Standards The categorization of paper
according to ISO standards is a challenge. M-real makes the
beginning and publishes guidelines that define the gallery assortment according to
ISO 12647-2 and the ISO standard ICC profiles. The
Results of M-real's ICC profile guidelines are based on
extensive tests of the surface properties, which determine the dot gain
when printing the gallery papers. The guidelines provide
Recommendations as to how a printer can optimize the gallery qualities according to his
standard and the ICC profiles. M-real provides assistance with the use of existing ICC profiles for use with gallery papers.

Research Nielsen Netratings causes unrest in online research after agreement between SRG and Wemf Last week, Wemf and SRG announced,
that the New Internet Research Switzerland (NIS) is being delayed because the
costs are not in balance (see p. 15). But that is all. Even a
Dispute between SRG and Nielsen Netratings, the operator of the
previous Internet panels of MMXI Switzerland, hinders the cause.

The background: Nielsen had co-bid for NIS, but dropped out under
for technical reasons, among others. At the time, SRG believed that it
could still take over the MMXI panel and convert it for the NIS.
After all, SRG was the main initiator and main sponsor of the
panels. The contract with Nielsen was terminated at the end of 2005 and the
Money tap turned off.

Nielsen is now considering continuing the panel on its own. "Currently
We are evaluating whether we should continue to conduct Internet research in Switzerland.
want to operate," confirms Stefan Raum, Managing Director of MMXI
Switzerland and by Nielsen Netratings Germany. Technically speaking
the panel, but Raum is now working on finding enough customers.
find. He has already been able to conclude several contracts. And since clearly
he says, is that the NIS is being delayed, the number of inquiries is increasing.

This presents the NIS partners with a new situation. A data reference at the
MMXI panel is out of the question because the panel is not technically compatible with the
NetAudit of the Wemf. However, this is essential for the NIS.
"We therefore had to look for alternatives," says Markus Jufer, at
responsible for Internet research at SRG. The solution found:
SRG should set up a panel for the NIS itself. "The mandate is
not yet been granted," says Jufer. But the plans are far
has progressed: Throughout Switzerland, 3000 people in 1400 households
participate. Recruitment of panelists will begin in March,
the panel could provide the first monthly data in mid-2006.

It is therefore possible that two Internet panels will soon be competing with each other again
- as in 2001 and 2002, but whether both can be financed remains to be seen.
just as questionable as it was back then.   

Markus Knöpfli

The investor magazine Stocks of the Handelszeitung publishing group will have a new editor-in-chief as of June 1. Hansjörg Ryser (41) will take over as editor-in-chief from business journalist Reto Lipp (45), who is moving to the major Swiss bank UBS after 5 years as editor-in-chief. Ryser has been a member of the Sonntagszeitung's business editorial team since 2003 and is responsible for the money advice section. Prior to this, he was business editor at the Solothurner Zeitung and headed the editorial team of the Nebenwerte-Journal (now Swiss Equity Magazin). Since 2004, Ryser has also been licensed as a stockbroker on the SWX Swiss Exchange. Stocks was launched in November 2000 and has developed very positively under Reto Lipp, according to the publisher. With a certified circulation of 18,145 copies, it reached 64,000 readers every 14 days in 2005. Five years after its launch, Stocks was in the black for the first time in 2005. Newsstand sales have increased by 56 percent over the last 12 months.

US television The merger of the channels
UPN (CBS) and WB (Warner) targets young audiences and could also become the
Merger of the news departments of CBS News and Time
Warner subsidiary CNN.it was a surprise for the entire
television industry, when the owners of the two US networks UPN and WB
January the merger of the two "netlets", as they are known because of their
of young age. Since its existence
In the mid-90s, neither of the two stations was able to compete with
the network competitors ABC, CBS, NBC and Fox a foot on the ground
get. The start-up costs were too high and the
evolving media landscape.

