Users can enter artist names, song or album titles and even individual passages of lyrics and are presented with relevant music from the cooperation partners MySpace and LaLa in the search results, which they can then listen to or buy directly.
"We receive millions of music searches every day. In the US, two of the top ten searches are for music," Google Product Manager Murali Viswanathan and Software Engineer Ganesh Ramanarayanan state on the company's official blog, according to the press release. Previously, the processing of such requests was too cumbersome and time-consuming. The new search function will make this much easier and users will be able to find the music they are looking for much more quickly. The new music search should not only lead users to their destination much more quickly, but also be a generally helpful tool for discovering new music and finding songs for which the artist or title is unknown. To this end, Google has implemented the option of searching for individual song test passages or phrases.

So far only available for US users
Google has entered into a partnership with the online music services Pandora, Imeem and Rhapsody to help users find new music. These can be found in the form of corresponding links below the "OneBox" and are intended to direct users to an extensive range of paid MP3 downloads, music videos and concert information, among other things.

So far, however, the new Google Music Search is only available to US users. Whether and when the feature will also be available in other countries is still unclear.

According to SDA, Impressum described the redundancy plan as "correct in view of the current economic situation". The trade union Comedia, on the other hand, was skeptical: it regrets "the blatant lack of will on the part of Edipresse management to avoid redundancies". Edipresse itself emphasized in a statement that the proposed measures were more generous than required by law. Among other things, the plan includes financial benefits for those who wish to become self-employed. A fund for hardship cases is also planned. The company is also offering compensation to those who voluntarily resign or reduce their workload. Interested parties can register until Monday.
At the beginning of October, the French-speaking Swiss media company announced redundancies: 30 jobs in the editorial offices, 50 in the print shop and 20 in production. Among other publications, the newspapers Le Matin, 24 heures and Tribune de Genève are affected by the redundancies.

CEO Thomas Ebeling told Handelsblatt that the company needs to become more independent of the advertising market. In many small steps, the aim is to persuade viewers to pay fees to receive the channels. For the future viability of the Group, it is extremely important to build relationships with end customers, for example via pay TV, video-on-demand or other business models. The self-imposed target is to generate 30 percent of revenues outside advertising by 2014. Last year, Pro Sieben Sat.1 generated revenues of EUR 3.1 billion, but had to accept a loss of EUR 129 million. Today, growth can no longer come from the advertising market alone. All revenue streams, including end customer subscriptions and one-off payments, must be tapped, according to Niko Steinkrauß, media expert at management consultancy Booz.
No concrete price expectations
In other European countries, viewers spend 50 to 200 euros a month on pay TV. In Germany, however, it is not possible to charge anywhere near as much, said Ebeling, without naming specific prices.
The TV manager announced that he would initially venture into pay-TV with smaller special-interest channels in order to test the market reaction. This is not imminent for the major channels such as Pro Sieben or Sat.1. "We are not ready to take this big step at the moment," said Ebeling.
The advertising market in Germany will shrink by up to 15 percent this year, although a recovery is noticeable in the current quarter, he continued. For next year, he expects a development of plus 2 to minus 5 percent. In order to make the previously free-to-air channels more attractive to viewers, new business areas are to be developed. Among other things, the company plans to set up its own television production. The company already has an exclusive contract with television producer Dick de Rijk. He previously worked for Endemol and created the successful format "Deal or no Deal", among others.

Lars and Laura approached visitors to the marketing fair from August 24 to August 26, 2009 to exchange business cards with them. "I'm going on vacation on Friday. You are going to work. Shall we swap?" was the message
on the front of the T-shirt. "Give me your business card and I'll send you a card from the vacations" on the back. Over 700 business cards from potential promotional customers were collected over three days. In a second step, the hand-written postcards from Ticino were sent to the target group. In a third step, Lars and Laura called the potential customers to arrange an appointment with our promotion manager.
Tempobrain used this campaign to communicate its range of classic promotions to the relevant target group. According to the press release, the campaign led to a lot of positive feedback, initial orders and a large number of appointments.
Lars and Laura:

Postcard:

According to the press release, Mammut received special praise for its combination of market-driven product innovations, a high level of customer satisfaction, and an innovative online and offline communication concept. In particular, the jury singled out the online activities and the ongoing advertising campaign. "Mammut's new website and the current 'Mammut Testevent' campaign exemplify how Web 2.0 can be used to capture the attention of the target audience within a very short time," said Prof. Dr. Manfred Bruhn at the award ceremony.

In September 2008, Coop, the advertising agency KSB/SJ and the PR agency Paroli broke completely new ground with Verde and satisfied a constantly growing consumer need: to see, read and experience where the organic products we buy every day come from and who is behind them. Every product has its own story.
Produced in a print run of several million copies, Verde is included in various titles throughout Switzerland, such as SI Style, Bilanz, NZZ Folio and L'Hebdo, and is available in every Coop sales outlet. Verde is available online at www.coop.ch/verde present and also subscribable.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Christian Waffenschmidt (Head of VIVA Competence Brands). Responsible at Verde: Oliver Suter, Paroli Agency (realization), Daniel Krieg and Uwe Schlupp, KSB/SJ (creation), Paroli Agency and Lüchinger Publishing (chief editors), Simone Fennel (AD), Mel Sinha (picture editing), Christiane Gothuey (production), Matthias Ullmeyer (organization), Detail AG (lithography).

