Guest Commentary When page impressions, hits and hosts fail in Internet research, why not rely on the tried and tested, asks Peter Wälty.
news magazine Facts took up the position of online editor
had a story in the magazine with the title "Der gläserne
Surfer" was published. Every movement of an Internet user can be registered
his interests, preferences and habits. His consumer behavior
would be on a platter, ready to be taken advantage of by nasty
to be exploited by marketing departments. Tailor-made
Products should entice the surfer to buy. It turned out differently. It came
Spam - a napalm carpet of indiscriminately sent advertising e-mails whose
advertised products do not interest us for the very reason that
because we don't need them. Or who has a
Penis enlargement necessary?

There is a similar story to tell about measuring the reach of websites:
Total transparency was fantasized about. Webmasters measured what
the log file revealed. And that wasn't very much. Soon enough
It turns out that hits (retrieved files) and
Page impressions (pages viewed) are completely unsuitable measures
because they are always dependent on architecture,
Layout and offer of a page and have with range about so
much as page numbering has to do with reader numbers.

Then, in analogy to print, an attempt was made to increase readership or visitor numbers.
determine. From now on, hosts - computer addresses that can be found on the site
were registered. A nonsense: hundreds of Tamedia employees
appear to the outside world as exactly one single host - namely as a
Tamedia proxy server.

Since 2000, Nielsen Netratings has used a panel to register
visited sites - but unfortunately only for private users. Then the
Wemf brings order to chaos with NetAudit and establishes a standard
the Unique Client (UC). However, the UC is by no means
a single user, but in the best case a single PC. If
I use the same website in the store, at home and with my girlfriend
visit, I am three UCs. When a family of five on one PC
visits the same website, all five are exactly one UC. And if with
the NetAudit cookie is deleted after each shutdown, I am - if the
value is not corrected by a nebulous algorithm - on the
a new UC the next day. So distortions are literally programmed: Sweden's largest daily newspaper on the web
measured in this way, shows more users than Internet users in the
country exist.

With the New Internet Research Switzerland - a combination of
measurement and questioning - became something of a silver lining on the
horizon visible. It would be unfortunate if this project were to pass the
financing would fail. Regrettable, but not a disaster, because
In my opinion, there is a valid alternative. Print titles are
measured with telephone interviews for decades. Why not actually
Websites too?

Peter Wälty is head of 20minuten.ch

The Zurich-based corporate communications agency Heads launched the new Tremonte nutrition concept with Issoria AG. Located in the premium segment, the concept combines food culture with modern scientific findings. Specially trained doctors want to help customers achieve sustainable well-being through a pleasurable diet. Heads developed the name, logo and claim and designed the literature. The imagery accentuates the connection between lifestyle and science.

Layout For decades, QuarkXPress was
undisputed layout standard. New media and new competition
prompted the manufacturer to redesign the core of the product. A
SMI's workshop explores the question using the current beta version,
how well Quark has done his homework and/or how
how practical the innovations are. On a one-day course
interested parties by means of step-by-step instructions, exercise files and
Speaker support at 22 appropriately equipped workstations
quickly to the new XPress feeling. The public beta can be
participants on CD. The course is taught by Detlev Hagemann,
SMI course instructor and XPress book author, and Matthias Günther, QSE SARL
(Quark), will be held. The course will take place on February 17 between 9.15 and
4 p.m. and costs incl. lunch etc. Fr.
175, registration: .

The world's largest media group is to be split into four separate stock corporations, as proposed on Tuesday by Lazard, the investment bank commissioned by major shareholder Carl Icahn. The report presented accused Time Warner of a bloated cost structure and numerous business mistakes in recent years. As part of the split-up, a new Time Warner is to receive the cable and TV networks as well as the film division. The online division AOL, the publishing division and Time Warner Cable, the second-largest cable TV operator in the USA, are each to be transferred to an independent company. According to Icahn, the individual parts of Time Warner would be worth more in total than the current giant group. Icahn and the investor group expect to be able to increase the value of the individual parts by around 40 percent in total. Time Warner has already divested its book division: it was sold to the French group Lagardère for 450 million dollars.

