Anyone who receives a DM Award at the awards ceremony on May 28, 2010 has made it, the agency writes in a press release: he or she belongs in the Olympus of dialog marketing for a year. Communication is based on this core idea. It takes place in three steps: The future gods of dialog marketing are sought in the call for entries, all submitted works are shown in the exhibition, and at the award night, the participants find out who makes it to Olympus.

All three steps include personalized mailings, inserts (tender only), advertisements, banners, e-mail newsletters and PR articles and culminate in the website Dm-price.ch.

Responsible at Kleistermeister Eventsolutions: Marc Zehnder, owner. Responsible at Ulmann+Partner: Jürg Ulmann (CD, consulting), Daniel Hellstern (CD, text, PR), Miranda Disler (AD), Dimitri Bachmann (DTP), Viktor Bildstein (assistance), Evienne Kreutz (web).

Konsumenteninfo AG is owned by Zurich lawyer René Schuhmacher and is, among other things, the publisher of the magazine K-Tipp, which has collaborated editorially with the SF program "Kassensturz" for many years. The two editorial offices are completely independent of each other, as was reported in a press release issued by Swiss Television on Wednesday.
The magazine K-Tipp has supported the referendum against the reduction in the conversion rate for pension funds and is heavily involved in the referendum campaign in the latest issue. "Swiss television programs, on the other hand, are generally impartial when it comes to voting proposals and consistently ensure that both sides have an equal footing," SF continues. By resigning from the board of directors of Konsumenteninfo AG, Haldimann also wanted to make it clear to the outside world that the editorial team of Kassensturz had nothing to do with the K-Tipp referendum campaign.
Irrespective of this latest development, talks have been taking place between K-Tipp and Kassensturz since last fall regarding the structure of the collaboration. According to the press release, these talks have not yet been concluded. Results will be communicated as soon as they are available.

New additions include the Rhone-Zeitung from the canton of Valais and, from AZ-Medien, the Stadt-Anzeiger from Aarau, Baden and Olten as well as the Bezirks-Anzeiger from Affoltern, Dietikon and Lenzburg. With a total of 21 titles, the VSGZ-Kombi covers all important agglomerations as well as large parts of German and French-speaking Switzerland, as the association writes in a press release.
> Overview VSGZ members

Real Clean, based in Kloten, is an office and commercial cleaning company. The company is working with Ruf Lanz to raise its profile. Last fall, the radio spot series "Cleanliness down to the smallest detail" was awarded the Golden Ear 2009, now the print campaign with the same message follows. Seven subjects are intended to make this clear: Real Clean also cleans places you've never heard of.
The subjects appear in specialist magazines throughout the year.
Responsible at Real Clean: Toni Romano (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Andreas Hornung (Text), Grit Wolany (Art Direction), Michael Gassler (Consulting). Photography: Oliver Nanzig.

The campaign is particularly visible in numerous campaigns and events as well as in media coverage, such as the Tagesschau on December 29 last year.

Responsible at Caritas Switzerland: Odilo Noti (Head of Communications), Jörg Arnold (Head of Fundraising). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Stephan Huwiler, Andrea Reinhart (AD), Alex Moltzen (graphics), Irene Stutz (consulting).

M6 has been broadcasting its program with two signals in parts of French-speaking Switzerland since 2002. The second signal contains a Swiss advertising window. SRG therefore took M6 to court and demanded compensation of at least ten million francs. SRG was of the opinion that M6 was infringing copyright with these advertising blocks aimed at the Swiss market and was also engaging in unfair competition. In particular, M6 was exploiting the exclusive broadcasting rights acquired by SRG for Switzerland for various films and series.
In addition, the broadcaster is gaining a competitive advantage. The Fribourg cantonal court ruled in favor of SRG a year ago. The corresponding signal was subsequently removed from the network by several cable network operators. On Tuesday, the Federal Supreme Court has now upheld M6's appeal and dismissed the SRG's claim.

No authorization in the recipient country
The judges of the First Civil Division came to the conclusion that under Swiss copyright law, the so-called broadcasting theory applies to satellite transmissions. This means that the author gives his consent to the broadcasting of his work in accordance with the law of the country from which the transmission originates. If the rights holder has given his consent accordingly, further authorization is no longer required in the recipient countries. It is therefore irrelevant whether the satellite signal contains Swiss or French advertisements.

SRG fears loss of advertising revenue
M6's conduct also did not constitute an unlawful act within the meaning of the law on unfair competition. Bernard Cron, lawyer for the French private broadcaster, expressed his satisfaction with the decision. M6 will try to ensure that the cable network operators resume the program.
According to SRG press officer Barbara Stutz, Swiss Television is very disappointed with the decision. The Federal Court's verdict could have serious consequences for the Swiss advertising market. Other French broadcasters could also show interest in advertising windows for French-speaking Switzerland.

Samuel Knaus took up his new position at the agency in Zurich-Wallisellen at the beginning of January. With a doctorate in journalism, he won a Bronze Lion in Cannes in 2009 with the print campaign for the Prostate Cancer Research Foundation.

Andrea Bleicher began her career at Ringier in 1997 with a traineeship at the Ringier School of Journalism. From 1998 to 2000, the 35-year-old worked as a journalist for Blick. She then worked as an editor and later as a page editor for 20 Minuten and Metropol. From 2002, Andrea Bleicher was domestic editor of the Sonntagszeitung and returned to Blick in May 2007 as head of the news department.
Department heads: News: Andrea Bleicher, Politics: Hannes Britschgi, Business: Daniel Meier (37), People/Entertainment: Dominik Hug (40), Lifestyle: Roland Grüter (49).