But it is precisely for this reason that the merger of the two orphans
Sense: Both stations serve a young audience, both have a high
on its own, the company had difficulties establishing itself. "It was
unavoidable," says Philip Napoli, professor of communication at the
Fordham University in New York. "They either had to merge or
to hire one of them." While UPN, which is part of the media empire of
Viacom and now belongs to the spun-off CBS division,
primarily female and African-American viewers
the Warner Brothers Network WB mainly produces
series for a mainstream audience that has just finished high school.
has become.

The best of both TV worlds
Both networks will continue to exist until September, when they will merge
a program that broadcasts around 30 hours a week and is based on
can fall back on the best shows from both channels. Successful were
UPN's "America's Top Model" series, featuring
Supermodel Tyra Banks, "Veronica Mars" and "Everybody Hates Chris",
a sitcom based on the childhood memories of Chris Rock
supports. On the WB side, the youth dramas "Gilmore Girls",
"Smallville" and "Beauty and the Geek" survive.

The deal between CBS chief Leslie Moonves and WB Entertainment chief
Barry Meyer was set up in just eight weeks - a coup,
which both attribute to their friendship. The romance between the
media companies is considered so unusual that industry insiders have already
about a possible merger of the news departments of the two
companies, CBS News and the Time-Warner subsidiary CNN. In addition
comes that the president of CNN USA, Jonathan Klein, previously spent 20 years
worked at CBS News for many years and knows both stations very well.

The star of the collaboration is Leslie Moonves, who joined CBS from
the old cliché of being a pensioners' station and turned it into today's
most successful network. Even in the coveted
In the 18- to 49-year-old category, CBS is hard on the heels of market leader ABC.
on its heels, thanks to the continued dominance of hit shows such as "Survivor" and
"CSI.

Moonves is well aware of the needs of a young audience.
conscious: CW should prove that the TV content is also suitable for
media is made available that is appropriate to the target group, such as
through Internet downloads, DVDs and iPods - an ideal prerequisite,
to encourage advertisers to do cross-platform deals. "Stations that use the
alternative media to their advantage and use them for the advertisers.
The people who make this available will reap the benefits in the long term,
says Michele Harris, founder of the marketing company Smarti
Solutions in New York.

The race for new forms of video-on-demand, which is currently underway in the USA
is likely to be further enhanced by new interactive CW projects.
are being fueled. In recent months, ABC, CBS and NBC have all launched
as well as Fox new distribution channels via the Internet, satellite and cable,
to revisit their most successful shows in this way.
to the people for a fee.

However, it is clear that Moonves does not exactly look like a reckless
young entrepreneur will proceed with his new venture: Experiments
projects that promise a profit, not just for the sake of it.
for the sake of innovation. Expectations are correspondingly high: Already in the
next year, the new program is expected to be in the black and
to distance himself from the deficient past of his predecessors.
Since their foundation in 1995, both UPN and WB have generated
Losses of between 25 and 75 million dollars annually.

Not quite as enthusiastic as many Wall Street analysts are the
advertising companies. "Less competition means that the
Network has more bargaining power," says Donna Lukenbill, Media
Director at the media buying agency Fasttrack. "And that boils down to
higher prices". By eliminating an entire network
The available advertising space, which is a national
audience, about seven percent in total. Some
However, industry observers do not see this as too great a loss
on. "If you look at the diversity in the media scene, then
the importance of networks is shrinking anyway," says Philip Napoli.
"I don't think many advertisers will shed a tear over this.
will be shed."

Gerti Schön

Fashion retail For its anniversary, the fashion chain PKZ is once again focusing its advertising activities on the traditional - the poster. By Heart, however, is doing without the retro groove: Stoecklin, Laubi, Leupin, Cariget. The
are just some of the names that, no, not the fashion, but the
Swiss poster art. And who with their work also
for the idiosyncratic communication culture of the company founded in 1881 by Paul Kehl
The company was founded as a clothing factory and is now the PKZ fashion chain. Since
its origins, the founder - and after his death his brother
Karl Burger - the brand's fashionable aspirations are not limited to the
clothing range, but also on communication. To attract customers
to achieve this, they looked for other ways and an independent language.
The aesthetic unity of the realizations was less the
unifying element of the PKZ brand rather than its commitment to the
medium and to the often still unknown artists.
None of the great Swiss poster designers who did not work with and
would have worked for PKZ.

