Anyone who practices a Central Swiss custom can register on the website Onourculture.ch apply with a video. Eight finalists will be chosen by online voting and the votes of a jury of experts. In August, the final with the best eight candidates will be broadcast on Tele 1 in an evening show produced especially for the campaign. The eight customs representatives will evaluate the candidates. At the end of the show, a grant in the amount of 10'000 Swiss francs will be handed over to the winner.

The heart of the campaign is the table of Central Swiss customs. One of the last white coopers in Switzerland produced the work of art in 180 hours of manual labor. Eight customs are depicted on the table with lovingly designed pictures and decorations. One piece of the table is still unfinished: There, after the TV show, the picture of the new Central Swiss customs will appear.

Responsible at Eichhof: Nabil Nasser (Marketing Director), David Kistler (Group Brand Manager National), Martin Kürzi (Brand Manager). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction), Rob Hartmann (Creative Direction), Alain Eicher (Text), Florian Molinari (Art Direction), Nathalie Brogli (Graphics), Simone Jehle, Fiona Gottwald, Pascal Baumgartner (Consulting), Deborah Herzig (Art Buying), Philipp Bühler, Nicole Hoppler, Cyrill Hauser (Public Relations & Content), Mirjam Kluka (Photography), Tania Willen/silmä (Image Editing), Pepe Kägi (Production), Natascha Kiefer (DTP), Sven Epting/Filmzimmer (Video). Responsible at Jung von Matt/Next: Sam Sherbini (Overall Digital Responsibility), Marco Zimmerli (Creative Direction Digital), Ralf Brändli (Technical Responsibility), Andrea Klainguti (Art Direction Digital), Jonas Grümann (Website Development).

From more than 160 applications, a jury of experts selected five nominated companies in each of the twelve categories - a record number of entries for the award, which has now been presented for three years. Deindeal entered the race in two categories: B2C Lifestyle & Hobby and Mobile Commerce.

The company already received the award in the B2C Lifestyle & Hobby category last year. This year Deindeal has won in this category against Ansalia, Brack.ch, Cellar Sports and Diapers.com prevailed. In the Mobile Commerce category, the company competed against Home Shopping Europe, Gabriel jeweler, Keller Sports and the industry giants Zalando and achieved third place after Zalando and Keller Sports. In addition to the awards in the individual categories, Deindeal was named Overall Champion 2015.

The shooting star is the big seller Farmy.ch who won both the special categories Newcomer and Startup Award as well as the main category Body & Taste.

The complete listing of the category winners and the winners of the special awards can be found at here. 

Goldbach celebrated the cross-media feats of the past year in the Manege der Sensationen on Thursday evening. The gold prize (worth 10,000 Swiss francs and influencing the annual creative ranking of Werbewoche) went to the Y&R Group for its campaign for the Migros care line I am. In spring 2014, the campaign called on people to give each other more compliments (Werbewoche.ch reported).

The following campaigns were honored at the Goldbach Award Night: 
 

The official Swiss launch of the new Volvo XC90, which was framed by a tron dance performance of the Slovenian dance crew "The Pastels" and moderated by brand ambassador Melanie Winiger, rounded off the opening event. Over the next few days, passers-by at the main station will witness interactive art performances by various Swiss urban artists.

The Volvo Art Session is already taking place for the fifth time. Special this year: For the first time, all artists are from Switzerland. The only exotic was the star guest of the vernissage - the speed painter Franck Bouroullec. The Frenchman with rock star status realized a work of art in a very short time, which he painted on his head as usual. The full splendor of the work was thus revealed to the viewers only at the end, after turning it upside down.

In addition to urban art, Scandinavian craftsmanship is also in the foreground at this year's Volvo Art Session: The Swedish automaker's flagship, the new Volvo XC90, was presented to the attending guests on the opening evening with a brilliant light and dance show. During the entire Art Session, the Volvo XC90 can be experienced live by all visitors on site in a specially prepared exhibition "Cube".

The Volvo Art Session once again transforms Zurich's main train station into an oversized urban art studio for four days. Three virtuoso Swiss urban art collectives stage a Volvo XC90 over and over again with unique live art performances. The start is on Thursday between 8.00 and 20.00 clock the duo Ben & Julia. On Friday are the Ticino artist duo Nevercrew and the street artist Chromeo from Winterthur. As a crowning finale, three local artists will perform on Saturday: Harun "Shark" Dogan, Ata Bozaci and Pius Portman.

