The popular comedy series will be broadcast after the Sunday first show and will be shown for the first time on TeleBasel from Monday, March 13 at 6.05 pm. This makes TeleBasel the fourth local channel to include the comedy series in its program. It can already be seen - alongside SF 2 (Presse TV) and Sfinfo - on TeleTop, Tele Südostschweiz and Tele Schaffhausen. TeleBasel is delighted with the new broadcasting vehicle. According to a press release, managing director Willy Surbeck expects it to have a signal effect. Firstly, the Basel punchlines in Café Bâle are to be retained. And secondly, it should strengthen Basel as a TV production location. What is certain is that TeleBasel has gained an advantage over its Basel private TV competitor NW1 with the inclusion of Café Bâle. NW1 was also interested in broadcasting Café Bâle after Allcom Productions offered the program to the local Basel station. However, Basler Zeitung, the rights holder of the comedy series, blocked the deal. NW1 shareholder and founder of Radio Basilisk Christian Heeb sold Radio Basilisk to Tamedia in June 2002, despite interest from Basler Zeitung.

The Chur-based advertising agency Clus
the Stadttheater Chur with immediate effect after winning a pitch. The Bündner
Theaterhaus plans to develop under the new artistic director Markus
Luchsinger's new direction: From a guest performance company to an independent
Co-production house with a clear artistic profile. Clus will be the
Communicate reorientation to the outside world, first implementations are
Summer to see.

In the political show, a smaller panel of participants, a horseshoe-shaped podium and a slightly shorter broadcast time should ensure more dynamic discussions. In addition to the new set-up, in which the protagonists have to move closer together, there are now only four discussion guests. The participants stand closer together at the horseshoe-shaped podium and should therefore be able to answer questions more quickly. Party representatives, executive politicians and experts who take part in the discussion will continue to sit in the front row behind the main panel. Representatives of the Federal Parliament can now also take part in the discussion in the first row. The duration of the program has been shortened by 5 minutes to 80 minutes. With these changes, Schweizer Fernsehen SF wants to create more space for discussion without compromising the diversity of opinion. Jaqueline Fehr, Hans Fehr, Bruno Frick and Fulvio Pelli are the main guests of presenter Urs Leuthard in the new decor and discuss "Muslims in Switzerland: Integration with pressure?".

From May 14 to 16, the 7.
European Newspaper Congress - this year under the title
"Europe's best newspaper makers: their concepts, their ideas". Expected
more than 300 editors-in-chief and executives from publishing houses.
Program highlights are the presentations by Marc Porter
(Creative Director, The Guardian), Giovanni di Lorenzo (Editor-in-Chief,
Die Zeit) and Peter Rothenbühler (Editor-in-Chief, Le Matin). More
Information can be found at www.editorial-design.com.

(pr) After 2004, the newspaper printers from Adligenswil reached the final of the "Esprix", the prestigious Swiss quality award for business excellence, once again this year. This time, Ringier Print Adligenswil AG has made it into the circle of award winners. Managing Director Andreas Schaffner accepted the prize for business excellence from Federal Councillor Hans-Rudolf Merz.  
The award recognizes the exemplary development and maintenance of business partnerships. Today, March 2, 2006, at the Forum for Excellence in the Lucerne Culture and Convention Center, one award winner and three prize winners were honored among the five finalists.  
 
The prize was also awarded for the partnership concept, which is one of the core elements of the corporate strategy with its pronounced win-win effects. Adligenswiler Zeitungsdrucker's network of relationships is built up and maintained by the management and executives from the divisions. They are committed to gaining, maintaining and improving a good image as a business partner for customers and suppliers and as an important and environmentally conscious employer in the Lucerne conurbation.
 
Managing Director Andreas Schaffner accepted the award and certificate of recognition together with his predecessor Karl Lehmann, who retired last year. Every year, companies that meet the requirements of the Excellence Model and achieve outstanding results in the assessment are recognized as finalists, prize winners and award winners. This year's Forum for Excellence was attended by over 1000 participants from the Swiss business community.

The German magazine Wirtschaftswoche
is changing its publication day: from March 6, the magazine will be published on Mondays.
instead of Thursdays. The reason for the new publication date is
the overcrowded market, explained editor-in-chief Stefan Baron in a
Interview with the Berliner Zeitung. With more than 100 titles on Thursday
the change is expected to attract greater attention
on the part of readers as well as an increase in ad pages. The
The targeted circulation of the magazine is 200,000 copies sold.
copies, which would mean an increase of 18,000 units.

