RTVG recount demanded in Baselland

In the canton of Baselland, a recount is to be conducted for the federal referendum on the Radio and Television Act (RTVG). This is the subject of a voter complaint that has been filed with the State Chancellery.

It was not possible to find out from the State Chancellery on Tuesday who submitted the complaint. In response to an inquiry, it was merely stated that it was a private individual. The specific effect of the voting rights complaint in the canton of Baselland is still unclear. According to the cantonal chancellery, various legal issues still need to be clarified before the cantonal government can make a decision. Baselland is so far the first canton in which a recount of the RTVA has been requested. The new law was adopted on Sunday by an extremely narrow margin of just 0.16 percent or 3696 votes. In the canton of Baselland, the result was much clearer: 45.8 percent in favor compared to 54.2 percent against; the difference was 6658 votes. (SDA)

Somedia streamlines corporate structure

The Graubünden media company Somedia is simplifying its corporate structure as part of a new brand management. Several sub-companies are being renamed or dissolved.

The publishing company Südostschweiz Presse und Print AG will be renamed Somedia Publishing AG, as the media group announced on Tuesday. It will retain all media in the newspaper and online sectors as well as the publishing, event and subscription departments. Prepress, printing, magazines, periodicals, IT, book publishing as well as video and web production will be combined in the new company Somedia Production AG. The companies Südostschweiz Emotion AG, Südostschweiz Newmedia AG and Medien & Medizin Verlag MMV AG are dissolved and integrated into Somedia Production AG.

The changes will be implemented retroactively to January 1, 2015. The company is pursuing the goal of incorporating the term Somedia into the names of the companies as far as possible. The media company introduced the group brand Somedia at the beginning of 2014. The company was previously known as Südostschweiz Medien. The streamlined company structure will enable more efficient and improved collaboration within the Somedia divisions, the company also announced. The operational organization in the various divisions, the management structure and the management organigram are not affected by the changes. (SDA)

Lion Report, Day 1: Meet & Greet at the Buffet

The coveted Cannes Lions will be awarded next week. Grischa Rubinick, a jury member and Executive Creative Director at The House, shows that the Côte d’Azur is about more than just sun, beach, parties, and food. He’ll be reporting live and behind the scenes.

The job as a jury member is rigorous. Without a doubt. And that's why, in addition to award cases, there's also something for the physical well-being. At the rich buffet, people feast on small talk. Strengthening for long jury days. The welcome by Cannes Lion CEO Philip Thomas was also strong, with an impressive speech on the great responsibility of the jurors. Until next Saturday it will be decided which campaigns will be awarded with a Lion.

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While the jury meets in the restaurant La Côte at the Carlton Hotel, the construction work for the festival, which starts next week, is in full swing in the best weather. Not all tents and screens are up yet. But soon it will be said: And the winner is.
 

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Last but not least: Cow in the shopping cart

The U supermarket chain focuses on products of French origin. Using Dynamic Augmented Reality, TBWA Paris has brought this connection to France to life for customers.

The Système U retail chain positions its supermarkets as sustainable and close to home. In a globalized world, focusing on strengthening one's own economy and local values is certainly not a stupid idea. Securing jobs, protecting the environment, preserving cultural identity - you almost have to think that's a good thing. Thanks to marketing and advertising, we are also very familiar with the principle here in Switzerland: even once frowned upon German discounters are now more Swiss than any village store that has since closed.

TBWA Paris, together with the DAN Paris agency for U, used the big technical trowel to show customers what is behind the products in a more than visual way. The contents of the shopping carts were quickly replaced by animations on a twelve square meter video wall. Triggered by the products purchased - the technology is called Dynamic Augmented Reality. Anyone buying eggs saw a chicken coop being chauffeured through the area. Dairy products, for example, conjured up a cow in the car. The amazing displays were supplemented with explanations of their origin.

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Speaking of reality: now the beautiful, ideal farm world would just have to correspond to reality and everything would be perfect. (hae)
 

Larissa Bieler leaves Bündner Tagblatt

After 13 years with the Bündner Tagblatt, the last two as Editor-in-Chief, Larissa M. Bieler is leaving Somedia at the end of October.

She has designed a new concept for the oldest daily newspaper in Graubünden and, together with the team, has consistently implemented the new direction (Werbewoche.ch reported). "The BT, which has always distinguished itself by its special quality, has awakened from its slumber in the perception of the people of Graubünden and is appreciated by a wide audience as a daily newspaper of substance," says Larissa Bieler. She describes her years at the Bündner Tageszeitung as: "a very valuable and intensive time, a great privilege, with all the challenges one would hope for in a professional role." Larissa Bieler will provide information about her professional future at the end of the month. (SDA)

Handelszeitung launches news app

Under the name «HZ kompakt,» Axel Springer Switzerland is launching a new type of news app for iOS and Android smartphones.