Campaigns carefully stored
With the exception of a few detours into other traditional advertising media
The following two generations also rigorously adhered to this tradition.
The fact that those responsible have always been convinced of their strategy
The impressively documented archive of the
Advertising measures. Complete campaigns were carefully selected from the
different eras - from the early advertising films to the
From the history of the company logo to the shop windows and posters.
This rich fund of advertising communication has made the fashion group the
anniversary made accessible to the general public - virtually
(www.papakannzahlen.ch) and real in an impressive exhibition
in the Zurich Stadthaus.

The challenge for the clothing chain was and still is to
The umbrella campaign covers all international fashion brands as well as the
brand through a lifestyle and, on the other hand, to embody a
increasingly well-informed clientele from the broad age and
income segments in equal measure. That
the advertising and media strategy despite the expansion and
acquisition policy of the PKZ Group continued to reach its audience,
was due to their consistency and self-sameness. Even in
In the days of photography, the motifs had something illustrative that
quality of life and self-confidence. The self-image
and individualism as well as the change in purchasing behavior - the proportion
of men who put together their own wardrobe has a higher proportion in
increased very strongly in the last two decades - the
implementation of the campaigns on an ongoing basis.

The new material from which the modern,
men in the upcoming spring/summer campaign,
which is a further development of last year's performance.
Striking, only with a contrasting, colorful headline peel
the black-and-white close-up portraits of character types
personal touch and only leave textiles on the poster surface.
can still be guessed. This means that the viewer is not confronted with a fashion trend that is
today anyway, but rather the full
left to freedom of interpretation.

Only the sender - who has been issuing new PKZs for 125 years
is recommended as a store brand for high-quality fashion
of different styles. CD Hans Siegwart
the internationally established British photographic artist,
Magazine editor and director Rankin (www.rankin.co.uk).
With his prestige and high standards, Rankin makes a worthy
The first regular in the poster artist series. With his direct visual language
The company is likely to target younger segments in particular, which are
core target group of the PKZ casual wear chain Blue Dog. The
The long outdated "Dad can pay" patina is now finally to be replaced by a
modern image.

The fact that the campaign only follows what the sole owner and Chairman of the Board of Directors
Ph. Olivier Burger since joining the company with
market share gains and expansion is also reflected in the
business development. Despite a stagnating market, ever stronger
Competition and pressure on margins enabled the company to
(brand awareness 90%) with its store chains PKZ, Feldpausch, Blue
Dog and burger grow.

Disproportionately high growth
Even in comparison to the larger total retail space, sales
grew disproportionately to around CHF 206 million in 2005 - and
almost five times what PKZ had achieved 20 years previously.
Customer frequency has more than tripled in the same period.
Last year, around 1.1 million customers made purchases at
of the PKZ Group. And that the desire to expand has not yet been satisfied,
can be recognized by the cash flow, which is over ten percent of sales -
also a top result internationally.    

A must in a fine guise
The company PKZ Burger-Kehl & Co. AG is celebrating its
125th anniversary. And to its extensive campaign collection, which was created for
is an impressive piece of Swiss advertising history. Not only the
changing fashion styles are vividly documented. The
various advertising materials and realizations also illustrate the
Changing values in men's fashion and in society from 1881 to
today.

The exhibition can be viewed at the Stadthaus Zurich until March 10.

Luca Aloisi

Tom Meyvis, marketing professor at the Stern School of Business New York University, on brand democratization.WW: Is the buzzword "brand democratization" the new trend in marketing?
Tom Meyvis: There have already been
always focus groups of consumers who were testing a product, but they
are now involved in the creation process earlier than before.
In the past, it was the engineers and designers who developed a product.
and then asked consumers about it. Today we ask
The engineers first consult the customers and then get to work on the design.

