The offer consists of Google AdWords campaigns optimized specifically for each individual customer, customized landing pages including professional search engine optimization for the customer websites and efficient online marketing campaigns. SME customers thus benefit quickly and directly from better visibility on the Internet, as well as from more and better quality customer contacts. AZ Regiohelden is a premium partner of Google.

The target group for the new offering is companies from a wide range of industries, such as craftsmen, dentists, lawyers, etc. AZ Regiohelden builds on the years of know-how of Regiohelden Germany and thus ensures rapid success for SME customers.

"With the new AZ Regiohelden service, we are making our SME customers an excellent offer to supplement and expand their local advertising in the digital sphere. The high level of transparency makes it very easy to immediately measure the success of each advertising campaign. In this way, we at AZ Medien are further expanding our digital offering in the B2C and B2B markets and strengthening our market leadership in northwestern Switzerland. Regiohelden from Germany is the optimal partner for us in this regard," says Peter Neumann, Chief Digital Officer, AZ Medien.

"We are pleased that many SMEs will now receive professional digital marketing advice through AZ Regiohelden's new offering. AdWords is successfully used by millions of SMEs worldwide and quickly brings measurable success. AZ Medien from Switzerland and RegioHelden from Germany are two partners who are both experts in digital consulting and with whom Google has been working successfully for a long time," says Patrick Warnking, Country Director of Google Switzerland.

AZ Regiohelden is headed by Peter Neumann (Chief Digital Officer of AZ Medien) together with Markus Fröhlich (Head of Sales) and Pascal Gloor (Head of Commercial). Regiohelden Germany, has locations in Stuttgart, Berlin, Hamburg, Cologne and Munich and currently employs around 120 people.

The choice of smartphone or tablet is an expression of character and lifestyle. Conversations about the design, comfort and user-friendliness of different operating systems are often conducted with religious fervor. Especially between Android and iPhone users. For the "Mobile Travel Report", the travel search engine Kayak.ch analyzed the search behavior of app users on iPhone, iPad and Android and compared it with the search behavior of computer users. According to the press release, this allows a profile of the Swiss when traveling to be created and the differences between the various user groups to be shown.

Swiss traveling

Swiss people who search via Kayak.ch like to travel for short (up to three days) or longer than two weeks. While they mainly fly economy class, they prefer more comfortable accommodation. Three- and four-star hotels are particularly popular, while only one in ten stay in a one- or two-star hotel. Compared to other European countries, the Swiss take an above-average amount of time to find the right offer, but are not among the early bookers. On average, flight tickets are booked 137 days and hotels 102 days in advance, while rental cars are reserved 96 days in advance. However, computer users search and book the most in advance, regardless of whether it is a flight, hotel or rental car.

Different smartphone - different summer vacation

However, the device not only reveals whether the owner is an early booker, but also provides information about their favorite destinations. While iPhone users prefer to travel to Bangkok, Android users are primarily drawn to Istanbul. Kayak users who search via computer, on the other hand, prefer to travel to London. If it can be a little further away, iPhone users prefer San Francisco, Android users Phuket and desktop bookers Sydney as long-haul destinations.

Swiss iPhone users are the most generous when it comes to flight bookings, spending an average of 485 francs per ticket. "Androids" spend 365 francs on this, while desktop users spend an average of 149 francs less at 336. There are also differences in search times: iPhone users prefer to search on Wednesdays, while Android and desktop users start looking for their vacations on Tuesdays. Regardless of the end device or the day, people most often search for trips at 9 pm. Whether iPhone or Android, the number of mobile travel searches is continuously increasing. 33 percent of Kayak app usage takes place at or near an airport.

The start-up did not disclose the purchase price. Twitter did not comment on its plans with Whetlab. Presumably, Twitter will use the start-up's know-how in the future to better understand its members and use artificial intelligence to determine which content on Twitter and which advertisements are particularly relevant for individual users. Twitter says it has around 300 million members worldwide. Since its founding, the network has yet to turn a profit. From January to March, the company posted a loss of $162.4 million. The turnover remained with 436 million dollar in this period behind the self-set goals. Twitter also had to lower its forecast for annual revenue. Last week, Twitter CEO Dick Costolo announced his resignation effective July 1. Twitter co-founder Jack Dorsey is taking over the post on an interim basis until a new boss is found. (SDA)
 

We're very excited to announce that we're joining forces with @twitter! https://t.co/iZN19dFLY7

- Whetlab (@whetlab) June 17, 2015

Even if it is not always clear on television what is being broadcast live, recorded or delayed: This young man doesn't give it much thought and spontaneously picks up speed when he discovers a circuit on TV from a place he knows nearby. Presumably students, presumably a university. Even if people who make themselves heard in the background of running cameras are often annoying, some of them don't do it. Let someone say that today's young people no longer appreciate the good old medium of television. (hae)

