Euro RSCG Switzerland, with offices in Zurich, Geneva and Basel, reports growth of 11 % for 2005. This pleasing development is primarily due to the acquisition of significant new business, the agency announces. Among the clients acquired in the past 24 months are Migros, Swiss Post, Switzerland Cheese Marketing, Stop Aids, SBB Cargo, Kronenbourg and Michel Fruchtsäfte. In addition, the new agency model "Power-of-One" with integrated units for dialog marketing, talent development and now channel planning is paying off.

The decentralized 2006 Olympic Games in Torino present SRG SSR with a major challenge.
The challenge. With 220 employees scattered across the Piedmont region
for the smooth running of the broadcast of the Olympics for the
three Swiss TV and four radio stations, reports the
Tages-Anzeiger. Swiss television alone has 220 hours
there. For 17 days, the matches will primarily dominate the program of SF
2 determine. The costs to SRG amount to CHF 23 million
including broadcasting rights. A total of one and a half years
Olympic organizer Daniela Schmid and her team have been preparing
project team at SF DRS put into the event.

Self-service DVD rental machines from the company Movie-Box, which has commissioned the Zurich communications agency Sensus PR with its corporate and marketing communications, make this possible. According to the press release, around 20 new locations are being opened every month, with the aim of reaching around 100 in Switzerland in two years' time. In addition to integral media relations, Sensus PR also plans to carry out sponsorship activities with local radio and TV stations as well as promotions at cultural events.

OgilvyOne Zurich and the agency am
Altenrhein Airport occupies two out of seven places on the shortlist in
in the DM category from the German-speaking countries (D-A-CH) of the German
Dialog Marketing Award. OgilvyOne was awarded for the launch mailing
of the new Volvo "Inscription" equipment line. At the
two-stage mailing in January 2005, tartan fabrics were sent to
third-party addresses were sent. The responders received further
Information, a test drive offer and two tickets for the Geneva Motor Show
Motor show.
With the bathing cap acquisition mailing for Schneider Aquatec AG, a
construction company for wellness and spa facilities, also managed the agency on
Airport the shortlist placement. To attract hotel operators to Aquatec's
competencies, a header-shaped mailing was sent out in
put in a bathing cap instead of a conventional envelope and
franked. This packaging, which was in tune with wellness, generated 42
interested parties from 200 mailings sent out.
A total of 507 entries were submitted for the 17 categories of the German Dialog Marketing Award.

As reported by the State Secretariat for Economic Affairs, the consumer sentiment index in January 2006 is significantly higher than its long-term average level for the first time in four years. At 2 points, consumer sentiment has improved noticeably compared to October last year (- 15 points). The highest increase was observed in the assessment of the general economic situation: from - 33 points in October to 0 points in January. The assessment of the financial situation of households was also better: here the score rose from - 14 to - 2. When asked about the coming 12 months, a slightly stronger optimism is evident: the score rose from + 3 to + 7. The other indicators, which are surveyed together with the consumer sentiment indices, also show a similar result. Expectations regarding economic development improved from - 12 to + 25 points. According to household assessments, prices have risen less in the last 12 months (down 10 points to + 52 ). Inflation expectations have fallen by 9 points to + 40. Job security was rated higher (from - 100 to - 88) and the timing of major purchases was viewed more favorably (from - 20 to - 11 points). The survey was conducted among around 1,100 households.

On Thursday, a music platform for
young people launched. At www.decibel.dj, interested parties can obtain the
possibility to create remixes from samples by well-known Swiss musicians.
and then upload them again. As part of a
competition, which lasts eight to ten weeks, the remix tracks are to be
compete against each other and are awarded points by the audience.
The best remixes will be distributed on a compilation CD.
brought to you. The idea for decibel.dj came from the Bern-based
communications agency Republica. "The business idea was to use decibel.dj as a
online platform among young people and to introduce the remix to the
to the fore. The samples originate from Swiss
artists because there was no chance of obtaining the rights to songs
international artists," says Barbara Trachsel from
Republica of the Advertising Week. The remix competition is supported by strong
partners. If the campaign is successful, the aim is to
hold further competitions.

