The Basel event agency has brought a third managing partner on board with Leif Langenskiöld. The third man alongside Robert Erhart and Martin Bärtschi will be responsible for strategy and business development. After completing his studies in St. Gallen, Langenskiöld built up and managed Red Bull's marketing, most recently as the person responsible for building the Red Bull brand in the USA. Since its foundation in 2001, Triebwerk has established itself as an agency for event implementation and now employs 15 people.

The people and lifestyle magazine Faces, which is available in German-speaking Switzerland, will also be available at German and Austrian kiosks from April. As the magazine announced on Monday, all airports and kiosks in the largest train stations in both countries will be supplied in an initial test phase. An additional 5,000 copies will be produced for the expansion test. If the test is successful, Faces plans to continuously expand its distribution and circulation. Faces has a circulation of 30,000 copies in German-speaking Switzerland and is distributed via subscriptions and newsstand sales.

The US magazine Rolling Stone will publish a new issue on 11.
March, the first Chinese edition will be launched on the market. This will contain
stars of Asian youth culture, among others; the
Chinese rock'n'roll luminary Cui Jian graces the first cover. The
articles are written by an editorial team in Beijing, but translated
articles from the US edition make up the majority of the magazine. Unlike the
mother version, the Chinese Rolling Stone will focus more strongly on good
texts and photojournalism, said Robby Yung from
Magazine license holder One Media told the news agency SDA.
Moreover, a possible expansion to Taiwan and Hong Kong is not
excluded. Rolling Stone was founded in 1967 by Jan Wenner in San
Francisco was founded in order to support the cultural upheavals in the USA.
journalistically. The magazine is considered by many to be the bible of
Pop music and art.

The Liechtenstein company Trade & Consultancy Establishment from Schaan has signed a five-year contract with Unicef to boost the rather faltering sales of the pixel advertising it distributes. The United Nations Children's Fund receives one twentieth of the total advertising revenue or 10 cents per pixel sold by Pixelwerbungistkult.com. Should the company manage to sell all the pixels, Unicef would receive 100,000 euros.

Swiss television will launch two new programs on economic topics, a daily two-minute stock market show and a weekly magazine. As reported by the NZZ am Sonntag, the stock market program will start after the summer break. The launch of the weekly or fortnightly business magazine is planned for next year. As with other television stations, the economy should also be given greater weight on Swiss television, editor-in-chief Ueli Haldimann told the NZZ am Sonntag. The short program is modelled on the German public television channel ARD's "Börse im Ersten". The new stock market program, which offers stock market developments and other economic information in short form, is expected to take place before the main edition of the Tagesschau. The "Schweiz aktuell" program will be shortened accordingly. A sponsor is also still being sought for the new format, but conflicts of interest should be avoided. Anyone who is regularly the subject of business reporting is out of the question as a sponsor. Television journalist Kurt Schaad has been recruited as project manager for the new business magazine. He is currently head of the "SF Spezial" editorial team. Schaad is now working on a detailed concept for the magazine. In addition to content issues, the name of the program and the broadcasting slots need to be determined. According to Haldimann, the approximately three-quarter-hour magazine program will be broadcast on SF 1 during prime time. Business reporting in the Rundschau and other programs will be reduced. In addition to the consumer magazine "Kassensturz", Swiss television already has the business program "Cash-TV" produced by the media company Ringier on SF 2 on Sunday evenings.

As the NZZ reports, American journalism is increasingly prone to errors: 61 percent of reports on local news and features in newspapers are not accurate. This is according to a study by Scott R. Meier from the University of Oregon, which was published in "Journalism and Mass Communication Quarterly". In the study, 4,800 articles from 14 newspapers were presented to the people and institutions named as the most important source in the respective article. The error rate has never been so high. Several similar research projects, which have been carried out at intervals of several years since the mid-1960s, have resulted in error rates of between 40 and 60 percent. According to the NZZ, the data collected allows a reliable trend statement to be made, which should also give journalists in Europe pause for thought. There is no data and no comparable study for Europe.