When identifying the most important media for press relations, three out of four PR professionals rely on their many years of experience. The circulation and reach indices are also frequently used. More professional tools, on the other hand, are used less frequently. Publishers' media data is only analyzed by one in two, while scientific methods such as Sinus-Millieus are only used by one in ten. Press offices and PR agencies would therefore risk unnecessary wastage that could be avoided by using modern analysis methods. This is shown by the PR Trend Monitor, which was conducted online in February by Dpa subsidiary News Aktuell and Faktenkontor with the participation of 2,800 specialists and managers from press offices and PR agencies. When selecting PR agencies, press offices would primarily check the specialized knowledge and experience of the agencies. Two out of three press officers also look at the list of references. Recommendations from colleagues or industry associations are only taken into consideration by a minority. PR agencies would also rate their performance better than their clients. In terms of soft factors, the agencies scored well across the board. However, the economic benefit and the price-performance ratio were viewed much more critically in terms of the agencies' extraordinary commitment.
The PR Trend Monitor also asked about the actual significance of podcasts for public relations. According to the PR Trend Monitor, podcasting still seems to be a minority topic in the PR industry. A third of those surveyed did not even know that podcasting is the provision of audio and video contributions on the Internet. A further 27 percent thought it was an overrated fashionable topic. 8.6 percent of corporate press offices and 15.4 percent of agencies have already dealt with podcasting. In contrast, 9.8 percent of press offices and 8.8 percent of agencies consider podcasting to be an important innovation, but one that offers few potential applications for PR. For more than a fifth of those surveyed, however, podcasting is an important topic that their own company still has to deal with.

After the electricity supplier Elektra Birseck Münchenstein EBM announced its exit from the Basel-based private broadcaster NW1, the second main shareholder now also wants to leave. The two have coordinated the sale of their shares. EBM holds over 50 percent of the shares, Heeb just under 40 percent. Heeb told the Sda news agency that it had already been announced when they joined that EBM and Heeb's involvement would be temporary, as a survival aid and not as an investment. The exit of the two NW1 owners is currently in a central phase and negotiations are being held with potential buyers. As Heeb told OnlineReports, "since last fall", after it became clear that a partnership with the Basel TV station TeleBasel would not be possible. Heeb left open the question of whether he would leave the company completely or whether he still wanted to retain shares in NW1. He has been Chairman of the Board of Directors of NW1 since the end of 2004. EBM acquired a 15 percent stake in the former NordWest 5 in 1999 and Heeb joined in 2004. Also in 2004, a new start was made in the entire economic area of Northwestern Switzerland as NW1.

The two regional broadcasters TeleZüri and
TeleTop will be showing "Futura.TV" for the first time on April 1. The weekly magazine on
educational and professional topics is produced and marketed by the
TV production company Primetime in Schlieren, which is also responsible for programs such as
"Swissdate" and "WohntraumTV" is responsible. "Futura.TV" reports
about job profiles and prospects, presents a
Apprenticeship barometer and further training opportunities for young and old.
Discussions with experts and specialists are also planned. Moderated
The program is hosted by Corinne Waldmeier, who previously appeared on TV3 and SF.
was to be seen.

Private television Last fall
U1 TV has set itself seven goals. The interim results show
Last fall, the TV station U1 dared to take the risk of
TV has set off after a year and a half in the doldrums. The revamped
team not only went through a relaunch as part of a
marketing strategy, the daily marketing
Free TV program guide was launched. Furthermore, the
U1 Board of Directors set the crew fixed targets. Since then, the station
but has gone quiet again. Reason enough to ask and send U1 to the
goals set in communiqués or by U1 project manager Peter Kölbel
communicated directly.

Target 1: By the end of 2006, U1 must achieve an average market share of
3 percent, by the end of 2008 it should be 5 percent. That is
ambitious, considering that according to Telecontrol 2004, U1
reached a maximum of 0.7 percent. The current situation and whether the
relaunch is having an effect, however, nobody knows, because U1 has
at the beginning of 2005. But Peter Kölbel wants to change this. First
Negotiations took place with Publica Data (PDAG), from which
For cost reasons, however, he does not want daily figures, only quarterly ones
be raised. An offer from PDAG is still pending, according to its
Managing Director Rolf Müller confirms.

Goal 2: More people should program U1 TV on their remote control.
This is not verifiable. Nevertheless, Kölbel has evidence that the
awareness of his station increases. An example: When the
U1 breakfast television on January 19, a conversation with Caspar
Bijleveld, the director of the Papiliorama in Kerzers,
its visitor numbers rose over the following three weekends from
normal 400 to 500 to 1200 to 1300 people. "This is clearly due to the
influence of U1 TV," says Bijleveld.

Goal 3: A marketer must be found. "We did not succeed in finding a
marketer to conclude a suitable agreement," says Peter
Kölbel today. That is why U1 will organize the advertising sales itself. The
A dual strategy was launched on March 1: the previous sales manager
Werner Meier was commissioned to build up a team of five. Still
jobs for advertising salespeople are advertised on www.u1tv.ch. The team
will present the channel to agencies or customers. The second
Strategy targets trade and industry: the St.Gallen call center is now
Callworld made advertising on U1 attractive to SMEs with a "starter package":
The offer includes the production of a 30-second spot with 140
broadcasts in 14 days for 1800 francs. The cross-media version with
Program booklet Free TV Switzerland, U1 homepage and Teletext costs 2400
Francs.

