Event The
MAN-Roland event series PraxisDialog deals with questions of
daily production. The next, fourth event is dedicated to the
Introduction of the offset process standard in the print shop - from the
from prepress to the pressroom. The event will take place on February 16
from 10 a.m. to 3 p.m. at the MAN Roland Graphic Center in Offenbach.
Participants only incur travel costs.

Music In Zurich, the Swiss Mecca for music
guitarists, Reinhold has launched an advertising campaign with the
Warning: "Beware of the axe!". For saxophonists: "Axe" is a
Synonym for an electric guitar. At the center of the campaign is "Hot
Dog", an English bulldog that originates from the company logo. The
English Bulldog is uncomplicated, loving, balanced, gentle,
tender-hearted, sensitive and yet hard on herself, courageous and
fearless, intelligent and very quiet in the house. What they say
Dog connoisseur. "Rock guitarists tend to be the opposite: loud
and rather hard to give," says Reinhold boss and guitar connoisseur Weber,
"but that hasn't stopped us from using the existing logo with the
bulldog, which is widely known among guitarists, to life and
to make the hot dog the main actor in guitar advertising. Hot
Dog just looks so wonderfully aggressive and at the same time a bit
The music scene will just love him."

From April 24 to May 21, the canton of Jura will be present in Basel with posters and streetcar advertising. This is one of three effective advertising campaigns by the Jura government to promote the image of the canton of Jura. With the giant poster in Basel's main railway station, posters in larger railroad stations in the city and agglomeration and additional streetcar advertising, the canton of Jura aims to raise public awareness and intensify relations between the two regions. The Jura is also hoping for effects on tourism and the economy. Two further campaigns are planned in French-speaking Switzerland in connection with sporting events. The government is spending CHF 200,000 on the campaign in Basel and the two advertising campaigns in French-speaking Switzerland.

Column What Albert II's illegitimate son has to do with the marriage of the French interior minister In his first issue of the year
Paris Match executed the judgment in the trial brought by Albert II against
the magazine: In red letters on a white background
it had to be published on the envelope. In the first instance
it was even more drastic: The entire front page was to be used for
the judge's prose is used - and the letters three
centimeters tall.

The case is clear: Paris Match had informed the public about the
existence of an illegitimate son of Albert II. Few
Days after the story was published, Albert
the world about the "prince's little one". The press was
the mother. The process that he had to go through in Germany for the same
Albert II lost the case against Bunte on a high note.
The case does not only concern the French. It has a
European dimension. In France, people's privacy is
better protected than in any other country. But the law will
systematically abused.

When Caroline, the daughter of Prince Rainier and the American
actress Grace Kelly, was born, a new era began.
These photos were sold in France for the first time. The winning bid was
France Soir at the time. After the involuntary premiere, Caroline
record in her life: she has been involved in around 350 lawsuits.
against the media and won 95 percent of them. More than
three million Swiss francs in compensation have been paid to her.
has been awarded. The excitement surrounding the "Caroline judgment" in
Germany shows that French case law is also very much
begins to influence the other countries of Europe.

The law is also abused by politicians. In the proceedings in
Paris v Paris Match was a civil case. Nevertheless
The public prosecutor suddenly appeared and demanded a
exemplary punishment. It was, he said bluntly, about protection
of the candidates for the presidential election. This was Sarkozy, who
Minister of the Interior, who conducted his marriage in public, so to speak, his
made Mrs. Cecilia head of the cabinet, went on television with the children
went - but threatened the press with lawsuits when Cecilia was
had run away. Because the French newspapers were silent
Peter Rothenbühler's Lausanne Le Matin to new fame: Sarkozy
has sued him.

In his editorial, Paris Match boss Alain Genestar described the appearance
of the public prosecutor and called him a "one-time
process". In other countries, such a scandal is described in
the dimensions of Watergate. But no French newspaper has
lost a line about it, everyone is afraid of Sarkozy, the next
President - who also organized the publication of a 25,000-copy
printed biography of Cecilia. Genestar garnished
the publication of the scandalous judgment with a
Solidarity campaign. The bosses of the Frankfurter Allgemeine Zeitung,
of the Guardian, Repubblica and El Pais expressed their criticism
for sentencing. Peter Rothenbühler was also sentenced. One may conclude
that something like a European public sphere is slowly emerging.
is in the making.

There is a second piece of good news. In the meantime, Cecilia has moved in with Nicolas
has returned, the Minister of the Interior is no longer home alone in the evening.
Because Sarkozy - for example during the riots in the suburbs
- had acted like a horned macho, this is politically of
of the highest importance. The journalists know they can report on
Writing about Sarkozy's private life. Only the little Le Matin from Switzerland
the national idyll and the restored marital peace in the
Grande Nation with a petty report. He published
a contribution about the circumstances of Cecilia's return: she was
jealous of the new woman at Sarkozy's side. The fact that it was
was a - and which! - Figaro journalist was involved, we know
only thanks to the Lausanne tabloid.

