The new 4-wheeled friend takes care of its owner's lawn while he can indulge in sweet idleness. Since the beginning of spring, the unmistakable Miimo has been advertised on banners, advertisements and at the POS. So there's no need to imitate Miimo. With Trio, Honda has already cut the grass from under the competition's feet.

Responsible at Honda Motor Europe Ltd: Jan Spytek (Head of Communications). Responsible at Agence Trio: Sonia Duperret (consultant), Fabian Monod (art director), Yoann Cosson (editor), Pascal Bigler (desktop).

In a new statement, the Swiss Press Council emphasizes the principle of publicity in criminal orders and court proceedings and launches an appeal in the matter of free court reporting. For the first time, it is also addressing the top leaders of the Swiss judiciary. Its statement was sent to Justice Minister Simonetta Sommaruga and to the President of the Federal Supreme Court, the Federal Prosecutor, the Conference of Cantonal Justice and Police Directors and the Swiss Conference of Public Prosecutors.

For the Press Council, the principle that proceedings before the courts are public is one of the most important achievements of the liberal constitutional state. This is because transparency is central to trust in an independent and fair judiciary. However, according to the Press Council, judicial reforms designed to increase efficiency are increasingly removing the criminal justice process from the courts and thus from the public eye. When judges hardly question witnesses anymore and public prosecutors do not question defendants in criminal proceedings, such cases and verdicts are difficult to understand. The media are needed to ensure that there is publicity and democratic control.

The Press Council states: "In order for media professionals to be able to fulfill their mission as 'watchdogs of democracy,' they need easy access to indictments, judgments, hiring decisions and penalty orders, and in justified cases they must also be granted access to files. This is why the Press Council is making demands of the judiciary: "In view of the large number of judgments and orders of summary punishment, practicable regulations are needed, such as longer and standardized deadlines for access to judgments and orders of summary punishment." Another key point is that journalists should not be asked to pay disproportionately for requests for access. "Prohibitive cost requirements should be abolished," writes the self-regulatory body of the Swiss media. Courts and public prosecutors' offices should instead create as much transparency as possible, for example by providing easy access to this information on the Internet. The Federal Supreme Court and exemplary cantonal judicial authorities already handle this today.

The Press Council also criticizes some courts for arbitrarily raising the requirements for accreditation as court reporters. However, accreditation should not be abused to put reporters under pressure, it says. The Press Council also states: "Content-related requirements imposed by the courts make the work of court reporters more difficult. They should therefore be ordered with extreme restraint." Courts should also be very reluctant to grant requests by offenders to exclude the public. Dictating conditions to journalists for their reporting interferes with freedom of expression and freedom of the press, he said.

At the same time, however, the ethics committee also takes the media professionals to task: "The media have a responsibility for fair court reporting." This includes the presumption of innocence and caution when mentioning names, the protection of personality and the reporting of acquittals in subsequent instances.

The Press Council held a hearing with experts to form its opinion. It was clear from their statements that public control is at risk in criminal proceedings and orders of summary punishment. With its statement "Restrictions and other problems in reporting from the judiciary", the Press Council responds to this development with concrete demands.

Obligation to reprint

In a review of the focal points of the Press Council's activities in 2014, Press Council President Dominique von Burg highlighted the fact that certain editorial offices unfortunately still refuse to publish the negative opinions of the Press Council that concern them last year, even if only in a summary. This moral duty is enshrined in the preamble to the "Declaration of the Duties and Rights of Journalists." It is a sign of respect for the audience that should be self-evident for all media. The Presidium of the Press Council, together with the Foundation Board, will find ways to ensure that this duty is fulfilled.

Yearbook 2015

At its annual media conference, the Press Council also presented its new Yearbook issued. It contains, in addition to the annual report with the most important leading cases of the past year, a summary of the opinion on judicial reporting presented above.

Digital innovations are at the top of managers' agendas. Topics such as innovation management and skills shortages play a major role internationally. Meanwhile, Swiss IT managers attach much greater importance to the aspect of cost optimization than their colleagues abroad.

Large companies need to catch up

Two thirds of Chief Information Officers (CIOs) worldwide describe the digital revolution as a very significant change. Only one in ten CIOs believes that their company will remain unaffected in the coming years. The digital transformation is forcing companies to develop new business models and bring new products and services to market more quickly. The international survey revealed that large companies see a need to catch up in terms of digital technologies. Only 17% are of the opinion that they are "much better" at mastering the digital revolution than their competitors. Among SMEs worldwide, the figure is 35 percent.

Broad-based responsibility for digital strategies

The survey shows that the role of the Chief Digital Officer (CDO) continues to gain in importance. 17 percent of all CIOs now work with a CDO, compared to just 7 percent last year. A further 5 percent of respondents expressed the intention to appoint a CDO in the coming months. However, the role of the CDO varies greatly from company to company. Of those that have a CDO, only just under half (47%) have also given this person overall responsibility for the digital strategy. The remaining companies prefer to entrust the CIO, the head of marketing or the management with this role.

