Interior design Wirz Werbung has shot an image spot for Micasa with cars instead of furniture.
cross. She carefully feels her way forward with her walking stick. The
The couple in the first car in front of the pedestrian crossing waits patiently and
starts cuddling in an open sports car. A driver continues
at the back of the queue is in a hurry. Annoyed, he presses
on the horn. Conversely, this provokes the elderly woman again. Outraged
She bangs her handbag against the wall at such rudeness.
Radiator of the first sports car. The impulse triggers an airbag. The
cuddling couple is almost crushed. A panel fades in:
"You'd better stay at home." 

There are always days when you really would rather be at home.
would have remained. Especially when you have an interior design at home.
from Micasa. With this insight as a claim, Wirz praises
Advertising for the third time the advantage of the beautifully furnished Coconing
on. A first commercial dramatized how an intrusive 
Beach vendor makes you want to pull back at home. The
last year's movie took place in a pizzeria, where a couple of parents
has to embarrass herself in public because of her son. The third
The content of the film by the creative crew from Uetlibergstrasse ties in with the
existing spots and, with an unexpected punchline, aims even higher.
stronger on the laughter muscles.

As a first step, the cheeky humor is not intended to be used on furniture.
but to create a fresh image for the furniture store in the movie theater.
of Migros will be created. Ikea is already popular with the young
with his joke for a long time. The direct competitor Micasa does not want to
sleepy with a bland bed campaign. For CD Matthias
Freuler's spot with its surprising realization also fits otherwise
stylistically very well with the other films in the Migros family.

The film was shot in South Africa, although the set is supposed to look like Zurich.
This was not due to a great love of traveling. The idea for
the commercial came in December. Filming had to start in January. Since
Antarctic temperatures have prevailed here for weeks, a shoot
would hardly have been possible with the convertible needed for the gag - thicker
Breathing as well as car exhaust.

The climate in Cape Town was much more conducive to turning. But there are
Left-hand traffic here. Director Beni Kempf from Rosas n'Co has the problem
solved by shooting all the scenes mirror-inverted and then editing
then mirrored again. So that everything is nevertheless correctly
flickers on the screen, all the car numbers and other
The fonts in the background have been taken from Zurich in a mirror image.

Despite all this considerable effort, the crew had a lot of fun filming the movie.
but had a lot of fun with the 88-year-old lady. You were also allowed to
cordon off an entire street for a whole day, says Freuler,
the claim "Better stay at home" in Cape Town at least.
for a day of filming between two days of flying.

Andreas Panzeri

Metzgerlehner Worldwide Partners has prevailed over its competitors in a competitive presentation for the new market presence of Kägi Söhne AG. The client's lead brands are Kägi-fret and Toggenburger. According to the press release, the first works will be on display from spring 2006.

The German Burda Group can look back on a successful year. The Internet business in particular performed very satisfactorily with growth of 33 percent, and the publishing house also expects growth of 25 to 30 percent in 2006. The Internet businesses bundled at Burda-Digital increased their turnover by 40 million euros, foreign publishing by 35 million and direct marketing by 10 million. In total, turnover rose by 3.5 percent to 1.53 billion euros. Since the takeover of the Milchstrasse publishing group, Burda sees itself as the clear market leader in terms of reach and advertising and sales revenues. Last year, the number of magazine titles grew by a further 13 to 252 in 19 countries. Burda also expects good prospects in the traditional business, with slight silver linings in the advertising business and the "fascination of magazines" will continue to play a decisive role in the future. According to the press release, new distribution channels such as the Internet and mobile telephony still offer strong development potential for the strong magazine brands.

The Hamburg-based advertising agency Springer & Jacoby takes first place in the annual ranking of the German design magazine Page. Each year, the results of the major German and two international creative competitions are evaluated. Last year's winner, the advertising agency Jung von Matt, also based in Hamburg, follows in second place. Both agencies have won many medals for creative campaigns, particularly at the German ADC competition, according to Page. Third place goes to the BBDO agency group. 

