Moonsticker.com: Music competition launched

The show business portal Moonsticker.com enables cabaret artists, musicians, actors and other artists to network with other artists, art lovers and agencies in words, images, sound and film. Together with Yamaha Music Switzerland, the company has now launched the "Jump On Stage" music competition.

You can win gigs as a support act at concerts, festivals or as the main band in clubs. In the categories Pop, Classical, Brass and Keys, it is determined which musicians are searched for, linked and recommended the most on Moonsticker.com. A jury consisting of representatives from the music industry will then judge the candidates. The competition will be launched at the end of 2009 and will be held annually thereafter. Further information on Moonsticker.com.

1290581330_img091026_jump

Together with partner company IP Media, the platform also broadcasts Andreas Thiel's laboratory variety show "Böser Montag" on Moonsticker.tv.

SFLB: Turning space into a dream home for HGC

Sponagel Baukeramik, a specialist in wall and floor coverings, is being integrated into the HGC umbrella brand and will now be known as HGC Wall & Floor Coverings. The advertising agency Spillmann/Felser/Leo Burnett has now developed a comprehensive brand identity for the company.

The appearance can be seen on trucks, posters and doorbell lettering, among other things. According to the advertisers, the campaign aims to get to the heart of what the company does best on a visual level: turning a room into a home where you feel comfortable. The new image can now be seen on posters and in advertisements, and will also be displayed in HGC showrooms and on HGC Wall & Floor Coverings trucks until the end of the year.

Responsible at HGC: Elisabeth Arm (Head of Marketing), Daniel Zehnder (Head of Marketing Communications). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Patrick Suter (CD), Katja Puccio, Oli Kreienbühl, Karin Estermann (AD), Patrick Suter (text), Andy Stäheli, Noemi Schmid, Mirjam Eberle (consulting). 3D Artists: Elefant Studios.

1290581329_img091026_hgc1
1290581329_img091026_hgc2
1290581329_img091026_hgc3

Publigroupe: job cuts at Media Sales

Publigroupe's print media advertising business continues to struggle with difficulties. A total of 700 jobs will therefore be cut in the Media Sales division between 2008 and the end of 2009. This corresponds to almost 40 percent of the workforce.

Around 1,400 people are currently employed in the affected business division in Switzerland and around 1,600 internationally. In the first half of this year, the Vaud-based advertising broker suffered a 28.8% drop in sales in the Media Sales segment.
Rumors that Publigroupe is on the brink of collapse were vehemently denied by Hans-Peter Rohner, Chairman of the Board of Directors and CEO of the Group, in an interview with the Sonntagszeitung newspaper. The company has well-performing business areas and has sufficient substance to weather the crisis. Although it can be assumed that 2010 will hardly be any better for the industry than 2009, the situation should improve in 2011 at the latest.

Springer: Majority stake in job portal StepStone expanded

As part of a takeover bid that was finalized on Friday, Axel Springer acquired an additional 30.84 percent of StepStone's shares. The publishing company now holds a total of 83.61 percent of the shares in the job portal.

Axel Springer had already secured a majority stake in StepStone in September 2009 and subsequently published a takeover bid to all shareholders due to legal requirements. With the takeover of the job portal and provider of human capital management solutions, Springer is further expanding its digital business.

US newspaper crisis: Circulation continues to collapse

The crisis in the U.S. newspaper industry is worsening: Between April and September 2009, newspaper circulation fell by 10.6 percent compared with the same period the previous year. The Wall Street Journal, however, saw an increase.

The total weekday circulation of the 379 largest US newspapers was only 30.4 million at the end of September, reported the Audit Bureau of Circulations (ABC), a specialist institute of the US Newspaper Publishers Association. In the six months between October 2008 and March 2009, circulation fell by just 7.1 percent.
The Wall Street Journal is one of the few newspapers that has been able to grow. With an increase in circulation of 0.6 percent to 2.024 million since September 2008, the Wall Street Journal became the newspaper with the highest circulation in the USA. The conservative paper from the house of media mogul Rupert Murdoch thus displaced USA Today from the top spot among US newspapers.
The circulation of USA Today fell by 17.1 percent to 1.9 million within a year. Other major newspapers also suffered severe setbacks: The New York Times lost 7.3 percent by September 2009 compared to the previous year and now has a daily weekday circulation of 928,000. The Los Angeles Times even suffered a drop of eleven percent (circulation: 658,000). The Washington Post lost 6.4 percent of its circulation to 583,000.