Publishing On the premises of the
Druckerei Flawil informed the company in mid-January on the occasion of the
a customer event about a partnership that has been established with the online
Consulting in the field of automated catalog production
is. The solutions offered by both companies result in a
Complexity of the catalog either partially or largely
fully automated page production. According to representatives of the
Both companies want to meet the industry's need for
target group-specific catalogs and more efficiently produced catalogs.

Anniversary Polar, the world's largest
supplier of high-speed cutters, is celebrating its centenary in 2006.
birthday. Founded in 1906 as the Adolf Mohr Maschinenfabrik
The company started out as a machine supplier for the timber industry.
manufacturing industry. After 1945, the
Development and construction of cutting machines for the graphic arts industry
industry. Since 1949, Polar has been working in partnership with the
Heidelberger Druckmaschinen AG - in Switzerland with the
Heidelberg Schweiz AG. During this time, the family-run company
Company becomes the world's largest supplier of high-speed cutters
the company announces.

Advertising trends In the USA, the public can design advertisements for their favorite brands. The tool promotes brand loyalty and the community, and is also easy on the wallet.
Karlsberg has found a new way to obtain commercial orders.
come: Namely, to shoot commercials "on spec", i.e. on speculation,
in the hope that a large corporation will buy them and use them in the
television. Karlsberg's calculation actually worked out when the
agency of the Nike brand Converse, BSSP in California, the customer
proposed to launch one of its new advertising campaigns with the support of customers.
to design. Anyone who had a camera could take a 60-second
long clip with his personal associations with the sneaker
to send in. The best entries have since been published on the website
to see.

The response was overwhelming. Together with hundreds of other
consumers, Karlsberg and its partner Gary Nardino sent several
Converse commercials. Two of these were accepted and do not appear
only on the Nike website. They were also shown on MTV and in
Poster form pasted onto billboards. The reward for the work: 10,000
dollars, a mere pittance compared to the roughly 300,000 dollars that a
is what a professionally produced commercial usually costs. "This is how
got my career rolling," says Karlsberg.

Brand Democratization is in
However, the advertising companies benefit even more from the
new trend. Brand democratization, i.e. the influence of consumers
on the design and advertising of brands, is the new buzzword
in the USA in terms of customer loyalty. It is a reaction to the
Increasing fear on the part of manufacturers that their commercials in the
Flood of commercialization. "As soon as a company has a brand
the world, it no longer owns this brand, but the
public owns it," says Cory Treffiletti, Senior Vice President
President of the Carat Fusion agency. "If you don't listen to your customers
that can backfire."

The trend only really came into being thanks to the possibilities of the Internet.
rolling. Consumers can provide direct feedback in the forums.
give. And companies can ask consumers to do so,
to send in personal stories about how they got to know the brand
interact.

The Japanese car manufacturer Mazda, for example, asked its customers via
Internet to find the best photos matching Mazda's "Zoom-Zoom" slogan
to send in. "Zoom-Zoom" conveys the sound of movement and the
Photos published on the website (
)
are to be seen,
all suggest movement. Most customers who sent in photos,
have nothing to do with the brand, but only with the slogan.
The entrants with the best images had the chance to win a camcorder.
win
Competitions as the talk of the town
The strategy also has another effect for marketers: more
to attract visitors to their websites. The General Motors brand
Cadillac, which carried out a similar campaign to Nike, was able to
Increase number of clicks by 300 percent. "Customers are more deeply involved in branding today than they were in the
times of focus groups, where they were asked how they would like to see a new product.
like," says Martyn Tipping from the branding agency TippingSprung in
New York. "Of course, this means that a company gives up the
control over his product, but if you are smart, you can make this
and generates conversation about its product."

