Expenditure on Internet advertising in the
USA in 2005 with an estimated total volume of 12.5 billion
US dollar reached a new record high. In comparison with the
The previous year's figure of 9.6 billion dollars corresponds to growth of
of over 30 percent, according to a report by Interactive
Advertising Bureau and PricewaterhouseCoopers (PwC). According to PwC partner
David Silverman, this is due to the fact that more and more
Advertising managers recognize the importance of the Internet as an advertising medium
can be recognized, according to the IT and telecommunications portal heise.de.
Final figures are expected to be published in the Internet
Advertising Revenue Report.

As was announced on Monday, Arena has signed EM-TV subsidiary Plazamedia as producer for the German Soccer League for three years. Plazamedia claims to be the largest German sports TV producer. Arena is also negotiating with Technisat and SES Astra for the transmission of Bundesliga matches on satellite TV from the coming season. Unlike Astra, Technisat uses a technology that is not compatible with Premiere decoders. The cooperation with the decoder manufacturer Technisat would have the advantage for Arena of avoiding high license payments for the use of Premiere decoders. For television viewers, however, it would have the disadvantage that they would need a new television decoder in order to receive the Bundesliga. As the industry magazine Werben & Verkaufen reports, the pay-TV channel Premiere, which has lost the Bundeliga rights to Arena, has launched a large-scale image campaign to appeal to users emotionally and build loyalty. The image campaign will run until the end of March and will be followed by a product offensive in mid-April.

Kertész Kabel to work together in future
with the advertising agency BMB Baertschi, Meroni & Bolleter. The Zurich
In the coming months, the agency will be launching a new communications
for the Rümlanger cable dealer as well as various
realize further advertising measures. Initial work is scheduled to start
May 2006.

The French advertising and marketing agency Publicis increased its operating profit by 9.4 percent last year. As the NZZ reports, this is due to strong organic growth in the advertising business and rapidly rising revenues, particularly in the USA and emerging markets. At EUR 9.8 billion, new business in particular represents a record in the international advertising business. Further strong growth is also expected for 2006, particularly in China and India, but also in the USA. Europe will develop more slowly. Publicis, which ranks fourth in the international advertising industry, expects another three to four good years overall.

The Basel advertising agency Favo is working on
a new image for the Falkenbier brand. The aim of the
The aim is to maintain the traditional values of the 200-year-old
brewery. At the same time, interregional
target groups - to date, the beer has mainly been sold in
in eastern Switzerland. The first results should be available at the end of April.
be seen.

The Zurich-based online dialog agency Nemuk has concluded an excellent financial year with an increase in turnover of a good 40 percent. The two managing founders Qris Riner and Rémy Sager cite the increasing demand for professional and efficient online dialog tools as the reason for the growth. Nemuk is particularly pleased about new accounts from Sony, EKZ, an international insurance group and three financial companies. Nemuk now supports over 40 national and international companies.

Since the beginning of March, Eva-Maria Panzer
as Senior Public Relations Consultant at the communications agency
Woehrle Pirola is responsible. The qualified PR consultant worked in the
for the last nine years as press spokeswoman and corporate public relations
Manager at Mövenpick Hotels. At Woehrle Pirola she will work under
the Public Relations department at the agency's offices in Zurich and
St. Moritz and the tourism sector.

The study by the media analyst group I-M-A-G Switzerland and Kirchhoff Consult shows that the big bank UBS also outperforms its competitor Credit Suisse in terms of media coverage. Almost 4,800 articles from 17 print media were examined, reports SDA. UBS was mentioned in 45 percent of media reports on banks last year, while Credit Suisse was mentioned in 27 percent. The cantonal banks were in third place with 22 percent. All reports taken together would amount to an advertising value of CHF 46 million, taking into account the content and the attention generated. For UBS alone, the advertising value amounted to CHF 21 million. The contributions initiated by the banks, such as communiqués or interviews with journalists, achieved a high share of 67 percent of the media reports. UBS also fared well in terms of critical reporting, with much less critical reporting on UBS than on Credit Suisse. Critical media coverage of Credit Suisse was twice as extensive as that of UBS.

The eastern Swiss station Radio Aktuell has
has given its entire range a spring clean. New leads
Philipp Kröger from 6 to 9 o'clock with his show Kröger & Co. through
the morning. Part of this program is a new weekly
Federal Council comedy, in which the voice impersonator Patric Schäfler and
lyricist Raphael Burri knows no taboos, according to a press release. In addition
listeners now set the pace for the music program: Through
Radio Aktuell regularly conducts listener surveys to determine the
audience's tastes and incorporates them into the program design.
flow in.

Comparis.ch has tested how much the 30
best-selling car brands lose value in the first two years.
The result: after two years, a Porsche still retains 74 percent of its value.
of the original purchase price. BMW follows in second place. Behind it
are Mini, Mercedes-Benz and Audi with 66 percent each. The best
American brand is Chrysler in 13th place.
such a car is still worth two thirds of its purchase value. In 17th place
Toyota (57 percent) is the first Asian brand. On the other hand, those who
looking for a cheap used car, drives a Kia, Daewoo, Subaru
or Mitsubishi are good: after two years, these brands are available almost
half the price. The Internet comparison service comparis.ch examined
100,000 data records of used vehicles from the search engine
Carfinder for the analysis.

On Monday, the National Council decided by a clear majority that private radio and television stations should receive a fixed 4% of the SRG reception fees of CHF 1.1 billion. This would mean CHF 16 million for private radio stations instead of the current CHF 8 million and CHF 28 million instead of the current CHF 5 million for TV stations. The Council of States had proposed a more flexible solution with a bandwidth of 3 to 5 percent. With this difference, the Radio and Television Act (RTVA) will return to the Council of States. Federal Councillor Moritz Leuenberger had lobbied in vain for the Council of States to give way. He considers it too rigid to create an automatic spending mechanism, even though the development of the radio and television landscape is unpredictable. Committee spokesperson Peter Vollmer, on the other hand, was of the opinion that a fixed percentage would ensure funding security, especially for smaller radio stations. The National Council also decided that the Independent Complaints Authority (UBI) would not be expanded into an independent supervisory authority and would continue to only assess the editorial part of radio and television. Supervision of advertising and sponsorship will remain with the Federal Office of Communications (OFCOM). The losing committee unit wanted to strengthen the UBI because program content is increasingly interspersed with advertising elements, so that supervision from a single source would be better. The Council of States will deal with the remaining differences next Monday.

The Swiss fashion and lifestyle brand
Navyboot was able to further increase its brand awareness last year.
increase. According to the Isopublic survey of February 2006, in the
Switzerland, just under two-thirds of those surveyed used the brand. Compared to 2005
This corresponds to an increase of 14.1 percent from 47.2 to 61.3
percent.