With over 20 years of experience in the Swiss retail trade, the new Head of Marketing is a proven and successful industry expert. Most recently, he spent 14 years as Head of Marketing Services for Jumbo-Markt's marketing strategy. According to the press release, he has also worked for several years as a lecturer and examination expert for integrated communication, corporate communication and marketing in Switzerland and Germany.

"Peter Streicher will ideally complement the Habegger Group's management team with his many years of experience and knowledge," says Simon Ackermann, Chairman of the Board of Directors, adding: "Our new COO knows the company and the industry inside out and has spent years leading major international projects and celebrating great success as a manager. In other words, he has the best mix for successfully overseeing large-scale projects and managing internal processes at the same time."

Peter Streicher has international experience in the field of live communication and previously worked for several years at George P. Johnson as managing director for several years. He started his career in 1999 as a technical project manager at George P. Johnson and was appointed Managing Director in 2005. From 2012, he was responsible for the company's entire European business.

Personnel changes at the Habegger Group

The role of CEO, which Christof Murer has held for seven years, will be taken over by Simon Ackermann, Chairman of the Board of Directors, on October 1, 2015. Simon Ackermann will assume strategic and operational responsibility for the locations in Switzerland (Zurich and Bern), Austria (Münchendorf) and Qatar (Doha). According to the press release, the newly created COO function will inherit some of the former tasks of the CEO function and will therefore be responsible for the further development of operational processes.
 

The advertising market also shrank cumulatively from January to May by 1.3 percent to 1.989 billion Swiss francs, as the market research company Media Focus announced on Tuesday. The consumer electronics (down 40 percent to CHF 4.7 million), tobacco products (down 37.8 percent to CHF 1.6 million) and services (down 30.7 percent to CHF 17.9 million) sectors suffered a particularly severe slump. The energy sector (down 23.4% to CHF 2.1 million), the watch and jewelry sector (down 20.1% to CHF 7.6 million) and cosmetics and personal care (down 17.3% to CHF 24.2 million) also suffered significant losses. On the other hand, advertising for household articles (up 49.5% to CHF 7.3 million) achieved the greatest growth, ahead of transport companies (up 18.4% to CHF 6.7 million).

More money for food advertising

The most money was spent on food advertising in May, which increased by 5.7% to CHF 47.7 million. This was followed by vehicle advertising, which, however, suffered a decline of 5.1% to 35 million francs. Retailers once again stepped on the gas, investing 13.1% more money in advertising with 33.1 million francs. Advertising for political campaigns grew by 3 percent to 8.5 million francs. Most of this was attributable to the referendum proposals from last weekend. At CHF 3 million, the most money was spent on the inheritance tax reform, ahead of the bill on the Radio and Television Act (RTVG), which accounted for CHF 1.4 million. The RTVA bill was the dominant voting topic in the online media. The weakest advertising was for the scholarship initiative (CHF 73,000) and the vote on pre-implantation genetic diagnosis (PGD) with CHF 99,000. (SDA)

Advertising pressure in the overall market

Top 10 of the month (excluding product range and image advertising)

The Media Focus Advertising Market Trend Report 2015/05 (PDF)

In 1995, on the longest day of the year, Velvet is founded in Lucerne. From the beginning, the owner-managed company focuses on creativity in communication. Graphics and design for the local music scene and culture characterize the founding period, but the first commercial commissions soon follow and Velvet develops national and international advertising campaigns. The studio develops into a renowned advertising agency and works under the slogan "business as pleasure". The team currently comprises 14 employees.

The official celebration took place last Friday with employees, customers and friends. Around 450 guests accepted the invitation to the Neubad in Lucerne. In the form of a raffle with slide show, 20 defining moments of Velvet were presented. Entertainer" Max Christian Graeff and actress Juliane Lang led through the evening. To win there were items from the archive of the studio, such as: Velvet Edition books, John Bonham's cymbal from Led Zeppelin or the "original Claudia Schiffer underwear" from the legendary advertising campaign for the Museum of Communication in Bern.

Since 1995, Velvet has managed brands such as Stimorol, Paiste, Swatch, Flik Flak, Völkl, Flims Laax Falera, Kammerspiele Munich, Deutsches Theater Berlin, Schauspielhaus Zurich, Deutsches Schauspielhaus Hamburg, BFU Beratungsstelle für Unfallverhütung, Zentrum Paul Klee, Halter Bonbons, Luzern Tourismus, FC Luzern, Schweizerisches Nationalmuseum, Swiss Re.

In the past two months, this could be increased to Fink-buergi.ch Suggest topics that the two officials should investigate next. Over 3600 assignments were received on the website during this time. Orders that were named the most have now been packaged into funny stories and filmed. These are about topics such as freshness, organic, guarantee, quality and environmental friendliness. The TV spots were directed by Dani Levy and will be aired on TV immediately. The first episode is about the topic of freshness.

According to Aldi Suisse, the reaction to the TV appearances of Fink+Bürgi so far has been extremely positive. The two chaotic, chronically unsuccessful officials were very well received by the public.

Responsible at Aldi Suisse: Reto Furrer (Head of Marketing), Martin Ulmann (Advertising Team Leader), Sandra Pfändler (Project Management) and Christina Schefer (Web). Responsible at Ogilvy & Mather: Gaby Zimmerli (overall responsibility), Thomas Bolliger (CD), Tino Heuter (AD and Markus Sidler (strategy/text), Samuel Hug and Max Brunner (consulting). The TV spots were produced by Rocket Film together with Dany Levi (script/direction).
 

