Awards Only four Swiss agencies have received the "Newcomer Agency of the Year" award since 1991: This year, KSSJ was the fifth agency to be voted into the Hall of Fame.
Wollishofen, squeezed between Seestrasse and the railroad line, in a
almost 100-year-old building is its headquarters - the 2004
founded agency Krieg Schlupp Springer & Jacoby or more simply
KSSJ. For a good year and a half, clever people have been
Communication strategists in soberly furnished open-plan offices
advertising concepts that are among the most creative in Switzerland.
While the two founders put their heads together at the beginning, they are now
After around 20 months, 35 of them have already used their know-how to create sounding
Brands such as the auditing firm KPMG Switzerland, the
consulting organization Malik Management Zentrum St. Gallen or the
retailer Coop: The short history of the
communications agency is already an impressive entrepreneurial
Success story.

Not a daughter, but a partner
Anyone who now believes that Springer & Jacoby (S&J), the
Germany's most creative advertising agency in 2005 (W&V, 50/51, 2005), also
with the help of
the Zurich agency out of the economic predicament more easily
is mistaken about the actual ownership structure. For
When it was founded on April 1, 2004, the German network was only
with a minority interest of ten percent and the goodwill in
in the form of start-up coach Thomas Löw. As a set-up assistant and
Managing Director Consulting hired the Managing Director of S&J for
for a few months at KSSJ in Zurich. KSSJ is a
an owner-managed Swiss agency, 90 percent of which is owned by the
founders and creative minds Daniel Krieg and Uwe Schlupp as well as
belongs to the business partner consulting Christoph Bürge. So no
branch, but a partner agency. They succeeded with vigor,
in just 20 months, the fee volume
from around three million francs in the first year to around ten million
francs in the current financial year. According to
unofficial agency ranking, KSSJ is already among the 15
largest agencies in Switzerland.

But that's not what they're about, says Daniel Krieg. What he does with KSSJ
cannot be quantified and measured. But in
in the brand bible "Let's rock" with the brand values of KSSJ:
"We get up every morning to do good advertising. So that we
can be proud of our work. And so that our customers can advertise
that really helps them and adds value." And also
The owner trio does not owe us the explanation: After all
Advertising is like sex. If good, good. If bad, then bad.

Going berserk
However, all three were known for their creative advertising concepts long before
they have set up their own business. All in all, the two
Creative war and Schlupp with over 400 national and international
Awards and has already been appointed to various award juries. And
Christoph Bürge has already worked as a strategic planner for various
clients to successfully develop the brand personalities of their products
shaped. The question therefore arises: Why did they
of all things in the midst of the severe crisis in the Swiss advertising
comfortable positions at the well-known agencies Publicis and Matter
& Partner in order to set up a company?
The departure from her former employers had nothing to do with them, but with her professional career.
and the self-question: "Where to now?", assures Uwe
Schlupp.

In answer to this question, she, who has all the batches and opportunities in
various leading agencies and who are still new to the industry.
goals, there was only one answer: the
Self-employment. "A recession is ideal for a start-up.
There are no illusions right from the start. And when
market recovers, so much the better," says the graduate student.
Business economist Daniel Krieg talks popular science about the
anti-cyclical behavior. "We were not afraid in the medium term,
because we had contacts and opportunities. In addition, like the
Berserker," Krieg looks back. After just six weeks
more money came in than went out.

Even though the two founders come from a creative background and
claim that they are still not administrators or accountants,
Their master plan had the characteristics of an outperformance right from the start. In
Their tight business plan included goals such as optimized
customer portfolio, ideal staff size for a
Full-service agency or profitability limit just as defined as
the possible escape routes - in the event that the project is not completed despite the
must-win deals would have failed. But the individual stages of the
They practically always reached the company structure before the already
ambitious schedule.