WW: So are consumers becoming the new product designers and marketing people in companies?
Meyvis: The
I don't always think it's a good idea. Consumers are not
always honest when you ask them about a new product. That's where
social constraints often play a role. People also often don't know what
they want.

WW: Does a company have to give up control of its brands these days?
Meyvis: About that
they have to get used to. If customers are disappointed by a
product, it spreads like wildfire. But it works
and vice versa. Some companies, for example in the computer sector, let the
customers are so eagerly awaiting their new laptop model that every
detail that leaks out immediately runs through all the chat rooms. Some
Corporations take advantage of this and pretend that there is a secret
Detail accidentally leaked to the public, while in reality
their marketing department is behind it and thus a topic of conversation.
provides.

WW: Find
It's a good idea for customers to share personal photos or videos.
which can then become part of a campaign?
Meyvis: It
can certainly help to get people excited about a product, but
You also have to be consistent and do something with the material. You
raises expectations and if these are not met, this is exactly what happens.
the opposite effect occurs.

Interview: Gerti Schön

Online The cost of internet research
are causing headaches for the Swiss online industry. But a lack of
Money is not the only reason for the new delay.
How much can the New Internet Research
Switzerland (NIS) cost? An initial proposal would be 5.1 million
francs per year, but it was already paid for in the last
rejected in the fall. A second version was then available for 4.5 million
debate, but this is also far too expensive for the Internet community.
The NIS partners SRG and Wemf are not to be envied. Apparently there is
no budget framework. On the other hand, SRG and Wemf are also not in the
able to say how much the further planned cost reductions will amount to
become. It is therefore to be feared that the NIS construction site could last until
remain in place well beyond March.

The fundamentals remain unchanged: In order to achieve a meaningful
To maintain online reach, the AGOF model continues to be used
(AGOF = Arbeitsgemeinschaft Onlineforschung) from Germany, which is based on
is based on three pillars: A measurement of access to websites
(site-centric), analogous to Wemf's Net Audit, forms the first pillar,
An on-site survey by means of an online questionnaire (user-centric) provides
the second and a population-representative telephone survey the
third pillar.

The disadvantage of the AGOF approach: For internet usage research that
statements about streaming and other future developments
It is not suitable for the task of media convergence. This requires a
panel that monitors Internet use both at home and at work.
is indispensable. And because the economy, especially the SRG, but also
banks and the retail trade require such data, a panel is also
Mandatory. Ideally one that is technically compatible with the
site-centric measurement (in Switzerland: Net Audit) can be coupled, so that
that an overall picture of Internet use would be possible through data fusion.

No compromises in the Net Audit
But from the point of view of the advertising market, a panel is just a nice to have, which is why
the site operators do not want to co-finance it. As a possible
The financial backers remain the economy and, as before, the SRG. Therefore
savings are being considered, particularly in the panel area. The
Markus Jufer, head of the
Internet Research at SRG, as follows: Instead of the planned two
panels, a small one for pure home use and one for
for home and work use, it would be possible to rely on a combined
panel and also reduce the number of participants.
By contrast, no cuts are planned for the net audit. There would even be
Improvements are needed, adds Wemf research manager Harald Amschler:
In future, for example, it must be possible to differentiate between whether the domestic
or accessed from abroad (which is not the case today).
cannot be determined). On the other hand, the publication rhythm could be
of this data from four to twice a year. Probably
Data fusion has also been completely postponed, but is still possible if required.
still possible later. All of this must be re-offered by March, again
and then presented to the Internet industry. End
It is hoped that by March it will be clear whether the NIS cart will get rolling.

SRG belongs on board
But costs are just one of several conceivable obstacles.
Nielsen's parallel activities also complicate matters (see
report on the front page). Because it is still unclear whether SRG has enough
customers for the new panel. Although the industry is
confident. If you want to conduct Internet research, SRG
on board, they say. But the website operators themselves
could still hinder the arrival of the NIS cart, because they are hardly
organized. Wemf and SRG are therefore appealing to them to finally find a
association - so that clear points of contact are defined and
so that the scene can be integrated into the responsibility. Also
financially. It is envisaged that the association to be founded - so
it comes to fruition - alongside SRG and Wemf as the third partner in the
NIS company involved.   