The lack of major sporting events (European Football Championships, Summer Olympics) had the greatest impact on SF Zwei in 2009, with the all-day average market share falling by 0.7 percentage points to 8.9% compared to 2008. SF 1 closes 2009 with a market share of 22.7% (down 0.4 percentage points). SF Info has grown slightly every year since its launch in 2001 and achieved a full-day average market share of 1.6% in 2009 (up 0.2 percentage points).

Internet portal made gains
In 2009, Sf.tv recorded an average of 270,200 visits per day. This corresponds to an increase of 44% compared to the previous year. All platforms increased. The most visited service in 2009 was "SF Meteo" with 91,000 visits per day. The "Tagesschau" platform recorded the largest increase (plus 56%), with an annual average of 52,200 visits per day. The number of podcast downloads increased by 61% (22,600 downloads per day). Access to SF videos even increased by 110% (129,900 accesses per day), and the use of SF videos on YouTube also more than doubled (14,100 video views per day).

December above previous year
In December 2009, SF gained 0.5 percentage points year-on-year with a market share of 32.9%. SF 1 achieved strong market shares of over 33% with a series of in-house productions ("Happy Day", "Total Birgit", "Giacobbo/Müller", "Sports Awards", "Silvesterstadl", "St. Moritz - ein Wintermärchen"). SF Zwei significantly increased its market share year-on-year with well-attended sports programs in the daytime, early, main and late evening (alpine skiing, ski jumping, Spengler Cup, "Sportpanorama", football Champions League/Europa League, boxing), reaching an average of 8.6% for the whole day (up 1.2 percentage points).

New survey system from 2010: direct comparisons no longer possible
Various changes have been implemented in the TV measurement panel since January 1, 2010. As of January 2010, all TV audience figures and market shares recorded by Telecontrol are therefore no longer directly comparable with the previous year's data. This applies to all TV usage measurement in Switzerland and affects both average values for channels and values for individual programs. From now on, the monthly figures published by SF will also have to do without direct comparisons with the previous year's figures. Data collection and data analysis have been modified in order to take account of changes in the media landscape (regional TV licenses) and to comply with international media research standards.

As Ringier media spokesman Stefan Hackh said in response to an inquiry from the news agency SDA, 28 percent of full-time positions are likely to be cut in production and eleven percent in editorial. In recent weeks, the editors-in-chief, department heads and project team have revised and adjusted the work processes and the interaction between the departments. In this way, the number of full-time staff positions (FTE) that will be needed in the newsroom from March 7, 2010 has been defined, the publishing house announced on Tuesday. As part of the job cuts, the management is inviting Ringier's personnel committee to consultative negotiations over the next four weeks. In the event of layoffs, a social plan negotiated with Ringier's staff commission will be applied, the statement added. How many employees will be affected by the layoffs and how many people will be employed in the newsroom will be determined in February, according to Hackh.

Imprint calls for moratorium
The association of media professionals Imprint assumes that around 40 to 50 people will lose their jobs with the reduction of 29 full-time positions. It supports the Ringier Personnel Commission's demand for a six-month moratorium on layoffs. This demand is realistic, especially since the largest department "News" is waiting with dismissals anyway, because a three-month trial run is planned, the association said on Tuesday. At the moment, the work processes have not even been defined, so the time for a decision on job cuts is premature.
Furthermore, Impressum demands that the job cuts, should they really be necessary, be realized via natural departures and other socially acceptable measures. This should be possible in a company of Ringier's size. Should layoffs occur, Impressum demands a substantial improvement of the already existing social plan. Ringier is showing through the cutbacks that the publisher is giving lower priority to the quality and individuality of its media, the statement continues. The reduction of "duplications", with which the reduction is justified, means nothing else than the reduction of media diversity.

Comedia: Social plan must be adjusted
The Comedia media union is also calling for an improvement in the social plan. The existing social plan, which was negotiated last May, must be adapted to the current, worse economic conditions and tailored to the particular profile of those affected, Comedia said in a statement. Ringier is challenged in its social responsibility. In addition to the social cushioning of the redundancies, Comedia demands that all employees receive the necessary support in the implementation of the newsroom. The newsroom can only be a success if it is supported and carried by the editorial staff.

According to a study by the Pew Research Center for Journalism, all other media would then take their cue from the stories originating primarily from newspapers. 83 percent of the stories also contained no new information. Only 17 percent of the stories contained news, and these came almost exclusively from traditional media.
The researchers wanted their findings to be viewed against the backdrop of increasing cuts in "professional journalism". This could lead to more influence from governments, as many of the "new media" only reflect the official view of things. Official press releases often appear almost word for word in these media - usually without stating this. According to the Pew study, online media in particular often copy and quote without making reference to this.

> To the study

The articles will be available from Sunday at Axelspringer.de/mediaarchive68 available. For the "Media Archive68", all relevant articles on the student movement were collected from the following media offerings of the company at the time: Berliner Morgenpost, Bild, B.Z., Die Welt, Hamburger Abendblatt, Welt am Sonntag, Bild am Sonntag. In addition, the reporting of these newspapers can be compared with that of rival newspapers such as Tagesspiegel and Telegraf, as reported by the industry service Meedia.
Back in 2009, Springer CEO Mathias Döpfner had invited people to the "Springer Tribunal 2009". The aim of the event was to discuss and analyze the role played by the publisher's newspapers, but also by other publications and those involved in the student movement in 1968.

(Image source: Axelspringer.de)