The brothers Stefan Berger and Patrick Pierazzoli, owners of Fairlane Consulting and publishers of Faces, and Mountain Publishing from Munich have signed a corresponding license agreement. The German edition will hardly differ externally from the Swiss edition. The editorial concept will not be changed either, but the Swiss content will be replaced by content specific to Germany. Patrick Pierazzoli will also be responsible for the German Faces from Zurich as Editor-in-Chief. The editorial network in Germany will be expanded in line with requirements, according to a press release issued on Monday.

Anyone in Switzerland who dries their laundry with a "Secomat", dries out their home after water damage, "dries out" their new house, air conditions their office or even heats an entire marquee is likely to have somehow come into contact with the Krüger brand, the advertisers wrote in a press release on Monday. The agency's work should now lead to this contact happening much more consciously in future.

IAB Switzerland has set itself the goal of actively pursuing generic marketing for the online advertising market and establishing professional standards. Among other things, it aims to impart sound online know-how, to simplify the planning of online advertising and to create legal foundations for the online advertising market. To this end, individual working groups have been formed, which are active in the areas of training, research, standards, events and communication, lobbying and law.

Board Members:
Ueli Weber, President (Ringier Media Sales)
Urs Flückiger, Vice Chairman (Goldbach Media)
Roger Baur, Managing Director (NetProfit)
Roger Baltensweiler (Swissclick)
Tim Dührkoop (Publigroupe)
Patricia Gross-Gonzalez (Swisscom)
Arend Hendriks (Microsoft Advertising)
Simon Morton (Admazing)
Stephan Obwegeser (Tamedia)
Yvan Piccinno (Plan.Net Suisse)
Renato di Rubbo (Simsa)

IAB
In 1996, the Interactive Advertising Bureau (IAB) was founded in the USA in order to strengthen the economic interests of the online industry and to promote the further development of online marketing together with worldwide partner organizations. IAB Europe was established in 1998 and now has 20 member states.

Ali saw that APG posters were really successful and came up with another business idea: the first Ali Kebap Hotel. The poster campaign for this can currently be seen in all parts of the country. Connoisseurs of the kebab scene are convinced that the Ali Kebap success story will continue. Ali does not yet want to reveal what coup he is planning next.
Responsible at APG: Beat Holenstein (Head of Marketing & Acquisition, Project Management), Sascha Hardegger (Media). Responsible at Publicis: Martin Denecke (CCO), Peter Rettinghausen (CD), Serge Deville (Text), Ondrej Maczko (Art Director), Barney Rees (Graphics), Christian Siegrist, Margrit Weber, Sina Loosli (Consulting), Vera Schmid (Art Buying), Dan Cermak (Photos), Patrik Rohner (Retouching).

www.apg.ch

Wiezel will remain a consultant, creative director and member of the management team until the management buyout is completed. As part of the reorganization, Martin Perini will take over the role of Managing Director with immediate effect.
At the same time, new jobs were created at S&W. From October, the creative department will be strengthened by another graphic designer. Rosanna Stranieri has started as Back Office Assistant and Thomas Beck is the new Head of Agency Services and Production.

www.sundw.ch

www.lazuppa.ch

Until October 16, 2009, Europe's creative minds have the opportunity to send their best work into the race. In the European competition, creative works in the categories Radio, TV/Cinema, Print, Outdoor, Interactive, Direct Sales, Promotion, Integrated, Media, Craft and Design will each be honored with the Eurobest Award.
The European Advertising Festival will take place in Amsterdam from November 25 to 27, 2009. Eurobest is organized by the organizers of the Cannes International Advertising Festival.

www.publicitas.ch

The Swiss Cancer League is taking its anniversary year as a welcome opportunity to once again raise public awareness of the issue and thus attract additional donors to its cause. The anniversary activities will focus on a charity cycle race around Kleine Scheidegg with a number of prominent participants, a Switzerland-wide campaign day under the motto "Together on the road against cancer", which will culminate in a major event on Bern's Bundesplatz, and a TV advertisement.
Bettina Oberli has been recruited to direct this anniversary commercial, which was created by Bern-based communications agency Freiburghaus und Partner. The filmmaker, who was responsible for the biggest Swiss cinema success of the last 30 years with "Die Herbstzeitlosen", is shooting TV commercials for the first time. For the time being, the Bernese filmmaker is only revealing this much: "We are staging a kind of round dance of human life. And make it clear that the Swiss Cancer League is needed more than ever. The great tragedy of cancer and the high mortality rate prompted me to take part in this project. As a feature film director, I treat the short TV commercial format with respect."
After extensive preparatory work, filming has now been completed and post-production will follow in the coming weeks
Responsible at the Swiss Cancer League: Markus Aerni (Project Manager). Responsible at Freiburghaus und Partner: Daniel Müller (CD), Simon Freiburghaus (overall responsibility). Production: Topic Film, Director: Bettina Oberli.

