The Zurich-based corporate identity agency is redesigning the travel catalogs of Switzerland's fourth-largest travel provider. As part of Travelhouse's new brand identity, thirty catalogs will be given a uniform layout by the end of the year. The Travelhouse Group has set itself the goal of positioning itself as an image leader both in the classic sales channels and on the Internet, according to the press release.

In 2005, 33,565 requests for the registration of international trademarks were made worldwide, which corresponds to an increase of 13.9 percent. This was announced by the World Intellectual Property Organization (WIPO) on Thursday. For the 13th time, Germany leads the list of requests with 5,802 trademarks and an increase of 7.5 percent. In Switzerland, 2,235 trademark inquiries were reported, which corresponds to an increase of 4.8 percent. This puts Switzerland in sixth place worldwide. In the USA, demand for trademarks rose by 63.9% last year, with 2,847 trademarks registered. However, the European Union recorded the strongest growth in inquiries at 423.2 percent: with 1,852 inquiries, it is in seventh place, one place behind Switzerland. Hofer in Austria leads the top 20 companies requesting brands. Novartis is in sixth place and Nestlé in ninth.

On his new website, Roger Hausmann offers a digital double of himself and weekly book recommendations from marketing and communication. In addition to the 121 book tips written by the copywriter, which are available in the archive, there is also a lending service and a newsletter. Thanks to his specialist book reviews, Hausmann is now one of the top 500 reviewers on Amazon.de, according to the press release.

The Zurich-based start-up Supertext.ch has made a text tuning service its business model. 170 copywriters from the script association are connected to the website and are deployed based on the desired text optimization criteria, naturally according to their professional background: advertising copy, journalism, editing, ghostwriting, PR. Supertext.ch calculates the price for each text individually and directly online. The price is determined by the number of words and delivery time: express, within 24 hours or one week. Copywriter Rinaldo Dieziger is responsible for the idea, Remy Blättler programmed the application.  

The online marketer Adlink increased its turnover by 105 % to 98.2 million euros in 2005 and achieved a pre-tax profit of 3.4 million euros. These preliminary and unaudited business figures were announced by the Management Board of Adlink Internet Media AG on Wednesday. In 2004, the company still had to accept a loss of -3.9 million euros. According to CFO Guy Challen, the growth and earnings power of the acquisitions Affilinet and Sedo contributed to a significant improvement in the business figures last year. In addition, structural measures and the revaluation of as yet unprofitable national companies in the marketing business had laid the foundation for a successful future. CEO Marc Stilke hopes that the new strategy of positioning the company as a premium marketer of high-reach brand websites will increase growth rates in the core business. With the acquisition of the affiliate network Cibleclick in France and the further internationalization of Sedo, the conditions have been created to benefit from the growth rates of performance-based forms of advertising on the Internet in the future. Adlink now relies on the three pillars of media, affiliate marketing and domain marketing. The final and audited business figures for 2005 are to be presented in the company's annual report at the end of March.

Newspaper printing Newspaper technology, the
international Ifra magazine for newspaper strategy, business and
technology, reports on topics and issues that are of particular
publishers of news media. Now the
magazine itself in technological terms with the launch of its new
ePaper edition has moved to the front row. The combination
of the print and ePaper editions of zeitungstechnik, the renowned
Ifra's monthly report for an even broader readership of CEOs,
Editors-in-chief, technical directors, advertising and marketing managers
in media houses around the globe.

Local TV stations The Swiss local TVs
are only making slow progress. The strongest striving
French-speaking Switzerland, then TeleTicino, while in the
German-speaking Switzerland - in positive terms - stable conditions
prevail.
The transmitters designated by Telecontrol
in the German-speaking part of Switzerland - all members of TeleNewsCombi (TNC) -
reach 1.3 million viewers daily in the 3+ target group
(+0.5%), who watch for an average of 16.6 minutes. This results in a
market share (MA) of 3 percent (2004: 2.9%). In the target group of 15-
to 49-year-olds, no change is visible either: The TNC
reaches almost a quarter of this target group with 24.3 percent - and
They invest 14.1 minutes of their daily time budget for the
local stations, 24 seconds more than in 2004. The market share is
2.8 percent (+0.1%).

The situation looks better, at least in some areas, in Ticino, more precisely for the only
local station TeleTicino. Although its market share (3+) remained stable at 1.2
percent as marginal as in the previous year, and in terms of net reach and
There were also hardly any changes in viewing time in relation to the overall audience. For the
In contrast, TeleTicino was able to increase its net reach among 15- to 49-year-olds.
with a jump of 14.5 percent to 27,600 viewers and
now reaches 18 percent of this target group. However, because the viewing time of these people
continues to be well below 10 minutes, the market share grew only
by one tenth of a percentage point to 1.1 percent.

