Products". The Süddeutsche Zeitung previously published
SZ-Cinemathek, SZ-Diskothek and SZ Junge Bibliothek, among others
published.

The Berner Zeitung (BZ) would like to launch the
Improve real estate listings. For example, properties for sale are now
in a separate supplement on Friday, which also contains editorial contributions.
for all aspects of living. Advertisers for rental real estate
can now use a combination (Bern rental market) between the city edition of the BZ
(including the Bund) and the BernerBär, which is published on Tuesday and
Thursday and in the city and agglomeration of Berne 69 % of the
market. In addition to the rental market in Berne, the regions and
Bernese Oberland, Thun and Solothurn agglomerations from 2006 onwards.
regional rental markets in the front pages of the BZ.

The tobacco company British American Tobacco
(BAT) has launched an advertising campaign in Germany for the Olympic Games.
Games 2004 in Athens the trademark rights of the International Olympic
Committee (IOC) was not violated. The regional court came to this conclusion
Darmstadt. An action for injunctive relief brought by the German National Olympic
Committee (NOK) against the Group was rejected. BAT had filed a
Poster series Lucky Strike cigarette packs in an arrangement
which was reminiscent of the Olympic rings. The rings themselves
were not used on the poster. Lawyers expressed their
Doubts about the constitutionality of the Olympic Protection Act, which was
commercial interests and presumably under pressure from the IOC
has come, reports the SDA. The law reserves the use of the
logos with the intertwined five rings and the words
"Olympic" and "Olympia" to the IOC and, on its behalf, to the NOK.
However, these terms have been part of the language for a long time, according to
that it was questionable to pay their use of license fees to the IOC
the court agreed with the legal positions of the
tobacco company.

The general management of the Lausanne publishing house
Edipresse and its journalists have not agreed on a
collective employment contract within the company. The current
valid contract, which offers better services than the French-speaking
The collective press employment contract expires at the end of the year. Negotiated
has already been under discussion for a year, as reported by the SDA. The proposals
of the management would have resulted in a significant reduction in wages,
announced the coordination office of the Edipresse editorial offices. They have
rejected these and submitted a new offer, which was
materially very close to the management's proposal. As
In return, the following was demanded for the contract term of two years
to refrain from dismissals for economic reasons. This
proposal, the management had not even entered into it. The editorial offices
are dismayed by the attitude of the general management, they say
further. It reflects the will to maintain the social partnership
to be undermined. The editorial coordination continues to offer a hand for
serious negotiations.

The Zurich-based communication and
Promotion agency Action Agency is celebrating its 10th anniversary this year.
anniversary. To mark the occasion, on Friday, November 25, the
Monster Bike Race took place. 24 teams of three from advertising agencies and clients
compete against each other on so-called pocket bikes. The race can be
can be followed via live streaming at . To the
Everyone is invited to the party afterwards. You can register
under .

Among this year's nominations at the
competition for film and video at the New York Festivals is the
Launch film for the new "Ingenieur" watch model from International Watch
Company (IWC). The Zurich-based
communications company Futurecom Interactive. Directed by,
Production and post-production were handled by the agency Frame
Eleven. The sound design was created by Alex Kirschner. The New York
festivals have been honoring the best works for 48 years, including those from the
areas of information and educational films, industrial film productions and
corporate videos. In 2005, the "Aquatimer" film was produced by IWC, also
in collaboration with Futurecom Interactive and Frame Eleven, with a
Gold World Medal at the New York Festivals.

"WohntraumTV", the real estate magazine on
TeleZüri, now engages the Swiss Homeowners Association
(HEV Switzerland) as the main sponsor for the program. At the same time
but Coop Bau & Hobby and ImmoScout24 remain the main sponsors
The program reports weekly on all aspects of living,
Bauen und Leben and reaches an average of 200,000 viewers per week.