Following the successful launch of the first independent blog focusing on the topic of online marketing, the blog is now entering its second round with some interesting new features.Jörg Eugster founded the Online Marketing Report blog in June 2005. In it, he took up a weekly news item from the online marketing environment and added a personal commentary. 
The blog www.onlinemarketingreport.ch has set itself the goal of providing information on current topics in the online marketing market.
 
As in the past, news items from the environment are taken up and provided with the personal commentary of the respective author.
 
This blog is now undergoing significant changes:
 
From now on, several authors will be writing their contributions. The team of authors includes Martina Dalla Vecchia from the publishing house BPX Edition, Lukas Stuber from angelink yourposition, Markus Gabriel from the angelink crossover agency, Qris Riner from Nemuk AG, Thomas Schwabe from XL MEDIA Schwabe and the initiator Jörg Eugster, partner at Netbusiness Consulting AG.
 
The articles appear in the following categories: Cross-media, e-mail marketing, online marketing in general, search engine marketing, viral marketing and training.
 
Technically, we have switched to the Swiss blog system from Kaywa.
  
Interested parties are encouraged to actively participate in the discussion on the blog by critically commenting on the posts. We recommend subscribing to the RSS feed so that you do not miss any posts.

On March 5, the Sunday newspaper Bild am Sonntag will include a DVD with the final match of the 1990 World Cup (Germany vs. Argentina). The DVD campaign has a circulation of 2.4 million copies, as reported by New Business. The free supplement is the first in a 30-part World Cup collection entitled "German triumphs, German tragedies". The best World Cup matches since 1954 are shown in their original length. A glossy magazine with background information, analysis and statistics will also be published. After the first free DVD edition, the successors including the magazine will be available in stores every week for 7.99 euros.

Ringier will be the first Western European media company to publish a daily newspaper in Ukraine this spring, the publishing house has announced. The editor-in-chief of the new daily newspaper is 33-year-old Aleksey Gazubey. After studying journalism in Kiev, he worked in leading positions for the country's leading newspapers, most recently as deputy editor-in-chief of the daily Segodnya. The concept for the new Ringier newspaper comes from Christoph Rohner (formerly Europa Press Holding/Croatia, Gruner + Jahr/Hamburg) and former BILD deputy editor-in-chief Uwe Dulias. The two will manage the company's operations in Kiev as consultants. According to the communiqué, 125 new jobs will be created in Kiev as a result of the publication. The name of the new daily newspaper and its publication date will be announced at a later date.Ringier intends to continue its commitment in Eastern Europe with this investment. According to the press release, the political and economic independence of the media company guarantees Ukraine an additional impartial and objective source of information. This will increase the diversity of opinion. Ringier is aiming to become the market leader in Ukraine with this latest project.

The examination of telephone connection data during investigations into Cicero journalist Bruno Schirra was unlawful. This was the conclusion reached by the Potsdam Regional Court, as reported by Der Spiegel. Schirra had lodged an appeal against a court order ordering the collection of his telephone connection data. According to the Potsdam court's reasoning, telephone surveillance is only permissible for crimes that are "at least in the area of medium-level crime". However, Schirra's case was not a criminal offense of major significance, as he was only threatened with a fine or a prison sentence of up to one year at most.the Cicero editorial team had been investigated on suspicion of betraying secrets. The reason was an article about the terrorist Abu Mussab Al Zarqawi. As part of the investigation, the magazine's editorial office was also searched in August 2005. The investigation into Wolfram Weimer, editor-in-chief of Cicero, for aiding and abetting the betrayal of secrets was dropped last month in return for a payment of 1,000 euros.

The software giant Microsoft has expanded its online portal Windows Live. A beta version is available free of charge for US citizens, offering various services such as MSN, e-mail and weblogs, as reported by Heise.de. Windows Live is supplemented by a community area. There, users can post classified ads free of charge and get in touch with each other. MSN Messenger can be integrated into the online platform, allowing interested parties and providers to exchange information directly via instant messaging. Windows Live is part of a new Microsoft strategy line. The company wants to build up a solid Internet pillar through which online advertising revenue can be generated.

The US investment company Veronis Suhler Stevenson (VSS) wants to expand its involvement in the German media market following the takeover of the Berliner Verlag and the Hamburger Morgenpost. The New York company intends to forge a new publishing group under the umbrella of BV Deutsche Zeitungsholding, writes Handelsblatt. In addition, the New York investor says it wants to enter other areas of the German media industry, such as specialist publishers, scientific publishers, address directories, radio stations and outdoor advertisers.

The Zurich web agency mitLinks realizes
the Internet presence for the provider of catering solutions Menu and
More - Kitchen in motion. By means of the
Open CMS open source application can be used to edit the site.
be managed. For the Migros Culture Percentage event
m4music has made various design adjustments withLinks.

Just last week, Advertising
Age (Ad Age) OMD North America named best media agency in North America
for the year 2005. The global winner has now also been decided:
ZentithOptimedia is, according to the American trade magazine der
best media agency in the world last year.
The decisive factor for the award was the phenomenal growth rate
15.7 percent in 2005 - the industry average was 7.4 percent.
percent. ZentihOptimedia, which belongs to the Publicis Group, manages
Nestle, L'Oréal, Hewlett-Packard and Toyota, among others.

The Gyselroth team has the
Internet presence of people and fashion photographer Christian Ammann on
brought up to scratch. The agency for digital media and print in
Zurich created the photographer's website back in 2002, which she
has now adapted to its new needs. How Gyselroth integrated
among other things, the Fotostar tool, which offers simple image management
makes it possible.

The furniture store Interio won for
its current catalog the corporate identity agency Mifflin-Schmid
Design on board. According to a press release, following the
the mailing of the main catalog achieved an increase in sales of 17 percent.
have been recorded. Contributing to this success were the
Mifflin and Kaspar Schmid: The
Format change of the catalog from portrait to landscape, a new simple
font and product presentation in private homes. The new
Interio summer catalog arrives in mailboxes on March 6 - the third
and the last under Mifflin-Schmid's creative leadership.

Since the beginning of 2006 Nicole Schaller
the "Information Design" division as Creative Director at Unic
Internet Solutions. The focus of her work is the development of
target group-oriented visual concepts, it says in a
Message. Nicole Schaller has completed training as a
communication designer and ten years ago she switched to the
visual conception of interactive media. Most recently she was Art
Director at Pixelpark and GFT Technologies.

The international media company Red
Herring opens a European branch in Zurich. From offices in
Technopark Zurich to support the expansion of the European business
will be driven forward. As the company from Belmont, California, announced in
announced in a press release, the product portfolio includes a
weekly business magazine for the high-tech industry, Market
Research and the organization of CEO conferences such as ETRE (European
Technology Roundtable Exibition). The new opening will be managed by the
non-profit organization Greater Zurich Aera, which supports companies abroad.
acquired and assisted in the establishment of new branches in the
Zurich is supported.