This was reported by the industry portal Tech Crunch according to the press release. Yahoo is also planning to launch a real-time search engine, but not in direct cooperation with Twitter or Facebook like its competitors. According to Tech Crunch, the company wants to work with an existing, specialized real-time search engine instead. One Riot is under discussion. Together with the real-time search provider, a new Yahoo product is to be launched on the market in the near future.
Yahoo has not yet officially confirmed the rumors about the partnership with One Riot. However, according to the report, the company admits that real-time search is an important topic for Yahoo and that various tests are currently underway to determine the extent to which such a search can be useful for users. Only after a detailed evaluation of the results will Yahoo decide whether real-time search will be integrated.

Expensive alloy wheels are quickly damaged when parking or during driving maneuvers with kerb contact. Repairs in a specialist workshop are expensive. The Swiss start-up Felgendienst takes care of this problem. Minor damage is repaired and the rim is then stove-enameled.
SNK is developing the overall brand identity of Felgendienst - from the definition of the brand identity, naming, logo, business stationery, vehicle labeling to the website. The agency writes in a press release that Felgendienst's market presence is as simple, clean and honest as the company sees itself.

"It's getting colder outside, the flu epidemic is approaching - high time to strengthen the body's defenses," reads a press release. If you want to do something good for your body, you can put together varied menus with lots of colorful vegetables: "Healthy vitamins and plant substances support the immune system, the beautiful colors are good for the mind.". Various recipe ideas have been compiled in the cookbook "Young vegetables - fresh fruit" from the "5 a day" campaign. The book is available from the store on the website 5amtag.ch.

The strong identification of the people of Eastern Switzerland with FC St. Gallen is the ideal breeding ground for the St. Galler Kantonalbank to effectively and sympathetically transfer its brand values such as tradition, proximity, regional ties, commitment and dynamism, according to a press release. That's why the ads are not featuring typical models, but real fans of the newly promoted Axpo Super League team FC St. Gallen. Whether it's a meticulous equipment attendant, a powerful drummer in the fan curve or an expectant young footballer mom: every motif in the unique campaign features real fans or employees of the football club.
Responsible at St.Galler Kantonalbank: Thomas Rüegg (Head of Marketing). Responsible at E,T&H Werbeagentur AG BSW: Enno Wassmer (CD), Claudia Stiefel (AD), Sandra Sigrist (consulting), Matthias Sönmez (overall responsibility); Photography: Vision Studios/Balgach, Alex Bayer.

One day after the social plan was published, the Edipresse editorial teams passed a resolution, according to SDA. In it, they demand that options such as voluntary redundancies, reduced workloads and early retirement be analyzed in greater depth. According to a communiqué issued on Wednesday, this requires equal control.
In the letter, the editorial teams declare their solidarity with those affected in the areas of printing and production, which are particularly hard hit by the restructuring. These employees should also benefit from a social plan and not just from accompanying measures.
Managers and shareholders should also make sacrifices
The resolution also states that Edipresse employees must not be the only victims of the crisis. Management and shareholders should also make sacrifices in terms of their salaries and dividends.
At the beginning of October, the French-speaking Swiss media company announced redundancies: 30 jobs in the editorial offices, 50 in the print shop and 20 in production. Among other publications, the newspapers Le Matin, 24 heures and Tribune de Genève are affected by the redundancies.

Together with The Eyecatcher, Neue Lgk has designed an online game that is advertised cross-media. In the Gerber fondue game the aim is to pick up the pieces of bread lost in a fondue. With every piece of bread saved, players increase their chances of winning prizes such as ski weekends for four or Davos sledges. And after each round of the game, a suitable mini-game awaits users: the aim is to scrape the crust out of the empty caquelon with the fondue fork to see if you have won an additional prize straight away. If you get caught up in the game fever, you can win more free spins using the tell-a-friend function and winning codes on Gerber fondue packs. And anyone who fancies a fondue can arrange to meet up with friends using the integrated "Doodle" agenda function.
The Gerber Fondue Game is being publicized by means of on-pack advertising, POS posters, advertisements, banners, social media ads and a mailing. It is available immediately and will run for several months. In addition, various instant prizes will be raffled off via SMS.
Responsible at Emmi Fondue AG: Beatrice Hauswirth (Head of Marketing), Indra Grünig (Product Manager). Responsible at the New Lgk: André Benker, Hans Tanner (CD), Dominic Beyeler (AD), Andreas Szentkuti (text), Nicole Brunner, Nicole Trasatti (consulting). Online responsibility: The Eyecatcher ag. Video: Condor Films. Photography: Jonas Spengler. Animation: Chemicalbox. Media: Zip Media, The Eyecatcher ag.