Lars Bo Müller joined the company in mid-December 2005 as
Consultant joined Sulzer, Sutter. Born in Basel, he is
has worked in the advertising industry since 1997, including for McCann-Erickson,
Studer & Wohlgemuth, Metzgerlehner Worldwide Partners. Lars Bo
Before joining the company as a freelancer, Müller had already worked for
Sulzer, Sutter and will work closely with Jasna Smojvir in the agency.
work together.

The Bertelsmann media group is to
partially go public. The Bertelsmann minority shareholder
Groupe Bruxelles Lambert (GBL) has decided to sell shares to the market.
bring. However, the move is dependent on market conditions. The
The earliest possible date for the IPO is the end of May 2006, as
Stern.de reports. GBL had joined Bertelsmann in 2001 and
was contractually granted the right to increase its shareholding in some
years to the stock exchange. The remaining shares are in the
hands of the Mohn family and the Bertelsmann Foundation. The
Bertelsmann CEO Gunter Thielen commented on the
GBL's announcement that the company has focused in recent years on
had made intensive preparations for a possible IPO. According to
Süddeutsche Zeitung pointed out that Bertelsmann has been
years and significantly improved its results.

The Frontwork agency provides
Swiss Life CSI indoor show jumping tournament with numerous inscriptions for
Orientation. At the tournament, the coordination of the numerous
vans and trucks present a logistical challenge, according to
it said in a press release. This is to be remedied by a flexibly deployable
Create a routing system. Frontwork is for situational placement
of around 20 forex panels around the Zurich Hallenstadion
responsible. For directing the flow of visitors in the indoor area
70 forex panels labeled with foil were realized. Also on the
Frontwork has a share in the perimeter advertising: it produced and installed
60 Dibond panels with sponsor logos. 

Lonely Planet opens its website for the
advertising industry. Prior to this, the travel guide company had
refused to include advertisements in its publications for decades,
as reported by Media Guardian. Now Lonely Planet has apparently given the
pressure from the market and commissioned the Ad 2-one agency to do this,
to sell advertising space on the online platform. The publishers
However, we attach great importance to ensuring that the recommendations and travel reports
will continue to be based solely on the opinion of the authors and
are completely independent of advertising. Advertisements will be taken care of
that are useful for travelers. Remain ad-free
the printed travel guides from Lonely Planet.

Eva Fankhauser joins the team from February 1
Tourmedia team. She will be working as an area sales manager in the
Tourism and training for the NZZ subsidiary
and Weltwoche. Fankhauser was previously, among other things
Print Media Publishing Manager of the Swiss Hoteliers' Association and most recently
Advertising manager for the specialist media mobile at Büchler Grafino.

According to rumors, Swisscom is
Goldbach Media Group. This was reported by Netzwoche.ch.
The takeover of the advertising marketer would be a major step forward in view of the stagnating
business in landline and mobile telephony. Interesting
for Swisscom would be the advertising opportunities that
mobile telephony with UMTS, speculates Netzwoche. Secondly
Swisscom's strategy is based on the Internet TV planned for spring 2006. Channels and know-how in the marketing of digital media advertising would therefore make sense for Swisscom.
The fact that Swisscom attaches great importance to the TV sector can also be
from the planned election of MTV boss Catherine Mühlemann to the
Swisscom Board of Directors to close in April, writes Netzwoche
further. In March, Swisscom Fixnet will also launch the interactive
TV model Betty-TV onto the market, which allows TV viewers to participate in
quiz questions and voting.
Neither Swisscom nor Goldbach wanted to say whether there was any truth to the rumor.
Media confirmed to Netzwoche. Swisscom spokesman Sepp Huber
explained that market rumors are generally not commented on.
Goldbach Media found the idea of a takeover interesting,
but knew nothing about it.

The Ringier employee magazine Domo
is now available in five languages: German, French,
Czech, Hungarian and English. In spring there will also be
Romania will have its own language version.  
"All corporate communication is increasingly becoming the
Ringier's multinationality," explained spokesman Marco
Castellaneta told Advertising Week. More than half of the over
6,000 Ringier employees work abroad. The motto is,
that every employee has the same right to first-hand information.
hand - regardless of its location. "Good internal information
are an important factor for the well-being of employees at work.
workplace," Castellaneta is convinced. The company's own
Intranet will be adapted to the multinational orientation.
The editorial work for the various editions of Domo will be
in Zurich, Castellaneta continued. Editorial director remains
Andi Kämmerling, the content is generated from the various locations
brought together. Kämmerling is supported by a network of freelancers.
"The magazines are produced in Adligenswil and printed by Ringier Print
Ostrava in the Czech Republic," says Castellaneta. From there, Domo will move to the
different countries
distributed.       
The employee magazine has been published by the
Ringier Corporate Communications. It was published in February
2004 and relaunched with a new publication rhythm (eight times a year).
annually). Together with the relaunch, Domo became cross-media
through the intranet, but is now publicly accessible.
Website http://domo.ringier.ch, on which Ringier events and Persionalia
be communicated. Last November, the employee magazine
from Ringier for the second time
won the "Golden Feather" award, the prize for the best
Employee magazine of the Swiss Association for Internal Communication.

Eight regional newspapers in French-speaking Switzerland
are jointly producing a World Cup supplement to mark the
Football World Cup next summer. The edition will
800,000 copies. At the same time, according to the SDA
coverage of the World Cup. Seven correspondents provide
their articles into a pool from which all eight sheets draw
can. The aim of the joint supplement is to provide advertisers and
to offer sponsors special advertising opportunities. Involved in the pool
are La Liberté (Fribourg), Tribune de Genève (Geneva), Le Journal du
Jura and Le Quotidien jurassien (Jura), L'Express and L'Impartial
(Neuchâtel), 24 Heures (Vaud) and Le Nouvelliste (Valais).

Success for Jung von Matt/Limmat at the
this year's AME International Marketing Efficiency Award in New York:
The Zurich-based advertising agency has
"Smuggling in" campaign for Granador in the "Business to
Business" won a bronze medal.
Euro RSCG from Zurich also made it onto the shortlist for PostMail ("Great things begin with a letter").

The topic of free newspapers is also
Österreich aktuell: The example of the free newspaper Heute from Vienna
Following this, the Oberösterreichische Nachrichten (OÖN) is planning a
free tabloid newspaper, but with a clear connection to Upper Austria.
should have. If possible, the project should start in time for the
World Cup in June with a circulation of 50,000 copies, confirmed
OÖN owner and publisher Rudolf Cuturi at the request of
Horizont.at. The planning phase is under the direction of Cuturi's son
Paolo, Kurt Guggenbichler is being discussed as editor-in-chief. The project
can be used as a preventive measure against the hotly anticipated free newspaper of the
Fellner brothers.

Qualified jobseekers from the
French-speaking Switzerland can now benefit from the merger of Le Temps and Monster
benefit. The new offer includes the usual
job advertisements from the region as well as journalistic articles, which
partners to become Swiss pioneers, according to the press release. The
Professional competence of the
Temps editorial team as well as the monster.ch website form the
The basis for an information service that offers more than just job advertisements
contains. Once they have been entered, the vacancies are simultaneously
published on monster.ch, jobpilot.ch and letemps.ch.

Udo Klein-Böltin (42), CEO of BBDO
Consulting in Germany and Switzerland, is now also CEO for the
international activities of the management consultancy. He is therefore responsible for
responsible for the global development of society.
Klein-Bölting was the founder of Mibe and managing director of BBDO Consulting
six years ago and one year later became a partner in the German
BBDO Group. In 2005, he was appointed head of Germany and Switzerland
appointed.