TV In connection with the
Recapitalization of Geneva's local TV station Léman Bleu investigates the
Federal Office of Communications (OFCOM) since the middle of last year two
applications for participation. So far, however, only one of the two cases
"almost" finished, said the responsible clerk Yann
Lehmans. The dossier, which was almost completed in February with a
application from OFCOM is to be forwarded to DETEC, it concerns the
The fundamental question of whether the public sector has a majority interest in a
station. Specifically, the city of Geneva, which already participates in
Léman Bleu, will increase its stake to 51 percent. This
could, however, violate Article 93 of the Federal Constitution: "The
Independence of radio and television as well as autonomy in the
program design are guaranteed." A decision by DETEC is
expected towards the end of March, said Lehmans.
The second dossier is the application from the French
media entrepreneur Philippe Hersant and his Geneva-based partner Stéphane
Barbier-Muller, who explicitly as private individuals each hold a good 15 percent of the
want to take over the station. (mk)

Hardware Computer manufacturer Apple has unveiled its first computers based on Intel processors.
Apple CEO Steve Jobs on January 10 at the opening of the Macworld trade fair at the
Mosconåe Center in San
Francisco. Groundbreaking, because Apple's
Announcement of two computers equipped with Intel processors after the
Commitment to a processor change last summer now followed by action
lets.
But Apple would not be Apple and Jobs would not be Jobs if this news
would not have been finely packaged and embellished. So the
new processor in the new, otherwise outwardly only slightly
modified computers after Jobs to be a real workhorse: Until
twice as fast as the previous model equipped with G5 processors
iMac, the new model is said to work up to four times faster than the
new MacBook Pro, which as a PowerBook, however, never benefited from the
G5 chips arrived.

Apple's decision to switch to Intel does not come from
about: The fact that the new Intel chips in the portable
devices can be installed without any problems, the computer manufacturer
no longer rely on processors from the
PowerPC G5 supplier IBM.
Unusually aggressive and apparently not to Intel's delight is a
advertising spot for the launch of the new processors, which is
Intel processors as stupid, so to speak. How
However: The new technology, first introduced in Switzerland at a
The new computers shown at the press conference clearly demonstrate the
are significantly faster than the previous models.

After PowerPC now Core Duo
The processors called Core Duo were newly developed by Intel and
was also presented at the beginning of January. The name reveals that the
chip is equipped with two cores (processing units). The
The presence of these two closely interlinked cores explains
This includes the performance increase of the new Apple computers.
However, by using these processors, Apple loses a piece of its
Exclusivity. Were the G5 computers able to compete with the Pentium PCs (not always, but
again and again) - currently the Power Mac
Quad with two G5 processors also designed as dual-core chips
-, this trump card is unlikely to be used in future. The
IT platform Heise has researched that since January already
Core Duo notebooks from Asus, Dell, LG and Samsung are available in the
Apple, Acer, Lenovo and Sony will follow in February, followed by Fujitsu in March
Siemens and MSI.

The change has another catch. As was the case when Apple
switched from the Motorola 68040 processor to the PowerPC platform,
it is also only possible indirectly with this change,
applications that are not adapted to the Intel processors.
are. As compensation, Apple has developed a technology called Rosetta in
the new Mac OS X operating system, which was also launched at the keynote.
10.4.4, which makes this shortcoming unnoticeable for the user.
compensated. Even if performance suffers somewhat as a result, the
so that at least most of the programs that previously ran on OS X
applicable.

The Mac OS 9 emulation including all OS 9 applications will be
will definitely no longer be supported in the future. Above all
However, numerous Pro applications from Apple (Final Cut Pro/Express,
Motion, Soundtrack, Aperture, Shake ...) were initially withheld from Intel Macs. These are in their
previous versions initially only on the specified hardware
can be used. Apple promises a remedy here: users of their
Pro software can be ordered according to the availability of so-called
Universal applications (these are available for PowerPC and Core Duo
equally suitable and without emulation) and against a
Cost contribution for your Pro applications in universal-coded versions
exchange. The corresponding programs are due to be launched in March of this
year will be available. Most other software providers will only release customized Mac applications with new
versions/updates on the market. First information from Quark and
Adobe are listed in the box on page 23.