Hirschmann had classified over 140 articles from 20 Minuten, BZ Berner Zeitung, Der Bund, Radio 24, Sonntagszeitung, Tages-Anzeiger and Tele Züri as infringing personal rights and demanded that they be deleted from the Internet and electronic archives. He also demanded compensation and the return of the profits that the media companies had allegedly made from the posts. However, the Zurich Commercial Court largely dismissed the heir to millions. It judged only three articles to be defamatory and rejected the rest of the claim. However, the decision of the Federal Supreme Court published on Thursday now finds in favor of the millionaire heir on various points. In addition to the three articles objected to by the Commercial Court, the Federal Supreme Court classified nine further articles as infringing personal rights. These are six reports from 20 Minuten, one each in Tages-Anzeiger and Der Bund and one on TeleZüri. On several other points, the court referred the case back to the lower court for reassessment.

Above all, the Commercial Court must once again deal with the question of whether the defendant media companies conducted a "media campaign" against Carl Hirschmann. The lower court rejected a corresponding request for a declaratory judgment for reasons that should not have played a role, writes the Federal Supreme Court. It must also be clarified anew whether Hirschmann is entitled to the omission of certain statements or the deletion of articles. The Commercial Court must also answer the question of whether he can claim the return of profits and compensation from the media companies as a result of the violation of his personality.

Hirschmann has to put up with more

The articles against which the Zurich jetsetter is defending himself relate in particular to accusations of blackmail or sexual and violent offenses. Hirschmann criticized the ruling of the commercial court, saying that he was not a person of contemporary history. The media companies had confused the public interest with their own. In this respect, however, the Federal Supreme Court confirmed the position of the Commercial Court. Hirschmann was a person of public interest and therefore had to put up with greater intrusions into his privacy in reporting than an unknown person. In any case, however, proportionality must be observed. In this context, the supreme judges also point out that the media and those involved in the field of people journalism maintain a kind of symbiosis with each other. The Commercial Court was also right to reject Hirschmann's claim for damages, the Federal Supreme Court continued. The latter had not sufficiently explained the damage allegedly suffered.

Hirschmann currently in semi-captivity

The 34-year-old from Zurich is currently in prison. The Zurich High Court sentenced him to 32 months' imprisonment for sexual assault and multiple sexual acts with a minor, 12 months of which he must serve. Sentences of up to one year can be served in semi-prison. This means that the convicted person can do a normal job during the day and only has to spend the evening and night behind bars. Hirschmann is currently doing this in Winterthur. (SDA)

On the subject: Media: Carl Hirschmann goes before the Federal Supreme Court

Tampons and socks, insurance policies and washing machines, mobile phone contracts and shoe insoles - advertisers promote all sorts of things.

ADC, Best of Swiss Web, Crossmedia Award, Edi, Effie, Swiss Dialog Marketing Award, Swiss Poster Award, Swiss App Awards ... and what they are all called - there are numerous national and international awards for every branch of advertising.

But who says to the personalities who invest all their heart and soul, their wealth of ideas and their time in a campaign: "You did a good job? Your idea has enriched us, made us laugh or made us think? We can't do without you in our community. We are proud of you!"

Heads in the advertising industry rarely hear compliments. They prefer to grumble, laugh at each other or rub their hands together when the campaign for which the competition is responsible doesn't work as originally planned. Yet we all put our hearts and minds into our work and all have to withstand the growing pressure on the market in equal measure. Not to mention the nonsense that some clients demand of us.

To ensure that the spotlight shines on personalities in the advertising and communications industry at least once a year instead of on campaigns that have been rounded off and smoothed out in many ways, so that people with rough edges, wit and a sharp tongue come into focus and are celebrated, Werbewoche has named an "Advertiser of the Year" every year since 1977 - and sometimes two.

Our trophy, designed by Zurich artist Max Grüter, is called "Egon". The Latin word "ego" - "I" - resonates in this name, a tongue-in-cheek allusion to the self-absorption of the industry. The figure's mouth, widened into a funnel and painted in bright orange, also takes aim at the advertising industry's mandate and need to communicate: I advertise, therefore I am.

However, you also need a good dose of self-irony to be a relevant player on the advertising market in the long term. Otherwise, the injuries caused by the hardball tactics used here can be too painful. Real advertising personalities therefore not only know what they can do - but above all what they can't and don't want to do. And stand by it.

Curdin Janett, CEO of Publicis and newly crowned "Advertiser of the Year 2015", shows how it's done: "I see my main contribution to the success of advertising campaigns as not preventing good campaigns in the first place," he says in an interview with Werbewoche. That works.
And why? It is honest, authentic, humorous and clever - clever because this statement makes it clear that in advertising there is rarely or never just one person who has a great idea and not just one person who can judge whether a campaign works or not. And that it is crucial to allow ideas to be developed in the first place before rejecting them (perhaps with good reason).