Jürg Altwegg is cultural correspondent for the
Frankfurter Allgemeine Zeitung, based in Geneva. These days
Hanser published his new book "Ein Tor, in Gottes Namen".

Further training Under the title "What strengthens
and makes you successful?" presents the Print Media Academy (PMA) of the
Heidelberger Druckmaschinen AG presents its new seminar catalog for the year
2006, which includes over 70 different training courses, seminars and
workshops are offered. The range of seminars is divided into three subject areas
subdivided: sales and management, industry expertise and
Production and application expertise. The German seminar catalog is
available and can be ordered by e-mail ([email protected]), phone (0049
6221 925 011) or fax (0049 6221 924 929), the program in the
can be downloaded from the Internet at

Edipresse secures stake in event organizer Live Music Productions, which is dominant in French-speaking Switzerland.
Publishing house Edipresse has acquired a 30 percent stake in the culture and
leisure event organizer Live Music Productions (LMP). Edipresse
is thus focusing on growing needs in a market that is increasingly
products from the leisure and entertainment sector, as the
Group recently announced to the media. In concrete terms, the
Edipresse strategists on book, CD or DVD productions, on the
Co-organizing concerts and other events. A first
The company has already taken this step with the launch of the interactive CD
Multi-Matin last year, which has already been used twice in a
edition of 100,000 copies of Le Matin was enclosed. "Multi-Matin
is a good example of our intentions," says Patrice
Matthey, Head of Marketing at Le Matin and refers to the
strong presence of Cirque du Soleil on the Multi-Matin CD. The
famous Cirque, as well as Holiday on Ice, Pink Floyd and others,
organized by LMP in French-speaking Switzerland.

Edipresse's entry into the market is a logical consequence of the
of the commuter paper 20 minutes by competitor Tamedia is not to be
underestimate. In the upcoming battle of the free 20 minutes and
Le Matin Bleu for market share, the publisher now has good arguments if
it's all about winning the favor of a young reading public. Matthey evaluates the
participation, however, not as a reaction to competitor Tamedia. "But
It is good preparation for the events to come," says
he.

René Worni

Gastronomy Wirz Werbung whets the appetite for vegetarian food in the new Hiltl - in the rooms of the old stock exchange.
preferably enjoyed "à point". Outdated styling has just as little
Chances like an overcooked meal. The half-life for a new decor
is getting shorter and shorter. Twelve years ago, the Hiltl on the Zurich
Sihlstrasse was rebuilt for the last time. Although the legendary
vegetarian restaurant still attracts enough guests. Because
Rolf Hiltl and his Tibits offshoots have become trendsetters in the
veggie scene, the parent company is now also to be adapted to the new
lifestyle.

The traditional Hiltl in Zurich city center is being renovated. And
Thoroughly. Both the property and the inner courtyard are being extended.
There will be more seats. The chefs will be able to work
can watch. There is also a new bar and lounge. In the
There will be a top-class vegetarian cooking school on the second floor.
The construction work will take nine months. Expected opening of the
new and larger restaurant is scheduled for late fall 2007.

Resist carnal pleasures!
However, so that vegetarians don't suddenly find themselves
meaty pleasures, the Hiltl Restaurant will be
continued. As a temporary solution in the former Alte
Stock exchange at the Paradeplatz. Wirz Werbung organized the parade with activities at the
old and new location. Around the mother house there are
Posters with a rabbit that can only gnaw on a bone -
he should not, we are told, move to the stock exchange.
There, in the former country restaurant, all the meat dishes from the
menu, which is otherwise still completely graphic, has been deleted.
looks the same. "We want to attract both new and old guests to the
vegetarian offerings," explains CD Matthias Freuler.

What is to happen to the alternative location after the renovation can still be
not be served ready to cook. The only certainty is that the
club in the adjoining room of the Hiltl will also be rented out in the future.
will not be meatless.

Andreas Panzeri

Weblogs Next week, teenagers are coming
from the Parisian satellite town of Bondy to Lausanne to work at the
news magazine L'Hebdo to learn the basics of blogging. From March, they will continue the "Bondy Blog".
"Bondy Blog", what's it all about?
Bondy is one of those "difficult" suburbs of Paris where the last
cars, schools and neighborhood centers went up in flames in the fall. On
Initiative of Serge Michel, the foreign editor in charge of the
Ringier magazine, L'Hebdo set up an extraordinary project
the legs. Since November 11, Hebdo journalists from the series
to Bondy. They write reports for the magazine and compose
a journalistic diary on the web, the "Bondy Blog" ().

