After a year at Swiss TXT in Biel as the person responsible for playout services customers, Gysling is taking on a central role for market development in the young business division as department head and Multimedia Solutions management member. The 40-year-old is essentially responsible for sales, marketing and the entire administration. In the 1990s, Gysling worked in the online department of Swiss television for five years while studying journalism. He founded the company Streamix in 2000. With its Multimedia Solutions division, Biel-based Swiss TXT specializes in the design, development and operation of new media communication solutions.

The images can be seen in major shopping centers across the country and are linked to a competition designed to support retailers and generate traffic in the stores. The events are announced with advertisements and radio spots in the regional media. In addition, regional flyer campaigns with special offers will take place during the promotional period.
Responsible at Ascar: Roland Hüsser (Managing Director), Oscar Schwarz (Sales Director), Simon Widmer (Marketing/PR). Responsible at Draftfcb/Lowe Group: Daniel Comte (Executive Creative Director), Christoph Bögli, Martin Rubli (consultants). La Folie: Carolyn Bandert (Project Management Events).

What if, for example, Albert Einstein hadn't stuck with it? Then there would probably be no navigation systems, lasers, DVD players or digital cameras today. Or what if the Basel chemist Albert Hoffmann hadn't stuck with a circulatory stimulant for years? Would he never have invented LSD? And would a lot of music sound different then? That of Jimi Hendrix, for example. These and other subjects can currently be seen on advertisements and posters.

Responsible at the Tages-Anzeiger: Marcel Tappeiner (Publishing Director), Cyril Hänggi (Brand Communications). Responsible at Spillmann/Felser/Leo Burnett: Beat Egger (text), Reto Clement (AD), Peter Brönnimann, Martin Spillmann (CD), Andy Stäheli, Mirjam Eberle (consulting), Sabine Bechtel (art buying). Photos: Felix Streuli. Retouching: Patrik Rohner.

According to the World Association of Newspapers (WAN), newspaper circulation in India has risen by 36 percent in the last five years. Of course, the rising number of readers is due to the increasing literacy of the population and growing prosperity. But not only that. According to the Aargauer Zeitung, the number of newspaper readers has increased proportionally much more in recent years. How do they do it?
This success was mainly due to regionalization and localization. Many newspapers employ correspondents in the countryside, who in turn run a small workshop on the side. There is plenty of potential for savings: the correspondents write the articles for free. Although they don't earn any money, they gain a lot of prestige. And when the media representatives are not writing articles for free, they are on the hunt for advertisements or distribute the newspaper in their area. That's what you call real commitment. So, dear Swiss journalists: please learn a proper trade, that will provide you with a regular income. You can live out your urge to write on the side. And, morning exercise is quickly replaced by newspaper delivery.

In this role, Passen will manage the reader and advertising market and be responsible for the online business of Ringier magazines. The 40-year-old will report to the Head of the Magazines division, Urs Heller. Thomas Passen has held various positions at Ringier since 1996. He started as Head of Production and Advertising Coordination, was Publishing Director of Gesundheit Sprechstunde and Cash as well as Head of Magazine Readership and Advertising Market. In 2007 he became Publishing Director and in 2008 Head of the Blick Group and member of the Executive Board of Ringier Switzerland. In the summer of 2009, Thomas Passen resigned from his position as Divisional Director of the Blick Group due to differences of opinion on the strategic direction, the publisher announced on Tuesday.

Marc Walder, Managing Director of Ringier Switzerland, said at a media conference in Aarau on Tuesday that it was important to Ringier that the photographs be preserved and made accessible to researchers and the public. The picture archive is "a unique cultural and historical treasure". Ringier is parting with its analogue image archive because the editorial teams have been working with digitized images since 2000. Working with physically existing images no longer met the requirements of daily work, Walder emphasized.
The "Ringier Photo Documentation" consists of prints, negatives, slides and glass plates. Ringier or the photographers retain the copyrights to the images. The range of topics covered by the photographic material includes public life, Swiss and international politics, sport, culture, everyday life and women's history. According to the State Archives, the archive is a "visual memory of Switzerland".

Ringier contributes to archiving costs
The public archiving of the photos will now give researchers and, at a later date, the entire population new access to their own, Swiss and world history. Aargau is spending 900,000 francs from the Swisslos fund on this work. Ringier is also contributing to the costs. The Ringier company was founded over 175 years ago in Zofingen AG. For this reason, too, the collaboration was an obvious choice, said Ringier Managing Director Walder. Ringier had also held talks with the National Museum and the National Library regarding the acquisition of the physical image archive.

