Bloomberg did not provide any information on the purchase price for the weekly magazine in an announcement on Tuesday (local time) in New York, as SDA writes. The Bloomberg Group earns its money with data and news for the financial sector.
Business Week sees itself as the market leader among business magazines with a good 4.7 million readers worldwide in 140 countries. According to industry data, its most recent circulation was around 920,000. Founded in 1929, the magazine employs 190 editorial staff.

The relaunch focused on improving the readability of the content texts and refreshing the screen design, according to a press release. A new approach was adopted for the visual overhaul: a clear design grid forms a contrast to the macro views of the background images. At the same time, a navigation structure has been implemented that underlines the website's independent character. A glossary of technical terms has also been integrated.
The roll-out of the Website was communicatively supported by sending out a postcard designed in the same visual style as the redesigned website, drawing the attention of the addressees to the relaunch.

With the dissolution of the Bern newspaper pool, the participating publishers Espace Media, W. Gassmann, Mengis Druck und Verlag and Freiburger Nachrichten are reacting to the changing market environment and the individual developments and orientations of the individual publishers, as detailed in a press release issued on Wednesday. The dissolution of the advertising combination, which was founded in 1998, is by mutual agreement between the contractual partners. All publishers continue to have good relations with each other. All other collaborations will remain in place.
"Der Zeitungspool" is intended to ensure a seamless transition for all national customers. Marketing will be handled by Gassmann Media in Biel. Module 8 of the Bern newspaper pool is very successful in the advertising industry and is often used as a docking module for the "metropool", according to a press release from Gassmann Media. The "newspaper pool" with Bieler Tagblatt, Freiburger Nachrichten and Walliser Bote not only keeps this advertising option alive, but also offers customers and agencies even more attractive prices and services. Thanks to a clear and simple rate structure, "Der Zeitungspool" will be cheaper for many relevant formats while retaining the flexible modular system. Each title can be put together with any other in any combination. "Der Zeitungspool" will come into force on January 1, 2010.

Happy Birthday is the headline on page 1, followed by a double-page spread featuring celebrities. The celebrations then continue on another full page with a photo story on the 50th birthday. An amusing review of 50 years of Blick written by Jürg Ramspeck, the long-time Blick columnist and former editor-in-chief of Weltwoche, rounds off the self-portrayal. The other topics are not spectacular, but are presented in a clean and tabloid-like manner.
The sports section has a lot to boast about thanks to the news situation. After all, the World Cup qualifying match between Switzerland and Israel is on the program today. That provides plenty of material and lots of emotion. Emotions also in ice hockey and the tearful retirement of Hermann "Herminator" Maier from skiing.
The first impression is positive. The design appears generous, the new format once again allows a tabloid-oriented design that stands out from the free newspapers. One has the feeling of having much more reading material. The reason for this is not only the generous size of the first issue, but also the new layout. The newspaper looks lively and colorful, the paper seems to be better. The next few days will show how the new concept will prove itself in real time, i.e. without many pre-produced articles.
Today's Tages Anzeiger is an example of how hard the fight for every reader is. The Tages Anzeiger devotes more than an entire page to its competitor. It neatly lists some of the tabloid's most spectacular sins since 1967. To make things appear a little more balanced, there is an interview with former Blick editor-in-chief Kari Lüond and a commentary by Constantin Seibt. So it seems that the opponent is being taken seriously again. This is actually an indirect compliment to the new Blick.
PCM

But he also sees room for improvement here and there at his former employer SF: "I find the info formats quite similar. I would like it better if they each had their own relevant topics. But in the media, everyone is frantically looking for new aspects of the same event."

In this role, he will work with sales management to develop the sales and market development strategy and, together with his team, will develop the radio and TV sponsorship offers for SRG's programs. With the appointment of Robert Hegi, Publisuisse has succeeded in gaining a proven sponsorship professional, according to a press release issued on Wednesday. Hegi has been working in the industry for over ten years, most recently as Head of Sales Out-of-Home at IP Multimedia (Switzerland). Prior to that, he worked for various radio stations. He was Project Manager Sponsoring at Swiss Radio DRS, Head of Marketing and Sales at Radio Top and Head of Advertising at Radio Zürisee. Robert Hegi holds a federal certificate as an advertising assistant and will soon complete his training to become a federally certified marketing manager.