"I have never encountered so much hopelessness as in
Bondy," says foreign editor Michel Beuret, who has already worked as a reporter in
has traveled to countless crisis and war zones. But in contrast
the traditional reportage from a crisis area, the
Hebdo editors have been disrupting the lives of the inhabitants of the
Parisian suburb of Bondy with its ring of "cités" (settlements). What to
was initially intended as an additional activity, namely the writing of a
online report in diary form, developed into the main thing. "We
have small reports about the everyday life of the people in Bondy
have given them the floor and in this way have come to the
mirror of their social discomfort." Within a very short time
the "Bondy Blog" was no longer aimed at distant Swiss readers, but became a local newspaper that was
and with the people at Bondy. As journalist Titus Plattner
was due to travel to Bondy at the end of January, the "Bondy
Blog" 542 printed A4 pages, 1317605 characters, two kilos of paper,
239 messages and 877 comments.

The view from the outside
Why this success? Michel Beuret is certain that the view from
has acted as a catalyst from the outside. "Certain problems are not easy for the
local media simply not an issue, while we as outsiders
were perhaps just as sensitive to grievances as the
of those affected." As an example, Beuret mentions the endless queue in front of the
Government buildings: "People who have lived in France for decades
and work, have to wait for hours in the cold to get their
to renew their residence permit." The Hebdo journalists left the
affected people to have their say, they spoke about the recurring
humiliation, and the reaction was not long in coming:
"'At last someone is talking about us and our problems', I was told.
said over and over again."

Precisely because the blog is not subject to the same constraints as a
The articles are very personal and balanced,
emotionally colored micro-reports. For example, the story of
Dolly from the Congo, who was arrested with her two children by debt collectors.
from the apartment and only just two plastic bags of
the bare essentials.

Or the story of Ahmed from Algeria, who had a French and
has an Arabic name: One with his Arabic name
signed letter of application was rejected when Ahmed was contacted by the
French name, he got the job. So the
"Bondy Blog" becomes the fascinating kaleidoscope of an unusual journalistic
experimentation - but also to a new form of "committed"
Journalism: "Without the consent of the residents of Bondy, the
rebellious young people included, we would not have stayed
Beuret sums up; a reporter was assigned to the team a total of three times.
assaulted, incidents that do not call the experiment into question.
were asked. "At the beginning, we were often asked what the point was if
you write about us?" The young people would have made a break
to draw attention to themselves: "Little by little, some of them have
realized that there are other ways to express yourself and make yourself heard.
can."

The experiment for the Hebdo editorial team comes to an end at the end of February.
At least in its current form. Because the "Bondy Blog" will continue.
Half a dozen of the most interested young people are staying from
February 13 for a few days in Lausanne, where they will attend a crash course.
on the technical and journalistic basics - help with
self-help - receive. At the beginning of March, they will receive the keys
of the blog on Rue Blanqui. The neighborhood where the
has set up a miniature office in a one-room apartment, is
appropriately named after Auguste Blanqui, the French
Revolutionary who led the "Commune" uprising of 1870.

Helen Brügger

Competition Sappi shows the remarkable variety and depth of the colors of nature on Magno and presents in 2006 over 700
Images from the Magno "Intensity" competition. On his website
www.sappi.com/magno, the paper group presents new products every month.
outstanding examples. The colorful photographs by
Landscapes, flowers, animals, insects and other facets of nature
are taken from the 1100 creative ideas submitted by photographers, graphic designers
and printers from all over the world.

Winter sports at the start of the ski vacations
SuvaLiv surprises with an original prevention campaign. In ten
various ski stations draw life-size, deceptively real-looking
Dolls that are plastered from head to toe, the puzzled looks
of winter sports enthusiasts. The unfortunate people in plaster should
Remind skiers and snowboarders not to overdo it on the slopes.
turf. This recommendation has been cast in plaster by Ruf Lanz.

The Cannes International Advertising Festival has announced 2 of the 3 Swiss representatives for the Cannes jury. Jürg Aemmer, Creative Director and Member of the Executive Board at Euro RSCG, will compete in the print category. The radio jury will be strengthened by Alexander Jaggy, Executive Creative Director and partner at Jung von Matt/Limmat. The Swiss seat for the Direct category will be announced at a later date. Matthias Luchsinger, Managing Director of Cinecom and Swiss Representative of Cannes Lions, is quoted as saying that this is the first time that Swiss jury members from the younger generation have been chosen, thus ensuring that the festival keeps its finger on the pulse of the times. The festival takes place from June 18 to 24. In addition to the Film, Print, Outdoor, Cyber, Media, Direct and Radio categories, prizes will be awarded in the Sales Promotions category for the first time this year.read the interview with Alexander Jaggy in the current issue of Werbewoche or click
.

The Zurich-based agency, which until 2004 was almost exclusively active in strategic consulting and training, expanded its field of activity in 2005 and, thanks to its success, has now also increased the number of employees. Christian Rohrer and David Fust have joined the Business Campaigning division as juniors to ensure that the agency is able to cope with growing demand in the future. Both are already familiar with the concept of business campaigning, which combines strategic, interactive communication and targeted interventions.