Ronnie Grob worked as an editor for the industry blog Medienlese.com, which was discontinued last summer. For the past three years, he has published six reading tips on media topics every day at the start of work.

The absolute highlight remains the fact that you can give the Heinz classic a cool slogan. "This gets ketchup fans' pulses racing," promises the sauce manufacturer's marketing department. If you don't want to be too creative yourself, there are also some suggestions: The heartbreak bottle with "Grilling me softly", or the must-have for every flatmate: "Hands off my ketchup". In principle, there are no limits to your imagination! If you can't get enough, you can stock up on product information on the site, browse the merchandise store, send e-cards or download screensavers and much more. Of course, you can also become a fan of Heinz on Facebook. Definitely a way to pass the time on cold winter days.

In the press review, all articles in a topic area are now grouped together using color codes. This should make it easier to find your way around or to return at a later date. On the move, for example. The iPhone app has also been updated in the same spirit. The free application is available to download from the iTunes store with the keyword "Mediaforum".
The content of the press review has also been expanded. In addition to the focus, the respective articles are now increasingly supplemented with commentaries, analyses and related articles. Long-running topics such as "New business models for publishers" or "Data protection/security" are presented as themed dossiers in each issue.

The main offering for Facebook will particularly include forms of advertising that increase the involvement of Facebook users and go beyond the sale of classic display advertising. For example, Arbo Interactive will sell engagement ads that are placed on the Facebook homepage. These allow users to interact with the advertisement. If someone responds to an engagement ad, a note can appear for that person's friends under the "News" section. By forwarding the information to friends, the campaigns are circulated on Facebook. Marketplace ads will also be placed on other Facebook sites.

Stories can be submitted that are between 1,000 and 5,000 characters long and contain the whole word "Zuckerschlecken". All genres are permitted. The winning texts will be published in an anthology. A reading of the texts and the book launch will take place in October 2010. The jury consists of participants from the November 2009 competition and Fatima Vidal, Managing Director of Schreibszene Schweiz. Competition entries should be sent by February 28, 2010 to: [email protected].

A striking background color is intended to additionally support the message. Coop Pronto's POS advertising spaces, the Coop-pronto.ch website, online banners and advertisements in print media will be used for the campaign. Mobile marketing will also be integrated this year.

Responsible at Coop Mineraloel: Andreas Parpart (Head of Convenience), Markus Schultheiss (Head of Marketing). Responsible at Facing: Lucius Leonhardt (overall responsibility), Roger Sandmeier (CD), Anthony Solenthaler (consulting), Werner Gryffenberg and Felix von Pless (graphics).

In the 2009 financial year, Swissclick gained experience in the production and marketing of video solutions, for example in the project for Marionnaud Perfumeries. The in-video shopping solution developed by the agency can be adapted to any web store solution and can also be linked to affiliate programs. According to the advertisers, the advantage of moving images is that emotions are aroused and complex products are explained in an understandable way. This increases the number of visitors to the website and extends the length of stay.

Ammarkt is currently busy implementing the measures. The new appearance will be on display from spring 2010. The agency employees will also benefit from the budget gain. They will each receive a shopping voucher worth 100 francs for the Shopping Arena - as employee motivation and sales promotion in one, according to a press release issued on Tuesday.

The new co-management will be introduced around two and a half months after the start of broadcasting, as Radio Basel announced on Tuesday. In the meantime, ex-DRS3 woman Schiess will remain the owner of the company Kommunikationsart, which offers coaching and management consultancy. At Radio Basel, Schiess will be responsible for moderation and coaching, Erni for the daily news. Both will represent each other.

New heads in VR
The Board of Directors will also be expanded by four seats: Ulrike Altig-Wilkesmann, Annette Kespohl, Martin Radtke and Peter Schmid will join the current members Hansjürg Deutsch, Christian Heeb, Karlheinz Kögel, Matthias Lüdin and Franz C. Widmer; Sven Hoffmann remains Chairman of the Board of Directors. The enlargement of the Board of Directors is justified by a request from the Federal Office of Communications to reflect the ownership structure. Radio Basel owner MFE/MCC AG is owned 50 percent each by Heeb and Kögel. Initial listener figures are expected at the end of January.
Radio Basel was launched on the airwaves last October 24 with a 22-strong editorial team and a 5 million euro budget. After being turned down for a license, former Basilisk co-founder Heeb bought Radio Basel 1 from the Basler Zeitung, which goes back to the first local radio station in Basel, Raurach.

The whole thing has little to do with an ordinary encyclopaedia, an online reference work like Wikipedia. The only thing they have in common is that the content on both websites is created by users. Migros' new platform is certainly not altruistic. In future, customers will be able to rate all 40,000 of the supermarket chain's products on Migipedia. The orange giant hopes this will help it develop a better feel for customer wishes, as Blick am Abend reports. It remains to be seen whether the site can establish itself as a "reliable shopping guide" or whether visitors can expect mainly product recommendations and euphoric comments from Migros fans. Migros assures us that there will be no censorship. So far, the whole thing is still in a test phase. If everything goes according to plan, the portal will be opened to all customers this year.

The megaphone for TV commercial of the year goes to the Kempertrautmann agency for Audi quattro "Urban Carver". The specialist agency Elbkind impressed with its online campaign for Ritter Sport Olympia and receives the megaphone in the "Digital Media" category. The Hamburg-based creatives from Tribal DDB earn a megaphone for their ambient media campaign "ROF the world's longest love letter" for Deutsche Telekom. In the "Event" discipline, Publicis Group Austria and Saatchi & Saatchi Deutschland were convincing for T-Mobile Austria. Both agencies receive a megaphone for their implementation and idea for "Rain of Flowers". EURO RSCG receives a trophy in the category "Direct Marketing" for Quirin Bank. The award "Business-to-Business Campaign of the Year" goes to Trio-group for the client Art to move beuth & esser. The advertising agency Heimat receives two megaphones: for the Integrated Campaign for Volksbanken Raiffeisenbanken and for the Campaign of the Year for Hornbach. The newcomer agency of the year 2009 are the Hamburg shooting stars Lukas Lindemann Rosinski.
The winner of the Silver Megaphone for Agency of the Year will be announced at the Megaphone event, the Advertising Yearbook Awards Ceremony, on February 4, 2010. The presentation of the megaphones will take place at Labels Berlin 2 on the Spree.

Stefanie Kägi interviewed all relevant stakeholders in outdoor advertising - representatives of the poster companies, the city of Zurich and civil society - in order to determine the extent to which the public has a say in the design of public advertising space. Following Otfried Jarren, it emerged that the general public is not an actor and therefore not capable of strategic action, but merely a role holder. It has also been shown that the poster companies are not informed about the concerns of organized civil society and the needs of the public. They also make no effort to engage in dialog - just as civil society makes no effort to engage in dialog with the poster companies.
Even if, according to Stefanie Kägi, the city has more room for maneuver today than in the past, its hands are often tied. Once a poster site on private property has been approved, this approval can no longer be withdrawn. There is no income for the city, as the permit fee is as high as the required expenditure and the city of Zurich cannot charge any fees for the approximately 75 percent of private advertising spaces. Although the new poster concept has come into force, posters that do not meet the new requirements cannot be removed. Newly approved poster sites are not publicly advertised or posted, and the public is not informed of their options for appealing.