Funny cat videos make up a considerable proportion of the content on YouTube and are extremely popular - much more popular than any cat food advertisement. The cat food brand Felix was obviously inspired by such amateur videos for its latest online ad. There is still room for improvement in the implementation: the video is too scripted and unfortunately cannot hold a candle to some Youtube cat videos in terms of the Jö factor. But the approach seems promising. (sis)
 

The association had already announced a corresponding agreement in February, but stated at the time that all parties involved needed time to prepare for the changeover. The uniform release date applies to all formats - CDs, records, digital downloads and streaming. A global release day reflects the realities of the current global music business, explained the head of the Concord Music Group, Glen Barros, with whom music greats such as Paul McCartney and Paul Simon are under contract. 

The new publication day affects 45 markets, including eleven countries. Switzerland and Australia are also included, where Friday was previously the traditional publication day. In the USA and Canada, however, it was previously Tuesday, while in the UK and France it was Monday. In Japan, works by global artists will also be released on Fridays in future. Albums with a focus on the domestic market are not bound to this. (SDA)

With the new summer campaign, Valais/Wallis Promotion and Contexta stage the Valais in all its originality and show the Swiss vacation paradise as it has never been seen before. The central message is that you don't have to travel far to immerse yourself in boundless forests, emerald green water and unspoiled nature.

At the heart of the campaign is the microsite Valais-summer.ch. On the platform, all "Valais lovers" can win daily summer vacations in Valais during the month of June. The site allows to discover the diversity of the summer and is also an example of how different tourism destinations can be integrated into the overall concept of a campaign. The site features a wide variety of experiences and offers from 19 partners in the fields of tourism, wine tourism and hydropower. 

The campaign is accompanied by a TV spot, print ads, an experience booklet and online advertising media. All with the aim of focusing on the highlights of the Valais and showing viewers that the Valais is always worth a trip, even in summer.

Responsible at Valais/Wallis Promotion: Damian Constantin (Director), Madeleine Savioz (Marketing & Digital). Responsible agency: Contexta. Production: Yves Bollag, stories; Christian Aeby (director). Photo: Pascal Gertschen, Christian Pfammatter, Silvano Zeiter, Giovanni Castell, David Carlier; Patrick Salonen (post-production). Media: Mediaplus.
 

At Doodle Doodle CEO Michael Brecht explains the idea behind the new multiday feature: "We are in close contact with users - and in discussions with event managers as well as families and groups of friends, we have discovered that there are many situations in which a meeting lasts several days. The demand is apparently great, as 65,000 of these new surveys with over 250,000 participants have already been created on Doodle in a first short test phase, as the company announced in a press release on Thursday. 

How it works

Instead of individual days, you select several contiguous dates as a suggested date, define the start and end times of the event and let the survey participants vote on the most suitable options as usual.

The new Doodle function is now available free of charge in the global desktop version of Doodle and can also be used on tablets. The feature will follow on the mobile-optimized website and in the mobile Doodle apps in the coming months.

According to a statement issued on Thursday, the cooperation will bundle high-reach cinema and film portals on the web into a premium online offering that advertisers can use to place their campaigns effectively with film and brand-affine target groups. Cinergy is the publisher and marketer of Swiss web platforms such as Cineman.ch and Cine.ch. Werbeweischer is the exclusive marketer of the cinema and film portals Kitag.ch, Outnow.ch and Movies.ch.

"We are looking forward to working with the cinema experts from Werbeweischer," says Walter Zollinger, CEO Cinergy, "with the help of our joint online offering, brands will be able to reach cinema-affine target groups even more efficiently in future." Nils Schilling, Managing Director Werbeweischer, emphasizes: "The joint premium bundle offers our customers new, effective targeting options - a highly attractive additional offer for our online portfolio." With the premium online offer from WerbeWeischer and Cinergy, campaigns reach over 1 million unique users.

Ms. Sibylle Valeggia Bigler (lic. rer. pol.) has been appointed Head of Sawi (Swiss Education Centre for Marketing, Advertising and Communication). Valeggia Bigler was born in Ticino and studied social and political sciences at the University of Lausanne. She is a multilingual marketing expert, has advertising agency and market research experience and worked for over ten years at the Bacardi Martini Group in various marketing functions: Between 2006 and 2012 as Head of Marketing Switzerland.
 

