Vaduz media house with new managing director

Vaduzer Medienhaus AG, publisher of the daily newspaper Liechtensteiner Vaterland, will be under new management from October. Communications expert Daniel Bargetze replaces former government councillor Hugo Quaderer as Managing Director.

Bargetze is moving from the HSG Alumni organization to the media company. The 32-year-old has been Managing Director of the alumni organization of the University of St.Gallen (HSG) since 2011, which is one of the largest alumni networks in Europe with around 23,000 members. Bargetze studied Journalism and Organizational Communication at Zurich University of Applied Sciences Winterthur and International Relations at the University of St.Gallen. He lives in Liechtenstein, is married and has two daughters. Former government councillor Quaderer has headed the media company as Delegate of the Board of Directors since December 2013. Following his departure from the Executive Board, he will continue to serve as Vice Chairman of the Board of Directors. Vaduzer Medienhaus AG publishes the Liechtensteiner Vaterland, one of Liechtenstein's two daily newspapers. Its portfolio also includes the Vaterland magazines, the Sunday newspaper Liewo and the business newspaper Wirtschaft regional. (SDA)

Image: Linkedin.com

AZ Medien: New responsibility for central services and the printing division

AZ Medien is reorganizing management responsibilities. The interim divisional leadership for IT and Prepress is being discontinued. The Printing division is being transferred to the «Media Switzerland» division.

The divisions will be transferred in an orderly manner to the "Media Switzerland" division. Mittellandzeitungsdruck, IT and Prepress by July 1, 2015 and Vogt Schild Druck by September 1, 2015. "Media Switzerland," under the management of Roland Kühne, will then comprise the three business units "Specialist Publishing" (magazines and books), "Services" (IT, Prepress, KKC, Sales) and "Printing" (Mittellandzeitungsdruck and Vogt Schild Druck). These central areas are now combined again. Roland Tschudi is concentrating on the CFO function with Finance, Controlling, Projects, Services and Pension Fund.

Axel Wüstmann in a statement: "I would like to thank Roland Tschudi for his leadership of the central divisions in addition to his duties as CFO, in particular for the realignment of newspaper printing over the last 24 months with the modernization of the printing center in Aarau. I wish Roland Kühne every success in his future tasks."

Factory Design Labs focuses on Zurich

The agency Factory Design Labs is relocating its entire European operations to Zurich. Brand management, strategy, creative services, digital design, and production are now all consolidated at a single location.

What remains the same: Factory is an internationally oriented agency. People from seven different nations who speak twelve different languages work at the Zurich office. "From now on, our strategists, creatives and online experts will be working at the same table. Thanks to this interdisciplinary teamwork, we create innovative digital worlds for our clients," explains Andreas Schmid, Digital Director at Factory.

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"First comes the idea. It drives us. To fully realize the potential of every idea, the agency relies on close collaboration between all disciplines and the team's rich cultural background," adds Nathanael Potter, Managing Director and Executive Creative Director. Potter and Schmid have extensive experience in leading thoughtful, unseen and surprising campaigns. Whether digital, social or classic, brands such as Adidas Originals, Ralph Lauren, Ochsner Sport and The North Face have already trusted their integrated approach.

Since the launch of Factory Design Labs in Europe, partnerships have been established with brands such as The North Face (AOR), HEAD, Scott Sports, W Hotels, Verbier Tourist Board, Oakley, Ralph Lauren, Sunrise and Ochsner Sport. The agency in Zurich is an active part of the global Factory Design Labs network, headquartered in Denver, Colorado.

 

Marianne Janik becomes new Microsoft Switzerland boss

Marianne Janik will move from Microsoft Germany to Microsoft Switzerland effective July 1. In her role as Country General Manager, she will report directly to Eric Boustoullier, Corporate Vice President for Western Europe. She succeeds Petra Jenner, who is stepping down from her position at the end of June.

Marianne Janik, 49, has been Senior Director Public Sector at Microsoft Germany since 2011 and is responsible for public administration, education and healthcare. Over the past four years, she has achieved continuous growth in this key business area for Microsoft and successfully supported her customers in their innovation and transformation processes. A native of France with a doctorate in law, she has many years of sales and management experience in various companies and industries. Marianne Janik started her professional career at Daimler Benz AG in the Public Affairs department. Subsequently, she took over the contract department at an EADS subsidiary and then the sales department for the government, armed forces and industrial customer business. Marianne Janik is married and the mother of two children.

Petra Jenner has decided to leave Microsoft after around six years to take on a new external challenge. The 50-year-old joined Microsoft in early 2009 in the role of Managing Director for the Austrian market. After two and a half years, which were very successful despite the global economic crisis, Petra Jenner moved to Switzerland in October 2011 to succeed Peter Waser. During her time in Switzerland, Petra Jenner was strongly committed to the topic of digital transformation and in particular to leadership and collaboration in the digital age. She accompanied numerous local companies in their transformation process and also successfully drove the change to the "mobile first - cloud first" era within Microsoft.