If done correctly, brand democratization has enormous potential,
the professionals believe. "Most of the traditional means of
marketing campaign in the past, today generate at most
falling sales," says Eric Block, founder of the branding agency Duffy
and Partners in Minneapolis. "You have to engage consumers directly today.
and brand democratization is one way to achieve this.
achieve." Block himself has another aspect of the
democratization: He created a kind of experience gallery for
the Sony Group, which spoiled those with even less technology,
future consumers in Shanghai into the world of
consumer electronics. Here, customers can choose any
product for as long as you like. The range extends from the
the latest video cameras through to computers. "Sony is thus becoming a
term for them," Block is convinced.

Creativity at all levels
The creativity of consumers is not just something that brand manufacturers
increasingly flow into the design of their advertising campaigns. The
The urge for individualization in modern societies leads to the
The goods industry also helps to put the tools in the hands of the end consumer.
so that they can buy the desired product themselves right away.
tailors together.

With such customizing, top brands like Nike
(
)
customers to buy individually designed
Sneakers with personal logos, cuts and colors.
And chocolate bar manufacturer Mars even allows customers to make their own
to have slogans and greetings printed on their M&Ms
().
Who would want to
be reminded that he is only eating a mass-produced product.
Gerti Schön

Popular customer competitions
Even in the age of viral marketing and reality TV formats
the Swiss consumer pool has little to report when it comes to the
design of advertising measures. On the one hand, the
low-budget design is not suitable for all products. On the other hand, the
market is too small even for suitable brands, which means that the
has shown that with the often modest response rates, there is hardly any mass
advertising material. One of the few exceptions for that certain community feeling are
therefore the customer competitions, as in the case of the almost
history-making Toni yogurt campaign, in which even people like
Markus Ruf and Danielle Lanz took part successfully.

More recent examples include the Siemens or Gruyère campaign
to count. For the latter, the audience was asked to send in MMS messages
and to choose the funniest shots from them. For Cailler's chocolate brand Frigor, the people addressed were allowed to
practicing as a copywriter with passionate declarations of love. How to
was to be expected, only a few suggestions could be used as posters.
become. (la)

Olympia Im Shoppi & Tivoli
During the Winter Olympics, Spreitenbach will be home to all the
competitions on a big screen and in the Olympic Lounge on four screens.
flat screens. There is also the opportunity to actively
to do his laps on a large ice rink, if not just
one of the many attractive program items on it - like
for example the appearance of Denise Biellmann. Wyler Advertising promotes
This event was accompanied by advertisements and a poster campaign consisting of
four subjects F12 and two subjects GF. Pictograms are used for this purpose,
for various winter sports on the one hand and in
shopping centers.

On behalf of Energy, Radio Ruf Lanz has furnished a new apartment in Zurich for hit parade striker Bettina Keller.
over. Since billboards all over the greater Zurich area have
read that she is living with Robbie Williams, want
Friends she hasn't heard from in a long time,
suddenly have to come to dinner. Sandra Fischer will be
shunned by her male admirers since reading in 20 minutes
was that she obviously shares a table and bed with Eminem. And René
Müller was only able to teach his fiancée's mother with difficulty,
that it was just a publicity stunt by Ruf Lanz that he was now with Kylie
Minogue live together.

In fact, Radio Energy has received reactions from namesakes and
Since Ruf Lanz's new posters appeared in the city, the
Zurich are hung up. However, everyone wears it with pride and humor,
that they are associated with superstars from the music business.
have been made. A gag to make you smile, because the whole world knows that
Robbie Williams has completely different girlfriends in Zurich than Bettina Keller
has.   

International meets local
Energy Zurich is the radio station that brings its listeners the stars of the world.
brings home. The strong local roots, coupled with "Hit
Music only" and the strengths of international cooperation, provides
for a program that has many fans. In August it was three years,
that Energy is on air with a new name. During this time, the
station is "growing every year", as Marketing and Program Manager Dani
Büchi shows (see graphic). The concept of "Closer
with the stars" is a key idea in advertising. In the course of developments
In the radio scene, a distinction is always made in terms of content.
more difficult. Almost everyone can make good radio today. In Zurich
For Dani Büchi, it is therefore important that on an emotional level a
new universe is created as a USP.