Jung von Matt/Limmat prevailed in a multi-stage process and is now responsible as lead agency for the marketing and communication measures of Swiss Post. In this context, the communications agency also supports Swiss Post in the harmonization of corporate and divisional communications. "The refreshing campaign concept as well as the interdisciplinary positioning of Jung von Matt convinced us," Anke Mosbacher, Head of Marketing Communications and Brand Management at Swiss Post, explains the decision.The collaboration will start immediately, with the first work appearing in fall 2015.

Vizner Borel: Pharmacists' Association of the Canton of Zurich won

Vizner Borel is pleased to have won another mandate. In a pitch, the team of Lajos Vizner and Guillaume Borel prevailed and won the Pharmacists' Association of the Canton of Zurich as a new client. As a professional association, the Zurich Pharmacists Association provides the conditions that enable pharmacists to use their professional knowledge and skills as medical personnel for the benefit of patients and the general public. More than 180 pharmacies are affiliated with the AVKZ. According to the agency's announcement, the first works will be on display soon.

Artificial intelligence and robots can do many things—but creativity, emotions, and ethics are not yet among them. Futurist Gerd Leonhard on the job market in the age of robots.

Software, machines, and robots equipped with artificial intelligence (AI) are increasingly taking over tasks that were previously—and are still—performed by humans. This is because eliminating the human factor increases the efficiency of processes while simultaneously reducing costs. Mentally and physically simple and repetitive tasks are particularly affected by automation. Accountants, supermarket cashiers, financial analysts, taxi drivers, and even bartenders are jobs that will soon cease to exist in their current form. Up to 65 percent of all current jobs are at risk of being replaced by machines over the next 20 years (see the study by Osborne and Frey, University of Oxford).

The right hemisphere of the brain is becoming increasingly important

As many tasks become automated, the value of—and demand for—typically human skills is increasing in tandem with new technologies. These include, for example, empathy, drawing conclusions, negotiating, discussing, reading between the lines, using our intuition, and being creative. Those who have a job that also engages the right hemisphere of the brain—which is responsible for creativity—have an advantage in the job market—an experience that may be new to many of us in our daily professional lives.
The left hemisphere of the brain is responsible for logical thinking—something that computers will soon be able to do almost as well as, or even better than, we humans. American futurist Ray Kurzweil predicts that as early as 2027, we will reach the point where computers will match the capacity of the human brain. In addition to the increasing use of technology and science in the workplace, the dominance of the right hemisphere of the brain will be the most important requirement for job applicants in the future. Many new jobs are emerging that rely primarily on imagination, teamwork, and the ability to engage in discussion.

In-Demand Designers, Therapists, and Negotiators

The use of in-demand human skills will also pay off in terms of salaries. Even though career advancement opportunities for most of the professions listed below are limited in today’s economy, their jobs—such as those of architects, graphic designers, and programmers—require a high degree of creativity and ingenuity. These professions will therefore be the last to be taken over by machines.

The following jobs have the best chances of surviving in the age of automation and are also in high demand:

Therapists
Artists
Architects, Designers
Actor, Dancer
Filmmaker and Storyteller
Researchers in the natural sciences
Teacher
Electrician
Carpenters

Automation creates room for innovation and creativity

The industry sees the positive aspects of automation. By having machines take over the less challenging tasks, we have more time to, for example, engage with customers. Thanks to the time saved, people can focus on how to further develop a company or a service. In the financial sector, for example, banks hope that intelligent software will enable customers to receive decisions on mortgages and loans more quickly. As a result of automation in many areas, the creative and intellectual capacity of the workforce that is freed up is driving innovation in industry and the service sector.

About Gerd Leonhard

Gerd Leonhard (54) of Basel is a world-leading futurist, strategy consultant, and keynote speaker. In 2006, The Wall Street Journal described him as «one of the world’s leading media futurists.» Gerd Leonhard is known for his provocative and inspiring presentations and analyses of the complex challenges facing companies and executives. In addition to strategy consulting in technology, marketing and advertising, telecommunications, culture, tourism, banking, retail, and sustainability, his expertise also covers the future of media and its business models. He also serves as a sparring partner and coach for CEOs and as a futurist-in-residence.