The recipe for success also includes the right chemistry between the
managers because they complement each other perfectly. Each of them is
in all operational functional areas. But when it comes to
the respective preferences, then Uwe Schlupp AD, copywriter and
Consultant, Daniel Krieg Copywriter, Consultant and AD and Christoph Bürge
Consultant, copywriter and AD. "The perfect match," says Krieg. So
The three bosses are different - Krieg, the bitch with a heart,
Schlupp, the quick-witted one with charm and Bürge, the versatile one with
humor - that's how well they fit together as a team in terms of character and spirit.

Krieg and Schlupp have already proven that the combination formula works.
1996, when their paths crossed at what was then the most successful Swiss
Weber Hodel Schmid agency in Zurich (newcomer agency 1992) for the first time
crossed paths. When Daniel Krieg joined WHS as a copywriter/concept developer,
he was able to look back on a varied career:
Business studies at the University of St. Gallen, employment at Philips, Credit
Suisse and the business newspaper Cash and independent
General importer of two sports fashion brands. 30 years old and with a
knowledge and experience backpack, he started his career in
advertising at GGK Zurich. From there he moved to the
Every two years - to Farner Publicis FCB, to WHS and most recently in 1998
Publicis, where he worked as a copywriter/concept developer and creative director.
and again with Uwe Schlupp as AD and CD the creative ropes in the
hand. The latter graduated in 1989 as a
Graduate designer directly from Düsseldorf University of Applied Sciences into advertising
and has remained loyal to it ever since. His close home, on the other hand
not. After all, when WHS lured him to Zurich, he was
years with the management and creative direction at WHS
Smart Factory rewarded for its skills.

Shaking up a sluggish industry
The third member of the team, qualified advertising manager Christoph Bürge, is
the youngest, but with almost two decades in the advertising business of the
The longest serving. His agency tour has taken him correspondingly far.
brought. He learned his trade in Zurich, Hamburg and as an account
Director at Ammirati Puris Lintas itself in Shanghai. And the center
in the 90s, when China was still considered a "backwater" in terms of marketing communication.
developing country.

Before Bürge and the KSSJ founders found each other, several
meeting took place. Both sides wanted to be sure that they
really tick the same way and intensively examined their goals,
Business management methods and skills for congruence. How
soon became apparent, it was not only the ideas about
congruent. Also for the potential key account Coop, whose
KSSJ won a multi-stage pitch against established large agencies.
the agency constellation that emerged, a new
dream team. While Krieg and Schlupp are winning over the wholesaler with their
creative concept, Bürge was able to convince the jury with his
knowledge and understanding of the retail trade, which he acquired in three
years at the AY&R retail agency Exxtra for the market leader
Migros had acquired.

By winning the overall budget in June 2005, the young
In terms of volume, the advertising company has pulled off one of the biggest coups in Swiss
Advertising history. After all, as Switzerland's number two, Coop concentrates
advertising expenditure (a good CHF 250 million) for the first time all
relevant advertising measures with an agency. Did KSSJ before the
The most that the advertising colossus has gained is good work,
this had now changed abruptly. The agency now saw
suddenly a competitor to be taken very seriously - especially when it comes to
Pitches for larger customers.

Uniqueness for all customers
What was a quantum leap for the agency is now becoming a reality.
also for Coop as a striking and sustainable vitalization of the brand
from. The image refresh started at the beginning of the year with the completely new
brand presence and claim in a large-scale TV, print and print media campaign.
Poster campaign. The new communication platform "For me and you"
According to Jürg Peritz, Coop's Head of Directorate
Marketing/Procurement, the unique variety of products and services as a central
Communicating promises. Across formats and across the entire
This is presented in a sympathetic and
Coop world atmosphere staged and dramatized. In short: the new
Coop campaign will in future say with every piece of advertising that Coop does everything for
has all of them. To this end, the creative minds at KSSJ left the
Coop customers slip into the leading role. In several funny
commercials and advertising motifs are to be combined with everyday scenes and a large
charm, emotion and cleverness, normal shopping becomes an experience.
and Coop to become the "king of hearts". The new appearance
integrates practically all advertising channels down to the smallest
POS tools and covers all store categories, from megastores to construction
and hobby markets through to petrol station stores.

