The very first issue of Tierwelt was published on June 15, 1891. The idea of a group of small animal breeders and animal lovers around the Aarau publisher J. J. Spühler was to cover topics from the entire field of zoology with this new journal - from small animal breeding to zoo animal husbandry and nature conservation. After a turbulent first few years, Tierwelt was taken over by the Swiss Ornithological Society (SOG) in 1902, which later became its current owner, the Association of Swiss Small Animal Breeders "Kleintiere Schweiz".

The first issue of "Thierwelt" (Image: ZVG)

Over the years, Tierwelt has grown to an unprecedented extent, according to a press release. Today, with a paid circulation of over 68,000 copies, it is one of the heavyweights in the Swiss magazine market. Under the motto "More reading fun for the whole family", it encourages over 270,000 young and old animal and nature lovers to read it every week. The range of topics is broader than ever before, without "Tierwelt" having deviated from the idea of its founders: "Tierwelt" cat and dog owners, horse riders, farmers, gardeners, bird watchers and passionate hikers all get their money's worth.

For decades, Tierwelt has also offered what is probably the largest and most iconic advertising market in the Swiss print media sector. Every week, well over 1000 new listings can be found here: from Labrador puppies, cars and forklift trucks to vacation homes in Tuscany. This small ads market also dates back to the founding period almost 125 years ago: hatching eggs, bird food, ram rabbits and Berhardine dogs were advertised for sale in the very first issue of "Tierwelt".

To celebrate the anniversary, "Kleintiere Schweiz" and its publishing partner Zofinger Tagblatt are running various campaigns and activities throughout the year. For example, readers of Tierwelt will benefit from special offers at preferential prices every two weeks. There are attractive prizes to be won in a monthly quiz - the main prize in the final draw is a car. The highlight of the anniversary year will be a big party for invited guests on June 10, 2016, and a special edition of Tierwelt will be published on June 16, 2016.

And shocking images are truly a dime a dozen. If you don't believe it, you can google "Yulin Festival" and get an overview. Incidentally, the "We eat animals too" faction can do the same. Or the "I've also tried dog, it tastes like a mixture of rabbit and chicken" faction.

Ricky Gervais is someone who no longer wants to leave the 10,000 dogs that are kidnapped every year - many of them with collars - to their perverse fate. The Brit is known from the brilliant, award-winning BBC series "The Office" and "Extras" - as the lead actor and scriptwriter. Gervais is - depending on his sense of humor - endlessly funny and now takes care of less funny things. Incidentally, he has already done so with anti-fur engagements, Dog meat in Thailand and bullfights. Now Supports he launched a new Petition (and Fundraising) of the organization Humane Society International (HSI). Its aim is to persuade the Chinese authorities to put an end to the "dog festival" in Guangxi, an autonomous region in the south of the People's Republic. Incidentally, the majority of the Chinese population rejects the Yulin Festival.

The petition is now also being supported by advertising. The Canadian agency Grassriots has produced a commercial for HSI that manages without shock images but is still shocking. And it gives the song "The Doggie in the Window", made famous by Patti Page in 1953, an unexpectedly bitter aftertaste. (hae)
 

The resignation announced on Wednesday evening marks the end of a long and successful career in the German television landscape. From 1993 to 1998, the passionate musician and songwriter presented the show "Vivasion" on the music and youth channel Viva and, in the meantime, the monthly program "Ma' kuckn'". In 1999, the trained butcher switched to Prosieben and launched the show "TV Total", which was initially broadcast once a week and has been shown four times a week since 2001 - until today. At the same time, the free spirit invented countless formats such as the "Wok-WM", the "Bundesvision Song Contest" and the extremely successful show "Schlag den Raab", which was sold abroad several times. Musicians such as Stefanie Heinzmann, Max Mutzke and the later Eurovision Song Contest winner Lena Meyer-Landrut emerged from his casting shows, which deliberately represented a fair antithesis to programs such as "DSDS" or "Popstars".

