Office printer Lexmark recently introduced the
Lexmark X8350 as a "Premium Office All-In-One" - a new version according to the
Manufacturer's easy-to-use combination of performance,
Versatility and photo functions. The device is the first
All-in-one device in its class with 2.4-inch LCD color display and
Slots for memory cards. The X8350 offers comprehensive
photo functions as well as options for printing, scanning, copying and
Faxing, managing and sharing color documents
and photographs. The print output is up to
25 pages per minute in black and 19 pages per minute in color.

The media company Hubert Burda Media has
marketing responsibilities and the market orientation of the titles from
reorganized its Media Park Publishing division. From now on
The marketing structure is geared more closely to markets; previously
the responsibilities in property and advertising management by title
structured. The titles are now divided into five categories:
Entertainment, Women, Food, Garden and Living. These areas are called
Burda "Life Worlds". It presents the previous object and
each "Life World" is managed by one of the
managed by a Group Head.

Insurance This prevention campaign
leaves no one indifferent. How fatal reckless behavior can be for the
can end on the ski slopes - 32 percent of all sports accidents in Switzerland
are winter sports accidents - is currently being carried out by the Ruf Lanz agency for the
SuvaLiv with posters and a guerrilla campaign in the ski resorts
Eyes. Life-size, deceptively real dolls ride in thick
plaster armor up and down the chairlift and earn pitying looks.
Hopefully also from speeders. 

Further processing AVD Goldach, a
of the largest print shops in Switzerland, will continue to rely on
state-of-the-art technology from Muller Martini: In mid-February 2006, a new
new Corona C13 perfect binder, which can be put into operation with the shortest
Set-up times maximum efficiency, reliability and flexibility
guaranteed. The new perfect binder is equipped with a total of 20 stations
which are all fed automatically via stream feeders.
The perfect binding line is controlled centrally at the Commander, which is equipped with
is equipped with a new touchscreen. Here all
Order data entered and all production or maintenance data
can be called up on the screen.

Lindo Ganarin with his agency Raspberry does not want to make advertising to everyone's taste.A raspberry can be sweet or sour,
prickly and cheerful - but always has something playful and
Naives. Does that make Raspberry an ideal label for an agency?
"Lindo Ganarin: Text, Concept, Idea" was written above the first
Company concept. However, Ganarin quickly scrapped this again, because
it seemed too boring for him. Now the bird of paradise under the
name of the red berry let his agency take off in the media.
Address: Hintere Engehaldenstrasse in Tiefenau, Bern. "Behind, narrow
and on the slag heap: three terms at once that you can't find on the
business card. But unfortunately there is just no one in Bern
Broadway...yet."
How do you have to position yourself as a copywriter and concept developer? Lindo
Ganarin, ADC Gold winner and co-founder of the Extravaganza Fashion
Events, wanted a fantasy name for his agency because he wanted fantasy
considered the most important element of his work. In addition, raspberry
for him a very specific aroma, "which you either like or just
not". Advertising to everyone's taste is hardly of any for raspberry
Interest.
"I don't want to do everything, but I want to specialize. For pure
I might as well get hired again," says Ganarin.
The fact that he is thus "sticking his head out a little further" is to him
consciously. But: "I have taken the courage to act unconventionally. And
with it honestly."
Lindo Ganarin started a commercial apprenticeship in Schwarzenburg.
Later, he worked there in the accounting department of the Gerber print shop, which was
was known among advertising agencies for elaborate finishing work. The
Interest was aroused. In Berne, he was able to find himself in a fresh
founded company for desktop publishing. The
Graphic designers happened to have their offices above the premises of the advertising agency
Grimm. Ganarin got a chance as a consultant, made at Sawi the
Education - but still didn't feel that was a happy ending. "It dragged
me into the spotlight."

Since the Hamlet in drama school fascinated him only briefly, has
the dream turns a little more entertaining with "Palace of Grace
concretized. Together with the advertising photographer Robert Lenz, Ganarin has
organized the famous "kitsch parties" at the Gaskessel in Bern. They
became a cult in the nineties and formed the basis for the
Event agency Nabel. Their specialties were and are the staged
Ideas. "It's not enough to just organize an event. It needs
a dramaturgy in which the guest is taken by the hand and guided through the
the evening is led". One of Nabel's lasting successes in 1999 was the
Launch of Extravaganza. "The first big Bern Fashion Show was
something we could identify with: Glamour and
Entertainment," explains Ganarin.

Entertainment has now also become his concern in advertising
become. While Ganarin's three years as a copywriter at Contexta have been
also enjoy the serious side of the advertising trade.
found. However, he has no doubts about his vocation: "The easy
Muse is my greatest strength." How serious Ganarin is about the
A look at the Internet shows what fun means: At www.himbeer.ch
runs the "most unnecessary lottery in the world" for the opening of the store.
 
