The new image reflects the company's development from a small locksmith's shop in Zurich to a competence center for laser cutting and metalworking, the advertisers wrote in a press release on Monday. Image advertisements and posters were created to combine the traditional values of the trade with new technologies, as well as a website, brochures and factsheets for the individual competence centers and business stationery.

Responsible at Lerch AG: Michael, Olivier and Rudolf Lerch. Responsible at Walder Werber: Sandro Walder (CD), Sascha Völki, Tobias Fluck (AD), Alex Muster (DTP), Daniel Wegmüller (text), Reini Walder, Andy Müller (consulting).

In "Tagesschau für Kinder", current affairs are presented in such a way that even primary school children can understand them. Minisguard", as the program is called, is broadcast every Saturday and as a repeat on Sundays. Romansh television will also be portraying a village in Graubünden four times a year in the "Album" format. "Piz a chantun", the third new format, follows on from the first edition last summer, when an RTR team traveled through Graubünden for seven weeks and picked up on stories that do not find a place in the established news programmes.

Refreshed television studio
RTR Director Mariano Tschuor also presented the refreshed décor of the television studio in Chur and the new signets. The Graubünden materials of stone and wood dominate the studio furnishings. The new look is intended to bring the Romansh television broadcasts visually closer to the information programs on Swiss television.

The refreshment is a consequence of the merger of 20 Minutes and Le Matin Bleu in French-speaking Switzerland, as 20 Minuten Managing Director Marcel Kohler and Editor-in-Chief Marco Boselli write in a press release. As part of the merger of the two commuter newspapers, various design features from Le Matin Bleu have been incorporated into the layout of 20 Minutes in addition to editorial elements. This design development is also reflected in the layout of 20 Minuten in German-speaking Switzerland.
The refresh gives the paper a "certain Latin playfulness" without diluting the perception of the newspaper as a national media brand, according to the press release. The gentle redesign was accompanied by designers Mary Jane Fahey from New York and Marianna Ochs from Rio de Janeiro.
The concentration on a commuter newspaper in French-speaking Switzerland is a consequence of the takeover of Edipresse by the Zurich publishing house Tamedia. The new newspaper 20 Minutes will be published at the beginning of 2010 as Le Matin Bleu with two regional editions for Geneva and Vaud. Le Matin Bleu was published for the last time on September 25 after four years.

Additional content, more service, a more stringent user interface and search engine optimization are expected to bring more visitors to the redesigned site. As a supplement, the magazine has launched the new Internet Explorer 8 (IE8) browser together with Microsoft. This is tailored to the needs and interests of Swiss women, writes Tamedia in a press release on Sunday. The browser includes editorially compiled lists of favorites and webslices and can be downloaded at Annabelle.ch/IE8.
Responsible for the conception and further development of the website is Irene Ackermann, Head of Online Magazines at the media house Tamedia, together with her team. The design and programming of Annabelle.ch are based on the Drupal content management system (CMS) and come from Edipresse's Webfactory.

The proceeds from the Swiss Media Ball, formerly the Zurich Press Ball, go to the international aid organization "Reporters Without Borders", which supports persecuted journalists worldwide, and to the "Zurich Journalism Prize", which is awarded to media professionals for outstanding work. The official guest country was the Principality of Liechtenstein, which wanted to present an emotional and sympathetic image of its neighboring country to the Swiss public. The event was hosted by Bettina Walch, program director of DRS3, and Liechtenstein ski racer Marco Büchel.

Far from it. The posters have not been put up in Switzerland or Germany. Instead, the picture of Angela Merkel next to a kebab skewer is on a restaurant in the Ukrainian Black Sea city of Odessa. Is the German politician advertising kebabs in Ukraine or are the subjects intended as an image campaign? No, the photo was taken in June 2008 at a Union summer party in Berlin at the stand of a kebab producer from the capital. However, the Chancellor was not informed about the advertising campaign by the Ukrainian restaurant. Although no one has officially complained, the restaurant operator could of course face trouble. Nevertheless, the advertising campaign has already had an effect: The takeaway is enjoying numerous guests. But let's be honest, the photo does look "nice". However, the Chancellor does not look convinced or enthusiastic.