Updates to the iApps
Many users rely on Apple hardware, not least because of the modern
operating system. The introduction of new operating systems based on the Intel platform
optimized software was therefore discussed at the keynote.
time granted.
In addition to the aforementioned availability of version 10.4.4 of the
operating system are important applications for the private user.
already available as universal programs. These include the
software collections iWork and iLife, also known as iApps.
These have been updated and marked with the corresponding year
provided.
The changes to the iWork '06 applications Keynote
(presentation program) and Pages (text/layout program) are
far-reaching. What I particularly like about Keynote is the option of
to better organize individual slides/slides on a general overview
can. Pages has been given a page palette which, thanks to thumbnails
would look good on many a professional program. Especially
practical here is the link with the
Apple software "Address Book" to convert documents into form letters.
to be able to convert them. Footnotes can now be created with Pages and
The comments/notes can be collected at the end of the document.

All iLife '06 applications were significantly more than completely
renewed. The changes here range from the management of larger
image data stocks in iPhoto through to extended options for the
Create podcasts within the GarageBand environment and in
iMovie. iLife '06 is also supplemented with the iWeb application. With
This iApp allows you to quickly and easily create websites, blogs and
generate RSS feeds and send them to the .mac address - an Apple-owned
Web service - transfer.

Jürgen Franck

Magazines The Basler C.F. Verlag publishing house has
After only six months, its voucher magazine MonatsTipp to a
Zurich publishing house sold, but remains active with many ideas.When the MonatsTipp eight months ago with
an initial circulation of 150,000 free copies in economic area 31
the magazine from the young C.F. Verlag publishing house with a
innovative idea: Each page (except for the cover pages) is covered by
perforated from top to bottom, so that a strip two centimeters wide
can be torn away. On it advertisers can immediately next to
print a voucher in their advertisement that is easy for readers to
is detachable. The concept met with great approval, even though
capable of improvement, apparently in response to brisk demand. One cinema operator had
reported to him several hundred redeemed vouchers and a
Restaurant has been able to entertain "many new guests," wrote the
Publisher Franco Ciringione in the second issue. And the test coupon for
his own dance school generated exactly 76 new students, added the
former chemical technician.

At that time, Ciringione still had lofty plans: In September, he wanted to
he transferred his title to Bern and later to other large agglomerations.
expand. But it did not get that far; he did not succeed in taking the reins.
to be published monthly. "For me, the magazine was a number too
big," he admits today. Financially, the whole thing has worked out reasonably well.
but the timing didn't add up. So
the MonatsTipp appeared every two months at best.

But in the meantime, larger publishers have come knocking on his door. Also
Ringier and Zehnder were among them, says Ciringione. The
However, the contract was finally awarded to a publishing house founded in September
in Zurich called Zürich Verlags GmbH, in which Ciringione himself held ten
percent. Another co-founder named Gregory Rickenbach is
a compagnon of Ciringione, as managing director acts one Angelo
Cozzolino and as an investor, they have Warren Charles Sens, a
58-year-old multi-billionaire from Utah and owner of a platinum mine,
can win. Rickenbach says so, and Ciringione confirms. Two
other partners are also involved. All (except the man from Utah) is
have in common that they are no more than 26 years old. None comes from the
Publishing industry.

The new publishing house dropped the MonatsTipp without further ado and launched
Already in December, a new magazine called Monatstrends (subtitle: The
coveted free magazine in Zurich), this time for the Limmatstadt - with
a circulation of 250,000 copies. The concept corresponds to that of the
MonatsTipp, but the layout and coupons are more upscale. Again
the idea has taken hold, at any rate the numerous
Advertisements (1/1 page vf costs 4900 Swiss francs) in the 68-page booklet - besides
a handful of journalistically rather mediocre interviews. Nevertheless
the first magazine was not entirely self-supporting, says Rickenbach. But
he is confident. The expansion is expected to start in March.
dare and return to Basel with the monthly trend. Until summer
Lucerne, Zug and Winterthur are also to be delighted.

