With wit and quirky images, the spot appeals for more solidarity in everyday life and around the world.

Responsible at Solidar Suisse: Eva Geel (Head of Communications), Fabienne Widmer (Responsible for Online Campaigns), Iwan Schauwecker (Responsible for Web & Media Relations). Responsible at Spina's Civil Voices: Matthias Freuler, Stephan Huwiler (creation), Sandra Wittwer (consultant), Alexander Meier (direction). Production: Meierproductions.
 

In addition, two digital poster sites, known as city map sites, are being set up on Lucerne's Bahnhofplatz and Löwenplatz as part of a pilot project. The city wants to test the customer-friendliness of the digital city map and the urban integration of digital advertising. This was announced on Monday.

The contract between the city of Lucerne and the billboard company APG/SGA expires at the end of 2015. It regulates billposting on public land and on properties owned by the city of Lucerne.

The city of Lucerne is putting the new contract out to tender. On the recommendation of the price supervisor, the term will be limited to eight years. In addition, the city will refrain from participating in the company's turnover and from setting a maximum price. Political parties, cultural and sporting events receive discounts for the display of posters.

The poster sites will now be put out to tender in four lots: "paper posters", "illuminated posters/digital poster sites", "poster sites at bus stops" and "small posters". The four lots are expected to generate revenue of at least CHF 1.3 million.

In future, the city will dispense with around ten "barely used poster sites for information from the authorities", as the city council writes. These will be repurposed or dismantled. (SDA)

Teaser image: Lucerne.com

Club 55 was founded in 1957 and is limited to a maximum of 55 Expert Members. Stefan Häseli achieved "Expert Member" status on June 3, 2015 and now also stands for the values, reputation and quality of Club 55. The members are consultants, trainers and speakers. They represent marketing and sales expertise, inspire with concepts and innovations and support the implementation of change processes in companies.

Club 55 presents the "Award of Excellence". Personalities such as Alfred Ritter (Ritter Sport) and Götz Werner (founder of DM-Märkte) have been honored with this award.
 

Coop communicated the boycott in an advertisement in the Sunday newspapers. The second-largest Swiss kiosk operator under CEO Joos Sutter announced in March that it had decided, following unsuccessful negotiations, to no longer offer the aforementioned magazine titles until further notice (Werbewoche.ch reported).

The new prices are due to come into force in the next few days. Coop boss Joos Sutter announced in Sonntagsblick that the wholesaler and the publishers had reached an agreement. "The Italian publishers reacted quickly and reduced their prices by around 15 percent. Now we have also reached an agreement with the German publishers," he said in the interview. The price reduction is higher for some magazines and lower for others. Moreover, the regulation applies not only to Coop, but to the whole of Switzerland. (SDA/uma)

Teaser image: Boycott advertisement in the Sunday newspapers

Presenter Joe Madison was very "moved" by the premiere and described it as a "historic moment", as the Cuban website Cubadebate reported on Saturday. Madison and his team will stay in Cuba for a total of seven days. According to Cubadebate, they will meet representatives of the Cuban authorities, visit historical sites, tour a new tourism project and hold talks with representatives from the worlds of science, culture and entertainment.

Radio SiriusXM was founded in Washington in 1990 and broadcasts a colorful program of music, sports and information.

In December, US President Barack Obama announced a fundamental reorientation of policy towards Cuba after more than half a century of ice age. Since then, numerous US stars have already visited the island. Travel and trade restrictions have been in place since mid-January. At the end of May, Washington removed Cuba from the US list of countries that support terrorism, which is an important prerequisite for the resumption of diplomatic relations. (SDA)
 

For thousands of years, the number seven has been a symbol of luck and perfection. This is why OSW invited the seven dwarves to test drive the BMW for Abt Automobile and their invitation card for the presentation of the first BMW 2 Series Grand Tourer. The result was a mailing and a poster motif. (uma)

Responsible at Abt Automobile: Thomas Keller and Ralph Burget (Managing Directors). Responsible at OSW: Michael Oswald (CD), Youri Laubscher (Art Direction), Dominique Wegmann (Text), Nadine Siegfried and Raphael Bucher (Consulting).
 

The generational change initiated at Nose a year ago is now being followed by the next step. The agency is founding Futureworks to give the interdisciplinary brand consultancy the necessary entrepreneurial scope. From the fall, Nose will continue to offer services in industrial and interior design under the management of Ruedi Müller and Christian Harbeke. Futureworks, headed by Mattias Weber, will focus on strategic brand consulting and the development of relevant and consistent customer experience chains.
 

Thomas Gutersohn studied International Relations at the Institut des Hautes Études Internationales et du Développement in Geneva and has been working for Radio SRF since 2008. He first worked for Radio SRF 4 News and has been reporting for the radio as a correspondent for French-speaking Switzerland since 2012. Gutersohn has traveled to the South Asia region several times, has also worked there as a journalist and spent six months as a media officer for an Indian NGO. Fredy Gsteiger, Deputy Editor-in-Chief of Radio says: "Thomas Gutersohn already has knowledge of the individual countries and understands how to present political, economic and cultural contexts in a comprehensible way."