In December, Ruf Lanz approved the Eneregy Zurich budget following a
creative presentation. The first campaign has now been
billboards in the Zurich area and in 20 Minuten. Ruf Lanz wanted
to forego the obvious 1:1 reproduction of the stars. Instead
the agency relies on an astonishing dramatization. Energy Zurich
has brought the stars up close and personal with the people of Zurich on a daily basis.
quartered here. Typical Swiss nameplates on Zurich
Apartments and houses are completed with the names of world stars. The
The spectrum ranges from the elegant sign on the Gold Coast to the
At the sight of the unfamiliar signs, it is said to be
also ring a bell in the viewer's head with the claim: "Energy Zurich
brings the stars to your home. On 100.9 MHz."

Thanks to the good connections to Robbie Williams, Kylie Minogue, Madonna
or Shakira, the listeners of Energy Zurich are their favorite
Stars actually closer. The chart-toppers have created jingles for Energy
sung. The audience can also enjoy privileges
such as VIP concerts or a "Meet & Greet" with the
Favorite star.

The print campaign is also editorially accompanied by witty
Announcements on the station, in which the stars themselves are
ask for entry via an intercom. "It is of course a nice
job and only possible thanks to Energy's relationships when we have Anastacia
as a spokesperson for a commercial," says a delighted Markus Ruf.
The roof panels will also be adapted to the new campaign in the near future.
on Zurich's streetcars. With appropriately supplemented posters
also pointed out that Radio Energy is expanding its broadcasting area
and now also operates on the upper part of Lake Zurich under the frequency
91.2 can be received.

Advertising for the Zurich station of the international NRG Group
was created independently of the head office in Paris. There, the
However, Ruf Lanz's ideas were noted with great pleasure.
Nevertheless, the name badges with stars and locals are likely to be
will soon be hard to spot in the shafts of the metro. "In Paris
advertising needs to work much more with sex," says Danielle Lanz. But how
As the saying goes in the movies: The most erotic scenes are always
nor the ones you can only imagine. - For some Bettina
Kellers in Zurich, that will be a good consolation.    

Andreas Panzeri

Paper III Nothing seems more ephemeral than new printing substrates.
sales-intensive product. The so-called consumer varieties require the most
least of all specialist advice. Here, their price and
Availability in the foreground. The creative papers in particular require
intensive consultation with both the processing industry
(graphic arts industry) as well as the decision-maker (agency,
print buyers, end users).
An important sales and promotional tool for paper producers and
of the paper trade are sample folders, especially in this segment,
collections, paper fans and the like. These mostly elaborate
designed and prepared products are tools of the manufacturers,
to differentiate themselves from the competition and to offer features such as haptics, gloss and
Optics as well as unique selling points, properties, printability, etc.
to show.

The following are examples of new or more recent collections
and papers.  

Color Copy
Protecting the environment and conserving resources are key issues
for Mondi Business Paper. As the first color laser paper on the market
Color Copy has been awarded the FSC label. For the highest demands of
Graphic artists, designers and advertising agencies were given the double-sided
coated paper Color Copy coated. In the versions
glossy and silk, the paper ensures sharp printouts - optionally with
Glossy effect or silk-matt finish
Mondi Business Paper

Blink05: "Exact Fantasy" on PlanoArt
The "Blink" collection presents a unique framework for a
paper family. The now five bound copies allow
not only provide a practice-oriented print sample comparison, but also show
at the same time a high artistic value and a certain
exclusivity. How precise, detailed or exact the
The new work Blink05 shows how the imagination of an artist can be realized.
on a whole series of surreal subjects. Thanks to the
The excellent image reproduction of the PlanoArt paper used is
This completely redefines multicolor printing on uncoated paper.
Sihl + Eika

Jürgen Franck

Paper producer Stora Enso receives award
was included in the Global 100, a list of the hundred
most sustainable companies worldwide. In the management of risks and
Opportunities in the ecological, social and management areas
Stora Enso ranks among the best in the paper and forestry industry.
The list was published during the WEF in Davos. The
The most sustainable companies are selected from 1800 listed companies in the MSCI
World Index and presented at the World Economic Summit in Davos
announced.