Federal Councillor Elisabeth Kopp

Miss Switzerland Contest 1982

Television on the Bantiger

International match Belgium-Switzerland

Luca Tenchio, the canton's lawyer, told the news agency SDA. Tenchio drafted the extensive supervisory complaint submitted by Graubünden to the Federal Office of Communications. The problem is all the more serious because, unlike the German speakers and the Romansh speakers, the Italian-speaking people of Graubünden do not have their own daily newspaper and are particularly dependent on RSI's reporting. Accordingly, RSI had to report on events from the entire canton and not just from its Italian section.
According to Tenchio, the canton also takes issue with the fact that RSI does not pass on its preferential financial treatment within SRG to the Italian-speaking part of the canton. 4.2 percent of the Swiss population speaks Italian, but RSI has 21.9 percent of the total SRG funds at its disposal. Switzerland's solidarity with its Italian-speaking minority is not shared by RSI with the Italian-speaking people of the Confederation.

RSI wants to refute allegations
RSI is in the process of reviewing its broadcasts because of the allegations from Graubünden, RSI communications manager Stefania Verzasconi told the news agency SDA. The company wants to prove that the allegations are false. "We are confident that we can show that RSI is fulfilling its concession mandate," said Verzasconi. As an example, she points to the four journalists stationed in Chur. That is the same number as in Zurich.

A city guide in Russian has been available for several years. Since the beginning of 2009, an image brochure and a congress brochure have also been published in Russian. At the beginning of October, the Zürich Tourism website was launched in Russian. Its content is specifically tailored to Russian guests and differs in part from the information on the website in other languages. For example, there is a link to information about Lenin's time in Zurich. In addition to Russia, the markets in the rest of Eastern Europe are also to be better developed in future. Head of Marketing Maurus Lauber is convinced that the eastward expansion of the European Union will open up new prospects for Swiss tourism.
Since 2008, the city of Zurich has been the number one Swiss travel destination for Russians. It has relegated Geneva to second place. From 2006 to 2008, the number of overnight stays by tourists from Russia increased by 35 percent. Last year, 74,031 guests from Russia stayed overnight in hotels in the city of Zurich and at the airport.

There is no legal basis for a ban, the city government of Bellinzona wrote in a communiqué on Tuesday. The Schaffhausen city council justified the decision with the high constitutionally guaranteed value of freedom of expression. However, as it considers the poster content to be problematic and detrimental to the goals of integration and respect for religious freedom, it is distancing itself "from this undifferentiated form of referendum campaign".
The cities of Biel/Bienne, Chur, Geneva, Lucerne, Olten, St. Gallen, Winterthur and Zurich have so far allowed the posters to be displayed. Basel, Fribourg, Lausanne, Morges, Neuchâtel, Nyon and Yverdon, on the other hand, do not want to allow the posters to be displayed on public property.

The existing slogan is to be adapted to the times, Mary Dillon, global Chief Marketing Officer at McDonald's, told the media. The claim is to become stronger and more relevant, Dillon is quoted as saying by the trade magazine Marketingweek. The creative partners DDB, Leo Burnett and TBWA are currently looking for ideas. According to the industry service Horizont.net, the results are to be presented at the end of October.

More and more media are using personal recommendations on Web 2.0 sites such as Twitter or Facebook to bring their content to readers. For example, around 1.7 million people follow the New York Times' news on Twitter. According to an article in the Frankfurter Allgemeine Zeitung, 15,000 new followers - people who click on the Twitter link to go to the newspaper's website or recommend the news - are added every week. The US television channel CNN also uses Web 2.0. An average of 2.8 million people follow the channel on Twitter, while more than 600,000 users have registered as fans of the CNN page on Facebook.
The share of Facebook, Twitter and other Web 2.0 sites is also growing steadily in Germany. The main beneficiary is the Bild.de website. According to a study by the American market research company Comscore, around 350,000 users went directly from Facebook to the website in August. In second place is the media site Spiegel Online. 112,000 readers came to the Internet portal via Facebook, while Twitter attracted 17,000 readers. Around half of users still access media sites via Google. However, Google is also increasingly referring to Twitter in its search results - and vice versa. Of course, the search engine giant also has an account on Twitter, with over 1.7 million followers.

Swiss media companies on Twitter
Local media companies are also active on Twitter. A quick search shows: The Neue Zürcher Zeitung currently has around 2,900 followers, while Blick.ch and Blick am Abend have over 2,800 followers and Weltwoche around 1,000. Slightly fewer people follow the Tagesanzeiger (392), 20 Minuten (304), Cash (101) and Migros Magazin (57). Werbewoche has also been tweeting since the end of June and currently has around 160 followers - a not insignificant proportion in terms of specialist readership.
Advertising week on Twitter

The background to this is the consistent persecution by the government under President Mahmoud Ahmadinejad since the controversial presidential election in June. Dozens have since been sent to prison, as the organization Reporters Without Borders (ROG) reports. The devastation of homes and the oppression of family members are also commonplace. "Journalists should actually only be arrested on the basis of the press law. Nowadays, however, they are simply accused of endangering national security because they took part in certain meetings and demonstrations or wrote newspaper articles," criticizes ROG.