Swiss Printers will withdraw from the gravure printing process at the beginning of 2011. The reason for this is pronounced overcapacity in the international market and the resulting high price pressure, according to a press release issued on Wednesday. In addition, the gravure printing systems at the Zofingen site are nearing the end of their life cycle. They will be replaced by a new, high-performance 72-page web offset system. The discontinuation of the process at the Zofingen site will result in the loss of 100 full-time positions. With the aim of reducing duplication within the Group, a further 30 jobs will be cut in the administrative areas and prepress by the beginning of 2011. The restructuring will be carried out in compliance with statutory participation and social partnership rules. A social plan is available for the employees affected.
Swissprinters is investing in sheetfed offset printing, the statement continues. A new 10-color sheet-fed offset system will be installed at the Schlieren site in 2010. The Swissprinters Group has already modernized its offset capacities in St. Gallen and Zofingen over the past two years.
With 1,100 employees, Swiss Printers is the largest group in the graphic arts industry in Switzerland. It is a subsidiary of the media companies Ringier, NZZ and Edipresse and unites four printing plants: Ringier Print Zofingen AG, Zollikofer AG St. Gallen, NZZ Fretz AG Schlieren and Imprimeries Réunies Lausanne S.A.

The Niiu experiment is realized by an "editorial team" with 30 members. The concept behind it was developed by founders Hendrik Tiedemann and Wanja Sören Oberhof: The personalized newspaper will initially have 24 pages. According to Niiu.de, the personalized Niiu will be "compiled fully automatically and printed digitally on newsprint". Those who select their media sources by 2 p.m. at the latest will receive their own newspaper at the start of the following day. Delivery should take place "in the early hours of the morning".
> A Swiss example of a personalized newspaper

This spring, the agency Euro RSCG Zurich won a pitch for the opening communication of the Bauarena. On Thursday, the
October 1, this largest permanent construction exhibition in Switzerland was inaugurated in Volketswil-Zurich. Because this new arena is intended to be a source of inspiration for anyone planning or carrying out a construction project, the agency's campaign started where ideas are most needed: in the planning phase. This is why all communication materials are designed in the style of construction plans. The plans provide the Bauarena with a uniform visual bracket across all internal and external communication requirements and always convey an additional thematic message.
The advertisements for the Bauarena opening campaign are being used in the daily and trade press. Euro RSCG Zurich also designed the Bauarena website, produced an invitation mailing and planned and prepared the VIP event on October 21 in collaboration with merz+partner_event ag.

Responsible at Bauarena: Walter Schärer (Center Manager psm Center Management), Regula von Gunten (Project Manager psm Center Management), Jörg Engeler (Project Manager psm Center Management), Simone Roth (Project Manager psm Center Management), Patrick Müller (Project Manager psm Center Management). Responsible at Euro RSCG Zurich: Axel Eckstein (CD), Christina Wellnhofer (art direction), Ivan Madeo (text), Sarah Kahn (graphics), Roman Emunds (strategy), Walter Tagliaferri, Cornelia Dürst (consulting), Edi Burri (production), Frank Bodin (overall responsibility). Internet: the eyecatcher, Oli Pel. Event: merz+partner_events ag, Stefan Merz .

Mailing.

Intro Website.
Website.

DAB+ has brought two worlds together - SRG and private broadcasters, said Marcel Regnotto, Head of the Media Section at Bakom, speaking to the media in Zurich on Wednesday, according to SDA. In a kind of joint venture, they were building a network infrastructure together for the first time. However, the launch of DAB+ also represents the start of an uncertain future. For Bakom as the regulator, but also for the broadcasters, this means that they will have to rethink their current roles.
According to Regnotto, Bakom has primarily had to manage a "lack of distribution channels" - keyword: limited FM frequencies. Digital technology has turned this shortage into a surplus. In future, Bakom will withdraw from its current function as an "omnipresent designer" and concentrate on safeguarding the public service. Only a small fraction of the digital spectrum is needed for this.
The rest should be left to private providers to shape. This freedom means more freedom, but also more responsibility and risk, warned Regnotto.

The Thurgau agency will initially be the communications partner for the project, which was initiated by the Thurgau Football Association, for three years. According to the press release, the first step will be to lay the foundations for the brand launch. The football school will then go public in spring 2010.

The "ok.-" success story continues. Following the launch of Valora's own brand in June 2009, starting with an energy drink, many other products are now following. With advertisements in the commuter press, Weber Harbeke Partners' advertisers are now boldly demonstrating what is "ok.-" and what, by contrast, is no longer ok at all. It is no longer okay to have to go without a vitamin boost, a sweet cookie or a cold beer for reasons of cost or lack of availability.
Responsible at Valora Holding AG, Muttenz: Jörg Brun (Head of Valora Retail), Roger Knill (Head of Category Management Food & Beverages). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac (consulting), Priska Meyer (AD), Ramon Aemmer (graphics), Christian Sidow (text). Photos: Jonas Kuhn, Zurich; Brun and Bürgin, Zurich.