Meanwhile, a trend that was observed between 2012 and 2014 has reversed: the number of companies in which marketing departments are solely responsible for digital strategy has fallen from 40% in the previous year to 24%. In contrast, the number of companies whose IT departments are responsible for digital strategy has risen to 18%. This means that the influence of IT has almost doubled compared to last year. In addition, the relationship between the CIO and marketing has intensified: 33% of respondents describe it as "very close", compared to just 30% in the previous year. The relationship is closest in companies where the IT and marketing departments share responsibility for the digital strategy. 41% of CIOs in these companies describe the collaboration as "very close".

Increasing potential danger from cybercrime

With a rate of 61%, increasing efficiency tops the list of operational priorities. Compared to last year, however, the area of business intelligence and analytics made the biggest leap in the list of priorities: almost half of CIOs gave this item top priority (+5.7%). In terms of risks, it is clear that cybercrime is a very real threat. One in four CIOs worldwide reported major IT security incidents in the last twelve months. And the challenges are increasing: Only 23 percent of respondents still say they are "very well" prepared for the threat, a drop of 6 percent compared to last year.

Increased cost pressure in Switzerland

In Switzerland, six out of ten CIOs (62%) prioritized cost savings in 2015, which is much higher than the global average of 17%. 59% of CIOs in Switzerland prioritized operational efficiency in 2015. Compared to the global average, however, the strategic focus of Swiss CIOs is less pronounced. In addition, the chances of staff expansion are lower in Switzerland. On the other hand, the likelihood of a Swiss CIO having a Chief Digital Officer at their side is in line with the global average.

Prafull Sharma, Head of CIO Advisory at KPMG Switzerland, commented on the results in a press release as follows: "CIOs, both in Switzerland and worldwide, assume that change is progressing rapidly and that the demand for CDOs and Big Data specialists, for example, will continue to grow strongly."
 

On June 26, there will be bread and sausage galore on the Schulhausplatz: The Musikverein Hofstetten invites you to the - presumably - traditional "Sausage and Bread Festival". Appropriate motto: "...when it's all about the sausage!!!".

Now the weather still has to be right, but it looks good - "Lucky you!". We wish you every success and good luck! (hae)

From the end of May to the beginning of July and from mid-August to mid-September, a group of amateur actors will make themselves comfortable on a picnic blanket in various Swiss towns and tell stories in Bernese German about the picturesque hiking trails, the breathtaking mountain panorama and the green meadows in the Simmental. Between bales of hay and the tinkling of cowbells, passers-by can join them and taste various regional products.

With the mobile equipment, as many city dwellers as possible in Zurich, Basel, Aarau, Olten, Lucerne, Solothurn and Liestal are to be enthused about the region and convinced to switch off outside the city. Hofer Kommunikation has commissioned the marketing agency USP Partner for location evaluation, route planning and the promotion staff.

Instant prizes can be won with the "Alpenkraft-tanken tickets". As the main prize, seven "Simply Luxurious" arrangements will be raffled among the participants: Two nights of contrasts - the first at Berghaus Iffigenalp and the second at Lenkerhof gourmet spa resort. To find out whether a code wins, visit Alpenkrafttanken.ch.

Responsible at Lenk-Simmental Tourism: Albert Kruker (Director), Eric Berset (Head of Marketing) Rahel Rösti (Project Manager). Responsible at Hofer Communication: Reto Steiner (concept, idea, overall responsibility), Sabine Wandeler (art direction), Simon Kümin (text), Sam Dunkel (programming microsite and competition), Sarah Neuhaus (styling), Daniel Scheuzger (idea, film production). Responsible USP Partner: Fabio de Marchi (Project Manager & Teamhead), Julia Merz (Project Assistant).
 

In the "Direct" category, the agency wins the first Golden Swiss Lion at this year's Cannes Lions Festival with the "HIV+ Issue" for the Austrian Vangardist Magazine. In the same main category, Saatchi & Saatchi also wins two Silver Lions. The same campaign was already awarded double silver and bronze at Lions Health 2015. Geneva's success continued on Tuesday, with the agency adding to its collection of Lions with two bronze awards in the "PR" and "Media" categories. In the categories "Outdoor", "Glass" and "Creative Effectiveness" the Swiss agencies remained - except for the shortlist places - without countable success. (hae)

Cannes Lions 2015: Swiss medal table

Saatchi & Saatchi	1	2	2
Total:	1	2	2

Lions Health 2015: Swiss medal table
 

Saatchi & Saatchi		2	1
FCB Zurich			1
Total:		2	2

"The timing is ideal," Christof Kaufmann (pictured above) said in a statement. "After a total of 15 years at the helm of the weightiest media agencies, at just under 47 years of age, I'm right at the intersection of full experience and full energy to know it all over again. At the same time, after the merger with Dentsu and the structuring in larger spaces - with Switzerland as part of the Central region, whose center is naturally in Vienna - the agency is also at an interface where the country head is given a different function."

