14 years after the first iPod player, Apple wants to regain the initiative in the music business. At this year's WWDC developer conference on Monday, a new music streaming service is expected to be launched to challenge rivals such as Spotify, Deezer and Napster. According to information from the music industry, Apple is planning a subscription service in several countries. iTunes Radio, which is currently only available in the USA, is to be improved and also made available internationally. The music app on Apple's iPhones is to become the central hub for all offers.
Trend towards streming
Apple music will not only be available to users of Apple's own devices, but also on the rival Android system from Google. Apple is thus continuing the iTunes tradition: The iPod music player and the associated software only became really successful after Apple opened it up to users of Microsoft's rival Windows operating system. Apple is responding to the new habits of consumers with a streaming service. With downloads on its iTunes platform, the iPhone company is still the largest music seller in the world. But the trend is clearly moving towards streaming, where songs are not downloaded for purchase but played directly from the web. According to the Wall Street Journal, Apple's subscription will cost around ten dollars a month - roughly the same as its competitors. Rivals had previously feared that Apple could secure better conditions from the music companies and steal their thunder with a lower price. The newspaper wrote a few days ago that Apple still had no new contracts with the three major music companies. However, it is assumed in the industry that the company will have music stars on stage at the conference in San Francisco and will at least announce its new music services. High hopes
The music industry is hoping that Apple's entry into the streaming business will lead to higher revenues - after all, the company has more than half a billion customers who are used to paying for songs and apps. At streaming market leader Spotify, however, only one in four of the more than 60 million users is a paying customer. That's an incredible rate compared to online games, for example - but far too little from the record companies' point of view.
Apple's music offensive is likely to overshadow the other announcements at WWDC. Especially as the expected foray into the television market is likely to be a long time coming, according to media reports. At times, it was expected that Apple would also present a TV service in San Francisco that would make various US channels available via the Internet. This could shake up the American market, where you still usually need an expensive cable or satellite contract. However, rights negotiations are dragging on, wrote the technology blog Recode. This is also the reason why the expected update of the Apple TV box, which is connected to the TV, will probably not be presented at WWDC, as reported by the New York Times. The latest generation of the box can already act as a communication hub for networking the household via the new HomeKit platform.
The first devices that can be operated via iPhone or Siri voice control were presented just a week before WWDC: Light bulbs, door sensors, socket switches. The connection to the devices is established via a login to the Apple iCloud service.
Software update for Apple Watch
A software update for the Apple Watch will be presented at WWDC that will give app developers direct access to the computer watch's sensors. Apple manager Jeff Williams had already revealed this at the end of May. However, it will not reach the masses of users until the fall. The new versions of the iOS operating system for iPhones and iPads and OS X for Mac computers should then also be available. For these programs, which are traditionally presented at WWDC, the focus this time will be on quality improvements rather than the major redesign of recent years, as the usually well-informed tech blog 9to5Mac has learned. According to media reports, customer cards are to be integrated into the payment service, which is currently only available in the USA. In future, it should be possible to run two apps side by side on the iPad display. (SDA)