Markus Knöpfli

Local television Cavegnwerbung has packed real life into eight advertising subjects for TeleZüri.TeleZüri shows what people
interested in: Success and love stories, careers, trends,
Fates, injustices and catastrophes. All these events
are known to the public with proven and popular program formats
have become. "SonnTalk", "SwissDate", ZüriNews", "Lifestyle" or
"TalkTäglich" shows daily entertainment, news and information from the
neighborhood, from Zurich, from Switzerland, from Europe and from the
the whole world. "The VJs and presenters from TeleZüri report from the heart of the
real life. TeleZüri is close, up-to-date, emotional and
entertaining," says Markus Cavegn, summarizing the briefing for his new campaign.
together.

He has staged the message with subjects that go with each of these
Broadcast vessels show a wittily entertaining symbolic image. Through
combination of the well-known heads of TeleZüri with people who know the
material on the topics, not only do eye-catching
Announcements for the respective broadcasting vessel. The realizations
also dramatize the proximity, the topicality and the "real"
Life that TeleZüri radiates. All prints show only the
respective symbol image for a program as well as its title and the
Broadcast times. Cavegn has not included any further text - media-friendly for the
television as an image medium. How versatile and almost infinite
the possibilities of this campaign are shown by the eight realized
subjects. Marriage candidates are staged in the same way as
Firefighters, politicians or night owls.

In producing the subjects, Cavegnwerbung and the photographer
Julien Vonier pays attention to detail. A picture with a firefighter
for example, at the Zurich Hauptwache with "real action".
recorded. TV sets were not just any screens.
chosen, but models that fit the character of the individual figures.
fit. So that the flicker boxes on the bodies are not artificially
the protagonists were given cardboard boxes in the shape of the
TV sets mounted on the shoulder. This allowed graphic designer Nora Fehr
the computer later on, you can already create a real
Shadows are cast.

Doublette causes concern
Not happy about the new TeleZüri campaign is probably the
Swiss television. After the first of the eight advertisements was
week had appeared in 20 minutes, the CD of another
Zurich advertising agency to Cavegn and was shocked to find out whether this
further subjects are to be expected. On behalf of SF, the said
agency also launched a "fairly similar" campaign with the heads
of well-known presenters on TV screens. A commercial - for the
Swiss television - is already being broadcast this week in
the price-breaking region of South America.

Happy about the new campaign for TeleZüri, however, is
Tarkan Özküp. The Head of Marketing and Sales hopes that the
the reach that was achieved in the 3+ target group in 2002.
from 448589 viewers to 489014 by 2005, also in
future shows such a positive development.  
 

Andreas Panzeri

Agencies After the loss of the
CS budget, the Zurich agency Lowe made structural adjustments.
Kurt Schmid is once again the sole boss.
WW:
Erich Baumgartner gives strategic reasons for his departure
Changes within the agency. What does the management say
to this justification?
Kurt Schmid: That's exactly how
it. This change affects several aspects. I will again
operationally, responsible for strategy and customer advice,
as I was before Baumgartner joined the company. We have two long-standing
employees have joined the management team: Tony Hrnek and Rolf
Jeger. Keith Loell takes over as Head of Creation and we have opted for
decided on a new location, from the end of June on the corner of
Badenerstrasse/Langstrasse, in the same building where Publisuisse
is at home. In addition, the Lowe Interactive unit was founded by
Achim Jenner is in charge.

WW: Why is Erich Baumgartner's position no longer being replaced?
Kurt Schmid:
Like every company, Lowe's has to ask itself the question of how to
how to deal with increasing cost pressure. Most companies have
They have responded by dismantling hierarchies and bringing in young people.
That's exactly what we do at Lowe.

WW: The loss of the Credit Suisse budget is rumored by many to be the reason for Baumgartner's departure. What is the truth behind these rumors?
Kurt Schmid:The
was the trigger, but not the main reason. We have a talented
team that can now move up: Secondly, I would like to be an agency manager
who is actively involved with customers and employees.

WW: How many people are affected by the CS budget?
Kurt Schmid: Maybe ten to twelve people in total.

WW: Will these people be able and willing to remain loyal to the Lowe agency?
Kurt Schmid: Look
You. We won many exciting new mandates last year:
K-Kiosk from Valora, Coop Mobile, e-balance from NZZ Online,
Winterthur Insurance in Germany, a partial mandate from Phonak,
Greenpeace launched a campaign for SOS Weltmeer, South African Airways
and Marks & Spencer. These are not huge mandates like CS. But
they create joy and recognition every day. Most of the
Employees are loyal and closely associated with Lowe's and the disappointment
The consequences of dismissal are therefore usually great.

