In the "Radio" category, FCB Zurich's campaign for hearing aid and hearing protection manufacturer Neuroth has every chance of bringing home further awards from Cannes. Nominated are the two spots "Boss" and "Wife", the spot "Sergeant" has already won bronze at the Lions Health 2015 competition (Werbewoche.ch reported).

Also in the "Radio" category, Geneva-based agency M&C Saatchi secured a shortlist spot. For the aid organization of the Protestant Church EPER (German: HEKS), the spot addresses the issue that refugees are often highly qualified, but cannot apply their skills in their new country.

Publicis Zurich has secured a final place in the "Glass" category. The Campaign for the Women's Center Zurich is campaigning for more pay equity. The Lions in the "Glass Lions" category were awarded for the first time in 2015. The award is given to campaigns that combat gender discrimination.

And last, but not least, Leo Burnett Switzerland once again finds itself on the list of finalists. The Annual report as cheese paper convinced the jury in the "Design" category. (hae)

Category	Agency	Campaign	Customer
Tuesday's shortlists:
Radio	FCB Zurich	Boss	Neuroth
	FCB Zurich	Wife	Neuroth
	M&C Saatchi	Doctor	EPER
Glass	Publicis	Women should not be worth less	Women's Center Zurich
Design	Leo Burnett	Wrapped Report	Emmental
Monday's shortlists:
PR	Kind regards	Escort Men	FC Zurich Women
Outdoor	Havas	Concert	Zurich Chamber Orchestra
Media	Saatchi & Saatchi	The HIV+ Issue	Vangardist Magazine
	Walker	A Small Heaven	Mission 21
Direct	Saatchi & Saatchi	The HIV+ Issue	Vangardist Magazine
	Saatchi & Saatchi	The HIV+ Issue	Vangardist Magazine
	Saatchi & Saatchi	The HIV+ Issue	Vangardist Magazine
Press	Havas	Therapist	Swiss month
	Havas	Managing	Swiss month
	Leo Burnett	Van Gogh	Samsung
	Leo Burnett	Kahlo	Samsung
	Leo Burnett	Duerer	Samsung
Promo & Activation	Saatchi & Saatchi	The HIV+ Issue	Vangardist Magazine

As Radiotelevisiun Svizra Rumantscha RTR reported on Monday evening. wrote, Bieler, who will be editor-in-chief of the Bündner Tagblatt until the end of October 2015, will become Swissinfo's new editor-in-chief. She was with the Bündner Tageszeitung for 13 years and announced her resignation last week (Werbewoche.ch reported). Bieler succeeds Christophe Giovannini, who left the SRG news and information platform at the end of February (Werbewoche.ch reported). Since then, Deputy Editor-in-Chief Reto Gysi von Wartburg has taken over responsibility for Swissinfo.

Larissa M. Bieler studied German, economics and politics at the University of Zurich. Before and after study visits to Paris and Mannheim, she worked as a freelancer for the Bündner Tagblatt and various Grisons media. On June 22, SRG's Board of Directors, acting on a proposal from Director General Roger de Weck, elected Larissa Bieler as the new Editor-in-Chief of SWI Swissinfo.ch.

SWI Swissinfo.ch is aimed at an international audience as well as the Swiss abroad. The platform reports in ten languages on current events in Switzerland. The content focuses on information in the fields of politics, business, culture, society and science. (hae/pd/SDA)

Description

A laugh jam occurs when a humorous element of a presentation (e.g., punch line of a commercial) triggers the affective mouth movements typical of laughter, but after a certain time delay, these are occupied by feelings of doubt or gloom from the cerebral cortex.

Causes

So far, two causes of laughter congestion are known. In the most common cases, those affected by laugh jams assume that other people do not laugh at the same things as they do. In the remaining cases, they assume that an orally transmitted punch line cannot be reproduced in another form of presentation (usually filming).

Diagnosis

For diagnosis, the patient is presented with a calibrated film script: someone comes up with all sorts of ideas to avoid being released from prison because there is no nice furniture waiting at home. If the patient smiles, but then makes statements such as "Prisons are for bad people and therefore not funny," laughing jam has been established.

Prevention

One proven way to avoid laughter jams is to trust your own feelings. Preventive action also comes from confronting what you voluntarily share. This includes video clips shared online of parents exposing their own children, or those with dogs jumping against glass doors, but also nude selfies of celebrities.

Published so far:

Premature mark effusion (ejaculatio logo praecox)
Idea bedsores (decubitus idea)
Panic-progressive disorder (morbus pendulum)
Margin inflammation (gastritis profit)
Success strabismus (strabismus successus)
Gold fever (febre auri)
Platitourette (repetitio nausea)
Visual fetishism (stimulus best practice)
Probonose (thrombosis facsimile)

Unsurprisingly, Saatchi & Saatchi Geneva has secured no less than five shortlist spots with its campaign "The HIV+ Issue" for the Austrian magazine Vangardist. The special issue printed from HIV-positive blood has already been awarded two Silver Lions and one Bronze Lion at Lions Health 2015 (Werbewoche.ch reported) and has a good chance of winning further awards in Cannes.