Maybaum Film: Tailor-made cheese for Spie ICS

When viewers see promotional videos from IT companies, they think of server racks, flashing LEDs, network hubs, and the classic close-up shot with the focus shifting from the keyboard to the mouse. Spie ICS has decided to do away with these clichés.

Instead of producing the same cheese as everyone else, they produced their own cheese. And the word literally. The cheese-making process serves to symbolize the services of Spie ICS. It is amazing how many analogies arise between traditional cheese-making and state-of-the-art ICT services. In close cooperation between Spie ICS and Maybaum Film, an image film was created that uses the traditional world of cheese-making as a metaphor to illuminate the work of the ICT company. In doing so, the company takes itself for a ride with a wink. It's a people business - most of them are technically skilled. But certainly not as likeable as Spie ICS, which uses a long-time employee as the main character "Alpöhi" in the film.

SPIE ICS | Image film (EN) from Maybaum film on Vimeo.

Responsible at Spie ICS: Oliver Wieczorek and Daniela Peters. Responsible at Maybaum Film: Michel Alraun (director), Laurent Ulrich (producer), Michel Frutig (production manager), Simon Usteri (DoP), Daniel Wyss (post-production), Bluebox Tonstudios (mix and mastering).
 

 

Advertising agency: No more excuses for pain

The campaign by the advertising agency Werbeanstalt for its new client Panadol uses exaggerated pretexts to show that, thanks to Panadol, even the most severe headache or backache is now no longer a credible excuse.

Headaches and back pain are troublesome. But they are also repeatedly misused as an excuse - for example, to brush off the partner or put off the employer. This is now a thing of the past, if the campaign is to be believed. It is used on a wide range of advertising media, from ads and POS materials to the website and postcards.

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Homegate.ch: Axel Konjack becomes managing director

Axel Konjack will take over as CEO of the real estate portal Homegate.ch sometime in the summer of 2015. The 45-year-old has many years of experience in the media industry and is a proven online professional.

Konjack has been Managing Director of the official city portal Hamburg.de, a public-private partnership and majority holding of Axel Springer, since 2011. From 2006 to 2010, Konjack was Managing Director of the real estate portal Immonet.de, which also belongs to Axel Springer. In his previous professional positions, he worked as head of the Internet business segment at Axel Springer, and before that as project manager and investment manager in the corporate development department of Deutsche Mediengruppe. Axel Konjack holds a degree in business administration and studied economics at the University of Lyon, which is why he speaks fluent French as well as German and English. He succeeds Heinz M. Schwyter, who, as previously announced, will join the Board of Directors of Homegate at the beginning of August.

Christoph Brand, Head of Digital at Tamedia: "We are delighted to have Axel Konjack, a proven expert in the real estate classifieds market, as CEO of homegate.ch and are convinced that he will further expand homegate.ch's market leadership with his know-how and experience in the real estate industry."
 

Ringier picture archive opens to the public

The Stadtmuseum Aarau provides insights into the analog image archive that the Ringier media group donated to the canton of Aargau six years ago. Press photography and its products are presented in a multimedia exhibition space.

The exhibition space in the newly expanded City Museum sees itself as a showcase for the Ringier picture archive, which is a "visual memory" made up of seven million photos, according to a statement from the Aargau Department of Education, Culture and Sport on Monday. Changing presentations will highlight press photography and its products. On display are photos on society, politics, sports, business and culture. In a series of events, representatives of photojournalism will discuss the past and future of press photography. The exhibition space, which opens next Thursday, and the series of events mark the start of a collaboration between the Aargau State Archives/Ringier Bildarchiv and the Aarau City Museum.

"Picture treasure" bequeathed to the state

Up to now, the aim had been to secure the extensive stock of the analog image archive. In 2009, the Ringier media group had donated its physical image archive of seven million photos to the canton of Aargau. The gift was stowed in 1989 Ringier boxes. The collection, which includes pictures from 1930 to 1999, is the largest picture archive in Switzerland and is considered a "picture treasure". It consists of prints, negatives, slides and glass plates. The media group parted with its analog image archive because the editorial teams have been working with digitized images since 2000. The Ringier company was founded more than 180 years ago in Zofingen AG. (SDA)

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Fans at the Cup Final FCZ-FCB (1:0), 22.05.1972; © StAAG / RBA13-RC00003_2

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Passers-by looking at a Lamborghini Miura in Zurich 1967; Rudolf Rohr © StAAG / RBA3-1-171_1
 

Last but not least: People fan

Volkswagen and DDB are helping to clean the air for Chinese children with a lovely little invention as part of a lovely little campaign.

In parts of China, the air is so polluted that even car manufacturers can no longer stand idly by. That's not really a bad thing, because the car industry has been a major contributor to smog for decades with its combustion engines. And made money from it. Modern cars, on the other hand, are probably no longer the main problem in areas where factories simply release their dirt into the environment unfiltered. And anyway, the air that comes out the back is supposed to be cleaner in smoggy areas than the air that the car sucks in at the front. This is of little use to the Chinese children who go to school in such a hostile climate.