The creative minds from Seestrasse 367 also serve unconventional
Client Siemens Mobile Phones. Cross-media and sales-boosting launch of
with an ironic, teased gender campaign for the M75
especially for men and the CL75 especially for women. At the same time
competition, several thousand took part with their own sayings.
before the large readership of the commuter newspaper 20 Minuten ten
winner was determined. The crowning glory was the motif with the evil
Men's and women's sayings to talk and, above all, laugh about.

But not only clients with a reputation and a corresponding purse
are allowed at KSSJ with unique and efficient advertising concepts
count. The customer portfolio also includes "small customers" such as VZF
Zurich Association for Film. With a campaign that was also publicized in the media
was met with a broad response, the up-and-coming agency was able to offer all
Filmmakers to win an eminently important referendum
help. Another example: for the Laax snowboarding school
Krieg and Schlupp have been creating the advertising appearances since WHS times. "The
are our friends who have fun with crazy advertising that is
multiplied the media money," says Daniel Krieg.

Established, but not at the finish line
Although very different, all campaigns bear a KSSJ stamp, which
makes them exceptional. Only with unique advertising are
unique results are possible, the agency is convinced.
KSSJ fulfills this central customer promise with its working and
management principle, which is based on the agency philosophy of
Springer&Jacoby. The value model can be described as follows
eight letters: 4 e and 4 K. The former reflect their work:
simple, precise, imaginative and unique. "This is how we think, work and
we are. Whether in creation, in consulting or in the
services," explains Krieg. Sustainable and long-term success depends on
from the 4 Cs - customer, creation, culture and cash. That is why they are
always strive to maintain this at a high level and in a dynamic
balance.

If one component is not right, the whole system suffers. With which
Do they stick to it consistently? "What we think, we say. What
What we say, we do. What we do, we do quickly," it says in
of the agency bible under the heading of attitude. In her "emotional
KSSJ sees itself as being "tied to the S&J network" precisely because of
of their strict compliance with the standards. The success proves it,
that this was a good decision.

When asked how the agency is to proceed, it also appears that
Clarity must prevail: Just as before. They are currently preparing
three further pitches, for which they were invited by the respective
supervisory boards have been invited. KSSJ has set itself the goal of
to the top places in all rating lists in the industry.
and no longer be perceived as the "young savages",
but only as "the wild ones". The creative potential is
available. In order to utilize it, various dream customers would come into
question, says Christoph Bürge: "We can imagine a car brand just as
well imagine how a publishing product, a bank or a
Insurance."

Luca Aloisi

Parties An absolute rarity is the
Unknown person on eBay until January 27: an original ADC
Fixed ticket
2006. The starting price of one franc was 249 francs below that of the previous year.
official price. However, as the event is already sold out, the
It could still climb a little. The question is, by how much? How much
is the dinner in an exclusive circle really worth it? Before
The highest bidder was "Butterfly 004". Whether the
Secret agent from the realm of insects wins the bid with 56 francs
and is allowed to fly to the big creative festival or whether he will be
Maya, Willi and Flip have to stay, because the ADC of Butterfliegen
is the other question. For pertinent information
is requested.

The Engadiner Post, General Gazette for
the Engadin, with a circulation of 9100 copies, has become somewhat
and, together with Publicitas St. Moritz, has come up with a special idea.
a competition for advertisers, media managers and clients
was carried out. St. Moritz was featured on a double-page spread in the newspaper
and encouraged them to take part in the competition. According to
Peter Zimmerli, responsible for Publicitas, the response rate of over 10
percent twice as high as expected. The winners, who today
were awarded a VIP weekend in St. Moritz.