TV spring in French-speaking Switzerland
The TV world in the French-speaking part of Switzerland is completely different.
a TV spring, albeit at a much lower level.
level than in the other two parts of the country. But be careful: before you
the pure figures, it is necessary to take a look at the
Telecontrol data for individual transmitters is only available for
TVRL (Lausanne) and Léman Bleu (Geneva), which does not provide any information about the
the whole of French-speaking Switzerland. This is already the case with the RomandieNewsCombi (RNC).
rather the case, but not really, because Léman
Bleu, the station in the largest conurbation in French-speaking Switzerland,
is not part of the party.
No watertight facts, but at least an inkling of
of TV usage in French-speaking Switzerland is obtained if the RNC and Léman
Bleu were viewed together: In terms of net reach 3+, the
RNC by 8.9 percent to almost 100,000 viewers, while at the same time
Léman Bleu even increased by 77.3 percent in the same target group.
This shows that local TV stations in French-speaking Switzerland are better able to reach their audience.
can address. However, they were not able to use the
to the same extent, it remains well below average
between six and seven minutes, which is why the MA of 0.2 percent
is not really worth mentioning.

The RNC also made gains, albeit to a much lesser extent, in the
15- to 49-year-olds, Léman Bleu, on the other hand, improved in this
audience by an incredible 83 percent.

Although the Geneva station is also extraordinary in terms of usage, the
(see box), its viewing time has increased even for
still below average by the standards of French-speaking Switzerland. In terms of reach
but has now moved well ahead of the Edipresse channel TVRL
catapulted - and thus probably to the top of all western Swiss
local broadcaster. Conclusion: The Geneva station is not a negligible
Size more.

In German-speaking Switzerland, there are no leaps like those in Geneva, but
a transmitter also falls outside the all-too-stable range framework:
TeleBasel. Among the total audience, it increased by 7.1 percent, among the 15-
to 49-year-olds increased by 5.7 percent. This is all the more
more remarkable when you consider that the station is competing with a
which has been growing for two years - without showing any figures
NW1 and with Christian Heeb, the co-founder of Radio Basilisk,
has a financially strong owner. Remarkable is
TeleBasel's growth is also due to the fact that its viewer
within the TNC pretty much makes up for the loss of TeleZüri.
Incidentally, the latter has been falling continuously since its peak in 2003
reach. And this applies to both the overall audience and the 15 to
49-year-olds. And yet its overall reach remains at 34.4 percent
is still by far the largest of all local TV stations.

Tele-Züri was the only station to increase its audience (3+) by a whole
minute longer to its program. TeleBärn should also be mentioned,
which did not increase the favorability of the overall audience at all,
However, among the main target group of 15- to 49-year-olds, the increase was 6.5 percent
increased.

Markus Knöpfli

50+ is increasingly attractive
Just under half of all local TV viewers are under 49 years old, the
The other half counts 50 and more. Consequently, advertising clients should
This medium is probably not only aimed at the so-called main target group of 15-year-olds.
to 49-year-olds, but also increasingly those aged 50 and over.

For this reason, the radio and TV marketer Radiotele is hosting a forum on March 8 and 9, 2006 entitled "The Senior Market -
Marketing and Personnel" at the Paul Klee Center in Bern.

The forum is organized by Plus.ch AG, which is represented on the
own homepage as "Your partner for the fastest growing market in the
future" (meaning the 50+ target group), and as the "first
company in Switzerland that deals exclusively with the plus market.
busy". (mk)

Léman Bleu stands out
Whether the surge in interest is due to the tug-of-war between the
media houses Edipresse, Hérsant and the City of Geneva, as well as to the still
still unclear ownership structure of the broadcaster (see
Advertising Week No. 3/06)?

Director Michel Chevrolet waves it off: "On the contrary, this turmoil has
rather harmed us," he says. The increase in spectators has to do with the good
work of the entire team - and with the
program changes that he has made since taking office almost two years ago.
initiated the program. "We are not doing the program today with more,
but with less money, but with great motivation and lots of ideas",
Chevrolet, who previously worked as a journalist for
Radio Suisse Romande. Today, Léman Bleu is less
educational, but more entertaining, less intellectual, but
"Funnier, simpler and closer to the people," he says. Also the
He has expanded his news share. (mk)

Expansion Paper requirements in the
The cut-size sector is constantly growing. Ziegler Papier AG, Grellingen,
is increasingly taking this market development into account and at the end of 2005 launched a
small format cutting and packaging line into operation. With this
Ziegler Papier can produce up to 15000 kg of fine and
Special papers with grammages of 60 to 250 g/m2 for A4 and A3 formats,
A3+ and SRA3 and wrapped in ream wrapping paper.