Just as there is always a clever man behind a strong, successful woman (and a strong woman behind a successful man), there is always a team behind a successful advertiser that works until an idea is right and works on all channels. And, ideally, a client who has a sense of humor and vision and can let go because they know they are dealing with professionals. With this in mind, congratulations on being named "Advertiser of the Year 2015", Curdin Janett. We are very excited to see what you will spice up and sell us next.

Anne-Friederike Heinrich, Editor-in-Chief
[email protected]
 

The 38 campaigns come from 23 agencies in nine countries. 14 from the UK, nine from Germany and four from France. The rest of the shortlist comes from Denmark, Italy, Slovenia, Spain, Sweden - and Switzerland. Rod Kommunikation made it onto the shortlist twice with its "Love Life - no regrets" campaign. In the categories "Small Budget" and "Best Demonstration of Integrated Effectiveness", the Zurich agency has a good chance of winning one of the coveted golden Euro Effies. The entire shortlist is here available (PDF).

On June 30, the jury, chaired by Josep Hernandez, will meet in Brussels to select the winners. In this second round, Peter Hammett, Global Head of Brand & Communications at Procter & Gamble, Peter Ottiger, Owner & CEO at Ottiger & Partner BSW and Marc Schumacher, Strategic Planning Director and Member of the Executive Board at Contexta, will sit on the jury. The jury's decision will be based 80 percent on effectiveness and 20 percent on creativity. The winners will be announced at the gala on Thursday, October 20, 2015 in Brussels and published on the website Euro-effie.com is switched on. (hae)
 

An innovative product that will help shape the Swiss market. This was the opportunity to present the otherwise rather dry and abstract financial topic in a tangible and sympathetic way. The Paymit app (Werbewoche.ch reported about it) allows customers to send or request money from smartphone to smartphone. No more waiting for friends to transfer money. A few clicks and the money is transferred. Sounds simple. It is. But it still has to be made palatable to the potential user.

So how do you explain an app in such a way that it's not a boring manual and appeals to the general public? You resort to situations from life that (almost) everyone knows in some way. And you use humor as a storytelling tool. In the end, everyone knows what it's all about. After all, who has never been in a situation where they had to quickly organize a gift? The humorous short story is a success. The film was used by Zürcher Kantonalbank to market Paymit and has seen a marked increase in downloads of its e-banking mobile app and activations of the Paymit function since the communication launch.

Responsible at Zürcher Kantonalbank: Roland Aepli (Project Manager Marketing), Simon Baumann (Head of Film). Responsible at SIX Payment Services: Astrid Holenstein (Senior Marketing Manager), Silvia Meixner (Project Manager). Responsible at Filmgerberei: Flavio Gerber (Producer), Alexander Wyssling (Production Manager), Ares Ceylan (Script, Director and Edit), Silvio Gerber (DoP). Responsible at Sgt: Michel Müller (Strategy), Alexandra Stark (Storytelling).

On April 23, 2015, the telecommunications company Orange Switzerland gave itself the new name "Salt." Publicis, Orange's longtime lead agency, was tasked with the Herculean task, which cost 40 million. Under the strictest secrecy, Publicis helped build the Salt brand starting in the fall of 2013 - while continuing to advertise for Orange. Curdin Janett, CEO of Publicis, was named "Advertiser of the Year 2015" by Werbewoche on Thursday, June 18, 2015. We spoke to the newly crowned "Advertiser of the Year" about the Effie-ready implementation of the Salt campaign. Read more about what being named "Advertiser of the Year 2015" means for Curdin Janett in Werbewoche 12/13, which will be published on July 10.

WW: Curdin Janett, in mid-May you could see a poster saying "Salt. 6 weeks return guarantee" So two weeks after the launch, people acted as if the name Salt was already in their minds. Was that really the case?
Curdin Janett: In fact, at that time we already had very pleasing survey results, which allowed us to talk about Salt offers and at the same time be sure that people knew who the sender was. The enormous media coverage around the launch contributed significantly to this. Both the Tagesschau and every regional paper reported on it. With the paid

Nevertheless, the message "Orange is now Salt" was only seen briefly. Why?
The intention was to anchor the brand change strongly, but as briefly as possible, because we wanted to say soon what the new brand stood for. We therefore communicated in four stages: First, we said that Orange no longer exists. Then, what it is now called, what it stands for, and what the brand offers.

How was the name received by the population?
I am not allowed to give any figures. But according to our weekly surveys, there were encouraging responses, especially to the questions "Are you interested in this brand?" and "Have you been switched to this brand?"

Were there more new subscribers than cancellations?
Salt will have to communicate the figures, but the launch was generally a complete success.