Guest commentary Silvio Lebrument mistrusts radio research because it not only puts mountain regions at a blatant disadvantage.
Listener research. And Radiocontrol has achieved this. Uncertainty,
There is a lack of argumentation and communication among the
researchers. Queries are rarely answered. Solutions are
promised and rejected again. Nobody wants to take responsibility.
The parameters at Radiocontrol were "adjusted" a good two years ago.
On at least one radio, there was also a change from one to the other afterwards
year deviations of over 25 percent in the number of listeners. But that
affected radio station had neither changed its program nor its
coverage area has been reduced. Also, according to Radiocontrol, there has hardly
local listeners were lost. Only the out-of-towners seemed to vanish into thin air.
to have dissolved. In another case, the figures initially shot up
but halved again within two years.
Here, too, free jazz was not included in the program, and it was
no competitor is listed.

The researchers are doing a bad job. They are proving radio makers wrong,
advertisers and advertising customers a disservice. How should
Can radio producers improve their programs without reliable data? How should
be sold if there is no consistency in the research? Here
research has a direct financial impact. Proceeds
from national pools according to performance. The measurement of the
Performance is known to be based on radiocontrol figures.
This raises some questions: Is Radiocontrol suitable for some areas?
at least poorly prepared? Technically Radiocontrol was in
Order, was repeatedly assured. Is the system ultimately only suitable for
large, urban regions? Were the participants given the wrong
Promises made?

It is problematic to know that research is in the hands of the SRG. They
theoretically have access to the data of all competitors and could
This gives them a considerable competitive advantage. Conversely
this possibility does not exist. For example, there are radios that
direct competitors from this company have little to no experience of
can bring. One thing seems certain. Research disadvantages
radios in mountain areas. The inconsistency of the data speaks
for this.
In order to create clarity in research, the new RTVA lays down good
fundamentals. However, the current open questions will also
the arbitration tribunals and the Competition Commission
must.

>
Silvio Lebrument is Managing Director of Südostschweiz Radio/TV AG

Furniture market In the shrinking kitchen furnishings market
Ikea gains shares. Unikat delivers the
Advertising recipe. Smörebröd is the order of the day: even before the
The former leader among furniture stores, Möbel Pfister, has come up with a "new"
name and appearance, Ikea presents itself as the clear number one.
one in the spotlight and determines the theme: With a multi-layered
and -channel campaign, which Unikat is
Head agency, the Swedish interior decorator wants to make his
range of kitchens in a difficult market, mainly because of
general contractors rather than by the end consumer, more strongly
position.

There has never been so much cooking
A glance at the newsstands, bookstores and TV stations throughout Europe is enough,
to recognize that the furniture store chain with its focus on the zeitgeist
hits the mark again. Ikea, which according to marketing manager Carlos Friedrich
their restaurants successfully as a marketing tool for traffic generation
(2005: 8.7 million store visits) must know that. Never before
as many cookbooks, cookery programs and magazines have been published as
today. And just as star chef Horst Petermann, "Räpzept" author
Ivo Adam or lightning chef Jamie Oliver as home story suppliers
the exchange of cooking tips is no longer just a matter of
female domain any more. "The love of cooking seems to have spread here too
unlimited," says Unikat co-owner and Managing Director Jan Maurer.

Thanks to the same dedication, his agency was able to develop the signal red
Cooking glove as a key visual for all advertising measures in the pitch
to prevail. "The cooking glove as an advertising platform not only offers a
association field, but in its shape and color it has a
stopper effect," explains agency co-owner and CD Daniel Meier.
And both components were in demand, because Ikea is setting up the
general cooking wave with large ladle: Catalog,
Promotional info folder, DVD with kitchen dreams, online software for the
CAD planning at home on the site set up especially for this purpose
Liebensiekochen.ch, advertisements, posters, POS materials and a witty
TV spot with teaser and daily changing promotional spots. The
The obligatory and PR-rich event is not missing. This alone will be held in
be on everyone's lips. This was ensured on two days by the Ikea kitchens, which were
the seven busiest railroad stations in Switzerland, the passers-by
cooked.