Paper II Paper wholesalers do much more than deliver paper.paper - this thin, pliable, flexible,
tactile, haptic and, above all, inexpensive information carriers -
Print shops as well as industrial companies procure via the trade or
mostly wholesale. An exception not discussed here are
the newspaper, web offset, and also forms printers, who have their
Roll papers mostly received directly from the factory. But, according to the
industry leader Antalis, must be a
paper wholesale company sustainable and successful
Continued existence via the development of new business areas along
the entire value chain to the end consumer. From
The trade in printing substrates alone is not sufficient for a
Company apparently long-term and in the same order of magnitude
barely live; the market squeeze and the simultaneous pressure on margins are
too large. As in other industries, the "services" are thus
The services around it have become a recipe for success.   

Warehouse and drop shipment
What makes the paper trade is the storage and keeping ready
of different papers in different colors, shades,
surfaces, formats and, above all, grammages. The right paper in
of the right quantity, size and grammage is thus provided.
a major challenge for retail companies. This
The warehousing business segment is the most important sales driver of the
paper merchants; in this service triangle between the
paper producers and the end consumer, the paper merchants generate
their value added. In the so-called drop shipment business of the
paper merchants organized and monitored direct delivery to the
buyers, the added value is lower. The dealers here can not
or hardly offer any complementary services. Therefore, in the
The competition is also fiercest in the drop-ship business.

A central role for paper merchants is played by the
Procurement logistics (from the paper supplier to the inbound or
high-bay warehouse) and distribution logistics (from the warehouse to the customer/the
printer). The challenge for retailers is to meet the
to make ideal use of existing storage space. And since paper is exclusively
is stored and transported on pallets, the optimal
Use of the pallet spaces in the foreground. Here now comes the
experience, coupled with the dealer's capabilities, come to bear: The
Company must continuously distinguish between "badly turning" and "good
papers that are "in progress" and, if necessary, to always
Make adjustments to the assortment. If there is not enough paper of a
grade, quality or grammage in stock, it must be ordered directly from the
Manufacturer can be ordered. With the availability decreases the
Service level to the customer - and thus also the price and
second most important factor in the purchase decision.

Logistics, however, opens up even more possibilities for the
to improve value creation. For example, the paper wholesalers have
Production logistics and disposal logistics named subareas
production logistics here includes the production of the
Management, provision and delivery of printed matter; the
Disposal logistics takes care of the professional disposal of waste collected at
paper waste generated during the production of printed matter.

Outsourcing/Paper Management
Paper trading in Switzerland is dominated by four companies.
More than 645 million Swiss francs in sales (2004 basis) generated by
the leading paper wholesalers Antalis (245 million), Sihl + Eika
Paper (182 million), Inapa Switzerland (Baumgartner, Biber, Biber-Rochat,
Inapa Office; 135 million) and Fischer Papier (83 million). And thus paper
in sufficient quantity at the still right time if possible
(just-in-time delivery) is available at the print shop, have
the paper trading companies developed specific services.

Below and in the boxes, background information on the
strategies of these leading Swiss paper merchants. However, with
one exception: Sihl + Eika Papier AG, in which the majority of the
German tailor's sons (which in turn are part of the Stora
Enso's paper trading group Papyrus), can currently be
Unfortunately, we are unable to make any statements on corporate strategy. The company based in Thalwil
Switzerland's second-largest paper merchant, provides information on this each
the trade press in May and will then also be used, among other things, to align
Take a stand.