Recession exacerbates crisis
Newspapers in the USA have been in a serious crisis for several years now. The recession has exacerbated this. Newspaper advertising revenues have also been falling for more than two years. In the first quarter of 2009, they even fell by 29.7 percent. In 2006, newspapers still generated 49.3 billion dollars in advertising revenue, in 2008 it was just 38 billion dollars.
A further drastic decline is expected this year. The number of users of newspaper web portals has grown steadily in recent years to over 70 million per month. However, the already meagre advertising revenues have also fallen here in the face of the recession (by five percent in the second quarter). As a result of the newspaper crisis, since 2007
(estimated) well over 10,000 editors.

An iPod from Edi

On November 5, awards will be presented for the best Swiss commissioned films. Anyone who can predict which commercials, corporate films, and other moving images will win an Edi may, with a little luck, win an iPod nano.

The Edis for the best Swiss commissioned films will be awarded for the 10th time this year. 52 productions have made it onto the shortlist in nine different categories. These finalists are presented in the current print edition of Werbewoche. If you want to rate the films yourself, you can do so at Edinet.ch/shortlist in full length. There is also a competition on this Swissfilm Association site: make a guess as to which shortlist films will make it to the podium. Five of the competent guessers will be rewarded with an iPod nano. There is also a whole bundle of movie tickets to be won. The competition is being organized in cooperation with Edi and 20 Minuten. Voting is open from now until the end of this week.

Budget: Euro RSCG Zurich communicates for Swisscable

The association of Swiss cable network companies, Swisscable, will be relying on Euro RSCG Zurich in future. Following a competitive presentation, the agency was chosen as the new partner for Switzerland-wide communication.

The campaign for the cable network will be launched at the beginning of 2010. In addition to a TV commercial, advertisements, online and various below-the-line measures will be used as advertising media, as the agency announced on Monday.

Rhaeto-Romanic radio and television must make savings

The Romansh radio and television station in Chur will have to tighten its belt next year. The board of directors has approved cost-cutting measures totaling 740,000 francs. These cuts will not have a direct impact on the programming of Radio e Televisiun Rumantscha (RTR).

The Board of Directors of SRG Svizra Rumantscha, chaired by former FDP National Councillor Duri Bezzola, announced on Monday that there is also no need to cut staff. However, RTR needs more money for the years 2011 to 2015 in order to ensure the current range of programming. If there is no increase, the smallest SRG broadcasting chain will have to cut back on programming and reduce the total of 126 jobs, the statement added.
RTR has 21 million francs at its disposal next year. However, radio and television programming, including the online presence, costs CHF 23 million. Financial reserves have been released to avoid a deficit of two million francs. RTR will also receive a special contribution from the SRG General Management. Savings have to be made in organization, administration, technology and special allowances for staff. The German subtitling of the "Cuntrasts" program will be discontinued.

RTVV revision: Swiss press against online advertising on SRG stations

The Swiss Press Association is against the introduction of online advertising for SRG. In principle, it welcomes any relaxation of advertising regulations. However, the majority of the proposed revisions would benefit the SRG - private broadcasters would hardly have any more opportunities due to their respective program structure.

According to the association in its statement, an expansion of the activities of SRG broadcasters financed by fees in the commercial online sector would result in additional market distortion and disadvantage for private providers. SRG broadcasters could benefit from their publicly financed market strength, their brand awareness and the existing content and difficult-to-control cross-utilization from the fee-financed areas, which would worsen the market opportunities of private providers.
SRG has neither a public service mandate in the online sector nor a mandate for comprehensive multimedia provision. The communiqué goes on to say that SRG's intended expansion strategy in the area of online advertising is purely commercially motivated and is not justifiable in terms of media or competition policy. It would be unacceptable if SRG could also expand its strong market position in the online sector, as the remaining advertising growth market for private providers, and thus attack the online news portals in particular, which are financed with private funds, head-on.