Goal 4: Two million francs in sales in 2006, twice as much as
2005, can this budget target be met? At the moment it looks
did not look like it: Due to delays in marketing, U1 was in the
already 30 percent below target in the first two months of 2006, admits
Kölbel.

Nevertheless, he believes he will be "right on target" for the first cut-off date on June 30.
and "possibly even 2.5 million francs" by the end of the year
to achieve. The reason for his confidence: although advertising sales
only cooked on a small fire, it went better than expected. So
Amag now advertises on U1 instead of the German advertising windows,
says the project manager happily. And a test run with Callworld three
months generated 14 new customers, a third of them due to the
high responses, one even for 50000 francs.
Various European TV stations are also planning a cooperation for
big live events, with U1 being part of the party and thus becoming
could result in unplanned income.

Goal 5: U1 must be break-even by the end of 2008. "We will achieve this goal
possibly as early as 2007," says Kölbel. He believes that the
Operating costs that are "in the single-digit million range",
to remain at the previous level despite increased live broadcasts
can.

Objective 6: The Free TV Switzerland program guide should be published three months after the
The new program will be rolled out in other German-speaking Swiss cities after its launch in Zurich.
Three months have long since passed and expansion is a long way off.
Kölbel confirms: "Free TV will be available after the summer vacations at the earliest.
be distributed to other cities." He justifies this with the excessively long
production time currently required for the magazine, which is printed in Bratislava.
is 14 days. As a result, the TV program is never really
current. However, it should be possible to halve the lead time from May onwards,
says Kölbel. Before the launch of the booklet, Kölbel was still talking about a
lead time of "about four days", which is why the paper is "one of the
most up-to-date TV magazine". The costs for the magazine to date
Kölbel states "under one million francs".

Goal 7: Free TV must be self-supporting one year after launch. The
seems realistic if one considers the U1 communiqué of October 12, 2005
at face value. The first three weeks are fully booked, it said
there. Today Kölbel admits: Free TV has "zero income" so far
generated, but this was planned from the outset. The previous
advertisements published were therefore unpaid and were all based on
countertrade. However, with sales via call centers, the
change.

In addition, there is apparently little demand for free TV in Zurich.
The magazine has already been the subject of public ridicule via a weblog (see
Box page 17). Kölbel admits that the daily circulation
only 30000 copies, of which, however, there are still 3000 to
6000 copies remain. On the website www.freetvschweiz.ch
However, 50000 distributed copies are still reported.

After all, U1 TV has also made a program change in recent months.
Success achieved: On April 23, the station will be able to broadcast the
prestigious Prix Walo, which has helped to raise the profile and
image of U1 will undoubtedly benefit. Kölbel also announces "five
bigger things in the sports sector", two reality shows and the
Broadcasting events from sports that hardly have any space on SF
have. So the next interim balance sheet is sure to come.

"Waste of raw material"
At http://freetv.twoday.net you will find the weblog "Kein Mensch
reads Free TV", which calls for the daily full
Documenting Free TV Switzerland newspaper boxes with (cell phone) photos -
as a campaign against "unnecessary waste of raw materials", as it is called. There
under "Thou shalt not copy" there is also a link to an article
in which the author demonstrates that the free TV editorial team
copying most of her stories verbatim from Wikipedia or
without doing any minimal research on the web.

Markus Knöpfli

Chocolate After the presentation of the new
CI, Cailler relies on Saatchi & Saatchi Simko for its campaign.
the aesthetics of Jean Nouvel.2005 was a very successful year in terms of quantity and value.
the best year in the history of the Swiss chocolate industry.
The 18 manufacturers organized in the Chocosuisse association were able to
sales by 8.2 percent to over 160,000 tons and industry sales by
7.5 percent to around CHF 1.5 billion. A
Export success story. Because in Switzerland, the country with the world's
largest chocolate cravings - 11.6 kilos per capita consumption -, the
Saturation point reached due to stable sales for years.

Growth is also possible at a high level. The segment of
filled chocolate bars (+3.7%) and pralinés (+4.3%) experienced an upturn in 2005.
above-average demand. A particularly large number of
launched attractive new products. A profiling opportunity that Lindt and
the national market leader, the Migros subsidiary Chocolat Frey,
were exemplary. Both manufacturers refreshed the market
new creations to their range and their brand.