In a Press release Raab emphasizes the good cooperation with Prosieben: "I would like to thank my station Prosieben, which has allowed me to implement all my ideas over the past few years. We are ending our collaboration on the best possible terms". He had felt honored that Prosieben had offered him a long-term contract extension. Nevertheless, he made his decision to "hang up his TV shoes" after careful consideration and with conviction. (hae)

Picture: Prosieben

"I can confirm that the canton of Lucerne has received a voting complaint in this matter," said Andreas Töns from the State Chancellery on Wednesday at the request of the SDA news agency. It is unclear who submitted the complaint. It is a private individual, he said. It remains to be seen what concrete effect the two voting rights complaints will have. According to the State Chancellery of Baselland, various legal issues still need to be clarified before the government council can make a decision. It is also still unclear whether the Federal Supreme Court has received any complaints regarding the outcome of the vote. The new RTVA was adopted on Sunday by an extremely narrow margin of just 0.14% or 3174 votes. In the canton of Lucerne, 502 votes tipped the scales in favor of a no vote. In the canton of Baselland, on the other hand, the result was much clearer: 45.8 percent in favor compared to 54.2 percent against; the difference was 6658 votes. (SDA)

A happily exhausted family stretches its feet after another sunny day of hiking. In doing so, their expired shoe soles humorously make it clear that the fantastically beautiful ups and downs also have their disadvantages.

larger representation

Responsible at the Free Holiday Republic Saas-Fee: Pascal Schär (Head of the Department of Recreation). Responsible at Matter Gretener Lesch: Daniel Matter (creative direction), Dominik Imseng (text), Laura Haas (graphics), Marcus Gretener, Ulrich Stauffacher (consulting); Christof R. Schmidt (photography), Patrik Rohner (image editing).
 

With an emotional offensive, the campaign created by Heimat Berlin brings joie de vivre, desire and inspiration into the dreary mobile communications and rate jungle. The smartphone accompanies us almost always and everywhere, it is impossible to imagine our lives without it. The message: Only in combination with the right subscription and the right network does it become a powerful tool that lets us discover the world more easily and makes our lives easier.

"We are taking a strategic step towards an overarching category campaign that shows people the possibilities we open up with our unlimited Natel infinity subscriptions and the best network in Switzerland. With this latest campaign, we want to inspire the Swiss and strengthen Swisscom's brand promise in the long term," said Tim Alexander, Head of Marketing and Brand Communications at Swisscom. The campaign will be visible nationally from 13.06.2015 on high-reach channels such as TV, print, OOH, cinema and online, and can also be experienced on social media.

Film production: Pumpkin Film
Director: Nacho Gayan
Client: Swisscom Switzerland
Agency: Home , Berlin
Online agency: Plan.Net Suisse
Media agency: Mediaschneider

 

In a still difficult media environment, the sda Group performed well in the 2014 financial year. The cost-cutting and efficiency-boosting program initiated back in 2012 continues to have a positive impact, as Chairman of the Board of Directors Hans Heinrich Coninx writes in the 2014 Annual Report. Total income of the sda Group increased by 2.9 percent to CHF 38.4 million. The bottom line was a consolidated profit of 565'000 francs, following a loss of 1.24 million francs in the previous period. At that time, a fine imposed by the Competition Commission had led to red figures in the income statement.

The SDA Group includes the news agency SDA, the picture agency Keystone, sports information, the financial news agency AWP, the original text service News Aktuell (Switzerland) and SDA-Informatik. The group employs a total of 300 people, 14 fewer than a year ago. The SDA general assembly in Bern on Wednesday elected Sandra Jean, director of editorial operations at the Valais daily Nouvelliste and responsible for the ESH Group's magazines, to the board of directors. She succeeds Valérie Boagno, who is stepping down from this body after four years. The other six members of the Board of Directors were re-elected. (SDA)

The digital arm of Havas Worldwide in Zurich has already existed for one and a half years with growing success. In addition to the standard repertoire, Havas Digital specializes in performance marketing, data-driven marketing and e-mail marketing, among other things. The new Apple Watch will also be delivered in Switzerland in the coming weeks. Two new requirements arise from this: firstly, iOS apps can be upgraded with Apple Watch-compatible content - and secondly, all existing email templates should also be adapted. Most of the existing HTML e-mail templates are not readable for the Apple Watch.