The findings of the market research study by Nuremberg-based GfK form the basis of the Best Brands 2006 award, which was presented in Munich on Wednesday evening. Brand strength was determined on the basis of two criteria: current commercial success and brand strength in the minds of consumers. The award is being presented for the third time. This year's winners are Tchibo in the category Strongest Product Brand, Motorola in the category Strongest Growth Product Brand and Google in the category Strongest Corporate Brand. UBS wins the award in the special category Strongest financial brand among decision-makers. The initiators, TV marketer SevenOne Media, Wirtschaftswoche and agency group Serviceplan will provide the winners with communication and media services worth a total of one million euros.

On June 1, Marc Kowalsky (35) will take over as head of the business editorial team and become a member of the editorial board. The economics graduate and journalist was most recently a member of the editorial board of the business magazine Bilanz and has worked as a regular author for Facts since graduating. This completes the Facts management team. Michael Marti, Marc Kowalsky and Martin Breitenstein will form the editorial team together with Andreas Durisch.
On April 1, the former art director of Annabelle, Adrian Hablützel, will take over responsibility for the visual design of the news magazine. Martin Breitenstein will become Head of Politics as of May 1 and the former Editor-in-Chief of Tages-Anzeiger, Philipp Löpfe, will become an author and columnist in the business section.

After Mercedes-Benz, BMW also jumps on board
the audiobook bandwagon and offers free audiobooks at www.bmw-audiobooks.com.
Four short crime stories in English for download.
"Beautiful Ride" is the name of Don Winslow's first audiobook thriller and
is about a Californian real estate investor who loses his job, wife and
loses the BMW Z4 convertible and sees money laundering as the only way out.
Further stories written especially for the BMW audio book series are to be published at intervals.
of two weeks each will follow. The car manufacturer from Munich wants to
own statement with its new branded entertainment campaign the
average of 45 minutes, which most people spend every day in the
Spend car, spice up.

Yves Brandenberger, former presenter of the
youth magazine "Oops" on SF DRS, replaces Lukas Wyniger as head of music at the
youth station Radio 105. Wyniger leaves the station after
and takes up a new position at Warner Music.
The 32-year-old Brandenberger began his media career at the
local station Züri 1, switched to Radio Eulach (now Radio Top) and
then went to Swiss television, where he worked for five years on the
Oops", a youth program.

On February 10, 2006 the
Swiss PR and media directory of the Zurich-based Edition Renteria, which
the 10,000 most important media contacts in printed and digital form
lists. The new structure of both the printed version and the
manual as well as the digital data according to the official typology
the Swiss press. This is an important step towards
Standardization of the Swiss media industry. Access to the
The online database can now be accessed as part of a fee-based monthly
or annual subscription. The entries in the media directory are
into the media groups press offices, PR, newspapers, magazines,
Electronic media, media services, services
electronic media and freelancers. The
Renteria database offers monthly updates as e-mail services, CD
or digital data. The latter can be directly integrated into an existing
address database or used for special PR programs
be

The Zurich agency Nose was commissioned to develop a holistic design concept for the maglev vehicles and stations. The task was to design the stations at Munich Central Station and the airport and to create a coherent experience for the entire passenger chain - from ticketing, waiting areas and the journey itself to the item on the credit card statement. The agency's work on Betty Bossi's Blitz-Höbeli shows that Nose is not only ahead in large-scale projects, but also in the details. The kitchen gadget was created by the Nose industrial designers and demonstrates a love of detail and a sense of ergonomic processes. Nose was also successful at the Volvo Sports Design Award 2006, where it won first prize in the Safety&Security Equipment category with an avalanche shovel developed for Mammut.