The new CEO Dentsu Aegis Switzerland, Thomas Spiegel, knows both the network and Switzerland very well, according to the statement. Spiegel worked, after his MBA in Brussels, for several years at Google EMEA. In 2012, he took over iProspect Austria as managing director. Thanks to his deep digital expertise as well as his leadership skills, iProspect grew to become Austria's largest performance agency within three years. In 2015, he took over the overall regional responsibility for iProspect in the Central region (Austria-Switzerland- Adriatics).

As the new CEO of Dentsu Aegis Switzerland, the 32-year-old has clear goals: "I would like to continue the growth of the past years with my team. At the same time, however, we also want to set new impulses. dentsu Aegis Switzerland will stand even more clearly for the interweaving, the convergence, of digital and classic media. We want to set sustainable accents here, because modern communication today operates at eye level with consumers. Only brands that consistently act convergently across all media will survive in front of consumers in the long term." Spiegel will also move his center of life to Switzerland and live in Zurich. "I'm looking forward to Zurich! I like the city, the people, the culture here. I feel very welcome and can't wait to get started here."

As before, the Swiss management will work closely with Andreas Weiss, CEO Dentsu Aegis Network Central, and report to him. Dentsu Aegis Network is represented in Switzerland by Carat, Vizeum, isobar, IQ mobile, iProspect and Posterscope. More than 40 employees work at the Zurich location. The biggest customers include Red Bull, General Motors, Aldi, Helsana and Mondelez.
 

At the same time, he wants to inspire graphic designers in and from Switzerland to create something extraordinary themselves and thus give new impetus to Switzerland as a design location, according to a press release.

The aim of the judging process is to crystallize the essence of contemporary Swiss graphic design every two years and to reward groundbreaking work and its creators. The Essence Award is therefore a seal of quality for outstanding design that is recognized throughout Switzerland. Anyone who wins one of these coveted awards is definitely one of the best in their field. They can also present themselves and their work to a wide audience at the glamorous awards ceremony and in the accompanying publication.

Registration and submissions online until July 31, 2015

Commissioned works realized in the last two years in the four categories of design, illustration, interactive and motion design can be submitted - exclusively online. All the necessary information can be found on the Essence website Essence.sgv.ch to find. Individual works or series that meet the Essence15 criteria defined on the website will be judged independently of the media.

Important exponents of the various categories were engaged as members of the jury: Jürg Aemmer, Stephan Bundi, Nadine Geissbühler, Lars Müller, Patman, Thom Pfister, François Rappo and Micha Weidmann. This year's award ceremony will take place on October 22, 2015 in the Cigarettenfabrik, Halle Sihlquai 268 in Zurich at 6 pm. All gold, silver and bronze award-winning works, including shortlist nominations, will also be honored in a print and online publication.
 

This reflects the measured "emotion volume" in the USA, China and Switzerland. The emotion volume provides information on how much emotion a brand triggers in consumers overall. In Switzerland in particular, the winner is clear: Swatch with 40 out of 100 possible index points. A very good result, because car brands such as Audi and BMW trigger about the same amount. Only certain chocolate products achieve an emotion volume that is even higher, thanks to enjoyment across all the senses.

Over the past decades, Swatch has been able to build up its brand virtually undisturbed and anchor itself in the minds of consumers in this country. Swatch is the close brand from its own country, with which many Swiss grew up. In the USA and China, on the other hand, this is not the case - although the emotional volume is somewhat higher in these markets, Swatch lacks a genuine emotional competitive advantage.

Swatch CEO Nick Hayek is still laughing about the Apple Watch. Nokia did the same with the iPhone in 2007. In Switzerland, Swatch still has a clear emotional lead in terms of likeable, trustworthy reliability - internationally, the brand lacks these emotions, and the Apple Watch threatens to overtake Swatch. Study author Philipp Zutt of Zutt & Partner: "It's not better or worse products that are decisive for success, but the customer experience around a product. And here the Apple Watch has an advantage, because Apple is the world champion in creating unique customer experiences."

For the entire study, an expert interview with Karin Frick, Head of Research and Member of the Executive Board of the Gottlieb Duttweiler Institute (GDI), and a column with a video comparison, go to Globalemotionsforum.com
 

Impressum, the largest Swiss organization of professional journalists, has been organizing the Swiss Media Football Tournament since 2001. For journalists, it is a welcome occasion to meet among colleagues in a sporting environment and to celebrate both cohesion and friendship as well as rivalry in a relaxed and competitive manner.

In the final match teams of Fribourg News played their way to the first place and those of Schaffhausen News to the second place, and from the small final emerged RTS Radio third-placed team. The honorary title for the best fair play was awarded to the team of La Télé, which also won the sympathy of their opponents in flight.

The overall ranking is as follows:

1. Freiburg News
2. Schaffhausen News
3. RTS Radio
4. ATS
5. télé club
6. Bernese newspaper
7. la Gruyère
8. la Liberté 1
9. radio Fribourg
10. country messenger
11. ES Médias Valais
12. la Région Nord Vaudois
13. radios BNJ
14 Télé Vaud Fribourg
15. BE Curious TV
16. la Liberté II
17. l'Express/L'Impartial