What do you currently emphasize in your communications?
We are currently targeting everyone who no longer wants to receive their cell phone bill on a monthly basis, but prefers to buy a pass or annual pass, as with their mobility subscription. The headline is: "Pass. The simplest subscription in Switzerland."

How did you go about creating the Salt campaign?
We wanted to create a brand that didn't just make big promises. That's why we didn't cast any models, but sent five photographers out on the prowl. They were supposed to take unnoticed pictures of people who were using their cell phones. Only afterwards did they inform them and ask for their addresses. Then, when we selected the pictures, we contacted the people again and told them which advertising medium they were intended for and that we would pay them something if they agreed to use them. In short, we didn't want to recreate reality, we wanted to find them on the street.

Publicis has been Orange's lead agency for a long time. When did you become involved in building the new Salt brand?
I was impressed by the fact that they didn't talk about Uber's design at the beginning. Instead, they talked about what was changing in the telecommunications market and in society, and how they would position and name their own brand if they had the opportunity to do so. In the beginning, the implementation was not yet decided. We didn't ask ourselves what we liked, but what would fit the brand we were building. This strategy was followed consistently.

Were you also involved in finding the name?
Only insofar as we were sitting in. However, Prophet, a renowned branding agency, took care of the naming itself and the basic corporate design.

How many people were involved on the part of Publicis?
At the very beginning, there were only three people - and the team remained quite small until fall 2014, when the actual implementation began. Because the project was under strict secrecy. We went very far in this regard: A secret team worked in parallel for Salt - with code names, in separate offices and on separate servers. Because it would have been bad for the team that continued to work for Orange to know that its work would soon become wastepaper.

The rebranding was not only a communications feat, but also a gigantic logistics task: 84 stores had to be redesigned, a website launched, company cars and cabs rebadged, and brochures printed.
We functioned as a kind of mixture of general contractor and "brand guardian," bringing in a total of 16 companies. Some had already been Orange partners before, others we suggested. For example, Blue Spirit implemented the POS measures and redesigned 84 stores in one weekend, Emakina and Divio were responsible for digital work. And all of them were under confidentiality.

Nevertheless, the Speculation about the name even before the launch.
Which was quite good, in my opinion, because then at the launch people were no longer just talking and writing about the name, but also about initial content and offerings.

The satirical program "26 Minutes" in French-speaking Switzerland announced "Salt" as the new Orange name back in February. How did it come about?
I would give a lot to know this. It was also astonishing that they knew the actual name, but that it didn't go any further - probably because it was assumed to be a joke. After all, the topic was in the air due to the change of ownership, and if Giacobbo/Müller had run the article, the NZZ probably wouldn't have jumped on it either.

How do you prevent a reversion to Orange "among the people"?
There can be no relapse, only the situation that the old name does not disappear. But the more a name is communicated via new offers, and even more so in a new way, the less this danger is. But one thing is clear: Orange's brand awareness will not fall to zero in three weeks, certainly not in western Switzerland, where a very strong Orange still exists in the neighboring country.

Publicis is the largest Swiss advertising agency. Is size - also in terms of personnel - a prerequisite for being able to pull off such a brand change?
For the creation, this probably doesn't play the decisive role. But the size was certainly an advantage when it came to having two teams working in parallel.

Publicis has won several awards for the Swiss "Seats for Switzerland" campaign. Would you briefly describe it?
The aim was to deepen the Swiss population's identification with Swiss. Because Swiss brings people together, we called on people to tell us who they miss the most and why. The stories were published on an online platform, and the public could vote to decide who Swiss would grant their wish to with a free ticket.

How was the response?
In a very short time, around 3,000 moving stories were received. And Swiss television made a program about it, which Swiss sponsored. In addition, a campaign followed last year with six selected authentic reunion stories: People who paid a surprise visit to a relative or friend far away. We had these reunions accompanied by budding film directors. The result were stories that got under the skin. We showed the short films on TV, in cinemas and on Seatsforswitzerland.com, which brought the campaign a lot of attention.

Publicis has received several awards for this...
Yes, at the Crossmedia Award 2014 we received silver, at ADC 2015 we won gold in film and the only medal in overall campaigns. And we hope to add more international awards to that.

Back to the Salt campaign, I assume you will enter it for the Effie.
That gives me an idea. If the values are still this good in six months, the campaign should actually win an Effie.

Markus Knöpfli / afh

Advertisements and detailed documentation present instruments such as advance directives, living wills, wills and testamentary dispositions, as well as the associated services of the Salvation Army.

Responsible at the Swiss Salvation Army Foundation, Bern: Christoph Bitter, Nathalie Schaufelberger (Fundraising). Responsible at Renzen Communications, Aarau: Dieter Zobrist (Managing Director / Consulting); Achim Kaufmann (AD); Hanno Lietz (CD).