The collaboration between the two media NZZ Online and FAz.net offers customers an attractive and high-quality advertising environment and a reach of 2.4 million unique users, as detailed in a press release issued on Thursday. The two portals represent a promising combination in terms of addressing target groups and the editorial environment.

It is important that the same legal conditions are created for foreign and Swiss broadcasters. However, the SRG is submitting proposals for amendments in various areas relating to advertising opportunities, interruption advertising and online offerings. The SRG is aware that it is expected to provide reasonable regulations in these areas that are geared towards the interests of viewers.
"SRG SSR expects the partial revision of the RTVO above all to enable all Swiss broadcasters to compete more effectively in the advertising and sponsorship market against the advertising windows of foreign broadcasters. Swiss broadcasters, in particular SRG SSR, need attractive and innovation-promoting regulations within the framework of the legal provisions in order to be able to compete with foreign competitors close to their borders in the long term and safeguard the public service," SRG continues. It therefore welcomes in principle the planned liberalization of interruption advertising, advertising opportunities and online offerings, even if this still does not take place to the same extent as for private broadcasters. "SRG SSR is aware that, with regard to the handling of interstitial advertising in its programming, it must and wants to comply with a regulation that is oriented towards the public service and the interests of viewers", but is also dependent on attractive framework conditions in order to satisfy advertising customers. It must have the opportunity to integrate advertising into the program within the scope of what is permissible. An increase in commercial income also relieves the burden on license fee payers. For SRG, it goes without saying that children's programs and broadcasts of religious services should not be interrupted by advertising.
Lifting the ban on online advertising
In the communiqué, SRG also considers the proposed advertising regulations for sport and entertainment to be sensible. "However, if Swiss media companies are to be effectively prevented from being placed at a disadvantage compared to their foreign competitors, the ban on sponsorship and advertising for SRG SSR's online offering should be lifted or at least restricted to the news offering."

On the occasion of the 800th issue, which was published in October as an anniversary publication, Euro RSCG Zurich designed a campaign that seems unusual for the field of art advertising. The agency observed the sensual experience of reading with scientific precision and presented it in minimalist elegance.
In the cinema spot, we follow the zigzagging eye-tracking of a person looking at a Giacometti sculpture and experience how firmly he is captivated by the masterpiece covered in DU. In the first series of print subjects, the distinctive eye-tracking lines in artworks by Jeff Koons and Alexander Calder show how strongly DU subjects fascinate readers. The fact that all campaign subjects are based on empirical eye-tracking analyses proves that the magazine's eye candy is not just an empty phrase, the agency writes in a statement. These measurements were carried out on real test subjects in the Zurich test laboratories of the renowned research institute Management Tools.
In addition to the cinema spot and the ad subjects, new teaser and subscription card motifs with eye tracking will be used from October. Further subjects are currently being worked on in the test lab.
> To the spot
Responsible for Du: Oliver Prange (Publisher), Stefan Kaiser (Editor-in-Chief). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Christina Wellnhofer (art direction), Sarah Kahn (graphics), Ivan Madeo (text concept), Anna Colby (art buying), Sarah Gianesi (consulting). Responsible at management tools AG: Klaus Ammon, Stephanie Hatzius. Animation: Jason Million (Denon Film). Music and sound design: Federico Bettini, Sandro Palomba (Jingle Jungle).

This is the first time in the company's 160-year history that the Lindt & Sprüngli Group has signed up such a prominent personality, according to a press release issued on Thursday. Thanks to the worldwide popularity of top athlete Federer, this collaboration represents a promising opportunity for the company to further increase the popularity of its premium chocolate and anchor it even more firmly in key global markets
The cooperation with Roger Federer - in addition to the proven and successful communication concept with the popular Maîtres Chocolatiers - is used as an additional communication tool in global marketing.

The Tele Ticino website provides information and video links to all of the Ticino station's programs, according to the statement. The Radio 3i site offers all the sections of the radio animators, audio clips and the link to live streaming. The news section is also graphically redesigned and rich in images and video links. Blogging is possible in all sections of the entire portal.

A booklet with 20 headline motifs was created in collaboration with Frank Bernhardt, Art Director and Reta Caspar, Managing Director of the Freethinkers' Association of Switzerland. The cards will be used to accompany the series of events organized by the Freethinkers' Association and support the poster campaign. They are distributed through bookshops, independent of censorship and politically or religiously motivated restrictions on freedom of expression.
In addition, the website Thereisprobablynogod.ch and expanded. It currently provides information on the development and current status of the FVS poster campaign. Together with Frank Bernhardt and the web professionals from zephir.ch, Hanspi Brugger is developing it into a platform for religious disarmament, for mutual tolerance across all faith boundaries and for spirituality without God.
> Excerpt from the booklet
Responsible for the campaign: Hans Peter Brugger, text and concept, Basel. Frank Bernhardt/Continue AG, Basel, art direction. Reta Caspar, Freethinkers Association of Switzerland (FVS), Bern, consulting. Zephir Software Design AG, web development. Steudler Press, printing.