Using the fast-paced overnight assembly, the company immediately
two messages "life" under a pan lid: On the one hand
the events convey the high quality, the easily changeable design
of the kitchen equipment and the breadth of the range of cooking utensils.
On the other hand, the frequently modified kitchen fronts were designed with the
Rent a Handy Man" service offer. "New, but with the
known cost transparency, the customer can decide whether he wants to use
want to do it themselves or have the delivery, assembly and
installation to Ikea's professional craftsmen," explains Carlos
Friedrich.

But back to the TV commercial, which is also a success because of the downloadable
earworm soundtracks leaves a strong impression. In nine
different settings - from the boxing ring to the operating theater - love is
for cooking in a rather grotesque way with the red cooking glove
dramatized. In the process, the creatives used fake station logos and
other means gave all takes an authentic character.
  
 

Luca Aloisi

Commuter newspapers Le Matin Bleu, the first
Free newspaper in French-speaking Switzerland and sister paper to the paid-for newspaper
Le Matin, published by Edipresse, was previously only available on the basis of a
special permit at the most important stations in western Switzerland.
This will now change from next week, as the SBB box locations in
has definitively approved the opening of around 40 stations in western Switzerland. Le Matin Bleu
will be available in around 150 boxes.
The commuter magazine was launched on October 31, 2005, after a joint
Venture between publisher Edipresse and Tamedia to launch
of a joint free title had failed. Le Matin Bleu has
currently has a circulation of 100,000 copies and reaches around
twice as many readers in French-speaking Switzerland. Le Matin Bleu
will have over 400 newspaper boxes in railroad stations, at bus and streetcar stops
distributed. According to reports, the free newspaper project 20
Minutes from Tamedia received approval from the SBB.
This creates a competitive situation in French-speaking Switzerland, Boxe
next to Boxe, as was once the case between 20 minutes and the set
Metropol. (rw)

The Lucerne Economic Development Agency is
Public Private Partnership. In April 2006, it will start its
work, as announced by the Lucerne State Chancellery. With the new
Organization and structure should leverage existing resources
which will result in a uniform appearance with the brand
Lucerne and a significant increase in market presence.
The task of economic development is to contribute to a sustainable
economic growth in the canton of Lucerne. The canton of Lucerne
should be strengthened as a residential location for high-income earners and existing
engines, especially in the high-tech industry,
tourism, health services, transportation and logistics.
The service covers the entire canton.
50 % of the economic development is financed by the canton, 30 % by the
from the municipalities and 20 % from the private sector. Budgeted is a
annual expenditure of CHF 1.5 million.

Around the globe
Decision-makers prefer to be advised by people they know well.
know. This is shown by the 'Trust Barometer' of the global PR agency
Edelman. As W&V reports, 'People like you and me' enjoy
now have the most trust - more than doctors and scientists,
which have always achieved the top score to date. The credibility of
Press spokespersons are questioned by the majority of opinion leaders.
placed. Trust in governments, companies and the media has also
continued to decline. Non-governmental organizations, on the other hand
now the most trustworthy institution. The survey covered 1,950
Opinion leaders in Europe, America and Asia.

The prevailing trend towards the reduction of
The Basler Zeitung provides a counterweight to these documentaries: it
expands the range of services offered by its documentation. The
Expertise in research and consulting from two professional documentalists
are now also available to the public for a fee. So that
For the first time, a daily newspaper is offering one of its core potentials to a broader audience.
public, writes the Basler Zeitung.
The project was initiated by information specialist Ernst Schlumpf
and has the approval of the company's management.
found. "Documentation must define new areas of responsibility so that
they should not be abolished," Schlumpf told Werbewoche.
The company is currently in the process of launching the promotion and
marketing activities under one roof. The estimated
The internal launch of the service was actually scheduled for June 1, but
Individual requests are already being sent to the documentation department, says Schlumpf
further. Databases, the Internet and archives are used for research,
Libraries, collections, etc. are consulted, the prices are based on
the degree of difficulty of the search. For complex searches
a binding cost estimate.