The oldest chocolate brand in the world was increasingly overshadowed by the
Switzerland: Cailler. The inventor of the recipe for milk chocolate and
The founder of industrial chocolate production was on her
Innovation path recently overtaken by trendsetter competitors
and, despite the high product quality and the well-known
Specialty classics such as Frigor and Femina gain market share. Caillers
classic-traditional market presence hardly stood out in the uniform
defined chocolate market. The dusty image was further enhanced by
Multipack price promotions or outdated Frigor gift boxes
for grannies. An image that reflects the great importance of
Cailler in the Nestlé brand portfolio (12% share) by no means
corresponds. According to the situation analysis of those responsible, the
The need for action was high, and a radical relaunch could only benefit Cailler.
do

Rejuvenation from the drawing board
In order to regain lost market share and subsequently also establish itself in the
export market, Nestlé Switzerland is turning its attention to the
Origins of the brand: Cailler aims to restore the original character of the
industrial production with dynamic, innovative features
radiate. To achieve this, Nestlé opted for unconventional,
attention-grabbing solutions, creativity outside of the
chocolate industry: for the new aesthetics of the brand, which in turn
supplemented by the exclusive "of Switzerland" designation of origin
Parisian star architect Jean Nouvel, for which the
culinary novelties, which will appear at an increased rate from fall onwards
the Catalan culinary artist Ferran Adrià and for the
communication to the Geneva-based advertising agency Saatchi & Saatchi Simko.
Like the other two "créateurs", the latter also emerged as the winner.
of an international competition. But unlike
CD Olivier Girard's team for Nouvel's vision of the
new Cailler universe "Manger le monde" - an intellectual
Author marketing concept - only a few weeks to visualize it.

This concept, which stands for pioneering spirit, curiosity and creativity
and the goal of differentiating itself from the brand identities of others.
were the guard rails within which the advertisers moved.
and continuously by Nouvel and Nestlé Switzerland CEO Nelly Wenger.
were supervised. Several rounds were necessary, and even when choosing the
the photographer, the director and the film production decided the
concept creator with. "This special collaboration required
maximum flexibility on all sides," says Jan De Schepper, Account
Director at Saatchi & Saatchi Simko.

Avant-garde image
In the new brand language, which combines the indulgent world of chocolate with
express new shapes, flavors, materials and textures
the agency created a campaign, which in turn created a
imaginative world of chocolate. In print and
Poster teasers show partial views of product compositions,
which are revealed in the dissolution as entire cities, multifaceted landscapes
and vast seas - all made from Cailler chocolate. The
Invitation to discover the surreal world of Caillers chocolate
grows in the computer-animated image TV spot by the French director
Laurent Bordoiseau with serial sequences and sky-rocketing
Building designs for the wonderful creation story of the world architect.

For Pedro Simko, it was clear from the outset that advertising was the
traditional barriers of the chocolate industry without breaking
however, to lose the values of "appetite appeal". Whether his team
succeeded with the intellectual and technical realization or whether
the conceptual designer has created an exhilaratingly bold monument to himself?
one may ask oneself. What is clear is that Cailler has set itself
Paradigm shift an avant-garde and exceptional image
is increasing.

Both classic communication pillars are to be supported with large media pressure.
build a sustainable bridge to the POS appearance. Here, Nouvel brings the
growing Cailler product range with modular and transparent
plastic elements in the best light. The semi-translucent
Sales stands can be seen as harbingers of the new, flexible
shop-in-shop concept, which can be found in large supermarkets and
department stores are to be built.

Not just young target groups
The agency is particularly proud of this, says co-owner Simko,
that an independent and surprising campaign was developed.
The utmost discretion and the enormous time pressure - even before the
Highlight of the chocolate season at Easter - would have taken a lot of nerve
required.

Despite all the splendid realization, the question now arises: Can
the learned "chocolate feeling" that the "Maitres Chocolatiers" of
Lindt have been cultivating for years, be reinterpreted? Can the
and emotions of Cailler products with the urban world of the city.
objectivity of a Nouvel, without prejudice to older target groups.
to bump their heads? Damian Constantin, Head of Marketing at Cailler,
is convinced of this. "The 50+ target group is important to us, not
lastly, because it is growing rapidly and its attitudes in the
have changed significantly in recent years. Today's motivation to buy
is very different from that of the same target group 20 years ago
years. It is enjoyment-oriented and supported by modern and
Aesthetics. We want to take this into account."    

Luca Aloisi

Mode Diesel makes it clear once again that
they tailor jeans for the man of today - and for everyone
Greats. And a man of today is undoubtedly a "Brokeback
Mountain" fan. Freedom, wilderness, nature and few words and
Cowboy hat and boots are important to him. Or are they? Perhaps the
display would be easier to understand if the babushkas had been replaced by sheep.
would have been. But then the animal association would probably have become active.
One more thing: if you already wear diesel, make sure you don't wear any
Babushkas in the living room rack - at least none
inflatable. (ck)