What initially appears to the listener as a romantic confession of love for a person ultimately turns out to be a description of a pathological, nightmarish relationship with alcohol. The campaign shows the real, ambivalent feelings of affected men and women towards alcohol: because addiction begins where alcohol not only harms you, but becomes an indispensable life support. In this way, the Blue Cross Zurich shows closeness and understanding for the problems of people suffering from alcoholism. With the commercials, in which actor Gilles Tschudi appears among others, the Blue Cross Zurich draws attention to the complexity of alcohol problems. The aim is to encourage those affected to seek help and generate donations for the organization.
The Blue Cross Zurich campaign will soon be continued with various activities.
> Spot 1
> Spot 2
> Spot 3
Responsible at Blue Cross Zurich: Henrik Viertel (responsible for communication and fundraising), Stephan Kunz (Managing Director). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Dominik Oberwiler (AD), Andi Portmann (lyrics), Daniela Britt (consulting), JingleJungle (recording studio) & Gregor Rosenberger (sound).

The management of Edipresse has until 12 noon next Monday to respond to the demands, the media union Comedia announced on Thursday, according to SDA. The staff in the printing plant and pre-press department are severely affected by the redundancies.
No economic necessity
If the negotiations are rejected, the staff will take steps to enforce their claims. The redundancies are not an economic necessity, said Roland Kreuzer, Co-President of Comedia.
Rather, they served to make Edipresse and its new owner Tamedia more profitable.
The editorial teams also affected by the redundancies have accepted the social plan. The employees in printing and technology consider the accompanying measures provided for them to be completely inadequate.

Cityplus Online is the online counterpart to the print advertising combination of the same name in German-speaking Switzerland. The pool, which consists of news titles from the Mittelland, Zurich, Eastern Switzerland and Central Switzerland regions, enables advertising customers to place their advertising in regional online media. As of November 1, 2009, the Cityplus pool will be expanded to include four additional titles. In addition to the websites of the Neue Luzerner Zeitung (Zisch.ch) and the St. Galler Tagblatt (Tagblatt.ch), those of AZ Medien (A-z.ch), the Zürcher Oberländer (Zo-online.ch), the Zürichsee-Zeitung (Zsz.ch) and the Zürcher Unterländer (Zuonline.ch) will also be added. The Cityplus Online Pool can be booked via Publicitas Web2com.

Every year, Festi'neuch brings together music lovers and festival fans for four days on the shores of Lake Neuchâtel. 2010 marks the tenth anniversary of the open-air event. To redesign the visual appearance from next year, the organizer Festi Concept invited to a competition presentation in September.
According to the press release, the decision was made in favor of the Cosmic Romandie agency. With a fresh key visual and an independent visual world tailored to the festival, Cosmic Romandie was able to inspire the organizers in collaboration with Cosmic Bern. The visuals will be used on posters, advertisements and all communication measures from 2010.
Responsible at Festi'Neuch: Christoph Valley (President) and Lucie Courvoisier (Communications). Responsible at Cosmic Romandie and Bern: Suzanne Scherer (Strategy/Consulting), Thom Pfister (CD), Julien Junghäni (AD), Tamara Janes, Eve Hübscher, Marc Zenhäusern, Louis Werder (Graphics).

The 21 photographers at the photo agency are prepared to reduce their workloads, Keystone announced on Thursday. This would prevent staff cuts among the photographers. The measures are the result of a risk analysis, according to company director Jann Jenatsch. Keystone is preparing for a difficult 2010.
The picture agency remains a full-service provider. Keystone is owned by the news agencies SDA and the Austrian APA.

"We have noticed a marked increase in demand for professional services from agencies," says Peter Strassmann, founder and partner of Jaron. Online media expertise is usually quite high in media, creative and web agencies, but resources are scarce. Since October 1, Jaron has been offering a wide range of services as an intermediary and outsourcing partner.
The range of services covers the entire spectrum of online media services: Media consulting, media planning, media buying, campaign management, ad serving, performance measurement and search engine marketing. Agencies can purchase these services as a complete package or on a modular basis. If, for example, know-how and resources for media planning and buying are available in-house, Jaron takes over the setup, implementation and tracking of the campaign. Another new addition is a partnership with Facebook, where Jaron can book all forms of advertising.
New to the team is Lauren Cetina, who gained her experience at Zed digital and Assai Dialog + Digital. Oliver Schibli will also join Jaron as a partner on November 1. In his career to date, he has held leading positions at Bluewin, Blick online, Tilllate and Web2com.