Markus Knöpfli

Who owns the MMXI panel?

For five years, the MMXI panel has been
Internet usage data, but this has been the case since December 31.
2005 officially over. NielsenNetratings is considering the continuation of the
panels (see report on the front page), but does it belong to Nielsen? "So
I can answer that in the affirmative," says Stefan Raum, Managing Director at
MMXI Switzerland. "This is open and has not yet been negotiated," says
Peter Hofer, Managing Director at the IHA-GfK research institute,
which until recently owned the company MMXI Switzerland (see
box). "It is currently unclear who has the rights to the data and
whether Nielsen is authorized to sell any," says Markus Jufer from
of the SRG.

The panel essentially consists of three things, each of which
ownership claims could be asserted. On the one hand, there are the
written contracts with the panel members, then the contracts based on the
measuring software installed on private PCs, including evaluation technology and
Finally, the data collected. The only thing that is undisputed is that Nielsen
the entire technology.

The fact is: the panel continues to provide data at present, but in the longer term
However, new panelists would have to be recruited, and that is expensive.
In addition, the panel has no data for the population of the
Internet users, which MMXI Switzerland obtained from SRG. Replacement
is possible, but more expensive than before. Thirdly, by the middle of
The publication of the January data is scheduled for February. Nielsen must
so the decision will be made soon. "Time is of the essence," confirms Raum. (mk)

Change of ownership at MMXI Switzerland

The research institute IHA-GfK, which belongs to the German GfK Group in
Hergiswil sold the company MMXI Switzerland GmbH at the end of 2005 to
NielsenNetratings sold.

IHA-GfK owned 100 percent of the company, but in fact the
operational management over the last three years at the panel producer
NielsenNetratings, which not only provided all the technology,
but also operated the panel management from the UK.

With the expiry
of the production order was therefore for IHA-GfK
the time has come to exit, says IHA Managing Director Peter
Hofer. (mk)

Olivier Burger, sole shareholder of the PKZ Group, on the success of his fashion chains and advertising strategy.WW: How do you explain the success of the PKZ Group from Markom's point of view?
Ph. Olivier Burger: As
As a fashion company, we have always been able to adapt to the spirit of the times,
if not anticipate it. PKZ was the first to start
ready-to-wear manufacturer in Switzerland, a revolution at the time. Also
We are constantly orienting ourselves to the changing
Consumer needs. How close we have always been to the zeitgeist,
is reflected in external communication. This can be
can currently be seen in the exhibition. There you can see how PKZ
Fashion at the time of the First World War, in the Golden 20s or
presented and sold much later during the oil crisis. The
long-term success depended primarily on three factors: adaptation to the zeitgeist, a strong
profile to the outside world and the best work at the front through constant
Training of our employees.

WW: And if you look at the last two decades?
Burger: In addition to
the expansion of the company was the establishment of a modern and
attractive image is important. When I joined PKZ in 1984, the
The average age of customers was 50, today it is 37.
The basic idea was always: How do you survive in a small market like the
Switzerland against internationally operating competitors? The solution lay in
Expansion of the store network with the same level of overhead in order to benefit from the
economies of scale: reduced logistics costs,
lower prices, more sales. We are at our
Core competence remains: fashion.

WW: How has this positive development affected the marketing budget?
Burger: Our
We have kept advertising expenditure virtually constant at a good 4.5 percent
of the turnover. In the years with several store openings
it was a little more, of course. But the advertising investments were always
within this framework. In a national and international comparison
We are therefore well above average.

WW: In
In your industry, you are almost the only one who focuses so strongly on the
Poster concentrated. More out of tradition or conviction?
Burger: In
of our company history, the poster is certainly an important
Advertising medium. Very often one medium was used in another,
which is certainly outdated from today's perspective. For example, the
PKZ brochure animated in an advertising film and reproduced on a poster
recorded. Often the idea actually came from the poster medium and
was then used in various other advertising media, including the
shop windows their direct implementation. Even these are in the
exhibition is strongly represented. This shows how proud people are of
were their decorative work at PKZ. The difference to today is,
that we used to generate around five percent of sales in all media.
could be present at the same time.