The new part-time degree program is dedicated to creating a sustainable culture of innovation and builds seamlessly on successful HWZ learning concepts in the field of business engineering. "A Business Innovator creates a corporate culture that allows for sustainable innovation management. We enable entrepreneurs and decision-makers to face up to market dynamics such as digitalization and to manage changing business models," says Martin Kägi, Partner at KW+P and Head of the CAS Innovation Management course at the HWZ. Together with his business partner Oliver Keller, Kägi is the driving force behind the MAS Business Innovation.

The MAS Business Innovation goes a decisive step further than previous courses on the market: it focuses on specific processes and procedural models such as "Design Thinking", "Agile Development" or "Business Model Innovation". Participants are systematically enabled to apply these methods in practice. The course is worth 62 ECTS credits and, like the existing Master's courses in Business Engineering, consists of a total of five CAS (Certificate of Advanced Studies) - three compulsory and two elective CAS - and a Master's thesis. One of the compulsory modules is the new CAS Innovation Management. The part-time course can be started at any time and is possible alongside a 100% employment. The MAS Business Innovation is run by the HWZ together with its partners SGO Business School and Digicomp.

Innovation update for executives

Innovation leadership is also the subject of an Executive Update at the newly founded "Executive Academy" of the HWZ. In so-called Executive Updates, the latest know-how is imparted in a concentrated form specifically for entrepreneurs, members of management, division heads and other experienced managers with the aim of direct applicability in the company.

Affolter has worked for SRF's regional journal Aargau/Solothurn since 2001. She is head of the Canton of Solothurn department, as the state chancellery announced on Tuesday. Affolter was previously editor-in-chief of Solothurn local radio station 32. The mother of two is married and lives with her family in Solothurn. The media officer has a central role in the canton of Solothurn. He advises and supports the cantonal government in all matters relating to public relations. He attends all meetings of the cantonal government. The individual departments do not have media spokespersons. (SDA)

Image: SRF

With a picture of a board made of tea tree wood, which at first glance looks like long flowing hair. Only a small knothole at the edge of the picture reveals that it is actually wood. The print subject can now be seen throughout Switzerland.

Responsible at En Vogue: Claudio Tollardo. Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe (creative direction), Hanning Beland (art direction), Anne-Marie Pappas, Joy Guerotto (graphics). Responsible at Red Department: Alexander Herzog (image editing).
 

At the end of April 2015, Tom Gibbings succeeded Patrik Nietlispach, who has accepted a new challenge outside the company. As CFO and member of the Executive Board, the Briton assumes responsibility for Finance, Controlling and IT. In this function, he reports directly to the CEO and Vice President Central Europe, Jürg Rötheli.

Tom Gibbings joins Clear Channel Switzerland from Clear Channel's London headquarters. He had been working there since 2012, in his last position as Financial Planning & Analysis Director. He has a total of 15 years' experience in the media industry, including roles at British Telecom, Walt Disney and in KPMG's Media Practice. Tom Gibbings studied economics at the University of Birmingham and is a certified public accountant.

The Competition Commission (ComCo) intends to conduct an in-depth investigation into the takeover of JobScout24 by Jobcloud. There are indications that this takeover creates or strengthens a dominant market position in the area of job classifieds, writes the Competition Commission.
 
Jobcloud operates several Internet portals in the job classifieds sector, including Jobs.ch and Jobup.ch. Tamedia and Ringier each hold 50 percent of the capital in Jobcloud. Jobscout24 also operates Jobscout24.ch, an online job exchange.
 
As Jobcloud already has a strong position today, there are indications that Jobcloud may already be strengthening its dominant market position, the ComCo stated in its press release on Tuesday. The in-depth investigation is to be carried out within the statutory period of four months. A few days ago, the ComCo had already initiated an in-depth investigation into the takeover of Ricardo by Tamedia. Ricardo is also active in the job classifieds sector with Olx.ch.
 
Jobscout 24 belongs to Scout24 Switzerland and is controlled by Ringier. (SDA)
 

It allows users to define groups with friends and then synchronize shared photos "quickly and easily" in these groups, explained Product Manager Will Ruben. It is often difficult to access photos that friends have taken of you, explained Ruben. Group photos are therefore often taken with several smartphones so that everyone has a snapshot. This is now a thing of the past with Moments. Two weeks ago, Facebook competitor Google introduced a photo service that is also available as an app on smartphones (Android and iOS). (SDA)
 

Addiction Switzerland launched the campaign on Monday on behalf of ten German-speaking Swiss cantons, as the organization announced. The campaign subjects show gambling situations from the perspective of the gambler. They tie in with the familiar and are intended to arouse emotions, according to the statement. Gamblers find themselves in a situation in which gambling becomes a drug.

One of the reasons the campaign is aimed at teenagers and young adults is because they are more at risk of gambling problematically, as Sucht Schweiz writes. In order to reach the target group, the campaign also uses social media channels and the youth channel Joiz. The TV station broadcasts a "street game" that brings the win-loss theme to life through the ever-increasing stakes and the desire to win. A subsequent expert discussion rounds off the analysis, according to the report.

The website SOS gamblingaddiction.ch also offers gamblers information and help. Those affected can obtain anonymous advice via the helpline or in writing.

Most people have gambling for money under control, according to Addiction Switzerland. It is a "leisure activity that is associated with fun, sociability, stimulation and excitement". However, those who lose control risk ruining themselves and their families. According to the organization, just over 75,000 people in Switzerland gamble excessively. Around 28,000 of them are addicted to gambling and 47,000 are considered problem gamblers. (SDA)