Raspberry's first customer is a direct hit: a costume rental company. Also the
Agency Nabel wants to continue from his ideas for unconventional events
profit. In Biel, Ganarin is currently writing copy for Erdmannpeisker, other
Inquiries are pending. "But it is well known that one should not talk about unlaid eggs.
not cackle," says Ganarin, who is convinced: "It is naturally
impertinent, if I come along and demand the fillet pieces. But it would be
for many agencies sometimes an asset, a bold idea externally
To be found." With someone who has fewer inhibitions and who is
does not care about political correctness - but nevertheless knows that
Advertising "is a service where you have to perform".

Andreas Panzeri

TV magazines New projects from Hahn In August 2004, the publisher sold its
Rüdiger Hahn sold his TV program guide TVvier to Ringier. In the last
In the fall, Rüdiger's brother Michael Hahn launched the two titles TiptopTV
and TVlight, which Ringier also recently acquired - and quickly
was discontinued. Has Ringier thus secured its peace of mind from the Hahn brothers?
bought? Not at all, because rooster Rüdiger is breeding again. In the fall of 2006
his non-compete clause was due to expire and he was considering launching a
weekly program title in competition with TVStar, Tele and
TV daily, says Rüdiger Hahn on request. There is to be a slimmed-down
variant of TVvier, supplemented with a strong puzzle section, so that
the concept.

But nothing is certain. Because Hahn is still with TVvier in
Austria, where he also has a fortnightly program title
is considering. He has also been thinking about other Swiss projects for some time - such as
a monthly consumer magazine for which he had a name
and to a weekly news and information program.
lifestyle magazine. He would fill it with bought-in texts, including
secondary exploitation, from Switzerland and abroad. At Tamedia he had
asked whether the hapless Facts was available. "But they didn't want to
sell," he says. The launch will take place after the
Summer break. "But we're not under any pressure to make a move," says Hahn.

Markus Knöpfli

Claudia Kühner is the head of the
resigned from the Tages-Anzeiger's culture desk and is moving to the
Foreign editorial office. Kühner has thus honored an option that had already been
was discussed when he took up the post two years ago, Roland
Schlumpf, deputy editor-in-chief of the Tages-Anzeiger opposite
Persoenlich.com. As far as Kühner's successor is concerned, Tamedia has not yet
information.

The market for digital offerings in Europe
is on the verge of a breakthrough in 2006. By 2010, around 60% of the
European households have digital TV (DTV). DTV therefore replaces
Broadband Internet as the main driver of European digitization
off. As a result, cumulative investments by industry in the amount of
around 100 billion euros and the creation of 100,000 new jobs.
new jobs. This is shown by a Europe-wide study by the
international strategy and technology consultancy Booze Allen Hamilton.
Cable TV providers have already been offering Internet services and
telephony, more and more companies are now also pushing
telecommunications providers into the television market. The latter are
However, according to the study, they are in a privileged starting position. Depending on
country, the revenues of telecommunications providers are around the
at least seven times higher than the total sales of the
cable industry in these countries. In Europe we have
telecommunications provider has around 151 million customers. In comparison
Cable network operators are far behind with 51 million. A
functioning competition requires cable TV providers to offer the
reach the size required in the convergence market (Internet,
telephony and TV) a counterweight to the telecommunications providers
forms. In the long term, only the company that offers the consumer
first access to all three services from a single source for good
conditions, Booze Allen predicts.

Bulgari S. A. has decided to sell its shares after a
Evaluation has decided to continue its media activities in 2006 Vizeum Switzerland
AG. Vizeum has been responsible for the perfume segment since 2004
by Bulgari and was shortlisted in Cannes in 2005.
honored. Bulgari S. A. is now hoping that the coordinated
Vizeum's support for all of its brands
Increased efficiency.

Against the French-speaking Swiss daily newspaper Le
Temps is currently undergoing criminal proceedings due to alleged
Official Secrets Violation. In the last two years, the paper is said to have
various articles with confidential information from
judicial police investigations in the area of the
have published on counterterrorism. According to the articles
the Federal Department of Justice and Police (FDJP) of indications of
a federal internal source. To determine this, the
Federal prosecutor's office criminal complaint for breach of official secrecy against
Unknown and for publication of official secret negotiations
against the journalist. With the further investigations was
Jean-Marc Schwenter. The former Procurator General of the Canton of Vaud was appointed by the Federal Council to the
appointed extraordinary federal prosecutor.

The regional newspaper Le Lac has published a
relaunch. With immediate effect, the magazine will appear with a new layout and in the
Tabloid format. With a circulation of 32,000 copies, Le Lac is the
largest bilingual regional newspaper around Lake Murten.

Ivo Frei is no longer program director of
Radio Pilatus. Frei was dismissed after one and a half years due to a lack of
loyalty, as reported by the Neue Luzerner Zeitung (NLZ). For
This is the second rapid departure for the Central Swiss radio station
within a short space of time. Frei's predecessor Karin Müller was also only two
years in office. Radio Pilatus will initially operate without
program manager. They want to take a few months and
possibly also rethink the organizational structure, explained Joachim
Freiberg, CEO of Radio Pilatus, told NLZ.