The international games group Hasbro
Following an evaluation of his application in Switzerland, he opted for
the advertising agency Baertschi, Meroni & Bolleter. Hasbro
has well-known brands such as Monopoly and Trivial Pursuit in its portfolio.
The decisive factor in the decision was the commitment shown. With the
agency partner, Hasbro wants to achieve ambitious goals in the highly competitive
games market.

The first free newspaper in French-speaking Switzerland was
previously only on the basis of a special permit in the most important
stations in western Switzerland. This is now changing thanks to a new
an agreement with SBB. From next week, the 150
boxes in the 40 stations have now been officially approved. Le Matin Bleu was launched on October 31, 2005 and and
With a circulation of 100,000 copies and an almost
twice the readership of the commuter market in French-speaking Switzerland. Le
Matin Bleu will have over 400 newspaper boxes in train stations, at bus and tram stops.
Tramstrations related.

The German Federal Cartel Office has vetoed
the takeover of ProSiebenSat.1 with too large a media and
advertising power of the newspaper publisher. It would have led to a serious
deterioration in competition. A merger between Springer and
Germany's largest TV group would have been in the TV advertising market, the
readership market for tabloid newspapers and the newspaper advertising market.
market power that cannot be authorized under antitrust law
led. Ulf Bröge made this announcement on Tuesday in Bonn after
had already informed Springer Verlag on Monday evening. The
Concerns that the Cartel Office's tough stance could lead to half of the
German private television could fall into foreign hands, considers
Bröge did not consider this to be justified. Moreover, ProSiebenSat.1 today belongs to
already a foreigner.
ProsiebenSat.1 and the RTL broadcasting group, which belongs to Bertelsmann, have
a joint dominant position in the television advertising market
(duopoly), each with a 40 percent market share. The reader market of
tabloid newspapers is already being developed by Springer Verlag with the
Bild newspaper (approx. 80 percent market share). In the market for
German daily newspapers, Springer already has a market share of
around 40 percent with the newspapers Bild and Welt.
Axel Springer Verlag now has four weeks to lodge a complaint with the
Düsseldorf Higher Regional Court. A legal dispute could continue until
the Federal Court of Justice. Does Springer have an overriding interest
of the general public or macroeconomic advantages,
the publisher has the option of a ministerial license. A
This goes beyond pure antitrust law.

"Basel. More than 90 minutes." With this
claim, the Basel region is marketing itself as the Swiss
The main venue for the 2008 European Football Championship.
The claim and visual identity were created by Atelier Häfelfinger
(Gelterkinden) and kreisvier (Basel) and has raised around CHF 30,000 to date.
cost. A further CHF 300,000 has been earmarked for location marketing in 2006.
budgeted. According to information from SDA, the positive change in the image of Basel
also after the European Championship 2008 to the touristic
point of interest. Both Basel want to present a unified front
and, through active location marketing, to derive concrete benefits from the
major sporting event. A first appearance with a new claim
will take place on January 27, 2006 on the occasion of the draw for the
Qualification groups for the EURO 08 in Montreux.

Monika Zahnd joins the
Sales team of the Frontwork agency based in Winterthur. Zahnd
manages large prints, displays and installations for the Bern region. Until
She previously worked for the Stutz Image Center and the Photo Color Studio Max
Peter is active.

The expenses for weaving in 2005 are
increased by 1.5 percent. This is confirmed by the Advertising Index Switzerland
AIS of the WEMF. Total advertising sales amounted to CHF 3.638 billion.
In 2005, advertising expenditure was again led by the
consumer goods industry. At 768 million francs, the sector spent 0.8 percent
more than in the previous year. Advertising expenditure increased significantly
service companies (up 53.1 percent to 45.4 million),
Financial service providers (up 21.9 percent to 272.7 million) and administration
(up 14.2 percent to 94.4 million). Less was invested in advertising
media (minus 14.1 percent to 97.9 million) , office supplies (minus 12.4
percent to 66.5 million) and SMEs (down 8 percent to 105.2 million).
Classified ads were placed for CHF 574.1 million, which corresponds to a
This corresponds to a decline of 2.6 percent. Here, the commitment of
Trade at 7.7 percent and transportation at 3.7 percent were the most significant
back.  