Peter Rehnke, Managing Director of Havas Digital, commented in a press release: "The Apple Watch brings with it a new challenge for email marketing. All - but really all - existing templates should be adapted so that they can be read on the new smartwatch. In future, separate content will have to be sent with every HTML email, which will only be displayed by the Apple Watch and will not be visible to all other devices. Not every email sending tool is designed for this. Businesses that rely exclusively on email marketing in particular should act quickly now. We also notice time and again that more than 50 percent of email templates are not smartphone-compatible, i.e. responsive. This is also a no-go in today's world and wastes valuable performance."

A life dedicated to fashion and the finer things in life: DIY blogger (for Annabelle and Zalando, among others) Virginie Peny, 29, was born in France and has lived in Switzerland for around three years. "I like the Swiss way of life, especially in Zurich where everything is constantly moving," says Peny.

With its newly launched Stylepaper, it wants to show stories and background information about beautiful spots and things to do in this country - away from the usual tourist guides. The Stylepaper is a new kind of customer newspaper that works within a partner network. The somewhat different style newspaper for Zurich reports quarterly via print and constantly online about pretty boutiques, online hotspots, innovative companies and DIY ideas for everyday life.

The first print copy and the new Stylepaper website with its new design and layout will be published on June 18. Peny was supported by fellow blogger Nina Pupikofer (Nimmplatz) and art director Laura Grümann, who took care of the editorial and design. The result is a platform for fashion, beauty, lifestyle, interior design and exclusive services that complements the blog of the same name.

Partnership synergies

The current issue of Stylepaper features the Zurich online store Fashionvestis.com, the online young designer store Clomes.ch, the vintage store Obbjekt in district four, the Sardinian brand Nule, which has recently become available in Switzerland, as well as the jewelry label Savannah Chic and the eyewear store Scharfmacher on Europaallee. Editorial articles will present the innovative companies and their ideas in a stylish and modern way - the French way. There will also be useful and cool DIY tips and tutorials from professional Virginie Peny. On June 29, Stylepaper will be represented at the Monday market in the Rimini Bar. The official launch party for the new Stylepaper will take place in September. By the end of the year, pop-up galleries will also be created in the Zurich area to physically present the online stores and their products, as well as a suitable online store where Stylepaper products will be available directly.

Stylepaper is free for customers in the participating stores Obbjekt and Scharfmacher, as well as in the stores that distribute the brand - such as Nule and Savannah Chic. At the latter, it is also included as a supplement with online orders - as well as at Fashionvestis and Clomes.
 

Work Smarkt aims to promote a rethink in the Swiss economy and provide companies and institutions with better support in implementing flexible forms of work. Erdmannpeisker developed the corporate design for the Work Smart initiative, and Campfire developed the online presence Work-smart-initiative.ch conceived, designed and implemented. It goes without saying that Erdmannpeisker and Campfire have also signed the charter for flexible working.

Responsible at Work Smart: Nadia Stillhart (Sustainability Project Manager). Responsible at Erdmannpeisker: Gabriel Peisker and Sybille Erdmann (overall responsibility), Patrick Fawer (art direction), Selina Helbling (consulting).Responsible at Campfire: Damian Kunz (consulting), Dirk Unger (creation), Patric Martin and Pius Caduff (development).
 