For its 60th anniversary on April 2, Die Welt will also be visible to Berliners as a viewing balloon: The tourist attraction will bear the title of the newspaper from March 31 this year. The world's largest tethered balloon has been undergoing technical preparations for its deployment since January, and the envelope and logo are nearing completion, reports Die Welt. The captive balloon will present itself to the eyes of Berliners as an oversized globe, corresponding to the logo of the world, which is emblazoned on the balloon's belly band. In future, the world's largest captive balloon will no longer rise from Potsdamer Platz, but will take to the skies not far from the Axel Springer building. The Welt is the only national newspaper based in Berlin, explained Josef Probst, Chairman of the Berlin newspaper group's publishing management. This is now to be prominently displayed in the cityscape.

From March 6 to 11, the Neue Zürcher Zeitung is offering the current content of the NZZkompakt page as a podcast. Since the relaunch at the beginning of the year, the most important topics of the day have been summarized on this overview page. A spoken version can now also be listened to for a week. This temporary offer is intended to bring this communication channel closer to readers of the newspaper and users of NZZ Online, according to the publishing house.

The Organisator AG publishing house in the St. Gallen Rhine Valley is venturing into new territory: At the end of February, the wholly-owned subsidiary of Rheintaler Druckerei und Verlag AG in Berneck, which already publishes the SME magazine Organisator, launched the bi-monthly magazine Fit im Job. The new magazine provides advice on fitness in the workplace and is divided into four sections: "Health and nutrition", "Tips and tricks for the job", "Wellness and relaxation" and "Companies show how it's done". The difference to other wellness magazines is that Fit im Job is not aimed at individuals as private individuals, but addresses them as part of the working world. On a conceptual level, Fit im Job was able to gain the partnership of SUVA, the Institute for Social and Preventive Medicine at the University of Zurich and Health Promotion Switzerland. unlike the organizer, which is aimed exclusively at managers of SMEs, Fit im Job is aimed at employers and employees. This expansion of the target audience is actually a new step for the publishing house in Berneck. The topic of health in the workplace, on the other hand, has already been dealt with in the form of a regular section in the Organizer. This has now been made independent and expanded with the new issue. However, this also means that the publisher is now targeting completely different advertising customers with Fit im Job than before. Patric Preite, Publishing Director of Organizer and Fit im Job, confirms this. For this reason, Fit im Job is working together with the advertising agency Kretz AG in Feldmeilen, which is already active in similar areas, he says. The organizer, on the other hand, remains with Künzler-Bachmann in St. Gallen. A full-page four-color advertisement for Fit im Job costs CHF 5700, and the new magazine will initially be published with a print run of 32,000 copies. It will be distributed via newsstands (6.90 francs) and by subscription, as well as continuing as a supplement to the organizer. However, the most important distribution channel is collective subscriptions from companies that want to give the magazine to their employees free of charge. Collective subscriptions for five issues cost 155 francs, for 50 issues you pay 1050 francs. The initial response has been good, says Preite. He is already registering subscription orders.
Markus Knöpfli

The US television channel ABC is planning a portal called My ABC, from which consumers can download TV shows from Disney free of charge thanks to advertising. Productions such as "Lost", "Desperate Housewives" and "Grey's Anatomy" will be available for download from May, as Adage.com reports. The commercials contained therein are not necessarily the same as those that flicker across the screen during television broadcasts. Disney wants to test out various business models for online access to programs, including advertising financing or subscriptions. According to Disney CEO Robert Iger, the advertising industry will not be excluded. ABC programs can already be obtained via Apple iTunes and iPod platforms for a fee of 1.99 dollars. Nevertheless, according to Adage, the ratings of the corresponding television programs have not yet fallen. Corresponding fears had been expressed in the advertising scene.

Sunrise and Radio 105 are launching the first chart show for mobile downloads. The hit parade will be based entirely on the download figures for ringtones, realtones and MP3 songs. From now on, the telecommunications company Sunrise will provide Radio 105 with the best 15 downloads from its music platform Musicworld every week. The radio station will present the "Mobile Download Charts" weekly in a one-hour program. The hit parade will also be published on the Radio 105 website.

The new football stadium in St. Gallen will be called AFG Arena. AFG Arbonia-Forster-Holding has secured the naming rights. This is the first time that the name of a football stadium has been marketed in Switzerland, as the construction equipment company announced. In addition to the naming rights, the sponsorship package includes stadium signage, VIP and grandstand tickets as well as a show kitchen in the VIP area, grandstand naming and perimeter boards. The contract also includes a marketing partnership with Betriebs AG Stadion St. Gallen. The deal was arranged by the sports marketing agency ISA International Sports Agency AG in Buchs SG. The stadium is scheduled to open in summer 2008.