Next year, Music Star will be back on Swiss TV channel SF 1 on Sunday evenings. A third season of the successful casting show will be produced from January 2007. However, some conceptual changes will be made, and dancing will also play a role alongside singing. Over the next few weeks, the presentation, jury line-up and broadcast content will be discussed and the team for the major project will be put together. The castings will take place throughout Switzerland in the second half of 2006, Swiss Television announced on Tuesday. Music Star was one of the most successful entertainment programs on Swiss television. The last decision show on February 26, 2005 achieved a market share of 62 percent and 1,245,000 viewers. The Swiss music industry also benefited from the show's success, with nine singles and albums by Music Stars reaching number one in the charts. The promotion of young talent is also a priority, with each of the ten finalists receiving training to enable them to enter the music business. Music Star will once again be broadcast on Sunday evening at 8.30 pm on SF 1 and will be produced in the Maag Hall in Zurich.

In 20 years of Olympic sponsorship, the
Olympic Winter Games in Turin for the exclusive sponsor Visa the
most successful. Sales of Visa cards in the retail sector and the
Card transactions at ATMs increased compared to previous years.
Olympic Games and amounted to just under 7.9 million.
euros. The average turnover at the competition venues rose
per Visa card at ATMs by 35 percent compared to Athens and
by 95 percent compared to Salt Lake City to 175 euros.
A total of 1,200 member banks from 46 countries have signed the
Olympic sponsorship to promote the Olympic Games with numerous marketing campaigns.
card use and to attract new customers.
Marketing measures such as the online game "Visa Champions - Turin 2006"
have contributed to the increase in presence, while the image transfer of the
Olympic values had a positive effect on the value of the Visa brand.

The city of Zurich has a new concept for outdoor advertising that includes 2100 billboards, a 15 percent increase in poster volume. The poster contract for advertising on public land was put out to tender again on Tuesday. For this purpose, the city was divided into 16 non-contiguous sections. Interested companies and individuals can apply until April 28. The new concept is the city's response to demand, which, according to Kathrin Martelli, Head of the Building Department, far exceeds the supply of advertising space. The new poster concept aims to provide smart guidelines rather than strict regulations. The posters will be distributed according to the situation. New forms such as illuminated poster changers and megaposters are included in the concept. However, the top priority is the compatibility of the posters with the cityscape. For this reason, the posters will be distributed where they make sense in terms of advertising and urban planning and where advertising is already present, according to the SDA press release. Residential areas will continue to be spared.

The advertising agency domiciled in Horn
Projekt GmbH has created the flyer advertising on the metal hanger of the dry cleaners
for shirts, suits and pants already has numerous customers such as BMW, Credit
Suisse, Nivea and Nokia. Now she wants to use this idea to
expand into Germany and the major city markets in Berlin,
Hamburg, Frankfurt, Düsseldorf, Cologne, Stuttgart and Munich as well as
later acquire in all large dry cleaners. "The brand owners
have discovered that the personal relationship that exists between
and their regular customers, ideal for advertising and
product samples," says Markus Liebscher from Projekt GmbH in
in a communiqué. In this way, the Swiss advertisers initially want to
Around 200,000 end consumers in all major German cities
reach. The medium is available on a monthly, regional or national basis.
bookable and is intended for both local entrepreneurs and
Appeal to brand suppliers.

Oscar winner and heartthrob George Clooney is the star of the 50-second commercial "The Boutique", with which Nespresso is launching its first celebrity campaign on April 24. The commercial will be shown in cinemas and on television throughout Europe. It was directed by Academy Award and Oscar winner Michel Gondry and filmed in Los Angeles. For the commercial, the Victor Hugo Nespresso boutique in Paris was recreated and material for 38,500 cups of coffee was flown in. The commercial shows how Clooney gets involved in an amusing misunderstanding with two attractive women in a Nespresso boutique. Clooney is a stroke of luck as a testimonial, as he is actually enthusiastic about Nespresso and embodies the qualities of elegance, style and charm that also apply to the Nespresso brand, according to the press release.