Various application examples for video on the Internet are described from a communication perspective and the use of webcasts as an effective means of communication is explained. According to Thomas Gabathuler, founder of Solutionpark, the blog was launched as a thank you to customers to mark the company's 10th anniversary.
Solutionpark is a service company specializing in video on the Internet. The
The product portfolio ranges from distance learning, interactive web TV and film productions, strategic web TV project development to the first free, browser-based, interactive IP TV in Switzerland. Solutionpark is based in the city of Zurich, was founded in 1999 and is privately owned.

www.solutionpark.ch

The consultations with employee representatives provided for in the collective employment agreement and by law will begin next week. Edipresse Switzerland is offering the social partners the creation of a hardship support fund set up by the company.
The massive structural upheavals in the media industry are continuing and are being exacerbated by the economic crisis. The print media in particular are suffering from a sharp drop in advertising income in 2009. At the end of September, advertising revenues had fallen by around 25 percent compared to 2008, and there are no signs of improvement for the end of the year, says Serge Reymond, CEO of Edipresse Switzerland. There is therefore no alternative but to cut costs further, and job cuts are therefore unavoidable.
An action plan, which is to be implemented following consultation with employee representatives, has been drawn up, as the company announced in a press release. The steps to be implemented in the various sectors of the company would lead to a total of one hundred job cuts. In application of the various collective agreements between Edipresse and its social partners and the corresponding consultation procedures, the company has today begun to examine the planned measures together with the employee representatives of the sectors concerned. Formal decisions will be taken once these consultations have been completed.
Accompanying measures and a social plan are planned for the people affected. Edipresse Switzerland is also offering to create a support fund for hardship cases, which will be set up by the company and whose conditions of application will be determined in consultation with the social partners.
Impressum comments on the planned measures. The journalists' union wrote in a press release on Friday that the measure would make it impossible to maintain the quality level of Edipresse media. The union also pointed out that Edipresse had already significantly reduced editorial capacities last year. As a social partner, Impressum will conduct negotiations with employees and Edipresse management in order to reduce the extent of the cutbacks, the press release continues. The union is proposing short-time working as an alternative.
Since August 2008, Edipresse has already cut 120 jobs in several waves. Always without prior consultation with the staff and without a serious search for solutions to prevent the redundancies, Comedia said in a statement. With the cost-cutting and downsizing measures implemented over the past year and despite
Despite the massive slump in the advertising market, Edipresse's Swiss business, which is being transferred to Tamedia, was profitable in the first half of 2009. With a gross profit of CHF 22.5 million and a profit margin of 13 percent, Edipresse is probably the most profitable media group in Switzerland in the current crisis. Together with the employees of Edipresse and their staff representatives, the union is therefore demanding that all measures be taken to prevent the planned redundancies:

www.edipresse.ch
www.impressum.ch

Simon Virlis takes over the management of the Swiss party portal from its founder,
Jason Fellmann. He will also continue to act as Managing Director of the online offering Usgang.ch, which also belongs to Axel Springer Switzerland. New member of the Executive Board
Noel Blessing and Julien Moutarde have also been appointed as Head of Marketing and Sales and COO respectively for both nightlife portals. Along with Jason Fellmann, Mark Berger, Head of Business Development, and Pierre Bohren, Head of Sales, are also leaving the party portal to pursue new professional challenges.
To coincide with the anniversary, Partyguide.ch is also presenting itself with a revised look and new functionalities. These are intended to further strengthen the community and simplify user guidance for the approximately 350,000 registered users.

The new generation of read/write websites have raised the bar for brand communication
has been turned on its head within a very short space of time, writes the agency. Whereas it used to be enough to put a digital business card with an interactive brand experience online, users now expect to be in contact with the brand via the Internet around the clock and, with the "smartphone generation", everywhere in the future.
Montana Sport's publications, from Kaizen magazine and workbooks to indoor and outdoor flyers, are available as e-papers. Interested parties can choose via a newsletter or RSS feed how they would like to be informed by Montana Sport in the future.
Responsible at Montana Sport: Giuseppe Napoletano (Head of Marketing & PR), Nicole Räber (Marketing Services). Responsible at diebündner: Adrian Huwyler (overall responsibility), Haempa Maissen (CD), Lukas Müller (AD), Katja Stauffacher, (consulting), Sandra Murschetz (project manager Flash/Wordpress). Programming, SNAPR: Tom Behrens, Racerfish. Newsletter engine: Roger Gerber, Xentran Communications.

www.diebuendner.ch
www.montanasport.ch