WW: How is the loss of the CS budget to be compensated for?
Kurt Schmid: Competing?
I have had growth at any price. Believe me, that's not much
satisfying. This creates a pressure that is detrimental to our work.
is. We have fine people in the agency, and we want a fine
Be an agency. A good partner for our customers, making advertising that
you like and that is efficient. I think our work for
Orange illustrates this well. This form of continuity and quality
we want to contribute everywhere.

WW:Valentina Herrmann will work for Lowe on a freelance basis. Also a consequence of the new situation?
Kurt Schmid: I
I hold Valentina Herrmann in extremely high regard. She has made a significant
contribution to the creative stimulation of the agency. It will
have a leading role in the new Lowe and will continue to play various
Looking after customers. Valentina is an independent person. She also wants to
realize our own projects and this is possible with this new
organizational structure possible.

Interview: Andreas Panzeri

CtP Now the advantages of the
ThermoFuse technology from Agfa is also used in the production of
Printing plates for printing large print runs and large or
VLF formats can be used. With the :Amigo, Agfa has now developed a new
printing plate, which - like the chemical-free printing plate :Azura -
only requires one cleaning step after the exposure in order to clean the
non-printing areas. As a result, the
Printing plate Print runs of up to 200,000 prints without baking or up to
500 000 prints with burn-in. In addition, the :Amigo can be used to
print high resolutions: 1 to 99% dots at 200 lpi (78 lines/cm),
240 lpi (94 lines/cm) with :Sublima screening technology and a
25-my point with frequency-modulated grid.

Laser printing In addition to the five
MF65xx series laser multifunctional devices announced in October
Canon Switzerland in mid-January
further laser printing systems. The Laser Shot LBP3300 and 3460 models
are classic black and white laser devices with duplex printing and 2400 x 600
dpi resolution. With the Laser Shot LBP5000, Canon is also launching a
affordable color laser printer onto the market. For the first time
Canon one
all-in-one color cartridge and, thanks to its vertically aligned
designs are particularly space-saving. With the LaserBase MF8180C
Canon will also be launching a color laser multifunctional device
launch. While the products presented last year
devices are scheduled to be launched in April, Canon says that the
The devices presented on January will all be available in March.

Marketing On Mondays, the NLZ wants to
adults and cheer them up with a new magazine in the beginning.
of the week.to reach the young target group of 19- to
25 year olds, the Neue Digitale is taking a new approach.
Luzerner Zeitung (NLZ) is breaking new ground: It is launching the Monday magazine as a
Weekly supplement for young adults from January 30 every Monday, just
when the boys still have the weekend party in their bones
or sore muscles from skiing. On Monday the
The daily newspaper is always the thinnest. "Monday should give young people the
brighten up the start of the week. The content will therefore be fun and
entertaining and contain a lot of information," says Arno
Renggli, who, as a member of the editorial board, is the project group for
heads the new magazine.
Sometimes shrill, sometimes serious
The content of the 24-page Monday magazine in the
Tabloid format has the following focal points: It contains reports and
Interviews on both flashy and more serious topics,
provides advice on training and careers,
partnership or sexuality, offers service pages on music, DVDs,
games, website, fashion and lifestyle and entertains with cartoons and
humorous columns. A full-page four-color ad costs
gross 10150 francs.

Editors as animators
In future, the overall Monday concept will also include Monday
Afterwork parties where young people can get together in a cozy atmosphere.
DVDs together. The first one will take place on January 30.
The three young creators of the magazine, one of them
Editor and one editor (both 25 years old) and the 29-year-old
Editorial manager
Manuel Gübeli.
Monday replaces the NLZ's monthly magazine Take.off.ch, which
addressed a younger target group (14- to 19-year-olds) and
was well received, according to Renggli. But why does the
NLZ, which was successful? "That has to do with marketing considerations",
says Renggli. On the one hand, young adults are more likely to be potential
subscribers to the NLZ is in question, and the monthly frequency for
teenagers would not have been ideal. Next Monday, the first issue
from Monday - with colporteurs in front of railroad stations
and in front of secondary schools throughout the distribution area. But the magazine is
not delivered solo, but together with the entire NLZ
or one of its split editions. "Monday is clearly intended as a product of the New
Luzerner Zeitung," emphasizes Renggli.
The magazine is also not available individually at newsstands. On the other hand
considered whether the option should be offered in future of only offering the
Monday edition of the NLZ, with supplement of course.
Incidentally, the launch will be accompanied by advertisements as well as radio and
TV commercials. 
 