The Zurich agency Freundliche Grüsse finds itself in the "PR" category: The sympathetic action, in which adult men could apply to be "run-in kids" for a Champions League match of the FCZ ladies, apparently also appealed to the jury.

Havas secured three shortlists, once in the "Oudoor" category for the Zurich Chamber Orchestra and twice in the "Press" category for the magazine Schweizer Monat.

In the same category, Leo Burnett also won with the Selfie artwork three times to the list of finalists.

Last but not least, the Walker agency is also in the running for the lions. With the campaign "A small Heaven" for the relief organization Mission 21, "the smallest agency in the world" convinced the jury. (hae)

Category	Agency	Campaign	Customer
PR	Kind regards	Escort Men	FC Zurich Women
Outdoor	Havas	Concert	Zurich Chamber Orchestra
Media	Saatchi & Saatchi	The HIV+ Issue	Vangardist Magazine
	Walker	A Small Heaven	Mission 21
Direct	Saatchi & Saatchi	The HIV+ Issue	Vangardist Magazine
	Saatchi & Saatchi	The HIV+ Issue	Vangardist Magazine
	Saatchi & Saatchi	The HIV+ Issue	Vangardist Magazine
Press	Havas	Therapist	Swiss month
	Havas	Managing	Swiss month
	Leo Burnett	Van Gogh	Samsung
	Leo Burnett	Kahlo	Samsung
	Leo Burnett	Duerer	Samsung
Promo & Activation	Saatchi & Saatchi	The HIV+ Issue	Vangardist Magazine

Final spurt for juror Grischa Rubinick. On Sunday evening, the jury meets for the last time.

The favorites are discussed and determined.

In the panel, visioning and voting go on until early in the morning.

Since the voting and the discussions went a little longer, the jurors are of course also catered. Sushi and pizza. What a combination!  Published so far:

Day 1: Meet & Greet at the buffet
Day 2: Hard day, soft wine
Day 3&4: Feast and vote

Lion Report: The House Agency
Thehouse.agency

The appeal will be referred to the Zurich cantonal government, which is responsible for this in the first instance. This means that the third cantonal government will have to deal with the vote on June 14. Appeals have also been lodged in the cantons of Basel-Land and Lucerne. The new Radio and Television Act was adopted with only 3174 more yes votes than no votes. This is one of the narrowest voting results at federal level. (SDA)

Roland Mägerle has been responsible for major projects in SRG's Business Unit Sport (BUS) since 2004. In this role, the 46-year-old is responsible at the national level for planning, coordinating and implementing projects such as world and European championships in soccer, the Olympic Games or skiing world championships. He will take up the new position on January 1, 2016, according to an SRF release on Monday.

Mägerle held various management positions in the sports department of what was then Swiss Television; among other things, he was editorial director of "sportlive" and project manager for the 1998 World Cup in France and the 2002 Winter Olympics in Salt Lake City. Before that, he worked first as a freelancer, then as an editor and producer for sports broadcasts. Roland Mägerle has a degree in economics from the University of Zurich; he is married and the father of two children.

Roland Mägerle: "It is a great motivation to be able to lead SRF's Sports department and BUS into the future together with a competent and committed team. I will face the upcoming challenges with verve, respect and, last but not least, with my passion for sports. I look forward to the interesting work and the exchange with my colleagues in the management as well as to the cooperation with the sports managers in the regions."

Ruedi Matter, Director SRF: "Roland has all the prerequisites to lead SRF's sports department in the multimedia age. With his many years of management experience, his expertise in managing major projects and his sports journalism practice, he is the ideal man for this challenging job. I look forward to working with him as a new member of the Executive Board."

Roger de Weck, Director General SRG: "Sport bi de Lüt: SRG has the best sports offering in Europe, which costs viewers less than on German, Italian or French pay-TV. I am delighted that with Roland Mägerle we have been able to sign up a personality with outstanding journalistic and organizational skills to head the SRF sports editorial team and the SRG-wide Sports Busi-ness Unit.

Teaser image: SRF/Oscar Alessio

This year's subjects show Ueli Maurer, Doris Leuthard and Alain Berset as hand puppets on the hands of young people. This illustrates quite strikingly that the proposals developed by the participants are heard right up to the highest circles of the Federal Parliament. During the Youth Session, young people spend four days in the Federal Parliament working on proposals for the politics of the future.

The subjects can currently be seen as posters, on the website and in social media.

Responsible at Jugendsession: Stefan Rüegger (Head of Communications), Mathilde Hofer (Project Manager Youth Session). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Johannes Dörig, Bastian Otter (creation), Milos Stokic, Anna Mengia Mayer, Annika Seidel (consulting), Suzana Kovacevic, Erasmo Palomba (art buying); Walkingframes (puppet construction); Stefan Minder (photography); Süsstrunk & Jericke (image editing).

