Hofer Kommunikation was entrusted with the conception of the campaign. Under the motto "My care star", the achievements of family caregivers are highlighted and in 5 cases rewarded with 2 days of luxury relaxation at the Lenkerhof Alpine Resort. The central element of the campaign is a wide-ranging theme week in the local media Capital FM and Berner Zeitung. Accompanying measures include hanging boxes with postcards, radio trailers and information on the Internet. The campaign starts on January 11, 2010.
Responsible at the City of Bern: Nicole Stutzmann. Responsible at Hofer Kommunikation: Reto Steiner (mandate management), Daniel Scheuzger (CD), Philippe Oesch (text/concept), Daniel Martin (graphics), Natalie Suter (consulting).

www.hoferkom.ch

Even though the TV makers are still "do dahai", everything will be new with the start of broadcasting on Monday, January 11 at 6 p.m., according to a statement from Tele Südostschweiz. The station for Graubünden, Glarus and parts of the canton of St. Gallen has been on air for ten years. The TV station was based at various locations over the course of a decade and changed its appearance several times. TSO moved into its new studios in Bonaduz last year after being granted a license by the federal government. The broadcasting concept was thoroughly analyzed and revised over the course of around a year.
Proven formats such as the news, weather and "Talk mit Strauch" have been completely overhauled and given a new look. Various changes have also been made to the content of the daily program. For example, the news will be faster, clearer, more varied and more compact. New shows such as "Report", "Grischa Lüüt" and "Usgang.tv" have also been added to the program. Channel recognition is based on the current weather every day. For example, the TSO logo will flicker across the screens in rain, sunshine or under large snowflakes on wintry days.

www.telesuedostschweiz.ch

For the Outlaws premiere on January 10, Simmen will be reporting on the Olympic qualifiers in Laax, where he made the favorites Christian Haller, Iouri Podlatchikov and Markus Keller sweat with his strong performance. With Outlaws, Swiss sports television will be devoting the coming weeks to the "Ticket to Ride World Snowboard Tour", a snowboard event for the freestyle community. To kick things off, there will be a report on the founding of the "Ticket to Ride World Snowboard Tour" and a portrait of its inventor, snowboarding legend Terje Haakonsen.
In winter, Outlaws accompanies snowboarders and freeskiers on slopes and powder, in summer skaters and surfers through parks, pipes and waves.

www.schweizersportfernsehen.ch

He worked for SRG from 1956 to 1978, as the company announced on Friday. He began his career at SRG SSR in 1956 as Director of Schweizer Radio International. From 1965 he was Director of the Zurich radio studio and from 1972 Director of Swiss Radio DRS.
He ended his professional career in 1983 as editor-in-chief of the Basler Zeitung. His dissertation on "The Swiss press and the rise of the Third Reich 1933-1939", written after the Second World War, was republished eleven years ago as a standard work under the title "Dams against the brown tide".

www.sda.ch

Brawand had confirmed to the Bieler Tagblatt that he was going to Swissprinters. Martin Brawand will not be taking up a position at Swissprinters, the largest commercial printer in Switzerland announced yesterday. The contract that Brawand had signed had been terminated due to his statements in the media, as the Bieler Tagblatt writes according to an informant.

www.bielertagblatt.ch

A giveaway that separates the wheat from the chaff and the wimps from the hard-boiled. Because only those who put themselves to the test of courage and get involved in the special taste experience are really ready for the raceboards and downhill bikes from Sportplausch Wider, says the agency about the giveaway.
Responsible at Sportplausch Wider: Peter Wider (owner). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Isabelle Hauser (Art Direction), Dave Hugentobler (Text).

www.ayr.ch

With the agency founders Lorenz Furrer and Andreas Hugi and Salome Ramseier as the third member of the management board, five partners will now determine the fortunes of the agency, which now has 15 employees at its offices in Bern, Zurich and Brussels. Junior consultant Cristina Schaffner was also appointed consultant at the beginning of the new year. At the same time, the agency intends to focus even more strategically on its core business of public affairs at the turn of the year. The agency was founded in summer 2006.

