With 2241 mentions, Der Spiegel is once again
most-cited medium in Germany last year. This was the result of the
Evaluation by the media research institute Mediatenor. In second place
With 1556 citations, the Bild newspaper is in third place. Third place
Bild am Sonntag took first place with just over 1000 mentions. In the
Bild wins the daily newspaper category ahead of Berliner Zeitung and
Süddeutsche. The most quoted business medium is the Handelsblatt,
followed by Wall Street Journal and Financial Times Deutschland.
On television, ARD is ahead of ZDF and n-tv. In the online sector
outperforms the online newspaper Spiegel Online for the first time. The
published exclusively on the Internet, was able to publish 136 citations.
in 39 German opinion-leading media increased their share compared to the
more than tripled in the previous year.

(pr) Cross-media strategies are
undoubtedly the "integrated communication" of the future: How can an
communication idea be transported via different media? Where
What are the opportunities for brand management? How are brands
Protagonists in new entertainment formats? And: What are the
Prerequisites for successful implementation? The need
for cross-media knowledge is high and training opportunities are being
The demand from communication practitioners is correspondingly high.
SAWI now offers in cooperation with Goldbach Media and bsw
leading swiss agencies the first condensed training in the
German-speaking countries:
the 4-day intensive seminar CROSSMEDIA KOMPRESSOR under the direction of Regula Fecker, Jung von Matt/Limmat.
A renowned group of lecturers with professionals from the disciplines of
Strategic planning, media, public relations and interactive media
offers communication managers, creative professionals, PR managers and
media, exciting presentations, practical training and
Inspiration for everyday working life. The CROSSMEDIA KOMPRESSOR is geared towards the
Pillars Crossmedia Strategy, Crossmedia Toolbox and Crossmedia Concept
in addition to imparting knowledge, it is also important to
Development of a
Cross-media cases are part of the course: The participants develop in
interdisciplinary groups cross-media campaigns, which are developed by experts
are juried, awarded prizes and presented to the professional public.
CROSSMEDIA KOMPRESSOR:
March 16 - 18, 2006 and on April 8, 2006 at the SAWI in Dübendorf.
Interested parties can find information, the detailed course program and
You can register at www.sawi.com or 032 366 70 40.

Online advertising is a growth market. In the
December, Web2com's web2index recorded its highest level since 2005.
This reflects the positive global trend in online advertising
also in Switzerland. According to Web2com, online advertising is becoming more and more
companies as a matter of course in their campaign planning
has become. web2com AG was founded on July 1, 2005
from the merger of Publimedia webadvertising AG and Publicitas
webservices AG. The new company reports directly to PubliGroupe.
The German online advertising market also closed last year at
Record level. According to Nielsen Media Research, growth amounted to 32.8
percent compared to the previous year. The increase was particularly large
Growth in advertising expenditure for Internet services, as a particular
Online dating services proved to be growth drivers,
Financial service providers, telecommunications and clothing companies.
Nielsen Media Research also expects the positive trend to continue.
Trends.

Metro, by its own account the largest and fastest growing
international daily newspaper in the world, has published more than 20
percent and now records 1.4 million
Readers. The distribution has been expanded by 56 cities,
now covers 67 cities in Sweden. At the same time, Metro in
Spain is pursuing an offensive distribution strategy. Metro has been
distributed nationally in 2005, 15 new cities have been added. Now
Metro in 37 of the 48 most important Spanish cities. The
Distribution in the Czech Republic was increased, in addition to Prague
will now also reach the 10 largest cities in the country, the circulation
was increased to 370,000 copies.
There are currently 61 editions of Metro in Europe in 18 languages. Metro
is present in the 88 most important cities in 19 countries in Europe, North and
South America and Asia. According to the communiqué, Metro thus reaches 18.5
million urban readers daily and 37 million weekly. In Europe, Metro covers 14 countries and 69 cities.