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What helps, however, are concrete measures that make the air tolerable, at least indoors, even without prohibitively expensive air purification equipment. VW and DBB China had the idea that the elaborately developed filters, which clean the interior air of Volkswagens of all pollutants, could also be repurposed. Fold a piece of cardboard, insert the filter and place it over a fan - and the high-tech air purifier is ready. "Clean Air In A Box" is the name of the project in which schools are supplied with the "kit". Using existing technology for a good cause. And generate some attention for your own cause. A good idea! (hae)

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Personnel changes at Adresult

Adresult, an affiliate marketing agency founded in 2012 that is repositioning itself as a full-service performance agency, has appointed Philippe Müller as deputy managing director and is being joined by Michelle Senn and Andrea Stalder.

The 31-year-old Phillippe Müller, who has been with the company since mid-2014 and is responsible for account management, will also act as Deputy Managing Director with immediate effect. He will therefore support the owner and Managing Director Kurt Schwendener in the further development of the company and team management. Michelle Senn joins the already ten-strong account management team as a new employee.

The company has also been joined by Andrea Stalder, who will support the team as Head of Marketing and Quality Management. With this newly created position, the range of services can be further professionalized and expanded.

Furthermore, the former Performance Media Planner Valerio Zaminga has been appointed as the new Head of Performance Media Planning and is responsible for the development of this area.

In addition to expanding its workforce, the Zurich-based performance agency is investing in the development of its own tracking solution and the unique performance dashboard. This enables the client to obtain a consolidated overview of all marketing activities in real time, analyze them and draw the right, groundbreaking conclusions.

New sounds expected in Apple's music business

Just a few days after Google's announcements, it's now Apple's turn with its WWDC developer conference. Above all, a major push against Spotify in the online music market is expected. But there are also likely to be announcements regarding the Apple Watch and the smart home.

14 years after the first iPod player, Apple wants to regain the initiative in the music business. At this year's WWDC developer conference on Monday, a new music streaming service is expected to be launched to challenge rivals such as Spotify, Deezer and Napster. According to information from the music industry, Apple is planning a subscription service in several countries. iTunes Radio, which is currently only available in the USA, is to be improved and also made available internationally. The music app on Apple's iPhones is to become the central hub for all offers.

Trend towards streming

Apple music will not only be available to users of Apple's own devices, but also on the rival Android system from Google. Apple is thus continuing the iTunes tradition: The iPod music player and the associated software only became really successful after Apple opened it up to users of Microsoft's rival Windows operating system. Apple is responding to the new habits of consumers with a streaming service. With downloads on its iTunes platform, the iPhone company is still the largest music seller in the world. But the trend is clearly moving towards streaming, where songs are not downloaded for purchase but played directly from the web. According to the Wall Street Journal, Apple's subscription will cost around ten dollars a month - roughly the same as its competitors. Rivals had previously feared that Apple could secure better conditions from the music companies and steal their thunder with a lower price. The newspaper wrote a few days ago that Apple still had no new contracts with the three major music companies. However, it is assumed in the industry that the company will have music stars on stage at the conference in San Francisco and will at least announce its new music services. High hopes

The music industry is hoping that Apple's entry into the streaming business will lead to higher revenues - after all, the company has more than half a billion customers who are used to paying for songs and apps. At streaming market leader Spotify, however, only one in four of the more than 60 million users is a paying customer. That's an incredible rate compared to online games, for example - but far too little from the record companies' point of view.

Apple's music offensive is likely to overshadow the other announcements at WWDC. Especially as the expected foray into the television market is likely to be a long time coming, according to media reports. At times, it was expected that Apple would also present a TV service in San Francisco that would make various US channels available via the Internet. This could shake up the American market, where you still usually need an expensive cable or satellite contract. However, rights negotiations are dragging on, wrote the technology blog Recode. This is also the reason why the expected update of the Apple TV box, which is connected to the TV, will probably not be presented at WWDC, as reported by the New York Times. The latest generation of the box can already act as a communication hub for networking the household via the new HomeKit platform.

The first devices that can be operated via iPhone or Siri voice control were presented just a week before WWDC: Light bulbs, door sensors, socket switches. The connection to the devices is established via a login to the Apple iCloud service.

Software update for Apple Watch

A software update for the Apple Watch will be presented at WWDC that will give app developers direct access to the computer watch's sensors. Apple manager Jeff Williams had already revealed this at the end of May. However, it will not reach the masses of users until the fall. The new versions of the iOS operating system for iPhones and iPads and OS X for Mac computers should then also be available. For these programs, which are traditionally presented at WWDC, the focus this time will be on quality improvements rather than the major redesign of recent years, as the usually well-informed tech blog 9to5Mac has learned. According to media reports, customer cards are to be integrated into the payment service, which is currently only available in the USA. In future, it should be possible to run two apps side by side on the iPad display. (SDA)

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