The interactive mobile news stream of the "Handelszeitung" can be used on iPhones and Android devices and is now available in the Apple Store and Google Play Store. The content focuses on business, stock market, technology and political news. Thanks to large-format photos, graphics, videos, social media content, maps, compact texts and intuitive navigation by simply swiping, the news app is particularly user-friendly. Users can be notified of important events via push notifications. The app is equipped with a comment and survey function and allows users to "share" interesting content via various social media channels such as Twitter, Facebook and Whatsapp or e-mail and SMS.

With this new launch, Axel Springer Switzerland intends to systematically continue the expansion of its digital offerings. After a free test and development phase, the app will receive additional exclusive functions and can be subscribed to for a fee via various in-app offers. There are special integration options for advertising customers using branded content. The exclusive launch partner is Audi Switzerland with a campaign for the Q7.

 

Yes to RTVG fuels public service debate

With a historically narrow majority of 50.08 percent, voters approved the new Radio and Television Act (RTVG) on Sunday.

The new fee system is therefore signed and sealed. However, the debate about SRG's public service remit is only just beginning. A recount may be necessary. The result could go down as one of the closest in history. A total of around 1,128,400 people voted Yes to the new RTVA, while around 1,124,700 voted No. A few thousand votes were therefore decisive. A few thousand votes were therefore decisive.

Voters in French-speaking Switzerland voted clearly in favor. The bilingual canton of Valais was an exception. In German-speaking Switzerland, on the other hand, only two cantons voted yes: Basel-Stadt and Graubünden with around 51% each. The other German-speaking cantons and the canton of Ticino voted no.

The result is so close that a recount could become necessary. However, according to the Federal Chancellery, such a recount can only be ordered if there are credible indications of irregularities.

No more Billag controls

The Yes vote has now paved the way for a new fee system: the device-dependent fee will be replaced by a general fee. In doing so, Parliament wants to take account of the fact that most households have receivers, as radio and TV programs can now also be received on cell phones and computers.

Registration with Billag will no longer be necessary, and checks will no longer be required. During a five-year transitional period, people who do not use media can be exempted from the fee. All residents of retirement and nursing homes are permanently exempt.

Fee reduction in the background

As there are no longer any blacklisters, the fee will fall - to around CHF 400, according to the Federal Council. With the exception of companies that generate a turnover of over one million francs, all companies will have to pay less than they do today.

And yet the discussions are not over with Sunday's yes vote - on the contrary. The debates about the public service and the SRG program have only just begun. Media Minister Doris Leuthard's department is currently working on a report that should be available in mid-2016. Opponents and supporters of the new RTVA are calling for a fundamental discussion without taboos. "We need to discuss the scope of SRG's services," said Hans-Ulrich Bigler, director of the trade association, who led the No committee.

AZ Medien is calling for the "limitation of SRG's market power". And private radio and television stations are also raising the question: "How much SRG do we need?"

SRG open to discussion

"Of course you can question that," Leuthard stated. However, this must be done taking into account the consequences. For the Federal Council, a diverse media offering is important: "The media are fundamental to the functioning of democracy."

SRG Director General Roger de Weck emphasized that SRG is a contractor of the public service and not the client. He is looking forward to the future debate on the public service. "SRG will contribute openly and constructively to the debate." This is its "statutory duty". However, according to de Weck, the narrow result of the vote does not reflect the support of the population: "I do not see a lack of support for the SRG in German-speaking Switzerland."

SRG will continue to reach different target groups and try to cover different areas, said RTS Director Gilles Marchand. It needs a program for the young and for the old population. (SDA)
 

Last but not least: Sevice-public or rather an advertising campaign?

Should it be the SRG's responsibility to report on events such as the opening of the Gotthard Base Tunnel?

Zurich SVP National Councillor Gregor Rutz enquired about this during question time in the National Council on Monday. He wanted to know whether a state advertising campaign for tunnel openings was really necessary and how much taxpayers' money was being spent on it. He also wanted to know whether it was not the responsibility of the SRG to report on such events as part of the public service.

As Transport Minister Doris Leuthard explained in response to this question, the "Through and across Switzerland" advertising campaign is being supported in full by the main sponsors and other partners. The main sponsors are ABB, Coop, Crédit Suiss, Mondaine and Stadler Rail. According to Leuthard, taxpayers' money will only be used for the opening ceremony. SRG will also report on this in detail and make the images available to others free of charge.

Gregor Rutz's question does not come as a surprise in the context of the fierce debate surrounding the public service. The media minister's answer also makes perfect sense. However, with the question of private radio and television stations behind him: "How much SRG do we need?", the distribution of information on the advertising campaign and public service is a little perplexing: there is an advertising campaign with information on the opening of the tunnel, which is carried by the main sponsors. SRG then reports on the celebration. (uma/SDA)
 

Koch Kommunikation: Rebranding for Müller Recycling

Switzerland's PET recycling company and scrap dealer Müller Recycling knows its way around recyclable materials. Koch Kommunikation now shows the value in its new appearance.