Antalis offers "more than paper
Antalis, the number one in Switzerland, falls short of the other
three major paper merchants are out of the ordinary in many respects. Thus
the company stands on a total of four legs. The paper wholesale
essentially covers the needs of the graphic and the
advertising industry. The trade in papers for use in
office environments including envelopes or even hygienic papers represents the
second main pillar. The Packaging segment trades in packaging materials
in the area of secondary packaging, auxiliary packaging materials (auxiliaries for the
protection and packaging) and with hygiene products. The Visual
Finally, Communication summarizes products and materials for the
areas of advertising technology, visual sales promotion and shopfitting together.

But that's not all: Antalis is clearly focusing on complementary
Services and Business Solutions. Jürg Pletscher, Managing
Director, explains that Antalis sees itself as a fine logistics provider:
"Along the value chain between purchasing and distribution
of consumer goods and materials are our competencies in the
logistics (supply chain management), the office staff (operation center)
and sales are bundled." This is best illustrated by the
print management business segment. The logistics provider Antalis is
Printmanagement is able to provide its customers with the complete management
of their printed matter. On time and to for example the
Branch of a major bank or a major distributor tailored
printed matter is supplied. Upon request, Antalis supports customers
together with partner companies, also in the procurement of printed materials.
From the creative process in the production of these printed materials borders
However, Antalis is clearly distancing itself from the competition and concentrating on its strengths.
Purchasing, procurement, management and fine distribution.

The strength of Antalis in fine logistics is demonstrated at a site designed by Jürg
Pletscher's example, which is now directly linked to paper.
really has nothing more to do: As part of an infrastructure rollout
the company has worked as a subcontractor in cooperation with partners on
470 locations in Switzerland delivered a total of 40000 PCs and
installed or uninstalled and picked up. Requirement
was the observance of a time window of 15 minutes. In order to achieve such
orders, Antalis has established a center of excellence for the
development of business solutions established, which goes beyond the aforementioned
four areas on the one hand for the exchange of information among each other
and, on the other hand, the expansion of such fine logistics or
Procurement solutions reviews.  

The four companies of Inapa
Combined within a multi-brand strategy, under the umbrella of
of Inapa Switzerland, the number three in the Swiss paper trading industry,
the paper trading companies Baumgartner Rochat Papiers (serves customers
from western Switzerland) and the companies Baumgartner Papier and Biber
Papier, which both offer a full range of products in the German-speaking part of Switzerland, and
even compete in the market. In addition, the company Inapa
Office, which of course sells Office papers. About this division
came about when the Portuguese Inapa Group and the
Baumgartner Group merged in May 2004. To Inapa
Switzerland, Inapa holds 67.5 percent, the Baumgartner Group the remaining
32.5 percent.

Since Baumgartner is a well-established brand with a distinctive
expertise in the field of creative papers, Inapa Switzerland has
decided to continue the company under the same name as the previous one.
and to continue the multi-brand strategy already in place.
Expand. "We want Baumgartner, which is still an excellent
image as a paper merchant with the widest range of specialties,
strengthen even more and bring it back to where the company was before
a few years," explains Markus Kohler, Marketing Manager Inapa
Switzerland.

Biber Papier is to continue its strategy of becoming a competent
and expand our position as a full-range wholesaler.
The focus of Biber Papier is still more on the office sector,
while Baumgartner continues to focus on the designer paper segment.
focused. Nevertheless, both companies offer a joint
product portfolio: Thus, with the exception of the cover and lightweight
Changes to the CI of both the exact same paper collection. This
has just been reissued, by the way.

Inapa Switzerland also relies on a system called "Inapa Paper Management".
tool. The company thus offers everything from paper disposal to
the temporary storage of printed matter through to the disposal of paper and
The paper and board business is supplemented by all the other
services. Main difference from the other major providers
is the outsourcing of logistics. Inapa operates here together with the
company Planzer a logistics pool that meets the needs of the
printers (Paper Management) is satisfied.  

Family business Fischer
Fischer Papier AG is a family business. As a "small fish
in the global paper trading business" is how Fischer Papier describes itself,
wants the company to be more agile, more creative, more friendly and faster
than the big ones - in order not to be swallowed. "We must
constantly working hard on ourselves, our performance and our service.
We can't afford to rest on our laurels," says Managing Director Andreas Bernhard.
strategy of the St. Gallen-based trading company.