Readers of the Wisconsin State Journal, a
US newspaper from the Midwest, can now have a say in which
article on the front page. This is reported by the German
Net newspaper. Every day from 11 a.m. to 4 p.m., the public can
Choose your favorite story from five articles that the editorial team
has previously posted online. Provided there is no more breaking news in the evening
this story should make it onto the front page - the
However, the editorial team is not obliged to abide by the decision
the readers. Editor Ellen Foley said that interactivity
will play an important role in the future of print media. Decisive
the involvement of the readers in a credible and transparent way.
to handle. Editor-in-chief Tim Kelley expects that in future more
Sports news and commentary could be on the front page. In
In a test run last week, the majority of readers opted for the
actually for an article about two football players from the
University of Wisconsin-Madison who had smoked marijuana. Not
All readers are enthusiastic about this turnaround: There would probably be
there will soon be many stories about Britney Spears and Kevin Federline on
on the front page, speculates a reader in the newspaper's online forum. The
Wisconsin State Journals has a weekday circulation of 90,000
copies, the Sunday edition has a circulation of 147,000.

Column Lives the investigative
journalism, or are the revelations about US torture prisons with
Carefully disseminated information from the Pentagon? It flatters us when the Washington
Post secret CIA torture chambers in Europe revealed. It increases our
Self-esteem when the Italian media report on the protraction of
innocents from our cities come to light, British colleagues
Transport flights with bound, gagged and drugged passengers
unmask the suspects. Wow! we say and consider the illuminations to be
proof that investigative journalism, which was believed to be dead, can still be
lives - more: that it has an effect.

That was considerable. Democrats deliver sharp sentences about
Human rights to be heard. The Council of Europe is investigating. Because it
Tony Blair is once again "under pressure". The Milan
Public prosecutor's office seeks 22 CIA agents by arrest warrant - and gets
in return for a beating from Silvio Berlusconi. In Berlin, monumental
Debates about whether the matter should be debated. Sweden's
government... Only the Swiss Federal Council knows nothing, is waiting for
Evidence, asks for clarification in Washington without consequences.
Consequently, Berne is directing its entire prosecutorial
energy on the unknown discloser of a torture fax instead of on the
Violations of human rights and international law by US agents on our territory
Floor.

Thus, among some journalists, in a beautiful fusion, indignation
with the feeling of commanding power over a small parcel of land, the power
of the word, of enlightenment, in short: the power of the fourth estate.
It would be nice. Those who are still in doubt ask: How come?
that the "Post" of all publications brought the matter to light? The paper
shines more with its malice than with enlightenment. Hardly a lie of the
US government, which has not been repackaged as information. The
Most US journalists understand themselves, as the philosopher Alain
Finkielkraut, "as soldiers of civilization". The
ritual autoflagellations of the US media. Soldiers obey,
they don't ask.

So what if the US government staged this leak itself?
would have? One does not ask such questions without being accused of anti-Americanism.
become. Done. The revelation serves President Bush's goals. Europe,
which asserted its own position on war and peace, is now, from
view of the world, into the imperial outrages. Because the
most European governments the "war on terrorism"
silently approved their services, including the Swiss ones,
occasionally even got involved, the revelation is now forcing them,
to rewrite the essential values of their own societies. Torture, for example
is being trivialized. Since the German Interior Minister Wolfgang Schäuble,
from whom one could expect better things, semantically to the point of
to the point of unrecognizability, will one day also be seen on German soil.
are not tortured. And when Swiss services in Guantanamo
want to be interrogated, even though they know about the torture in the US camp,
they incite human rights violations.