Banks The Zurich-based agency HessKiss has
realized two TV commercials for Cashgate, the latest Swiss credit
and leasing companies. As is well known, loans and leases are about
to enable the realization of customer wishes and dreams.
HessKiss has already done this for Cashgate in a print campaign.
now the basic idea of Cashgate advertising can also be seen on TV.
see. In each of the two 20-second commercials, three whole
different people who all have an individual wish.
The people are shown in environments in which only their
wish - from furniture and vacations to a motorcycle or convertible to
to a sailing ship - has not yet materialized. The fact that wishes
can be realized at any time with the support of Cashgate,
clarifies the ending with the characteristic Cashgate logo. Under the
The Graubünden, Schwyz, Thurgau and Zurich companies have
Kantonalbank and Valiant Holding in July 2004, the
bank specializing in consumer finance. The
consumer finance market, which is currently dominated by a small number of
is thus to be supplemented by a force that stimulates competition.
be

(pr) In the second half of 2005, a high-quality inkjet proofing system from PerfectProof was installed in the advertising department of IKEA in Finland. The new system enables fast and reliable proofing of all newspaper ads according to ISO standards, significantly reducing time and dependence on external suppliers. 
The solution, installed by Helsinki-based PrePress Center Oy, consists of an Epson Stylus PRO 4000 A2 inkjet printer with PerfectProof's ProofMaster Folio software RIP and includes the FOGRA/UGRA Certified Proof option. For press proofing, IKEA opted for the recently launched PerfectProof Newsprint Proofing Paper, an inkjet printer paper specifically designed for newspaper print simulation.
 
From IKEA's perspective, the new solution enables the complete in-house production and proofing of mainly newspaper advertisements without the need for an external service provider. The new PerfectProof Newsprint Proofing Paper delivers very precise proofing results and significantly reduces the time required to produce advertisements. Proofs can be easily certified to the ISO 12647-3 standard with the proof certification option. With no optical brighteners and up to 40 % recycled fibers, the paper is also environmentally friendly.
 
"We never thought it possible that newspaper ads could be simulated with such precision and in such a simple way. The installation and training by Miika Lammela at PrePress Center Oy was very professional and the support is excellent," says Kimmo Ylonen from the marketing department at IKEA Finland.
 
PerfectProof's Managing Director Mark Verbist adds: "It is a very rewarding task to provide this solution for IKEA in Finland. It was clear to us that there would be no room for compromise in terms of proof quality. It was therefore a real pleasure to work with a customer who puts quality first.
 
About ProofMasterThe award-winning ProofMaster software RIP is one of the most comprehensive product packages available in the industry today. ProofMaster supports ConTone/1-bit proofing and photo printing, multi-platform use for Mac and PC, a variety of file formats (PDF, PostScript and native file formats) and a range of production tools, soft proofing and workflow automation. The software enables in-house production of Fogra-certified proofs and high-quality photo prints. Further information can be found on the website www.proofmaster.net.
 
About PerfectProofPerfectProof offers a comprehensive range of products for digital proofing, high quality photo printing and e-commerce solutions for printers. The ProofMaster RIP software for Mac and PC and a wide range of media are supported by all leading digital printers such as Iris, Digital Cromalin, Epson, Canon, HP and Agfa Sherpa. Printers can take the company online in a matter of days with Printers-Website, the e-commerce platform, and SimplePrep, the PDF generation software for Microsoft documents. PerfectProof products are sold through a worldwide network of independent distributors. Further information can be found on the website www.perfectproof.com.

Creativity "Betty must have!" The
Message is clear and already unmistakable in the title
communicated. Those who still want to convince themselves in more detail
can read on: "What did Alex Frei, Edith Hunkeler, and
Francine Jordi in common?" asks the text in the ad. The answer is: "They have Betty." Not Bossi, the cook - but the new
interactive remote control, which allows the viewer to control via
Participate directly in the current TV program at the touch of a button. "A
Huge fun!", the ad doubles again. And triple after:
"Betty offers more than fun and entertainment."
Of course, Betty provides all this fun and entertainment not
already in the advertisement. Finally, for entertainment Betty should be bought
become. This is called the strategy. That's how advertising has to work,
the viewer of this double-page ad is itching to see the
inevitably through the brain. And the creative person can learn even further: One
take a prominent athlete, a sympathetic disabled person and a
popular singer as testimonial - and the whole spectrum is already
of all audience interests are covered. Should it nevertheless someone
dare to continue to doubt Betty, will give this
undiscerning Betty refuser with a solid rubdown
TV expert Helmut Thoma to the heart. The RTL founder
knows about Betty: "There is no better instrument for interactive
Television." So any questions? Finally, then. Or maybe at most
nor this one: Why are billions actually spent on creative and emotional advertising in the world, when everything can be done much more efficiently?
easier, more direct, cheaper and more brain friendly with a completely
unimaginative and silent public reportage? (pan)

As a new partner at Jung von Matt, Alexander Jaggy wants to continue to be perceived as a doer and not a power player.
find something surprising with Alexander Jaggy: "Yes, there are
and occasionally a rock CD of mine at the flea market. The
I saw the last one at the Very Nice Prize of 1.50 francs",
confirms the Executive CD and new partner at Jung von Matt/Limmat.
However, the detour into music was only "a brief dream in a
other world".