Thomas Gutersohn is expected to take up his post in South Asia in spring 2016. He will succeed Karin Wenger. As previously announced, she will take over the newly created correspondent position in South East Asia for Radio SRF.
 

The conception and establishment of the new Südostschweiz marks the end of a chapter for Sieber. Under his leadership, the newspaper underwent a comprehensive relaunch in January of this year. David Sieber's resignation comes at his own request. After seven years at the helm of Südostschweiz, the time has come for him to reorient himself.

It is not yet known who will succeed David Sieber.
 

While Dorsey runs the business, a new permanent chief executive will be sought, Twitter announced Thursday in San Francisco. Shares jumped about eight percent in after-hours trading in an initial reaction to the announcement.

Twitter had been criticized by investors for what they saw as slow growth. After the last quarterly figures, they caused the share to plummet by around a fifth. The share price has not recovered since then. Twitter had brought in a loss of a good 162 million dollars in the first quarter and missed its own expectations in terms of revenue. Twitter had 302 million active users at last count. Costolo constantly tried to attract more new members. Just two weeks ago, he was still combative in an appearance and announced that he would continue on his course. He was not worried about his job either, he said at a conference of the technology blog "Recode" at the time.

Progress, but not enough

Costolo had been at the helm of Twitter since the fall of 2010. He was credited with bringing more order to the startup and making progress in finding a business model. Twitter wants to earn money primarily with paid tweets, which companies, for example, can add to users' news streams.

Dorsey had already been at the helm of Twitter for about a year and a half, from May 2007 to October 2008, after which he founded Square, a payment service, which he will continue to lead as chief executive, according to a statement. Another of the three leading co-founders, Evan Williams, will assist Twitter in its search for a new chief executive, it said.

Along with the announcement of Costolo's retirement, Twitter confirmed its forecasts for the current quarter. Accordingly, the company expects revenue to be between $470 million and $485 million. (SDA)
 

The completely renewed website is aimed in four languages at professionals from the entire financial sector, lawyers, politicians, authorities and the media, as well as the wider public. All content has been revised, the design modernized and the technical foundations renewed. Private individuals can find simple information in the "Finma Public" section. Supervised parties and the media benefit from new functions such as personalizable news subscriptions and document memo lists.

All texts and documents on Finma's new four-language website can be accessed not only with a computer and laptop, but in the future also conveniently with mobile devices such as tablets and smartphones. The website has been fully optimized for mobile use. Great importance was also attached to ensuring that access for people with disabilities is as barrier-free as possible.

The new website was created in collaboration with the Zurich design agency Eyekon, which provided the conceptual basis for the structure, user guidance and design of Finma.ch laid. The technical implementation was carried out by the St. Gallen-based company Namics, which had won a WTO-compliant tender from Finma last summer. The editorial revision of the content was supported by the Bernese communications agency Ddiff. Marke & Kommunikation.

It is estimated that around 38 trillion OTT messages will be sent annually as early as 2018. Compared to only 3 trillion SMS. This means companies should take a closer look at regional chat apps to tap into individual markets: WhatsApp and Facebook Messenger have the highest numbers in the U.S., Europe and Latin America; Line, WeChat and KakaoTalk in Asia. There are also differences in orientation: Asian users tend to be more playful with additional functions such as stickers or games, while European and North American users prefer more sober solutions with a simple design.

This writes Nexmo in a statement on Friday. The provider of cloud communication solutions has compiled the most important information about the twelve most popular chat apps and their users:

Chat apps are diverse...
- The undisputed top dogs in the chat app cosmos are WhatsApp with 800 million and Facebook Messenger with 500 million users - especially in the USA, Europe and Latin America. The leader in Asia is WeChat with 468 million users.
- If you want to tap into the Asian markets, you should take a closer look at Line, WeChat and KakaoTalk. While Line is popular throughout Asia and also grants almost exclusive access to the Japanese and Thai markets, Koreans swear by KakaoTalk. The chat app is now installed on 93 percent of Korean smartphones. In contrast, WeChat with its instant messaging and VoIP functions dominates the gigantic Chinese as well as the South African market.
- Even the supposed "outsiders" are worth a second look when it comes to marketing activities and brand presence: Tango's ads, for example, are "among the most attractive on the market," according to Nexmo. With free calls to mobile and landlines worldwide, the Alibaba Group's chat app is instantly preparing to enter the ring with WeChat.

...just like their users
- Young chat app users have a mind of their own. Snapchat, a chat app that automatically deletes sent pictures after a short time, is particularly popular - over 50 percent of users are under 25. If you're looking for access to the U.S. teen market, this is the place to be.
- Adult Internet users, on the other hand, go for sober design with clearly defined functions. One fifth of them can be reached via Facebook Messenger alone, but Skype is also very popular. The number of Millenials is growing by 28 percent a year, which now accounts for 24 percent of all U.S. Millenials.
- Is it all just a cliché? Asian users have a playful instinct - their favorite chat apps offer additional functions such as stickers or games. European and North American users, on the other hand, prefer more sober solutions like WhatsApp, Facebook Messenger, Skype and Viber.
- Anonymity and data protection are also playing an increasingly important role: "Secrecy" messaging apps like Telegram or the anonymous social media app YikYak from the U.S. are convincing more and more users "with solid message and data encryption."