The television channel Eurosport is the most
watched international channels among the top 20 percent of European
Viewers by household income. According to the European Media &
Marketing Survey (EMS), the sports channel reaches 4.3 million people a day.
viewers from the EMS target group of the highest earners, which corresponds to a
This corresponds to a market share of 31.8 percent. Eurosport is therefore ahead of MTV
(27.3 %) and CNN (19 %).

Renetta McCann becomes the jury president
in the Media category at the international Cannes Lions Festival 2006.
The managing director of the Starcom MediaVest Group has been in the industry for 28 years.
media sector. According to a press release, McCann is
because of their excellent industry know-how and leadership qualities
a great addition to this year's media jury. At the 53.
international Cannes Lions Festival will award Lions in the categories
TV/Cinema, Print, Outdoor, Online, Radio, Integrated Advertising, Media
and Direct Marketing.

The IT and web service provider Namics, a
PubliGroupe company, has won the Nielsen Norman Group Award
received. The award went to the Altana Pharma intranet. The
American Nielsen Norman Group under the direction of usability guru
Jakob Nielsen honors the ten best intranets worldwide every year.

Jesper Theill Eriksen is taking over the management of Sunrise (TDC Switzerland AG) with immediate effect. The previous CEO, Hans Peter Baumgartner, is leaving the company by mutual agreement. According to the communiqué, no further explanations will be given due to Group guidelines. Baumgartner joined Sunrise in May 2004 and was appointed Group CEO in August 2004.
has been appointed. Jesper
Theill Eriksen is 37 years old and has been CEO of
Bité, a mobile communications provider operating in Lithuania and Latvia, and
is wholly owned by TDC.
According to its own information, Sunrise is the number 2 on the Swiss
telephony market and is 100 percent owned by TDC
Denmark. TDC was acquired at the end of 2005 by a financial consortium under the name of
Nordic Telephone Company (NTC).

The Basel-based advertising agency Mrg has
a competitor's presentation and wins the advertising budget
for Warteck beer. In future, the brand is to be known as "the beer for Basel".
be positioned. According to the press release, Mrg is planning a
provocative image campaign with a local character, which this spring
starts. Warteck, which has been part of the Feldschlösschen Beverage Group since 1989
is celebrating its 150th anniversary this year. 

Swiss
Non-profit organizations that are ZEWO certified can now register once a year.
month to apply for free advertising space. Adcare, the association behind this idea for the support of non-profit organizations
organizations, together with SBB, came up with the idea of free
Advertising placement: "Now the free space in the online area can be used sensibly.
be used. And thanks to the donors, the organizations receive a
free and broad platform to draw attention to yourself",
explained Manuel Alonso, one of the four founding fathers of Adcare
to Advertising Week.
The following are awarded
Advertising space provided by donors is managed by Adcare by means of
Tender procedure. The first donor is the ideal
Co-founder SBB. Interested organizations can register until 17.
February 2006 for the advertising space amounting to 500,000 ad impressions
register at www.sbb.ch. Further announcements will be published in the
will follow regularly in the coming months. Thanks to the collaboration with the
Internet marketer AdLink Adcare is already in talks with various portals.
There are also plans to expand the offering to other media such as print and poster advertising. 

The Goldbach Media subsidiary ActiveMobile
entered into a partnership with Net Working on January 1, 2006.
In future, the Zurich-based company will be investing its infrastructure, marketing and
Communication software and all marketing and sales activities
with the mobile marketing company. This enables
Synergy effects for both mobile campaigns and the web
and cross-media, according to a press release. On the market
the partners operate under the name AktiveMobile. The second
Net Working's business unit, Internet Solutions, is affected by the
Partnership not affected.

The reformed Bernese monthly newspaper
Saemann increases the circulation figure to 300,862 in February.
The increase in circulation of almost 11,000 copies is due to the expansion of the
area into the parishes of Därstetten, Langnau, Trub
and Trubschachen. As reported by the news agency SDA, the
members of the parishes will in future receive the newspaper in place of their
local newsletter. The number of parishes in the
Synodal Association, who subscribe to the Saemann, which was founded in 1884,
thus rises to 158.