 

More than 1,300 people from all over Switzerland and neighboring countries took part in the national diploma ceremony for the new marketing specialists with a federal certificate last Saturday in the KKL Lucerne. A total of 820 candidates took the challenging exam; 80.7 percent of them succeeded. The overall grade point average for 2015 was 4.37.

New competencies, new knowledge, new security

Andreas Balazs, president of the examination board, congratulated the newly graduated marketing specialists in his speech: "This training forms the foundation for your long-term success. You now have proven professional skills, which you will continue to develop. By enriching your knowledge with experience, creativity, inventiveness and also intuition, you will succeed in implementing your tasks successfully and profitably for your clients. " For this, Balazs wished "a lot of energy, great ideas, an ounce of luck and, above all, a lot of fun while performing your future marketing tasks."

Swiss Marketing President Uwe Tännler, who was also present, congratulated the successful graduates and pointed out that membership of Swiss Marketing secures the profession. As one of the many examples, he cited the European Certificate, which makes Swiss Marketing degrees comparable across Europe and thus offers an additional opportunity for success.

Excellence honored

Corinne Städeli was honored with the Swiss Marketing Award 2015, the "Oscar" of Swiss marketing.Other top performers in the written subjects were: Caroline Tracey Meier (Marketing Concept); Gina Grossenbacher (Integrated Communication); Andrea Fischer (Sales & Distribution); Linda Finelli (Market Research) and Andrea Rogenmoser (Accounting/Controlling). In the oral subjects, the following were awarded: Tamara Springer (Marketing Concept); Fabiana Würgler (Integrated Communication) and Bruno Berner (Presentation and Communication Techniques).

Inspiring show acts

The graduation ceremony of the Marketing Professionals 2015, which was once again charmingly hosted by Melanie Winiger, featured a whole series of well-known show acts. Among them were the breakdancers of the RockKidzCrew, the quick-change artist Gögi and the bands Baba Shrimps and Take This. All the performers created a worthy festive setting for the main protagonists of the evening: the successful graduates of the marketing specialists exam, who are now ready for further career steps with their federal certificates. Ready for the world of business, where these proven connoisseurs and experts will make a difference.

 

For the first two issues, Imseng interviewed Constantin Seibt, journalist at the Zurich-based "Tages-Anzeiger" and author of the books "Deadline: How to Write Better" and "The Swissair Process," as well as Mikael Krogerus and Roman Tschäppeler, authors of the international bestsellers "50 Success Models," "The World Explained in Three Strokes," "Question Book" and "The Test Book.

South Africa's poorly lit townships are a dangerous place for pedestrians at night. They are overlooked and hit by drivers. Edward Snell, one of South Africa's largest wine and spirits retailers, no longer wanted to see its best customers - evening bar and restaurant visitors - exposed to unnecessary danger and commissioned the Y&R agency to find a solution. The result: the "Reflector Protector". Useful, simple and right at the heart of the target group. In any case, beer mats always invite close scrutiny during social gatherings.

The South African in question has a flip side that saves lives. The removable reflector can be stuck onto clothing, reducing the risk of accidents by 85 percent. The advertising material ends up exactly where it is needed. And, incidentally, the customer's image is polished to a high gloss. If everyone is happy (and alive...) at the end of the day, you can say: campaign a success. (hae)
 

Compared to the previous year, the media budget fell by 1.1%. Sales of print subscriptions were almost stable in 2014. This was announced by the Swiss Media Association on Monday.

The press, books, cinema, radio, TV, consumer electronics and IT & telecom markets in Switzerland generated around CHF 13.6 billion in 2014. This is 0.9% less than in the previous year. A good three quarters of the money comes from media users, with the rest coming from advertising. The Swiss population and businesses spent around CHF 10.4 billion on media in 2014, 1.1% less than in the previous year. The ten-year comparison shows an overall increase in media expenditure. The growth driver of digitalization is shaping the electronic markets. Established media such as the press are maintaining their importance. Expenditure on the subscription press remained roughly the same.

Newspapers and magazines are being bought less and less at newsstands and are maintaining their reach thanks to digital growth. Half of print revenues still come from advertising. The rising revenue from radio/TV reception fees is approaching the declining total print revenue. TV revenue increased thanks to the switch-off of analog connections and bundled offers. Mobile Internet usage, which is already high, is increasing, while the reach of videos on video portals has also risen.

In a ten-year comparison, media expenditure rose by CHF 1.02 billion or 10.8%; inflation rose by 3.7% in the same period. The trend indicates a continuing willingness to spend on media in Switzerland. Spending on radio and television grew in all areas. In consumer electronics, software sales on physical media are still dominant. In the fast-growing IT & Telecom segment, spending on broadband connections, smartphones, tablets and apps replaced spending on PC hardware. Books increased their sales volume, while spending on cinema admissions remained almost constant.