The PubliPresse division of PubliGroupe, comprising the four advertising companies Publicitas, Publiconnect, Publimedia, Publimag and Mosse Media, is introducing a new pricing system for its services in these five business areas on March 1. The reason: the demand for services has become more individualized due to the broader range of advertising and possible combinations of print, online and mobile advertising. As a result, market requirements have grown steadily and the complexity of offers has increased. This increased complexity has prompted PubliPresse to bring transparency to the pricing system by structuring it more clearly, distinguishing between services that are included in the advertisement price and those that are subject to a charge. The following services are included:
Basic information on print media and the advertising offer on the Internet required for advertising planning
An initial quotationAdvice on technical issuesAdvertising space reservationsGood-to-printTransmission of print and online templatesQuality and appearance controlInstructions and checklistsCost-based services essentially include:Know-how mediation and advice for special questions
Analysis and interpretation of consumer data and advertising behavior of competitorsCreation of individual statistics and performance measurementsGraphic implementation of advertisements, banner ads and brochuresDiverse services in the administration of advertising ordersSince the different business sectors do not all offer the same services, the information provided to customers is also handled differently. Publicitas has sent out a printed version of the brochure "Our services at a glance" to customers. It is also available on the Internet (publicitas.ch > Services > Our services). At Publimedia and Publimag, price documentation can also be found on the Internet.

ProSiebenSat.1 is presenting a few days after the
takeover by the Springer publishing house, the provisional
annual figures for 2005. Germany's largest commercial
Television company assumes a turnover of 1.990 billion euros,
which corresponds to an increase of 8.4 % compared to the previous year. The
Earnings before interest, taxes, depreciation and amortization (EBITDA) at 418.5
million euros, 30 % higher than in 2004.
Pre-tax profit and net profit for the year increased significantly: the former
increased by 61 % to 350.7 million euros, the latter by 65 % to 220.9
million euros.
The significant increase in EBITDA and earnings before taxes leads the
company on the increase in sales in the second half of the year and in particular
in the fourth quarter. In the last quarter of last year
the Group's turnover grew by 18 % to 636.0 million euros.

Jasmin Fürstenberger, formerly
Head of Communications Switzerland at Ciba Specialty Chemicals, is the new
works as a consultant for the Basel-based communications agency int/ext. The
experienced PR specialist will use her expertise in strategic consulting,
Conception, planning and implementation of communication measures
to the company. Fürstenberger is also a member of the Executive Board of
Northwestern Switzerland PR Company.

Under the title "Corruption: Sharp
Criticism of the Attorney General of Switzerland" about an OECD report on corruption in the
Switzerland, the Sonntagszeitung did not let those affected have their say
and violated the duty to tell the truth. This is the conclusion reached by the
Swiss Press Council regarding a complaint by the Federal Prosecutor
Valentin Roschacher, who came under fire for the article
was. As reported by SDA, the Swiss Press Council has ruled that
the "harsh criticism" of the OECD report mentioned in the Sonntagszeitung
was not to be inferred. The newspaper Roschacher had also
right to make a statement. The Press Council gives the
Sonntagszeitung is partly right, however, because comments about the
failures of the Office of the Attorney General are clearly recognizable as such.
The newspaper was also cleared of the accusation of misquoting
acquitted.

The Zollikon-based agency for
Direct Marketing Alex Schmid expands the employee team due to
customer growth. New additions are Riccardo Dillier for British Airways
and Nespresso International, Rosanna Miele for the newly acquired customer
UBS and Altan Tural for Swisscom Fixnet and the internationally active
Legrand Group. Margrit Baumer now heads the profit center "Baumer
Fundraising."

The Zurich-based agency Facing is developing the new brand identity for the former UBS logistics division, which commenced operations under the name Edelweissfm at the beginning of the year. The starting point for the brand development was the company name Edelweiss Facility Management AG, and Facing was successful in the pitch. The agency has now been commissioned to develop the comprehensive corporate design program - including imagery, correspondence, website, location signage and vehicle lettering.

The tourism company based in
Zurich has expanded its business activities. The Kuoni
Destination Management also operates in Russia and manages the sales and
and representation activities in cooperation with the Russian
partner TMI Consultancy via its office in Moscow. With this step
The aim is to have a more active presence in the emerging Russian market.
Kuoni reports. With the exception of Switzerland, the company operates
in Europe, Asia, Africa and the USA.

Dominique Morel, 36, is the new
Responsible for Corporate Communications at KPMG Switzerland. Morel
has been working for the international network of
auditing and consulting firms KPMG, reports the
SDA. He now heads a nine-strong team of communications experts
in the areas of PR, corporate publishing, corporate marketing and
Internal Communications. In this function, he replaces Dr. Alfred
Smoking iron off.