Mobile telephony True to the claim
"The Future's Bright, the Future's Orange" is what the telecom provider
Zurich Airport a light installation with Orange's latest
Campaign images from the Lowe Zurich agency around the salt desert in
Chile updated. "A contemporary implementation of our brand in the
three-dimensional space," says Sven Jasper, project manager of Orange
Switzerland. The company was awarded the contract for the largest 3D advertising space in the
Switzerland, which was developed jointly with the GCGroup, has already won the
Xaver Award.

i-Spot is the name of the new special advertising format that aims to combine advertising with direct interaction. The RTL advertising time marketer IP Deutschland developed i-Spot together with MediaCom and Beyond Mobile. i-Spot is a standardized frame in a split screen in which the logo and text are displayed. The viewer is thus invited to interact. This interaction must then take place via SMS, WAP portal or online. i-Spot is being used for the first time in the Formula 1 environment, namely on RTL. From March 11 to April 2, the sports betting provider Betandwin has booked 20-second spots.

The Zurich-based communications agency Assai
has created a special edition for the Saab 9-3 Sport Sedan "Erik Carlsson".
Saab has developed a website to celebrate the great achievements of the
Swedish rally driver Erik Carlsson for the sporting reputation of the
Saab brand. Carlsson is also the basis for the Assai
promotional website, where the racing driver is responsible for the image change.
of the Saab brand. The connection between Carlsson and Saab
is characterized by the design as well as by the editorial content.
implemented. A video stream shows the victorious rides of the Swedish
rally driver. Visitors can also register for a test drive of the
special model, order a brochure, or order the
Get a sports sedan as wallpaper on your desktop.

The deadline has been extended by 14 days to March 24, as the prize has met with a great response this year. Over 400 publications have been submitted, and the deadline has now been extended in response to many requests. A total of 25 awards will be presented in the categories business-to-business and business-to-consumer as well as employee communication, newsletters and special publications. In addition, the special "Print-Online" and "Recycled Paper" awards are waiting for winners. The BCP 2006 will be presented on Wednesday, June 28 at the Dorint Sofitel Bayerpost Hotel in Munich, following the BCP Congress "Community Publishing - New Strategies for Corporate Success".

The decisions in the renowned
international design competition Red Dot Award: Product Design 2006
have fallen. Out of 2,068 products submitted from 41 nations
a total of 485 with the Red Dot quality seal for high quality and a further 36
with the Red Dot award Best of the best for highest design quality
awarded. The products submitted were selected by the
international jury according to criteria such as degree of innovation,
Functionality, formal quality, durability and ecological
compatibility. Among the 36 winners of the Red Dot Best of
the best, unfortunately no Swiss products are represented. However
The following Swiss companies were awarded the Red Dot for high quality
awarded: Anderegg, Doppler and Saner, Bodum, Nose Design
Intelligence, Zemp + Partner Design, I Design, Siemens Switzerland, Spemot,
Outils Rubis, Tag Heuer and Rado watches. The award ceremony will take place on
June 26 in Essen.

The Frankfurter Allgemeine Sonntagszeitung wants to entertain and educate its readers with cartoons and is bringing out a series of 12 DVDs on the greats of history. The DVDs feature cartoons of the historical greats on the cover. Packaged in this way, however, they also have an educational claim, as the DVDs contain information about the person and contemporary history as well as examples of good and bad behavior with regard to social responsibility, according to the press release. The following personalities were chosen: Ludwig van Beethoven, Leonardo da Vinci, Marco Polo, Thomas Edison, Wright Brothers, Galileo Galilei, Louis Pasteur, Joan of Arc, George Washington, Bell, Marie Curie and Christopher Columbus. The cartoons were designed and produced by Mediapromo.

At his own request, the editor-in-chief
the trade journal for the commercial and passenger transport industry Inufa
Transport Rundschau is taking time out and will publish the paper in the middle of the year.
left. Kartnaller had been editor-in-chief since 2001 at the in
Rüschlikon domiciled publication of Springer Science+Business
Media Switzerland. A successor will be announced soon.

The Aargauer Zeitung is turning its readers into sports photographers. Every Tuesday, Aargauer Sport publishes a particularly successful photo. The photos can be game scenes and competition photos from various sports, but also original team photos. The photos can only be uploaded via the website and must meet minimum requirements in terms of image size and format. The respective submitter must also hold the copyright. All images will appear on the Internet for 2 weeks and can also be sent as digital postcards. There is no guarantee that they will appear in the print edition.

In a multi-stage agency evaluation
the Reinach-based Endress + Hauser Group has acquired the advertising agency
Publicis as a partner for the further development of its brand and
communication presence. The Endress + Hauser Group is one of
the world's leading supplier of measuring instruments and
Automation solutions for industrial process engineering with 76
companies in 37 countries.

The IT industry was the first to produce in India, and now advertising agencies are partly following suit. This was reported by Pressetext with reference to the Wall Street Journal. Some international advertising agencies, such as WPP, Publicis and Ogilvy, have set up Indian branches to cut costs by producing and implementing campaigns for the European and American markets. Outsourcing could save 30 to 40 percent of production costs. The Indian advertising market is flourishing, with 14 percent growth compared to the previous year.

The organizers of the 53rd Cannes Lions
International Advertising Festival have the
sportswear company Adidas was named Advertiser of the Year.
The jury justified its decision with the original and
imaginative global communication of the Adidas brand and its
global influence on lifestyle trends with industry-leading
products. In the last decade, the Adidas commercials have been
a total of 34 Cannes Lions in all media, eleven of which were awarded in the
were awarded to the sportswear group last year.
Adidas President and CEO Erich Stamminger will accept the award.

(pr) PerfectProof, the proofing specialist, has added an Internet store to its product range. The "Printers Website" provides a comprehensive e-commerce platform with price quoting, ordering and online payment functions for printers and copy stores that have not previously taken advantage of the opportunities offered by the Internet. Using the system offered by PerfectProof, a fully customized website can be set up in a matter of days. The website will not only attract new online customers. With the help of this website, many repetitive tasks are automated, which allows the company to save valuable time and focus on the really important things.  
In 2005, more people searched for local services on the Internet than comparatively in the Yellow Pages. Reluctance to shop on the Internet has declined. 95 % of Internet users in the UK and Germany have now shopped online at least once. There is also an emerging trend in the USA and Europe for Internet printers to take customers away from local businesses because online shopping is simply faster and more convenient.
 
"The Printers website was specifically designed to help local printers with little or no Internet experience get their business online," says John Weissberg, president at PerfectProof USA Inc. "The Printers website is much more than a simple website. Printers have access to powerful tools such as online quotes, orders and payments, job tickets, file uploads and even personalization of document templates."
 
Repetitive tasks are the most profitable, and the document library feature allows printers to set up secure libraries for each customer. All of that customer's employees, regardless of their location, can order items stored in the library or change variable content to print business cards, for example. Central print departments at large companies are also interested in this functionality.
 
While the platform is primarily intended for smaller print stores or copy stores, large companies are looking to use it as an Internet store for their internal printing needs. Aéroport de Paris, responsible for some of the largest airports in France, has recently registered for the service, and other companies such as SNCF and some banks are also very interested in the concept.
 
The Printers website is tailored specifically to the requirements of print shops. This is exactly how it differs from most e-commerce solutions that are widely available today. File ripping is used to generate printable document standards, and a separate client application allows customers to quickly prepare Microsoft documents for printing. "SimplePrep client software converts your everyday office documents into print-ready PDF files, saving printers valuable time," concludes John Weissberg.