Markus Knöpfli

Onlinerubriken Marcel Sennhauser,
Managing Director of the classifieds platform Piazza.ch, presents himself to the
Accusations that Tamedia is using third-party advertisements for its own website
mäste.WW: Swissclick
accuses Piazza.ch, since last October, not only to have
Bazarclick, but also to send their advertisers unsolicited emails. What do you say to this?
Marcel Sennhauser: Swissclick
even accuses us of spamming. I
do not understand. Because we do not send out en masse
automated emails with the same wording, but write individually
People interested in this field. That is why the
Spamming accusation not justified. And what does siphoning mean: It is
not so that we take over the advertisement integrally.

WW: But?
Sennhauser: We
publish their advertisement like an abstract on Piazza.ch. For the
Filling out the contact form, however, we link it to that
platform from which it originates. As a result, we generate these platforms
even more traffic. After that we contact their advertisers via
Contact form and write to them that they have the opportunity,
to place your ad also on Piazza.ch for free. Decide
for it, the link on third-party platforms will be deleted.

WW: How have advertisers responded so far?
Sennhauser: Because
advertising on Piazza.ch is free of charge, it is not surprising that the
most contacted sellers spontaneously agree. But if one says no
If he does not respond to our e-mail, we will let him go.
we link his ad on Piazza.ch to the third party platform.

WW: So you don't see any conflict with the Data Protection Act or with the UWG, as Swissclick complains (see below).
Sennhauser: No,
As mentioned, we write to the advertisers. With this we prove yes,
that contact with the advertiser is important to us. By the way we place
Others also write to Piazza.ch customers to ask them about their
platforms. Then we block them. This is
technically no problem, every platform can do this, Swissclick apparently
also. However, I am amazed: First, it took three months to
they noticed it, then they criticized it publicly and had it
still not stopped, at least until last week.

WW: With crawled ads, it is usually unclear how up-to-date they are. The image of Piazza.ch could suffer from this.
Sennhauser: Correct,
you never know anyway if an item offered is already sold
is. And, unfortunately, there are many platforms with ancient advertisements.
That's why we have a team of seven people who are permanently
Control quality. Every ad that comes in - no matter whether it is crawled
or directly switched - is checked for content and depending on the
rejected. We check whether text and image match, whether the
advertisements are legally compliant, and we correct spelling mistakes. In addition
we delete multiple advertisements and test whether the linking is still
works. And if the advertiser does not delete his ad himself,
it automatically disappears on Piazza.ch after a maximum of 60 days. Because
Quality is really very crucial from our point of view.

WW: How important is spidering for Piazza.ch?
Sennhauser: It
was especially important at the beginning. Because it's no use starting out with
a lot of advertising pressure on a platform that only has a few advertisements.
has. That's why we looked for ways to achieve a minimal
advertising volume to offer. At the beginning, we were aiming for 100 percent
third-party ads referenced, now less than 40
percent. This share will decline even further, as more than 60
percent of advertisers now place their ads directly on Piazza.ch.
And that after only three months!

WW: According to
Federal Court, the theft of advertisements by spidering is permitted if a
certain added value is generated. What does this consist of at Piazza.ch?
Sennhauser: The
Federal Court had to judge the case "anzeiger.ch", a site,
which integrally copies advertisements of third parties. If advertisements are not integrally
copied, but merely linked, the question of added value arises
not at all. From a business perspective, however, our added value lies in the fact that
we check the quality of each advertisement before we publish it.
unlock. Tamedia cannot afford anything other than a
high quality platform. This is probably also where the
Unease at Swissclick: Until now, classified ad platforms were
but now, with Tamedia, a new player is opening up the market.
professional provider this market. From Tamedia's point of view, this
step, however, nothing but consistent, because classified ads are a
classic publishing business.