WW: That's probably no longer possible today.
Burger: The
Advertising costs have risen disproportionately. Because a broad
and eye-catching campaign presence for our company economically
makes no sense, we have actually been concentrating for two years on
strongly on the poster as a key medium and on our independent
Adress magazine, which is addressed to 20 percent of the Swiss population.
households. There we place our - nota bene paid -
Advertisements.

WW: How important is this lifestyle magazine for the PKZ Group?
Burger: Around 40 percent of our communication volume flows into direct marketing media, including address ads.

Interview: Luca Aloisi

Printing The company Fotorotar AG in Egg
ZH, which has specialized in the security printing segment for years.
specializes in the production of securities and bonds,
takes over the business unit with retroactive effect from January 1, 2006.
securities of the company Trüb Druck AG. For Trüb in Aarau, the decision
a logical step in the context of focusing on the
Core business. Trüb intends to maintain its leading position as a card manufacturer
and personalizers. The decision has no
This resulted in redundancies; employees in the securities unit
Employees are given a new role within the company.

Since January, Jan Schmocker has been
Web-Unit Frontend from Jung von Matt/Limmat. This step is intended to
the positioning of the agency in the field of online communication
be strengthened, as reported by Netzwoche. Schmocker has been
April as Creative Director at the internet agency Unic Internet
Solutions. He previously founded the company Scopo Intermedial,
which was later incorporated into Pixelpark (Switzerland). At Pixelpark
Schmocker remained as executive creative director for three years.

Swiss television gives a second
season of the Swiss sitcom "Schöni Ussichte". The sitcom
is expected to continue due to the positive audience response and the constant
market share of around 32%, according to the press release.
is called. The author remains Domenico Blass, who was already responsible for the first 13
episodes. All episodes are produced in the studio
Oberuster was produced. The production company is Videcom AG
based in St. Gallen. After a break of several years, SF last
In the fall, an in-house produced sitcom will return to the program for the first time
recorded. "Schöni Uusichte" is the fifth SF sitcom. The episodes of the
second season will be broadcast in the fall of 2006.

Paper I At the Paperworld trade fair
The event mainly brings together suppliers and resellers from the
Office environment. What is on offer here is what is set to become a trend tomorrow. While the providers of
Desk accessories and manufacturers of stationery on the
This year's Paperworld was lively, the halls booked by the traditional paper producers and traders were 
significantly lower attendance. This may be due to the fact that some
of the leading paper manufacturers do not or no longer participate in the
took part in this year's trade fair. This underlines the fact that at least
The second day of the trade fair in Frankfurt was poorly attended,
in which many large paper producers currently find themselves.

Paper producers under pressure
It is likely that the flattening of sales growth in the
Paper industry on the interest of exhibitors in trade fairs
transfer. To this end, many paper manufacturers are currently drawing attention to themselves primarily through price increases.
attention: As a current example, one day after the gate closed, Sappi
Paperworld has already announced a five percent price increase for woodfree
coated papers was announced for February 2006. Other manufacturers have already worked on the
price spiral, which is primarily attributable to higher raw material costs.
is the reason for this. According to discussions held at the trade fair
Stora Enso and UPM, the world's two largest paper suppliers,
increase their prices. Paper price increases therefore appear to be a
to be a clear trend.

Office paper repackaged
In addition to the subdued growth prospects, the
There were also encouraging developments for paper producers. Well
because there is nothing or not much more to the Office papers.
can be improved, here once again
Convenience/consumer-friendliness in the foreground. Whereas in the
Last year, the company was also able to acquire the paper producer M-real
presented, padded carrying straps, this year's focus was on the
among other things, the wrapping paper. The Mondi Group
Business Paper has introduced packaging called "CleverOpen",
that can be opened in record time. The transparent and
Fully biodegradable plastic packaging wrapped in 500
A4 sheet. "We will initially use CleverOpen for the products Color Copy,
IQ selection smooth, IQ Triotec premium, Maestro supreme and Maestro
Triotec extra," explains Kerry Crandon, Communications Manager
at Mondi Business Paper.

