The following story, read on Tagesanzeiger.ch/Zweinullig.de, shows that the exception once again proves the rule: The English advertising agency Mother London sent a spam email to several hundred recipients. The message promised - along the lines of the infamous Nigeria connection - that the recipient would be given 10,000 dollars if they disclosed their account details. Understandably, nobody responded to the supposed junk mail. Nobody except Theo Delaney. He probably thought to himself, I'm not going to miss out on this opportunity, I'll join in. Thought, done - and the agency promptly rewarded him for his good faith with the promised 10,000 dollars. However, he generously didn't put the money in his own pocket, but donated it to a charitable - and fittingly Nigerian - organization. It remains to be seen how the agency would have reacted if more than one recipient had come forward.

"Greenworld" also sparked the imagination of Draftfcb/Lowe Group, as the agency writes in a press release. The result is two advertisement subjects that show typical living situations in the midst of a jungle-like sprawling greenery. The message is succinct: "Give your houseplants a boost."
Responsible at Wyss Samen und Pflanzen AG: Reto Krähenbühl (Brand Manager). Responsible at Draftfcb/Lowe Group: Daniel Comte (Executive Creative Director), Sebastian Hugelshofer (Art Director & Text), Catherine Purgly (Strategy), Rolf Jeger, Gina Armellino (Consulting), Nicole Cannabona (DTP), Pixelprinz (Image Processing).

The new customer magazine will be published four times a year from the first quarter of 2010 with a circulation of 120,000 copies in two languages, as the agency writes in a press release.
The revised annual report focuses on corporate values and has separate image and figures sections, according to the statement. Each issue focuses on a key topic, which is presented authentically and sympathetically in words and images.

According to a press release issued on Thursday, the commission includes the creative continuation and anchoring of the "Mobility is Culture" label. The first works will be on display in traditional media and in public spaces in the city of Zurich from spring 2010.

The Kommunikationsverband e.V. has been promoting integrated, interdisciplinary moving image communication in Germany, Austria and Switzerland for 30 years. Young directors in agencies and at universities are invited to submit scripts for the 2010 Klappe competition, from which the Klappe jury will select the five most creative submissions. These ideas will be produced by the productions Erste Liebe, House of Packshots, Jo!Schmid, Markenfilm and Soup until the Klappe 2010 award ceremony on March 26, 2010 in Hamburg and will be awarded a Klappe.
The price
The five best scripts will be produced by Erste Liebe, House of Packshots, Jo!Schmid, Markenfilm and Soup and will be awarded a bronze, silver or gold clapperboard. The best German team (two people are required) will be nominated by the Communications Association and Werbe Weischer as a participant in the Young Lions Film Competition.
The conditions of participation
Both individuals and teams can take part (the prerequisite for participation in Cannes is German citizenship and a team of two people). Participants must come from Germany, Austria or Switzerland and be born after June 27, 1981.
The task for the participants
The aim is to create an emotional moving image advertising campaign aimed at single households for the Deutsche See Delikette self-service frozen fish range. This is the first fully transparent fish product that comes closest to fresh fish in terms of overall presentation and appearance and is the best alternative for fresh fish lovers without time.
The closing date for entries to the young talent competition is January 31, 2010.

With the departure of Rolf Schenk, the BSSM advertising agency is losing one of the co-founders of the advertising agency that emerged from the Schneider, Berthoud and Schenk, Müller & Partner agencies in the fall of 2008, according to a press release. As Rolf Schenk himself emphasizes, he is leaving BSSM voluntarily and on good terms with his partners. It was simply time for a change.
Despite all the economic influences, BSSM has been able to develop very positively over the past 14 months, the report continues. A number of new mandates have been won and the agency has already recorded an increase in clients. The owner-managed BSSM advertising agency currently has 17 employees.