The multi-award-winning creative never really wanted anything serious.
other than advertising. Nevertheless, Jaggy does not play golf and can
don't smoke cigars either. "This clichéd advertising environment
does not interest me. I only know what good advertising
needs," he says. Namely: "A lot of hard work and perseverance in order to
to be able to bring inspiration to the floor."

Not a man of power but still a man of action, defines Jaggy
therefore spontaneously changed his mind as the new co-owner of a
large agency. Not as a patron, but as a representative of the young
generation of managers, he wants to work in partnership with his teams as far as possible.
and look for good solutions.

His career in advertising began with a trial apprenticeship at a
graphic designer in Zurich. The latter sent him to the entrance exam for the
Preliminary course at the School of Arts and Crafts. At the age of just 14, Alexander
but was not accepted among the more than 600 applicants. One
The alternative was business school. During this time, however
successful posters continue to catch my eye. So has
Jaggy placed an advertisement in Advertising Week after completing his commercial diploma:
"Junior copywriter or consultant assistant seeks ..."

Today he laughs: "You can see how quickly things could have gone wrong.
Just because someone wanted him as a copywriter first, his career
finally caught the right turn-off. He was hired at
an offshoot of BBDO after a 45-minute conversation about music and
Football. "That's how it went in 1990."
After recruit school, he continued at GGK Zurich. Here Jaggy
I met Pius Walker, who was a graphic designer at the time. Together they formed
They are a junior team surrounded by many as yet unknown colleagues who
are among the top names in Swiss advertising today. Jaggy and Walker too
wanted to know. After two years at GGK Zurich, the team
applied to Springer & Jacoby in Hamburg. With a rented
Europ-Car full of household goods, the duo traveled north in 1994, took
in a shared flat and was then allowed to live in the "third unit" - as the
Springer & Jacoby's various offshoots are numbered - a
Form a team.

Because their work was convincing, Walker was appointed AD and Jaggy was appointed
Copywriters continue as a team in the fourth unit for the Mercedes budget
and were promptly entrusted with the budget. The rapid success in the
abroad made the two of them brave. Now they wanted to do it in London too
try. Without a concrete job, they crossed the canal, completed
continued as a team 33 interviews "with all the big names". Then, after four
months, she lost her savings. But one experience richer, she returned
one returns to Hamburg, this time to Jung von Matt. Walker later moved to
set off on a trip around the world. Jaggy stayed in Hamburg and got
finally had the chance to conquer London after all. He was to
there as a copywriter for Springer & Jacoby, helping to set up a London office.
to open.

With the Swiss-German-English-Norwegian team, Jaggy has
London won the Daimler-Chrysler pitch with 80 million dollars. It
could well have continued. When, after two years, his wife
also came to London from Springer & Jacoby in Hamburg
was expecting a child, another change was needed. The
young family realized that London was more of a thing for singles.
or was a dual earner.

During this phase, Jung von Matt made him just the right offer.
for Zurich. Here Dominique von Matt searched for the
his partner's departure a new CD text. Since April 2001
Jaggy is now here and has already made a difference at the agency. In Zurich
he no longer misses the buzzing life of London. The many
But he still has fond memories of comedy stages and pubs.
"I certainly also have a certain looseness from this time after
Zurich," he says.

This helped him to rebuild the Jung von Matt/Limmat agency,
because teams with different cultures work together to find a solution
had to look for. "At the beginning, many people had the Honegger family groove
von Matt missed." The unit matured when they found themselves in the creative ranking
was able to shimmy to the front. Bluewin was won and stayed. With Julius
Bär and SBB have developed a "gratifying collaboration".
Success with large and relevant budgets: even a gold medal at the
ADC for Panasonic led the agency to 7th place in Jaggy's first year.
One year later, it was already fourth in the creative ranking. "That has
encouraged many people that economic efficiency can also be achieved with creativity.
can be connected," he says.

Like Dominique von Matt, Jaggy is concerned that, in addition to the
top management level, the agency also has a solid second level,
where the next generation can mature into later tasks. Around the
Think Tank on the Limmat today employs 60 people, including a
Webunit, PR and a dialog department, which was launched at the beginning of the year.
is.   

Andreas Panzeri