The Zurich advertising agency Lesch + Frei
is developing a new furniture system for Möbel Hubacher, based in Rothrist.
Appearance. The new CI/CD design will be presented at the opening
of the expanded furniture store on May 18.

The Federal Court of Justice has Kirch
damages against Deutsche Bank and its subsidiaries.
Former CEO Rolf Breuer awarded. For the entire bankruptcy of the
Breuer is not responsible for the media group. Deutsche Bank had
its contractual obligations towards one of its customers - in the
Printbeteiligungs GmbH, in which Kirch holds its share in the
Axel Springer Verlag - was infringed. Any claims by Kirch therefore do not relate to damages suffered by the media group as a whole. The
Federal Court of Justice advises an out-of-court settlement. The
Deutsche Bank was brought before the Federal Court of Justice because it had
claims were considered unfounded. Kirch, on the other hand, had appealed
because, unlike the court of first instance, the Higher Regional Court also
Breuer himself is liable.
The cause of the legal dispute is an interview with the
former Deutsche Bank Board Spokesman Rolf Breuer on February 4
In 2002, Breuer had told a TV station "all the things that can be
and hear about it is that the financial sector is not
is prepared to take on further external or even new loans on an unchanged basis.
to provide own funds." Kirch saw this as
public questioning of his creditworthiness and just made
this statement for the collapse of his group of companies
responsible.
Whether Kirch's Printbeteiligungs GmbH has suffered any damage at all
and to what extent the bank is liable for this will be set out in a new
process must be clarified. Kirch must then prove that he actually
damage has been incurred. Kirch's lawyer currently estimates the damage
600 million to 1.5 billion euros.

Advertising sales in December 2005 amounted to
293 million francs and increased by 3.8 % compared to the previous year.
percent. Significantly higher advertising expenditure than in the previous year
was generated by the finance/insurance sector in December 05 (+ 38.1%).
By contrast, less was invested by the clothing/shoes sector (-
24.5%), Trade (- 16.7%), Telecommunications (- 14.5%) and Transport
(- 14.0%). In December 05, the other sectors were
investments by a maximum of 10% above or below the advertising expenditure of the
corresponding month of the previous year.
The overview by sector and media for the month of December is available
has been available online free of charge at www.wemf.ch since January 24.

Reto Schneider becomes new Head of Financial
Publications of the Zurich-based media house Neidhart + Schön Group. In his
Schneider will also take over the management of the
Subsidiary Via One.

(sda) From next Thursday, the over
Radio Monte Carlo Swiss", which is broadcast on the cable network. It
is aimed at 25 to 45-year-olds with "sophisticated pop".
With a party in Zurich on Thursday, the operators want to celebrate the
The station will celebrate the start of broadcasting on Monday. Behind the new
station are the operators of the previously launched cable station "Radio
105″ for a young audience.
For "Radio Monte Carlo Swiss", the Federal Council had already
was granted the license. At that time, it was still called "Radio 105 Classic". The
Both stations are 51 percent owned by Music First Network AG
based in Zurich. The remainder is owned by "Radio Monte Carlo
Italy".

The Bernese association Sprachkreis Deutsch
(SKD) and representatives from the press, schools and literature criticize the
reform of the spelling reform, with which the Council for
spelling at the moment. In an open letter to the
President of the Swiss Conference of Cantonal Governments
Directors of Education (EDK), they are calling for more time for the revision
and the replacement of the Swiss delegation to the Council for
spelling. The signatories also call for a consultation on
the Council recommendations to carry out a linguistic review of the
entire regulatory framework and a moratorium, as decreed by the Canton of Berne
has.