(pr) On February 2, 2006, the Media
Talents Award in Zurich. Seven agencies compete for
the first Swiss award for outstanding media planning.
 
The Swiss communications world knows many events and awards.
But not for media people. Media planners in particular
perform strategically and creatively
often do outstanding planning work, but have neither publicity nor reputation.
 
Tamedia, bsw leading swiss agencies and the
Media Trend Journal. Media talents have to
platform. They should be able to demonstrate their skills to
to the world. For this reason, on February 2, 2006, Switzerland will host the
first "Media Talents Award" took place.
 
"Media Talents" is the Swiss award for outstanding media planning
- within one day. The briefing in the morning, the work during the day and
Planning on a practice-oriented case, presentation in the early evening and
Judging and the award ceremony at night.  
 
20 media planners from 7 agencies have joined the
registered and accept the challenge. They will be on February 2
a practical media strategy and media planning in just 7 1?2 hours
develop. The result must then be presented to the broad
presented and sold by a jury of experts. The
The award ceremony will take place as part of the "tamedia goes kaufleuten" party on
the same evening. Tickets can be purchased at
[email protected] can be obtained.

Sports sponsorship is in vogue. The
This year's tenth Sports Sponsorship Congress in Munich goes beyond all expectations.
records to date. On the one hand, over 1000 participants have already registered,
105 speakers and 18 exhibitors registered. On the other hand, the
Congress is becoming increasingly international. On January 30 and 31
Sports experts and decision-makers in media, advertising and agencies from over
ten countries took part in the event, including Switzerland,
Austria, Holland, Luxembourg, England, Italy, Spain, Slovenia,
Russia and China. Not only the forums held in English
attract the international industry audience, but also the
Presentation of the Sports Marketing Award.

Euprera, the Europen Public Relations
Education & Research Association has published the results of the first
Europe-wide survey on the use of weblogs in PR and
communication management. For the EuroBlog 2006 study
587 PR professionals from 33 countries were surveyed online in November and December.
interviewed in 2005.
The difference between
Enthusiasts who attribute far-reaching benefits to weblogs (e.g.
competition, monitoring, direct communication) and the
"Anti-bloggers" who offer no advantages for companies and customers
recognize. 31 percent weblog users versus 26 percent blog abstainers
on the other hand. Only 4 percent of respondents had never heard of
Weblogs belongs.
42 percent of communications managers who are currently still
do not run a blog, but want to do so within the next 12 months.
months
change. On the other hand, 32 percent never want to start a weblog.
The most frequently cited reasons: The benefits are not clear (1/3)
and there is no personnel capacity (just under 1/4).
The PR researcher Dr. Ansgar
Zerfass, one of the scientists responsible for the study, makes
The lack of ideas and concepts, rather than the technology, is responsible for weblog skepticism.
PR managers and agencies would have to develop application scenarios with a
Zerfass will develop a clear contribution to value creation in the
cited in the press release on the study.

Recently, SRG has been attempting to
campaign, Switzerland switched to digital radio DAB (Digital Audio
Broadcast). But despite advertising, the
Sales of the required receivers since the introduction of DAB in the year
1999: According to SRG, around 10,000 devices were sold in 2005
migrated. "We are still in the start-up phase",
Pietro Ribi, member of the SRG DAB project group, commented on this
Figures at the request of Werbewoche. The sluggish sale of DAB radios
has also criticized the current SRG campaign, according to Radio Magazin
caused. The money is being squandered and the start of the
advertising measures is unfortunate, as DAB reception continues to be
is still inadequate. Pietro Ribi also agrees with the second point. The
indoor reception, which has been poor up to now, is to be replaced by March 2006 in 95% of the
DAB area will be optimized. The SRG is starting with more,
local
Marketing measures to promote awareness of DAB. Also
Ribi sees great growth potential for Switzerland, which shows that
the figure of 5 million DAB listeners worldwide.
There are currently on DAB
20 channels, which, however, belong exclusively to SRG. In the course of
In 2006, however, the first private radio stations want to enter the market.
get on board. DAB is also seen as the transmission technology of the future.
which will replace analog FM radio in the medium to long term
should. The digital process was developed in Europe and is being
is currently being introduced in numerous countries. In England, the
DAB distribution is the most advanced to date. Around 85% of the
households are accessible for reception, and the range of
radio stations has now grown to over 400 stations.