This is intended to provide advertisers with a basis for increasing the efficiency of integrated TV and online video campaigns, according to a statement. The study confirms that online video platforms are attractive complementary channels to TV, as online video consumption is booming in Switzerland. A third of all respondents watch videos on the Internet every day and around half of all respondents several times a week - more often on mobile than on stationary devices. The typical online video user is more often found in the younger and middle-aged segments and thus in the group that, as the study shows, is less likely to watch TV than older people. For advertisers, therefore, the combination of online video and TV advertising means on the one hand a significant increase in reach potential and on the other hand the opportunity to tell the recipient consistent brand stories across all channels and devices and thus throughout the day.

According to the study, the use of online video is fragmented. Youtube is by far the most frequently used service, followed by the news portals 20min.ch, Bluewin.ch and Blick.ch. However, heavy YouTubers also use almost all other video offerings on Web TV platforms such as Zattoo, Wilmaa and Swisscom TV (Air) or on news and alternative video portals in parallel and just as intensively. Low YouTubers, on the other hand, prefer video content on news portals.

Within the types of TV users studied, it can be seen that people who watch TV frequently and also people who mostly frequent private TV stations have a stronger affinity for high moving image usage on online platforms. Fans of private broadcasters prefer video offerings on web TVs, broadcaster media libraries, YouTube and 20min.ch, while the SRF media library, Bluewin.ch, Tagesanzeiger.ch and Blick.ch are popular with viewers of public TV. Low TV users are best reached with video content on Youtube, the news portals and the SRF Mediathek.

"For Mediacom, this study offers real added value. Based on the combined usage data on TV and online video, we can further optimize our detailed planning and thus increase the effectiveness of moving image campaigns," says Lennart Hintz, COO Mediacom Zurich, who is very pleased with the results. The study was conducted in the fourth quarter of 2014 via Internet survey (sample size: 1997 people) and in cooperation with D.Core, research agency for media. This and many other data new to Switzerland are provided in a freely accessible evaluation.

11 hypotheses about online video

(Based on the Swiss study by MediaCom and Stailamedia on overlaps between TV and online video consumption).
 

• Online video is a mass medium in Switzerland - 85 percent use it.
• Online video is no longer the domain of young target groups; almost all age groups use video regularly.
• Mobile usage with tablet and smartphone will overtake desktop usage by 2016 at the latest!
• Online video usage in Switzerland is very fragmented. Only YouTube and the established Swiss media brands stand out.
• Online video usage significantly increases the reach potential of moving image campaigns in Switzerland.
• Heavy use of traditional TV is often accompanied by heavy use of online video.
• Today, individual consumer segments can no longer be reached with classic TV alone.
• Relatively few users account for a large share of total video usage.
• The advantage of moving images only becomes usable for advertisers through technology: Targeting, frequency cap and user data enable effective campaigns in the fragmented moving image landscape.
• Users with rather low TV consumption are increasingly using VoD portals such as Apple TV, but also the online offerings of traditional TV broadcasters such as the SRF Mediathek.
• There is a high usage overlap among Web TV providers.

As is customary in such a venerable election, the bishops - pardon the pun - jury members were "locked" in dark rooms to evaluate the various submissions. Even if the beach beckons, our man in Cannes, Executive Creative Director Grischa Rubinick, perseveres.

White smoke. No, there are no winners yet. Only the steam from the coffee machine is rising. And the jury members will need coffee for the long day. Divided into groups of 5, they sift through, discuss and evaluate. There seems to be almost no end to the cases this year. 40,133 works were announced at the 62nd Cannes Lions International Festival of Creativity. A new record.

The program is tough. There are ten-minute breaks in the morning and afternoon. In between, there is an hour for lunch. In the evening, 159 cases were assessed in Grischa's group. That's pretty exhausting. But he enjoys it. Especially because he keeps discovering creative gems. And unlike at a conclave, he can go to the beach in the evening to enjoy a good glass of rosé.

Published so far:

Day 1: Meet & Greet at the buffet

 

Lion Report: The House Agency
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