Warlords tortured, even "civilized" ones. But this was opposed by the right
- the declared intention of wanting to ban torture as an act of
civilizational self-taming. Sometimes with success. The actual
What is appalling about the current debate is this slow grinding away
of this resolution.

Conspiracy theory? Oh no. It would be naive and arrogant
to accuse the Americans of not having shared the information with
Carefully scattered. Hundreds of clever minds in the Pentagon, in the CIA, in
Think tanks deal with "psychops" - psychological
Warfare. They know about the power over people's heads. Before the
The symbolic violence comes with cruise missiles. About these devastations
to think about - that would have actually flattered us journalists.

Oliver Fahrni is a freelance publicist.

Production At a Chromos customer event, the focus was on big, but above all small flights of fancy.
became famous mainly through underwater world records, he orbited
Together with Brian Jones, he was the first person to fly around the world in a balloon.
How close the success of the mission was in the end and what the team did in 1999
Piccard revealed on the occasion of a conference held in mid-January in
Dielsdorf ZH, a customer event organized by Chromos, a
Provider of printing and packaging solutions.
Among other things, Piccard told the more than 100 guests that they should
as a person as well as a graphic company at different heights
and directions, and get rid of ballast if you want to
successfully reach other regions.

Things were more down-to-earth in the run-up to the event. Rolf Broglie,
Managing Director of Chromos AG and moderator of the event, noted,
that the parties involved in the production of advertising materials always
fears of contact still need to be overcome, and here and there
should throw the old ways overboard. To start here, the
two production experts and representatives of printing companies
invited to present their points of view or situation.

One side and the other
Verena Buser and Agnes Meier - experienced
advertising media producers with a lot of agency experience, believe that
you can only "stand out" if you make yourself attractive as a company.
Print shops that want to attract the attention of agencies must
be unique somewhere and should invest in something special -
otherwise they are interchangeable. Agencies expect blind samples
perhaps once sent unsolicited or
suggestions for improvement and alternatives. "The
Print shop must also be able to respond to an unusual idea",
demands Agnes Meier. Verena Buser would like to see the
print buyers that they should not only turn to the big players.
agencies, but also to the many small studios.

The fact that print shops are adapting to changing circumstances and responding to
customer requirements is not really a new
Insight. Chromos has therefore not invited any theorists here either,
to discuss future models. Rather, the companies showed
Kyburz AG, Fotorotar AG and Wipf AG at the Chromos event, which
strategies they use and how they can stand up to tough competition.
claim.
The company of Konrad Kyburz, the owner of a
web offset printing plant in Dielsdorf, is committed daily to the European
competition. But he has always seen this situation as
challenge and expanded his print shop time and again. The
technical possibilities of the now five rotary systems have
opens up opportunities for the company to compete in the tough
exist. "It is important to have the right equipment in the
right niche," explained practitioner Kyburz his
Concept for success.

Fotorotar has chosen a different strategic path. As Jürg
Konrad explained, the Egg ZH-based commercial printing company is
simplification of processes. The company was quick to
recognized that print service providers have to adapt to the changing demands of the
customers have to adapt to changing conditions in order to avoid churn.
of communication orders to the Internet. These are
Today, the company operates in a total of six segments. These
range from digital printing to security printing and offset printing
- from the production of photo books to classic
Commercial print products. The company recognized in good time that it
customer needs and is now in a position to meet these needs.
ideal to satisfy.

Like Kyburz, Wipf is also active in its core business, the production of flexible
packaging materials, are exposed to European competition.
Innovation is therefore required. Hansruedi Schafflützel sees the
Today, the family business is above all a problem solver that offers everything from a single source.
hand. It does not allow the company to rely on its
technology is reduced. "Developing products with the customer is our
credo," explains the managing director of the Volketswil-based company. That
This also includes the internal optimization of all processes in order to
also compete with much larger providers from the European environment
is self-explanatory.   

Jürgen Franck