The Ringier media company will launch a daily business newspaper in tabloid format this year. Cash daily is also planned as a multimedia platform that aims to reach one million people interested in business every week on various channels within a year. In addition to the print product, audio and video applications are planned for the Internet and mobile platforms. Publishing expert Hans Ott (50) has been appointed project manager for the project. Among other things, Ott was Managing Director of the publisher of the monthly business magazine Bilanz, and the interview with Thomas Trüb, Head of Business Media at Ringier, was conducted by Pierre C. Meier.
What does Cash daily mean for Cash as a weekly title? The business newspaper Cash will remain a weekly title. With Cash daily, we want to introduce new potential to the weekly title. In terms of content, however, the two will be very different. Cash daily will do daily journalism, not heavily researched stories.
And for Cash TV, we will soon only have a break on Saturday without Cash. Cash TV on Sunday can certainly be better integrated. In future, we can and want to link the various media more closely together. At the same time, we are starting an electronic newspaper that will contain daily audio and video reports. An early experimental form of WebTV!
How Cash daily will be distributed? nothing is set in stone yet, there are four to five options at the moment. We will probably distribute Cash daily in the same way that free newspapers are generally distributed. Two factors are clear so far: free and in the morning. We can't yet say exactly how it will be distributed and what the circulation will be. However, we will focus on the national market. We are launching the first daily business newspaper in Switzerland and it can only be national.
What is planned in terms of format and size? 20-24 pages is the planned format for the initial print run.
When will Cash Daily be launched? The launch date still depends on various factors. For example, how quickly we can create software that works without any glitches. We are planning a software that is a CMS in the broadest sense, with which I can operate the various channels: Mobile, video and audio applications. In my opinion, there is nothing like this in the newspaper sector anywhere in the world. We will certainly play a pioneering role here. We will produce a solid daily newspaper in print form, but at the same time we will start experimenting with new forms and new media.
What is the role of project manager Hans Ott? Ott accompanies the project until it is up and running. The editorial team is completely open.
Does Cash daily affect other Ringier free newspaper projects? The Cash daily project is aimed at creating a new type of media network. And less in terms of launching a large-circulation free newspaper.
The first rumors were that they were looking for sponsors. I've already read a lot on this subject, but you're the first person to ask me this question. There is nothing to this story. There is traditional financing via advertisements. There will certainly be new advertising opportunities in the electronic media. But there can be no question of sponsorship.

The Hamburg Audio Consulting Group (ACG)
After analyzing the existing acoustic signals of the brand
C&A developed a new acoustic brand theme for the clothing company, which was presented in March in a current
television commercial. The new sound identity is intended to
create a holistic soundscape and replace the previous visual approach
complement. The new musical brand theme is to be used more often in future.
emerge and with every kind of music in the various
product worlds. Part of the sound concept is also a
fixed speaker's voice, which ensures recognition not only in the
20 to 30 different TV and radio commercials every year, but also in
the classic media spanning areas such as the Internet,
presentations, trade fairs, events or telephone loops.

Since March 1, 2006, Heinz
Hinteregger joined the sales team of advertising technology specialist Frontwork. He
has extensive experience in the field of illuminated advertising. In the
In the past, Hinteregger has realized various major projects for
Rovo neon light.

The media group NBC Universal is buying the website iVillage, which specializes in women, for 600 million dollars. As the industry magazine Advertising Age reports in its online edition, NBC plans to use iVillage as a starting point for building new communities and new digital offerings. iVillage currently has 14 million users and deals with topics such as nutrition, fitness and home economics. NBC plans to generate 200 million dollars this year with digital offerings, merging its online commitment with NBC's strong content - TV, film and entertainment. Streaming online video is planned first. With this step, NBC is following other large media groups in the race for strong Internet presences that can be used for digital strategies. News. Corp. recently acquired the networking site MySpace.com for 580 million dollars.

The Zurich film production company Pumpkin Film
is expanding its list of directors with Alberto Colombo. The 36-year-old
In recent years, the Italian has led the way in video clips and
Commercials directed for Dolce & Gabbana and Migros, among others.
Colombo originally studied architecture, but has been working
intensively with film, graphics and fine art during her studies.
Today he lectures in film at the University of Milan.

No, 85-year-old Mary Woodbridge wasn't serious about climbing Mount Everest with her dachshund - she's a mockumentary (fiction that comes across as documentary style) that has spread like wildfire in the mountaineering community. Since January, the resolution of the British lady who bought a mammoth jacket and suddenly wants to climb Everest has been present in magazines, forums, on the radio and on news portals worldwide. The mountaineering community is grappling with the story and puzzling over whether the old lady's undertaking is simply admirable or totally crazy. The comments in the worldwide forums show that the target group has taken the story with a lot of humor. Now, the advertising agency responsible, Spillmann/Felser/Leo Burnett SFLB and Mammut, have revealed the secret and added warnings to Mary Woodbridge's website: "Warning: with such good equipment, it's easy to feel too safe." The global viral campaign was thus transformed into a cross-media campaign. Mary Woodbridge is now the hook of the current advertisements and the Mammut brochure. And, of course, Mary Woodbridge is also present as a steller at sales locations. As Mammut marketing director Michael Gyssler explains: "We decided on this form in order to reach the hardcore scene of climbers and alpinists, which is otherwise difficult to address via advertising. We succeeded in a humorous way to show that our products are just so good that you can easily feel too safe."

The advancement of broadband Internet opens up good prospects for TV transmission via Internet protocols, or IPTV for short. Most European countries have already successfully launched IPTV on the market. In Germany, the commercial rollout is expected from summer 2006. According to a study by the consulting firm Goldmedia, IPTV has the potential to become a serious competitor to existing infrastructure channels such as cable and satellite. The forecast assumes that 1.3 million households will be receiving IPTV in 2010. If you look at France, for example, you can see what IPTV means with the provider Free. For 29.99 euros a month, you get around 70 TV channels, DSL access and the option of free telephony. However, the big advantage of IPTV is the universal return channel. It allows video-on-demand and offers interactive options such as shopping, online games, sports betting, auctions and voting. IPTV allows interactive advertising formats and the distribution of special interest channels and programs for specific target groups. However, it is still difficult to predict how the market will develop. IPTV is conceivable as a fully-fledged infrastructure alongside existing TV distribution models, but also as a supplementary offering to existing TV programs.