WW: The
Tamedia had filed the lawsuit that led to the aforementioned decision at the time with
Swissclick and other providers. Why do you now resort to
an agent that you were fighting earlier?
Sennhauser: At that time
as mentioned, it was about an effective advertisement theft. Therefore one went
even to the last instance. But now it is clear to us: If the
highest Swiss court under certain conditions even the
integral copying of advertisements is allowed, then there is no
reason to abandon the use of search technologies.

WW: Torpedo
You with the advertisement theft not your future business model? One day
advertising on Piazza.ch will be subject to a fee.
Sennhauser: As soon as
we introduce the cost obligation, we do not publish spidered
Advertisements more. And we will certainly only spend money on our own advertisements on
Piazza.ch require. We only crawl in a market in which we are still
are not active. With established platforms in the job and
Real estate, on the other hand, we do not.

WW: When will Piazza.ch start charging for its services?
Sennhauser: Sure
not today or tomorrow. Piazza.ch is a sustainable investment of
Tamedia, they want to develop this platform over several years. The
Introduction of the cost obligation will be a decisive moment: Then
will show what quality is worth to advertisers. Decisive
is whether you manage to operate a qualitative platform,
so that one can also introduce the cost obligation later. And probably still
more important is whether you have the power to make a platform known.

Spidering and spamming
Swissclick's accusations: Tamedia fetches with a search engine
Advertisements from Bazarclick, the bargain exchange from Swissclick (so
called spidering/crawling) and publish them on Piazza.ch, the
own online platform for classified ads. In addition, Tamedia sends out the
Bazarclick advertisers unsolicited e-mails (spamming) and make them aware of
Piazza.ch attentively. This is what Swissclick CEO Roger Baltensweiler wrote
last week. He sees violations of the Data Protection Act in this and
against the Unfair Competition Act (UWG) and is now examining
legal steps. (mk)

Markus Knöpfli

The media Female models are
are already used to being depicted headless. A partly to completely
exposed body is finally enough to get the advertised product into the
in the right light. Isn't it? Whether it's a welcome development that the boys are now also being
Head and shoulders is the question when looking at this subject.
Right? Of course not, because the packaging is much more interesting
or what is hidden behind or underneath it. Who wants to
see a face yet? Admittedly, this ad is aimed at
primarily to male customers, who in turn have been relying on the
Swear by the advertising effectiveness of headless beauties. (ck)

Launch SI Style relies on a clever distribution concept Ringier launches its new sister publication
of Schweizer Illustrierte, the monthly magazine SI Style without any major
classic campaign. "In the start-up phase, we communicate through advertising
mainly via direct marketing advertisements, stickers and the like",
writes Thomas Passen, Head of Advertising and Reader Market Switzerland at
Ringier. The priority is to sell the product as such to the
target group of 20 to 40-year-olds. "We guarantee the
first year a distributed circulation of 330,000 copies". How?
First of all, all subscribers to Schweizer Illustrierte (SI)
with the first issue of SI Style. They also receive the
Possibility to buy SI Style for yourself or a known person for one year.
free of charge. This covers a good half of the circulation.
In addition, SI Style is sold individually in the week of publication.
piggybacked on the SI at the normal SI price of 4.50 francs (the
are another 40,000 units). After that, SI Style will be available until the next
Issue also available solo at newsstands. Passen sets the rest
by means of target mailings and via "partner companies" and trendy restaurants, in
where the targeted women are to be found. A first distribution campaign is planned for
February 22 at major train stations. A larger classic
However, Passen is not planning a new campaign until "the end of 2006 and beginning of 2007".

Markus Knöpfli

Prodir, a supplier of creative, high-quality
writing instruments for the promotional market, reinforced with a new
Paris branch to expand its presence in Europe.
Since January 1, 2006, French promotional products distributors have had access to local
Prodir support at your side. "We are happy to announce the opening
of our new Paris office," says a delighted
Raffaele Laurenti, Prodir Sales Manager France. "Especially in this
design- and quality-sensitive market, we see good opportunities for our
products. Thanks to the increased level of awareness, because the Prodir brand
thanks to the participation of our riders in the Tour de France, are
We are convinced that now is the right time for us to
intensify our commitment."
Advertising material dealers should benefit from personal support from competent and
committed discussion partners who are active in the region, the
market and the products: In addition to Raffaele Laurenti
Nathalie Nunes actively supports the retailers: from the creation of
from quotations and sample requests to joint customer visits.