In mid-December, Tele Ostschweiz reported on the Federal Administrative Court's ruling on the licensing procedure in a one-sided manner. "I wanted to put a stop to that," says Günter Heuberger. The "tremendous media campaign" was damaging to his image, said the initiator of Tele Säntis, which has not yet been founded. He had filed a lawsuit against Tele Ostschweiz (TVO) with the district court in Winterthur. And was dismissed, as the media companies involved announced on Thursday according to SDA.
Reporting not unbalanced
According to the court ruling, TVO's reporting was not unbalanced.
"We have neither spread untruths nor put competitor Günter Heuberger in a bad light," writes André Moesch, Head of Electronic Media St. Galler Tagblatt, to which TVO belongs.
Günter Heuberger, Tele Säntis initiator and managing director of Radio Top and Tele Top, must pay his opponent compensation of CHF 3,000. According to Heuberger, this judgment is of no great significance for Tele Säntis. The judge had not even commented on the actual allegations. "As TVO also violated essential programming principles, we have initiated proceedings with the ombudsman's office for radio and television."
The Federal Department of the Environment, Transport, Energy and Communications (Uvek) rejected the application from Tele Säntis (in formation) in 2008. The license for a local television station in Eastern Switzerland was awarded to TVO AG. The unsuccessful applicant then appealed to the Federal Administrative Court. The judges in Bern have since upheld the appeal. The contested licensing decision was revoked and the dossier was sent back to the Uvek for reassessment.

Vögele's order volume is not only considerable by Swiss standards, the agency writes in a press release. The brand is to be repositioned and modernized throughout Europe. In order to guarantee a uniform appearance across all countries and measures, all communication measures for the umbrella brand for all 900 Vögele stores in Europe will come from Zurich. The first results will be visible in just a few months.
According to Vögele CEO André Maeder, the decision in favor of Publicis was unanimous - both the strategic considerations and the creative implementation of the agency contributed to this result.
In a second pitch, Publicis Modem also prevailed against the competition and won the budget for Charles Vögele Mode's website. Here too, the first ideas will soon be visible on the website.

The campaign was carried out for 24 hours on December 10, 2009 in restaurants in the city of Basel.
According to the press release, the idea behind the campaign is as follows: hardly any Swiss would pick up a 1-franc coin that has fallen into a public urinal. For them, the amount does not justify the disgust. This is in stark contrast to the value of a franc for an orphan in Tanzania - who could eat from it for a week. The viewer hesitates whether he should take the coin despite his reluctance and sees the appeal: with an amount that is insignificant to us, lives can be saved elsewhere. Flyers with response options showed which projects can make a big difference with little money.
Responsible at Terre des Hommes Switzerland: Dany Demuth (sponsorships & donor support). Responsible at Wunderman: Michael Gallmann (art direction), Samuel Textor (text/concept), Nora Angstmann (graphics), Fabian Biedermann (consulting). Responsible at FaceAG (display/production): Daniel Brunner.

Detailed view:

The animated clip was developed by the agency Philipp und Keuntje and points out in a likeable way how important sustainability is today.
A highlight of the Cannes reel will be broadcast in the "Striking" section. What would you do if the world suddenly stood still? All this exclusively on Star TV.
"The Advertising Week" on Star TV:
Saturday 9:30 am and 6:30 pm
Sunday 9:30 am and 6:30 pm
or as a stream on Startv.ch

Under the motto "Better City, Better Life", a limited number of selected cities will be presenting their best practices for the first time alongside countries in the so-called Urban Best Practice Area at Expo 2010 in Shanghai. According to the agency, over 70 million visitors are expected. Basel, Geneva and Zurich will be on site with a joint pavilion. The three Swiss cities are using the World Expo to highlight the connection between their excellent water quality and high quality of life under the motto "Better Water - Best Urban Life". In addition to the daily display in the pavilion, various joint events are being organized, for which Rufener Events is responsible. The theme of water will also be incorporated into the events in order to anchor the best practices of the three cities in the minds of visitors.

According to a statement, the company offers consulting and support in the areas of strategy checks, marketing planning, conception of market research, information procurement and preparation, analysis of marketing processes in companies as well as performance reviews.
Tichelli worked for 35 years at the market research institute Demoscope in Adligenswil and, as a member of the Executive Board, was responsible for Research & Methods as well as Quality and Process Management. He has also further developed research and sampling techniques and has been involved as a lecturer and examination expert for various federally recognized professional training courses. Furthermore, he is a member of various professional and technical associations, including several years on the board of Swiss Interview, where he also held the presidency.