The main reason for the revision of the Radio and Television Ordinance (RTVO) is to adapt to the new international legislation in the area of television.

The association's statement is available on the Website to read.

GSoA initiative for export ban: budget for counter-campaign secret

The business community is opposing the GSoA initiative to ban the export of military equipment. However, it is not disclosing how much money is being poured into the campaign—with the exception of Ruag, the federally owned defense and technology company, which is contributing 200,000 francs.

Ruag, which sees around half of its 4,000 jobs threatened by the initiative, is working against the campaign together with the business associations Swissmem and Economiesuisse, of which it is a member. In an interview with the Sonntagszeitung, Ruag CEO Lukas Braunschweiler said that the Group is supporting their "No" campaign with 200,000 Swiss francs. The counter-campaign is also receiving support from Thurgau-based Mowag, 80 percent of whose armored vehicles are destined for export, and from Schaffhausen-based weapons manufacturer SAN Swiss Arms. However, both the trade associations and the other companies are keeping quiet about the budget for the poster campaign.

GSoA with a limited budget: "David against Goliath"
Tom Cassee, secretary of the Group for a Switzerland without an Army (GSoA), reckons that "the opponents have at least ten times as much money". According to the GSoA, the total budget for the campaign is around CHF 200,000. It can also count on broad support, although this does not amount to large sums. Greenpeace, for example, is supporting the campaign mainly in terms of ideas and information work, says spokesman Mathias Wyssmann. The Greens are spending around CHF 20,000 on the referendum campaign. The SP is running a "medium-sized campaign" with a budget of between 30,000 and 50,000 francs, according to campaign manager Peter Lauener.
The bourgeois parties FDP, SVP, CVP and BDP are represented in the non-partisan committee against war material export bans. The SVP has no budget of its own and only offers logistical support in the referendum campaign, as Secretary General Martin Baltisser says. The party is also not paying Economiesuisse. CVP spokesperson Marianne Binder refers to the FDP, which is coordinating the middle-class campaign. FDP spokesperson Damien Cottier has "nothing to answer" when asked about his party's financial commitment and doubts the estimates of the initiators. For the FDP, this is a medium-sized campaign, but its impact on the economy is large, Cottier said.

(Image: Keystone. Ruag has sold 32 Tiger F-5E aircraft to the US Navy).

Atheists consider their poster campaign a success

The Freethinkers' Association considers its campaign a success. It has received just over 25,000 francs in donations since the beginning of the year for its controversial posters.

They bear the slogan "There's probably no God - so don't worry, enjoy life" and caused a national stir because Zug and Lucerne initially banned their display. Thanks to donations, the posters are now to be put up again in a dozen cities this fall - including Lucerne and Zug, as the association announced on Sunday. The campaign has raised public awareness of the fact that there is a growing number of people in Switzerland who live without religion. The campaign has also had an impact on transport companies: In St. Gallen and Bern, religious advertising is no longer permitted.

Last but not least: It still exists, the successful tabloid newspaper

A slump in advertising, a crisis, job cuts? Never heard of them! That’s the message coming from the German tabloid *Bild*. The Springer Group’s flagship publication is doing better than it has in a long time.

Last year, the paper achieved the highest profit in its history. This year, the result could be repeated. The editorial team has 700 editors and around 100 online editors. "We have more advertisements than ever before," Bild spokesperson Tobias Fröhlich told Sonntag newspaper. Aldi, Lidl and Media-Markt are "filling up the paper", one editor is quoted as saying. Blick, Ringier's former cash cow, can only dream of that in this country. So what is the Springer publishing house's secret recipe? On the one hand, the group has ensured that the newspaper has no competition on the market from free newspapers. On the other hand, Bild Zeitung has always remained true to its journalistic course. Readers always know what to expect from "their" newspaper: sex-and-crime stories, reporting from a conservative-liberal economic perspective. Local news is not neglected either. Every now and then a political story makes it onto the front page. Although one or two readers jump ship - the average circulation is 100,000 copies lower - this strategy has enabled the paper to become the most quoted newspaper in Germany.
get_footer();