Paper producer UPM continues to focus on direct packaging
paper, but is breaking new ground in terms of outer packaging. Instead of cardboard
developed a fully recyclable and foldable paper that can be
several advantages: On the one hand, the Paperworld
Launched outer packaging that is easy to open with a tear strip
"SmartWrap" is particularly tear-resistant, and secondly, it can be
special felling process with one hand and without additional
straps are worn, and thirdly, there is significantly less
Waste. When asked about the reasons for developing SmartWrap,
explains Martina Schürmann, Marketing Manager Graphic & Office
Papers at UPM: "Convenience in outer packaging is the trend. The
Transporting or refilling paper must be as easy as possible.
run off." Another trend she mentions is the increasing demand for
multifunctional and specialty papers for the home user: "The
Consumers are increasingly demanding their photo papers etc. in smaller
pack sizes (50 copies) and in increasingly different formats."
Consumers here are particularly interested in add-ons such as key rings
and the like or packaging with 550 instead of 500 sheets very
receptive.

Noble letters
What caught the eye at Paperworld were above all the elegant
Paper stationery and letters, also bound in velvet
Agendas, diaries and the like. Exclusive products appear
to be timeless. Some of the furnishings were presented in
shop windows, which have the look and feel of fine jewelry stores.
were modeled after. The range spanned from classic, discreet
motifs/subjects through to modern and comic elements.
products. At a small special exhibition within this
trends were presented in the writing paper sector - alongside many in
black and red office supplies were also available there.
Utensils in very colorful color compositions.

Paper and the Internet
The fact that a provider of papers is particularly active in the
Internet and even wants to establish a platform here, may be
may seem surprising at first glance. However, the fine paper supplier
Römerturm is not about convincing people to use a printing substrate. Rather
the company aims to achieve this with its website launched last October.
Paperlounge.de to offer an opportunity for interested parties to find out about
paper, finishing techniques and the like, and
can exchange ideas. Silvia Wiener, Category Manager at Römerturm: "From
We know from a customer survey that there are no more new papers available.
needs. What is needed is knowledge and information on how to
with the existing papers and what you can do with them.
can realize." For the exchange of knowledge via the internet portal
Paperlounge.de is then a membership or fee-based
Full membership is necessary, but the costs are
paper orders can be deducted. Members receive
then, for example, a set of arguments to justify a higher paper price.
or find addresses of providers/companies that specialize in
finishing techniques, multi-color printing, etc., or
for example, find out news about events from the design scene. Also the
future Swiss counterpart Paperlounge.ch already exists, contains
but currently still has the same content as the German platform. "When
and whether the Swiss Paperlounge will be officially launched is not yet known.
currently still open," explains Silvia Wiener.

Paper manufacturer Gmund has long relied on the Internet - there
but more on a web store with the usual options. In the center of the
Bavarian paper producer, the focus at Paperworld was therefore on the
comprehensive paper advice in a down-to-earth, Bavarian way. Here makes
The paper specialist Gmund is hardly anyone's fool. Gmund used
Paperworld, among other things to promote the paper collection
Savanna, which stands out with warm earth tones and wood colors. "For the first time
a paper producer has succeeded," says press officer Maxi
Gohlke to Savanna, "to realize a wood embossing that is real
has a wooden character." Will it become a trend?

Jürgen Franck

Paperworld 2006
The Paperworld business-to-business trade fair will be held together with the
Beauty and Christmasworld is held annually in January. It takes
within these three segments at the Frankfurt exhibition center.
by far the largest exhibition area. The arc of the
exhibitors always beautifully and partly exclusively presented
products range from writing and drawing instruments to school supplies,
office accessories through to office papers.

More than 106,000 visitors from 75 countries attended this year's
Paperworld, which will be held again next year between January 24 and 28.
will take place in Frankfurt again. (jf)