As a special feature, Fischer Papier has meanwhile two years ago
realigned its logistics. The core of this realignment
is called "Alles Paletti". Based on this model, from which
every customer can make use of, 16 varieties are available in over 600
unseries positions. These are currently available from stock
and are delivered twice a day. Since then, these items can be purchased from
customers from a 1/4-pallet or in order-specific
number of sheets can be obtained.

Like the competition, Fischer Papier will also take over the
Transport of printed matter. Customers can thus benefit from the know-how and
logistics and have their printed materials transported. The
Service already starts with small quantities from a 1/4 pallet and becomes
also offered for larger units. In addition, Fischer Papier offers
the ability to store finished print products and to produce them to order.
to be delivered.

Jürgen Franck

Antalis: A whole range of products - "More than paper".
Organization: Core business is purchasing, procurement, management
and distribution of consumer goods and materials. Along these
value chain are the competencies in logistics
(supply chain management), the internal sales force (operation center) and the
Sales bundled. The different requirements of the markets
graphic industry, trade and service companies,
industry, mail order, and the advertising technology segment, Antalis will be
its sales structure - divided into Print, Office, Packaging and
Viscom - just.

Strategy: In the graphic arts sector, the focus is on hold, consolidate and the
Expansion of supply shares in the foreground. In the area of trading and
services, Antalis focuses on cross-selling and offers a wide range of
sense of "More than paper" offers a wide range of products - from the
paper, through envelopes and packaging materials to
hygiene articles together with definable service elements. Growth strives
Antalis in the sector of packaging and visual sales promotion. New
The company develops its business fields around the creation, the
Purchasing, the procurement, production and distribution of
communication media and consumer goods in the environment of
jobs. Antalis is aiming for the leading position here.

Key data: At its Lupfig and Meyrin sites, Antalis employs around
340 employees. In 2005, around 104,000 tons of paper were handled.
Antalis has two automated high-bay warehouses in Lupfig (28000
Euro pallet spaces) and various storage modules (18500
Euro pallet spaces), which are operated manually. For smaller volumes
the central warehouse has 22000 shelves. Additionally
Antalis operates a platform in Western Switzerland (Meyrin) for the
daily turnover of goods. SAP forms the backbone of the IT. Paperless
Picking, tracking & tracing (tracking), SSCC
(barcode for identification of a transport unit) are
Core functions. By default, orders are placed the following day
delivered; for the regions of Zurich, Basel and Central Switzerland, there are
an afternoon delivery service. Every day, an average of 3000
Orders processed with around 6000 items. Around 70 percent of the
Delivery is made directly from the warehouse Lupfig, the remaining deliveries
are transported by rail or truck to platforms where they are
turned over. Ticino and French-speaking Switzerland will be covered in the night jump (with
fine distribution by truck the next morning) delivered by rail.

Business solutions: Antalis offers solution modules that connect and harmonize cross-company process steps.

Print Management: Central procurement, management and fine distribution of all printed matter and correspondence.

Logistics Services: Procurement, management, warehousing and demand-based fine distribution.

3D Mailing Services: From data processing to packaging,
packaging and transport, Antalis handles everything that is not
can be processed by machine.

Packaging Management: complete solutions in the field of transport and
Forwarding packaging for industry, tailored to specific
Packaging and shipping situations.

Paper Management: comprehensive logistics services for the
printing trade. In addition to the sheet-fed and time-accurate
Delivery Pick-up, transport/fine distribution of a printed matter by
End User.

Products: A total of 2000 - spread across the Print, Office, Packaging and Viscom product ranges. (jf)

Inapa: quality and "paper of the world

Key data: Inapa Switzerland is the umbrella and service company
of the four paper wholesalers Baumgartner Papier, Biber Papier,
Baumgartner Rochat Papiers and Inapa Office. The four dealers operate
independently of each other in the market. At the company headquarters in Regensdorf, in addition to the largest warehouse in the
Group of companies the companies Biber Papier and Inapa Office. Further
The locations are Mägenwil (Baumgartner) and Crissier (Baumgartner).
Rochat). Inapa Switzerland serves over 8000 customers with 135 employees
throughout Switzerland. Inapa ensures comprehensive quality with a
ISO 9001 management system. Furthermore, Inapa is FSC-COC certified
and thus contributes to the sustainable use of wood as a raw material.
Invoice.