The new appearance should be authentic and close to the daily tasks of the recycling specialist. This is how the client formulated the requirements for the agency. With the new logo, the appearance builds a bridge from the name to the activity and supports the services of the company in communication with a consistent frame in a clear image concept.

In a first phase, all stationery, an image brochure and various service brochures were implemented.

Responsible at Müller Recycling: Thomas Müller. Responsible at Koch Communication: Philipp Koch (consulting), Marc Schadegg, Stefan Jandl, Monika Beerli (creation) Chris Mansfield (photography).

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Tele Züri launches "Apartment 6

Open, direct and from real life: In the new talk show "Apartment 6" on TeleZüri, host Dominik Widmer and Blick sex advisor Caroline Fux talk about what really moves the Swiss about sex - or not.

Once a month, the two make themselves comfortable in their TV flat-sharing community and discuss sex, eroticism and relationships in a way that is usually only done by good friends. The only difference is that psychologist Caroline Fux is a real expert who puts her feet up on the coffee table, and flatmate Widmer joins in the discussion as a moderator. How much sex does a relationship need? Does pornography harm the relationship or is it perhaps even an enrichment?

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"Sex has a very high status in the media today," explains Blick sex consultant Caroline Fux. "The problem with this is that it's lied about and embellished to the point where the beams bend." The fact that real sex isn't always just beautiful, "casual" and tingling is something that advertising likes to keep quiet about. At the same time, most people are afraid to ask for advice when questions or problems arise in their private lives because their own sexuality can't keep up with the "turbo sexuality" in the media. This is exactly where the new sex talk show "Apartment 6" on TeleZüri comes in: Up close, honest and with a lot of humor, Dominik Widmer and Caroline Fux want to make "real" sex a topic. "I've probably rarely discussed sex with a woman as much as I will now on "Apartment 6," explains Widmer, who is looking forward to his new role.

Fux has been in charge of sex counseling at Blick for almost three years. The psychologist is co-author of the two books "Good Sex" and "What Makes Couples Strong. For the "Ufsteller" presenter from Radio24, this is a TV premiere on Tele Züri. In addition to his radio work and various event moderations, the ethnology graduate stages plays and is also on stage himself. Karin El Mais, Produzenting, is responsible for the concept and production.

Apartment 6" is not primarily about education for adults, but rather about sexual education that makes you want to be there. Is the open relationship the relationship model of the future or the end of all intimacy? How do long-term couples keep their love fresh and their sex tingly? Questions like these are now the topic of the new TV-WG on Tele Züri.

 

Coca-Cola Junior League with Shaqiri

On June 20 and 21, the final weekend of the Swiss Football Association’s (SFV) Coca-Cola Junior League (CCJL) will take place at Neufeld Stadium in Bern. A special highlight will be Xherdan Shaqiri’s all-day appearance on Sunday.

As a brand ambassador on behalf of Coca-Cola, Shaqiri is committed to an active lifestyle and supports Coca-Cola Switzerland's programs for more exercise and sport in everyday life. The Swiss soccer star is visiting Switzerland and will not only be signing autographs and giving a big interview to everyone present at the Neufeld stadium, but will also be giving a training session to selected young people. Other attractions awaiting visitors include a unique Robokeeper and a radar speed check. All football enthusiasts can get active themselves in the fun park (admission free).

Coca-Cola has been supporting young soccer talent in Switzerland since 2003 and promotes the juniors of Swiss grassroots soccer as part of the CCJL. Under the patronage of Coca Cola, around 7,000 talented soccer players across Switzerland compete in the A, B and C categories. Every year, 252 teams compete in 5,500 matches for sporting success and a place in the CCJL final. This takes place as part of a spectacular football festival on June 20 and 21 in the historic Neufeld stadium in Bern. Once again this year, Coca-Cola is offering an eventful supporting program.

With programs such as the CCJL, Coca-Cola has been promoting an active and positive lifestyle for years and encouraging young people and the entire Swiss population to exercise and do more sport in their everyday lives. "In addition to international sporting events, we also support various projects at national and local level in particular. We want to enable young people and their families to be active themselves, go outside and do sport," explains Matthias Schneider, Head of Corporate Communications at Coca-Cola Switzerland.

With the initiative Get-active.ch The company has also been supporting Grümpel tournaments in Switzerland for several years and offers the organizers free service packages with drinks and attractive giveaways.

More information about the Coca-Cola Football Festival can be found at Football.ch/ccjl.

Teaser image: Get-active.ch

Lab2 Communication and Design Founded

Roland Hess and Jürg Neuenschwander founded Lab2. The communications and design agency has been in operation since April 1, 2015, and is currently managed by the founders themselves.

Neuenschwander and Hess combine the best of their 25 years of industry experience with contemporary strategic approaches. "Lab" stands for laboratory, where inspiring creative communication for brand and product is created with know-how and strategic foresight, according to the agency's press release. The 2 stands for the new start, which is motivated by personal goals and interests for both owners. The existing mandates allow for a positive forecast and speak for an early establishment and expansion of the new communications laboratory.

 

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