www.furrerhugi.ch
www.wandelhalle.ch

The visual dramatizes the fact that the hotel is located in the middle of the countryside but still in the city. From January 4, 2010, street posters and newspaper advertisements announce the opening of the 4-star hotel.
Responsible at Parkhotel Zug: Stefan Gareis (Director), Jan Ch. Ericsson (Head of Sales & Marketing). Responsible at Dynamite: Roger Bosshart (overall responsibility), Alexandra Nessler (AD), Jens Kallauch (consulting), Thomas Campolongo (freelance copywriter-concept designer), Fotosolar (photo and image editing).

www.dynamite.ch

The rate of increase is up to 42%. In combination with search engine optimization (SEO) and keyword marketing (SEA), unaided brand awareness can even be increased by up to 91%. However, according to the study, TV advertising campaigns have so far barely exploited the huge potential offered by additional activities in the search engine environment. "The first detailed evaluations already show how useful the combination of TV campaigns and search engine marketing is," says Reza Malek from BVDW according to Pressetext. Without the integration of SEA or SEO, companies would be wasting the opportunity to be more present in the so-called relevant set of customers.
If a brand is advertised exclusively via a TV campaign, unaided brand awareness of plus 49% is achieved. The combination with SEO increases this to plus 74%, with SEA to plus 80%. According to the BVDW study, a visit to a website by a user who was not previously familiar with the brand in question can even increase unaided brand awareness by over 160%.
Advisable for all sectors
"As part of the study, we analyzed four different industries and came to similar conclusions. In our opinion, it therefore makes sense to combine SEA and SEO with a TV campaign in almost all sectors. Nevertheless, there are of course some sectors where the need for information on the Internet is above average," explains Philipp v. Stülpnagel, Head of the SEM Unit at BVDW, to Pressetext. In such areas - such as travel or insurance - it is essential to use search engine marketing. In addition, the positive effects of TV-SEA/SEO combinations suggest that there are also positive spillover effects with other media such as print or radio.
International advertising market forecasts, such as the recent one from Nielsen, also point to the importance of cross-media campaigns. In 2010, it will therefore be a top priority in the industry to adapt even better to media convergence and make better use of cross-media campaigns.

The film is intended to explain the high standards of the "Poinçon de Genève" seal, as well as to demonstrate the exceptional skills required to meet the requirements of the seal. The Manufacture Roger Dubuis is the only watch brand in the world that manufactures each of its movements according to the guidelines of the "Poinçon de Genève", according to the press release.
Seed developed the concept, wrote the script and realized the film in the role of general contractor together with Christian Rösch. It was shot on RED in 4K high definition.
> About the film

Adrian Zangger brings with him many years of experience in the conception and implementation of online campaigns, community management and community education, as was reported in a press release on Thursday. He earned his spurs at the companies Sulake Switzerland and Zed Digital (Optimedia). He joined AZ Fachverlage in April 2009 from Zed Digital (Optimedia), where he worked as Accountance Manager Performance. In addition to marketing Wireltern.ch, he is also responsible for marketing Wildeisen.ch, Fitforlife.ch, Natuerlich-leben.ch and the pool of technology titles published by AZ Fachverlage.
Now that Wir Eltern has been selling its own ads again since October 2009, AZ Fachverlage is also taking the online marketing of Wireltern.ch back into its own hands, writes AZ Fachverlage. Last month, 23,896 people from ten different countries visited the website.
Wildeisen.ch on the road to success
AZ Fachverlage also reports that never before have so many Internet users visited the Wildeisen.ch website as in December 2009. 1,000,694 page impressions, 91,902 visits and 45,434 unique clients were recorded on the site dedicated to the chef Annemarie Wildeisen.

According to SDA, the newspaper France Soir announced that it would not be published at all on Friday in order to send out a signal for press freedom. The press distribution company Presstalis wants to save 50 million euros with a restructuring program. This is the fourth time in a year that French newspapers have not been published due to strikes in distribution. The business newspaper Les Echos therefore published its content on the Internet free of charge.