Products: More than 5500 items are held in nine decentralized warehouses. The total storage capacity is 7000 tons.

Services: The core competence is, on the one hand, the sale of graphic
papers in sheets and rolls for printers and, on the other hand, the sale of
of copying papers, envelopes and accessories for office use. Via
e-commerce solution, customers and employees have access to the
Assortments. On the user side, one or more persons have access to
at customer-specific prices and can also process the orders
track. The most important sales tools are paper collections
as well as on-site paper consulting by advertising specialists at printers,
graphic designers, advertising agencies and those responsible for paper purchasing.
people in companies. In addition, a sample service is offered: Who
ordered samples until 6 pm, will receive them the next morning. Under the
Term Inapa Paper Management summarizes Inapa Switzerland services
together with the largest Swiss logistics company.
Planzer are operated. In addition to paper management
(order-related delivery), Inapa Paper Management also includes the
Storage of printed paper and the temporary storage of printed matter
and semi-finished products. Finally, on request, paper and paperboard
and cardboard waste is disposed of free of charge and in an environmentally friendly manner. (jf)

Fischer Papier: A family business close to its customers

Organization: Fischer Papier AG is a family-run,
Swiss paper trading company. The company is based on
the three pillars of graphic papers, office papers and packaging.
Thanks to 20 of its own drivers and trucks, delivery is possible in the
Within a radius of 100 km around the St. Gallen and Härkingen sites twice a day - in the morning and afternoon -.
possible. Fischer Papier delivers around 20000 tons of paper annually
warehouse on schedule, resulting in well over 100000 individual consignments.
corresponds. The paper producers supply more than 30000 tons directly.
This drop shipment business is monitored by Fischer and is thus based on the
Day executed exactly.

Strategy: While the trend towards globally active and
merged wholesaling company, Fischer has developed
paper consciously decided to stay local and personal. Thus
Fischer Papier sees itself as a creative, independent, and
Paper trading company. The company focuses on the individual
advice, a well-rounded assortment, good prices, a reliable
logistics and, last but not least, a dash of creativity. Fischer Paper
is not ISO-certified, nor is it EMAS-certified (a certification issued by the
European Communities developed environmental management tool),
Instead, quality control relies on the commitment of every
individual employee.

Key data: Fischer Papier was founded in 1926 by Messrs. Widmer and Huber
was founded. In 1956 Willy Fischer took over the Widmer-Huber company and
changed the name to Fischer Papier. In 1983, Rolf and Britta took over
Bernhard Fischer Paper. At that time, the company employed three
Employees. In 1989, Fischer Papier moved into its current headquarters in St.
Gallen-Winkeln a new building. In 1994, a new building was erected in Rotkreuz
subsidiary was founded. Together with the April 2003
Fischer Papier Härkingen, Fischer Papier generated sales of
last year with 90 employees, generated sales of 85 million and delivered 55000
tons of paper, cardboard as well as packaging materials.

Products: At the two locations, about 1000 articles are produced in
different grammages and partly also surfaces.
In addition to the finest graphic papers for offset printing, Fischer offers
also offers a range of office papers as well as cardboard. A wide
Packaging range and specialties for the LFP sector
(large-format digital printing) round off the range. In addition supplies
Fischer also matching envelopes.

Services: With Paper Management, the company enables the
delivery to order. This also includes unground intermediate quantities
as well as the transport and storage of printed matter. By means of
E-commerce can be ordered online. The data with own
Purchasing conditions can be used to feed into the
Costing system to be made available. Fischer Paper
also takes over the recycling of waste paper on request. (jf)