The Media Analysis Working Group
ag.ma has published the current readership and reach data of the magazines
and magazines. According to the ma 2006 Press Media I study
magazines on current affairs and women's magazines as well as
Lifestyle magazines recorded slight gains in readership. Also good
Almost all parenting magazines report results. Clear
Slumps can be observed in the youth magazine segment.
The reach leader among the weekly magazines is still Stern with
a stable reach of 12.1 percent or 7.84 million readers
per issue. This is followed by Focus with 9.7 percent and 6.26 percent.
million readers and Spiegel with 9.3 percent and 6.04 million readers.
The media analysis covers a total of 163 magazines.

The Zurich agency Viva and the association
for major events VfG have formed an alliance in order to
the international athletics meeting Weltklasse Zürich
to provide communicative support. As a result of the conversion of the Letzigrund stadium
and the increasingly complex demands of the media, sponsors and visitors
The press release states that challenging tasks lie ahead.
On the one hand, Viva was chosen because of its experience in the
sports sector, on the other hand, synergies are expected as Viva
the mandate of the City of Zurich to accompany the
Letzigrund's new building.

The Annual 2005 of the Art Directors Club of Europe (ADCE) has been published with the Gold and Grand Prix winners from the ADCE member countries.
To 325
pages show the creative diversity of Europe, the best of the best
from advertising and graphic design. Mucho - a team from Barcelona draws
responsible for the design of this year's annual and has created it
called "The Annual of Annuals". For the first time, the content
by category and no longer by country. The Art Directors
Club is owned and managed by its members, the
creative organizations in Europe.

Daniel Kaczynski, Managing Director of the
Association of the Swiss Press, has a minority stake in the
publishing company Swisscontent Corp. At the same time
Kaczynski is the company's new Board of Directors. According to the
news agency Sda, the previous sole owner Fredy
Hämmerli sells its majority stake in Swisscontent. The sale price
of the shares is not known. Benedict Luginbühl returns as a member of the
to the Board of Directors of Swisscontent. Luginbühl has the channels
DRS3 and Virus, where he worked as program director.
Swisscontent is one of Switzerland's content providers for online and offline content.
Print media in the business and finance sector.

In the advertising yearbook competition
420 agencies from all over the German-speaking world took part
with over 1100 entries. The jury awarded 5 competition entries with
The award ceremony will take place on May 16 in Berlin.
took place. After the Zurich agency Krieg Schlupp Springer &
Jacoby had distinguished itself as the newcomer agency of the year, the
Swiss success unfortunately did not continue. The prize for the campaign
of the year goes to the agency DDB, Berlin for their VW Golf GTI campaign
home. The megaphone for the poster campaign of the year may Schitto
Schmolde Waack from Frankfurt am Main for the exhibition "Der Zauber
of the everyday". The award for the website
of the year goes to Frankfurt's Neue Digitale, which is responsible for Adidas Sport
Style has realized a fashion show on the Internet. And through the
Megaphones for the spots of the year are Young & Rubicam
(national spot of the year for Sharkproject) and H'N'C Hunter and
Collectors (regional spot of the year for Leipziger Verkehrsbetriebe)
feel honored. The competition is organized annually by the Yearbook of Advertising
carried out. In the yearbook, which has been published for over 40 years
Online projects were also presented for the first time in 2006.

Michele Seligmann, former producer at
Condor Communications, and Daniela Berther, freelance agency producer,
have founded Onfilm AG. The Zurich agency offers
Agency producing in the film sector and service producing for foreign
film productions. Onfilm's clients include agencies such as Krieg
Schlupp Springer & Jacoby and Vizner Borell.

The online company and sock marketing machine Blacksocks now also offers T-shirts in the
product range. The company, which was founded in Zurich in 1999, focuses on
world from their T-shirt worries as well as their socks. With
the T-shirt idea is aimed at the core target group of men in an urban environment.
and higher position. "To a T-shirt diversification
we came up with the idea because simple cotton shirts, just like socks, can also be
are a product that is neglected in stationary retail.
becomes. 50 percent of our customers wear them and don't want to spend time on them.
waste buying them," says Samy Liechti, Managing Director of
Blacksocks, the advertising weekly. According to Liechti, this works
sales concept of the company only if the selection does not lead to
is large. Instead, the focus is on product quality. According to Liechti
The T-shirt business is a nice additional business to the bestseller of the
Sock subscriptions. But the topic of underwear is not yet off the table either.
Blacksocks claims to have 25,000 customers worldwide.

The fund management company Kairos has
Participation in the French-speaking Swiss business newspaper Agéfi as of 16.
January further decimated. It now only holds around 1.66 percent of the
publication, reports the SDA news agency. Kairos is new in the
ownership of 13 883 bearer shares, which corresponds to 1.6561
percent. The fund, which is domiciled in the Cayman Islands, had
already reduced its share from 13.7 to 7.58 in the middle of the month.