As the commercial "First Love" shows, teenagers are often at a loss for words, especially when it comes to love. Director Axel Laubscher has staged these attempts at a mutual rapprochement.

First love from SFLB on Vimeo.

The commercial can now be seen on television. Advertisements and special banners are also being used. In these, the boy and the girl are initially in separate banners, but then find each other thanks to text messages.

Responsible at Sunrise: Priska Heger (Director Marketing Communication), Anna Leutar (Marketing Communication Manager), Peter Schilde (Marketing Communication Manager). Responsible at SFLB: Friederike Coninx (AD), Christian Schäfer (Text), Peter Brönnimann (CD), Dominik Mätzener, Andrea Staub, Rebecca Krausse (Consulting), Suzana Kovacevic (TV Production/Art Buying), Director: Axel Laubscher. Film production: Cobblestone, Hamburg; Philipp Schmalriede (Producer), Photography: Firat Kara, Hamburg; Online: Plan.Net, Media: Mediatonic.

The sales team will be made up as follows in future: Thomas Peterhans, Sales Manager, will look after customers in Switzerland and southern Germany. Nils Hinterthan, responsible for Heatset customers in Germany, Diego Caviola as Partner for Italy and Matthieu Constans as Partner for France will join the team.

Newly admitted to ADC are: Marietta Albinus (Euro RSCG Zurich), Patrick Beeli (Jung von Matt/Limmat) and Grischa Rubinick (JWT + Hostettler + Fabrikant). The 2009 Admissions Committee was composed as follows: Petra Bottignole, Remy Fabrikant, Alexander Jaggy, Markus Ruf, Urs Schrepfer, John Leuppi, Patrick Senn and Markus Tränkle.
The assessment took place on the basis of previous work. According to ADC, new members are "those who have made a substantial creative contribution to several works awarded by ADC Switzerland or can demonstrate excellence in other ways in the field of advertising or design."

The recommendations are presented as editorial tips with images and text on the Internet platform, the Tele tip of the day as a video. Wilmaa.com ideally complements the electronic program guide on Tele.ch, Tele Editor-in-Chief Urs Padel is quoted as saying in a press release. "The expansion of the digital offering is part of our overall strategy and is another important step following the successful relaunch of Tele.ch."
The daily program tips from the editorial team are broadcast on Wilmaa.com channel 0. The program and the tele-tips are also linked directly to Tele.ch. There, viewers can find further information on the desired program. Users of Tele.ch can also register with a direct link to Wilmaa.com and also watch television via the Internet.

The first advertisements, TV commercials and online advertising for the Swiss energy company will be seen from November 2009.

The Filmpodium website was redesigned to improve clarity and optimize access to the film series and schedule. In addition, the website was integrated into the Filmpodium's new image and linked to the program booklet, which is also managed by TBS Identity. The design of the new website makes reference to the listed Studio 4, which was designed by Roman Clemens in 1949.

Responsible at the Filmpodium of the City of Zurich: Andreas Furler, Corinne Siegrist-Oboussier (management). Responsible at TBS Identity (ASW): Christian Tobler (CD), Katrin Treml (AD), Daniel Erdin, Saskia Böhm (Design). Programming: BitBee Solutions.

The cell phone is intended to serve both as an identification and verification device and as an active marketing tool for launching competitions. The customer can take part in a competition and thus has the chance to win an instant prize and is automatically entered into a prize draw for five iPhones.

The start-up was founded in Baar at the beginning of September and offers communication services to international companies in Switzerland. According to the advertisers, these were previously often obtained abroad for language reasons. Consulting in Switzerland offers the advantage that mandates can be handled locally, more personally and more efficiently.

Image: Remko van Hoof and Cameron Stent were inspired by the warning sign "Mind the Gap", which can be seen in the subway stations of various major cities around the world.

The opening up of the electricity market also presents energy service providers with new challenges in terms of communication, the company said, explaining its new image. At the center of the new Page are the employees of the National Grid Company and its CEO Pierre-Alain Graf. They introduce themselves on the website with films, pictures, interviews and quotes, which is intended to convey an open and likeable image of the company. The focus on dialog and comprehensibility is also being pursued with a stronger emphasis on the media section and a revision of all text content.

The question of how much valuable working time employees really waste on online shopping during the Christmas season was investigated by Isaca, the commercial association of IT professionals. As a study by the association shows, each employee spends an average of 14.4 hours - or almost two whole working days - on online shopping before Christmas. One in ten employees even manages over 30 hours, i.e. almost four working days!
It is doubtful whether the survey really accurately estimates the actual duration of use. Nevertheless, web shopping remains a problem. Here are two suggestions on how to defuse the situation: No in-store Secret Santa campaigns - that should save a few hours. Use the minutes spent online shopping as effectively as possible: Pass on gift tips and good Internet addresses to employees immediately so that at least they don't waste too much time searching. This also reduces the likelihood of someone coming across dubious websites during their search, which in turn represent a security risk for the company.

The two-day event shows human resources, marketing and business managers as well as communication managers in banks and insurance companies the opportunities and challenges of social media for their area of activity. On the first day, participants will work with experts in workshops to develop a social media strategy for their company. On the second day, speakers from the USA and Europe will present and discuss the topic of "Social Media in the Finance Sector". Speakers include Francis Bouchard, Zurich Financial Services Group, Boris Janek, VR-NetWorld Internet Service Provider of the Federal Association of German Cooperative Banks and Matthias Kröner, founder of Ficoba.de.
The conference will take place on November 2 and 3, 2009 at the "Swiss Re Centre for Global Dialogue" in Rüschlikon. Information on Somesso.com.

Werbewoche readers receive discounted tickets via the following links:
20 percent reduction on individual tickets (conference or workshop)
25 percent reduction on double tickets (conference and workshop)

Green Graffiti does not need paper or ink for its environmentally friendly advertising; the message is created primarily with the help of high-pressure cleaning machines. In this way, the agency wants to offer its clients the opportunity to make a strong impression on the target audience while keeping the environmental impact to a minimum, according to the advertisers. The company offsets the carbon emissions generated by its advertising by 150 percent through an investment in a wind farm project in China. The drinking water consumed is also offset by a water collection project in Brazil. Further information on Greengraffiti.ch.

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