(Image: Aydin-doener.de)

The happy couple who get married on November 7 at the Richner branch in Volketswil will receive a new bathroom for free. And the couple who say their vows at the Gétaz showroom in Etoy on November 14 will receive a new kitchen free of charge. To advertise these two special promotions, the Walker advertising agency has realized surprising TV commercials for Richner and Gétaz in addition to radio spots. They show newlyweds enjoying their new kitchen and bathroom respectively.
The spot series was produced by Cobblestone in Hamburg. Guests and participants at the wedding events are guided through the program by radio presenters Hannes Hug (in Volketswil) and Ivan Frésard (in Etoy).
Richner spot:

Gétaz spots:


Contact at Richner/Gétaz: Urban Braun (Head of Marketing, CRH Gétaz Group), Bettina Eyholzer (Marketing, Richner), Francis Stockbürger (Marketing, Gétaz). Responsible at Walker: Pius Walker (CD), Roger Beckett, Martin Arnold (text), Nik Hodel (AD), Andrea Bissig (graphics), Adrian Fluri, Sabine Roder(consulting). Responsible at Cobblestone: Axel Laubscher (Director), Julien Hohndorf (Cinematographer), Hahn Nitzsche/Thomas Hahn (Sound).

Toblerone is launching the triangular chocolate treat in a new form: the thin Tobelle variant, which has been available in Switzerland since the fall. A light-heartedness that is also expressed in the communication, according to a press release from the agency. With a 3D animation that stages the lightness of the bars as wings that fit harmoniously into the TV commercial.
The young 3D artists from Cloudscape, a team from Zurich that already caused a stir with the domestic science fiction film "Cargo", were hired to ensure that the realization was also "on point".
The TV spot has been broadcast nationally since mid-October.

Responsible at Kraft Foods Europe Services GmbH: Philipp Wallisch, Senior Brand Manager Toblerone Dach. Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Donat Achermann (AD), Marc Schwitter (text), Samuel Hug (consulting). Responsible at Cloudscape: Patrick Baumann, Patrick Tilp, Daniel Müri.

On January 1, 2008, Walter De Gregorio took over the two-year phase of redesigning the sports section of Blick and Sonntagsblick. During these two years, Walter de Gregorio successfully implemented both conceptual and personnel changes. The work on the relaunch of Blick Sport was also supervised by Walter De Gregorio and has now been completed. Ringier and Walter De Gregorio have now mutually agreed to discontinue their collaboration, as Ringier announced on Friday evening. The publishing house does not wish to provide any information about the reasons. Ringier does not want to give any details, said spokesman Stefan Hackh at the request of SDA.
"The Blick Group's sports section is now where we planned it to be two years ago. This is thanks to Walter De Gregorio. I would like to thank him for this", says Ringier Switzerland boss Marc Walder. Patrick Mäder and Ernst Kindhauser will head the Blick Group's sports editorial team on an interim basis with immediate effect.

(Image: Keystone)

In July, they had initially agreed to clarify the specific details of their planned cooperation by October 27, 2009. In the meantime, however, it has become clear that more time is needed to clarify the final points due to the complexity of the cooperation, Yahoo said in a statement to the US Securities and Exchange Commission.

Ringier will grow strongly in its digital business over the next five years, according to a statement on Friday. According to the new Group strategy, Ringier is now adapting the organization to the increased focus on the digital and transaction-based business on the Internet. Group CEO Christian Unger is filling the Group Executive Board with a new Group Executive Board member for the digital business (CEO Ringier Digital). A separate Group division for business activities in Central and Eastern Europe will also be newly created, combining business activities in Hungary, Romania, the Czech Republic, Slovakia, Serbia and Germany. It will be headed by the yet-to-be-determined CEO Central Europe.
These changes to the Group Executive Board were communicated yesterday at the annual meeting of Ringier's top management in Zurich. The Ringier Group Executive Board, headed by Group CEO Christian Unger, thus consists of CFO Samuel Hügli, Thomas Trüb (CEO Ringier Asia/New Markets), Marc Walder (CEO Ringier Switzerland) and CCO Marco Castellaneta. The heads of the two new Group divisions "Ringier Central Europe" and "Ringier Digital" will be named and communicated by the end of November.

Terra Chips develops several limited edition varieties each year. This fall, a Swiss region is inspiring a new flavor for the first time - the Glarus region with the Ziger. Exxtra Kommunikation Zürich has developed an advertisement for the new product, adding another subject to the existing campaign.
The work can now be seen in various newspapers and magazines. Terra Chips with Ziger flavor have been available in Migros since the end of September.
Responsible at Bischofszell Nahrungsmittel AG, Bischofszell: Ralf Brüngger (Key Account/Product Group Manager). Responsible at the Federation of Migros Cooperatives, Zurich: Remo Thalmann (Category Manager Apéro). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (Creative Director), Andrea Dübendorfer (Art Director), Marietta Mügge (Text), Claudia Kuhn, Tobias Schoen (Consulting), Felix Streuli (Photo), Felix Schregenberger (Image editing).