Swiss Sports Television (SSF) has been able to broadcast on its own channel since July 1, 2009. In February 2009, the Federal Office of Communications (Bakom) approved an application to be connected to Cablecom's cable network. Previously, SSF only broadcast its programs via a program window on Star TV. As a result of Bakom's decision, Cablecom must broadcast the sports channel for the time being for three years as part of a must-carry order in the analog program offering in German-speaking Switzerland.
In a second must-carry application against a total of 27 cable network operators, the sports channel now wants to enforce broadcasting throughout German-speaking Switzerland. A few network operators have refused to include the SSF program in their analog offer, although the legal requirements are actually clear with the must-carry decision of February 2009, writes SSF in a press release on Tuesday.

A teaser ad announced the repositioning and invited visitors to the Swissbau trade fair. The launch campaign works with mathematical formulas and emotional background images. The idea of the formula was implemented 360° in advertisements, brochures, catalogs, promotions and at trade fairs. On the Internet, an interactive web film explains the new positioning. The website was set up together with the internet agency Plugster. In addition to classic communication, Erdamannpeisker also redeveloped the corporate design. The result is a new logo, new fonts and new imagery.

Responsible at Bodenschatz: Roberto Vetrano (Head of Marketing and Sales). Responsible at Erdmannpeisker: Gabriel Peisker (CD, consulting), Daniel Hesse (AD), Jörg Fassmann (design), David Brunnschweiler (consulting), Andreas Pollok / Marcel Ringgenberg (photo). Responsible for Input: Johann Schlieper, Partner. Industrial design: Formpol, Hans-Peter Wirth. Web design: Plugster, Serge Rau.

The mandate will be managed by agency co-owner Monica Jäggi and the two media planners Esther Cahn and Jasmin Grubenmann. Co-owner Ronny Schmid is available for reinforcement and expansion.

Autoinside's content covers topics relating to issues in the workshop and at management level. Technical articles geared towards training and further education, on the other hand, have only been published to a limited extent to date. From February, an article from Auto & Wissen will appear in every second issue of Autoinside. The AGVS and Auto & Wissen GmbH hope that the editorial cooperation and use of joint synergies will generate a positive response in the industry, as detailed in a press release on Monday. The AGVS association organ - with a print run of 12,500 issues in German and French - should also raise the profile of Auto & Wissen.

The independent discussion forum enables virtual debates around the clock. Participation is free of charge. To make themselves known, candidates can post their key data and a photo on the Wahlbistro. Comments can be shared via Facebook and Twitter. In contrast to other forums or blogs, anonymous participation is not possible. Every person who registers is verified by the operators by telephone. According to the Bern PR agency, this is the only way to maintain a good discussion culture.
The debates will be moderated by Michael Hermann, Head of the Sotomo Research Center at the University of Zurich. The co-moderator is Mark Balsiger, the initiator of this non-profit project. He is the author of the book "Wahlkampf in der Schweiz" and works as a communications consultant. Both moderators are non-partisan.
The first Wahlbistro was launched in 2008 and was open in Bern and Biel/Bienne. According to Border Crossing, around 180 participants took part in "lively debates". Registration is now open. Media partners are also currently being sought.

Grayling has a global presence with 70 agencies in 40 locations in Europe, the USA, the Middle East and the Asia-Pacific region and employs around 900 people. Grayling claims to be the second largest independent PR agency network in the world. With offices in Zurich and Geneva, Grayling Switzerland serves the German and French-speaking regions. The agency currently has 26 employees and its CEO is Hanning Kempe. The range of services includes consulting services in the classic communication disciplines of public relations, public affairs, investor relations and event management. The Zurich office also has a design team of corporate publishing and visual identity experts.

Background to the campaign: Energie Wasser Bern introduced the electricity saving bonus in 2010. Anyone who consumes at least ten percent less electricity than in the previous year receives a bonus of 15 percent on their electricity product.

Responsible at Energie Wasser Bern: Thomas Hügli (Head of Communications), Michael Bähler (Online Project Manager). Responsible at Polyconsult: Silvio Truffer and Roger Ghezzi (Head of Creation), Peer Fankhauser (Graphics and Illustration), Caroline Bühler and Audrey Arnold (Consulting). MediaPlus AG (media); Frappant (online production).

The Prozesspiraten agency specializes in the synchronization of vertical content and the organization of horizontal processes in marketing. The company has offices in Chur, Winterthur and Ulm.

More than half of the "best-selling" e-books are currently available for free, writes the New York Times. In addition to older works that are no longer under copyright, there are also many new books that are available free of charge for some time. The aim is to introduce new writers to consumers free of charge so that they will then buy other books by the author. The giveaway campaigns are not universally well received. Some publishers fear that readers will soon no longer be willing to pay the usual 25 dollars for new hardcover books or 13 dollars for paperbacks, according to Pressetext.ch. By comparison, Amazon and other providers have set 9.99 dollars as the standard price for new releases and bestsellers.

Hanna Baur Bättig completed her apprenticeship as a graphic designer at Atelier Mühlberg in Basel. She then worked for the typography specialists Müller + Hess. In London, Baur Bättig worked in a gallery with the video artist Isaac Julien. Back in Basel, she worked for two years as a project manager at the event agency Triebwerk. In 2008, she worked as a freelance designer and cultural manager.

Admittedly, at 51%, the majority is quite narrow. Nevertheless, the result should provide an explanation as to why companies are prepared to pay 2.5 to 2.8 million dollars for a 30-second spot. (By the way: last year it was even more expensive, this year the prices for ad placements have fallen - and this is only the second time in Super Bowl history).
There also seem to be certain "signs of fatigue". According to Nielsen, Super Bowl ads have the greatest impact on TV audiences in the first quarter of the game. This is when recognition and likeability ratings are at their highest. Towards the end of the game, the level approaches that of TV commercials outside of the Super Bowl. Viewers then no longer seem to find advertising all that interesting. We can, of course, speculate about the exact reasons for this advertising fatigue...

(Image: Keystone)

The agency not only advises Burckhardt + Partner on PR issues, but is also an active sparring partner for the further development of the locations in Switzerland, Samuel Schultze, CEO of Burckhardt + Partner, is quoted in a press release. The architecture and general planning company has offices in Bern, Zurich, Geneva and Lausanne. The head office is located in Basel.