The Arche Brockenhaus on Hohlstrasse in Zurich-Altstetten is part of Arche Zurich, a socially active organization. Its work includes street outreach, integration, childcare, and assisted living. The organization also operates a bistro and an organic farm. Like the rest of the organization, the Arche Brockenhaus provides socially responsible jobs and generates funds that benefit the entire Arche organization. The Arche facility has been undergoing renovations over the past few months. The Brockenhaus remained open throughout the construction period, which will conclude on January 30 with a big Arche birthday celebration.
Through a poster campaign, Hans Peter Brugger (text/concept) and Frank Bernhardt (Continue) drew the attention of visitors and passersby to the Arche Brockenhaus, hidden behind construction barriers. They highlighted its dual role as a treasure trove and a gateway for people in need. The campaign was a success; according to Roger Notter, director of the Arche Brockenhaus, visitor numbers actually increased at the start of the renovation phase.
Responsible at the Arche Zürich association: Ernst Haueter (Managing Director), Kathrin Winzeler (Marketing and Communications), Roger Notter (Director of Arche Brockenhaus). Responsible for creation and production: Hans Peter Brugger, Basel, text and concept. Frank Bernhardt, Continue AG, Basel, art direction and concept.

The Conference of Editors-in-Chief made this decision in consultation with Director General Armin Walpen, as the SRG announced on Friday. The polls conducted by Claude Longchamps’ institute gfs.bern had come under criticism after they had predicted a 53 percent “no” majority for the minaret referendum, whereas voters ultimately approved the initiative with 57 percent of the vote.
Last December, the SRG launched a detailed analysis of this discrepancy. To uphold the SRG’s credibility and in the interest of the public, the organization now intends to wait and see what the full analysis reveals. Until then, no further polls will definitely be published. An initial external analysis shows that the gfs poll on the minaret initiative was conducted methodologically correctly and in accordance with internationally recognized standards, the SRG adds.
Another external analysis is examining the possible causes of the discrepancy between the poll results and the actual outcome of the vote, as well as the political and media environment during the survey and its impact. Should the overall analysis be positive, SRG will resume the gfs polls for the June 13 referendum as usual.
Regardless of the investigations triggered by the minaret referendum, the SRG plans to commission a comprehensive, long-term study to examine the significance and impact of referendum polls on public opinion in Switzerland. An external institute will also be entrusted with this research project.

This will enrich the platform with a wealth of new content, the company said in a blog post. «Content owners can determine their own programming packages and pricing, whether it’s pay-per-view or a subscription,» Avner Ronen, CEO of Boxee, is quoted as saying by Pressetext. Partners are given the freedom to decide for themselves which of their content they want to make available—whether it’s premium content, archival material, or extras that might otherwise never have been shown. For its part, Boxee retains a 30 percent share of the revenue from paid content per transaction.
The open-source platform aggregates content from various sources, such as TV stations and online video portals. Boxee gained popularity due to growing interest among users in streaming content from their PCs to their TVs. The software is free to use.
Trouble with Free Content
As Wired reports, Boxee ran into some trouble last year with its free offerings. The popular video site Hulu cut off Boxee's access to its content twice. Boxee responded with a sort of temporary solution, and the two sides agreed to a truce for the time being.
Ronen believes that the Internet will become the fourth distribution channel for video content, following cable, satellite, and IPTV services such as AT&T's u-Verse. «The connected living room represents a new medium with great potential for creating value.»

In the United States, the American football championship game is the sporting event of the year. 75,540 spectators will be in the stadium in Miami to watch the Super Bowl. To get viewers in the mood, Swiss Sports TV will broadcast the two semifinals on January 24. The championship game will then also be broadcast live by SSF on February 7.

The subjects show night vision images of ZVV night network passengers who live like bats. Their nocturnal activity makes them new species of bat, such as the ciliated bat (lat. Myotis Emarginatus), the whiskered bat (lat. Myotis Mystacinus) or the alpine bat (lat. Pipistrellus Savii).
The motifs are used as posters and illuminated posters in the Zurich region and as advertisements in regional publications.

Responsible at the ZVV: Jürg Baumgartner (Head of Marketing), Hans Wälty, (Head of Advertising). Responsible at KSB/SJ: Andreas Mädler, Flo Wacker (CD), Isabelle Linsi (AD), Petra Koerfer-Bottignole (text), Jowita Jaskiewicz (graphics), Nick Schoberth (consulting management), Astrid Krauss, Franco Elsener (consulting), Nadia Leisi, Bettina Beyeler (DTP). Photo: Dominic Rayle. Image processing: Süsstrunk&Jericke. Litho: Detail AG. Media: Mediaschneider.

By four votes to five, the Supreme Court on Thursday overturned a 20-year-old ruling that had restricted campaign spending in presidential and congressional elections, according to the SDA. However, the ruling stipulates that election advertising must clearly state who financed it. Observers expect that the new ruling will already shape the upcoming campaign for the congressional elections in November. They expect a flood of commercials.
Previously, such support in election campaigns was only possible indirectly: companies and trade unions were not allowed to commission and finance election advertising themselves, but had to pass on money to so-called "political action committees". These were close to the respective candidates. They were only allowed to use voluntary donations from employees, managers or board members, for example. The new ruling allows companies or trade unions to spend money directly from their own assets on election advertising.

In addition to the existing activation and implementation measures for sponsoring & events, the contract now also includes conceptual support in these areas, as the agency writes in a press release on Friday.
According to the people responsible for sponsoring and events at Swisscom, the new group structure with various "below the line" specialists under one group umbrella was also convincing in addition to the very good cooperation to date.

The establishment of a works council at Focus, which was initiated last year in the face of opposition from within the company, is proving to be a good idea. Because Focus is now also planning to cut jobs in the face of falling advertising revenues and declining circulation, as co-editor-in-chief Uli Baur has now publicly admitted for the first time, according to Dwdl.de. In an interview with the Tagesspiegel, co-editor-in-chief Baur said: "We will probably not be able to avoid job cuts." In a blog recently launched by the initiators of the works council election, they commented on the announcement as follows: "The professional situation and our uncertain future have not yet been made so 'clear' to us within the editorial team. (...) Now there is hardly any doubt: we are facing hard times."
No move to Berlin
The employees do not have to expect a move from Munich to Berlin, which has also been speculated about in recent days. Baur clearly denied the rumors to the Tagesspiegel. "No, the headquarters of 'Focus' will definitely not be relocated to Berlin. The publisher Hubert Burda wants to have the paper around him and that will remain the case," he is quoted as saying on Dwdl.de. According to Baur, Wolfram Weimer, who will initially be responsible for the further development of the magazine from Berlin when he takes up his post as Head of Development in March, will move to Munich.

In the same quarter of the previous year, a billion-dollar write-down on investments in other Internet companies pushed earnings down to 382 million dollars. Google earned 6.5 billion dollars for the year as a whole. This is over 50 percent more than in 2008. Google's business had suffered at times from the effects of the economic crisis. The company's main source of income was advertising around search results, which had been clicked on less frequently by Internet users. Google curbed its spending for some time, but the company is now attacking again, among other things with a further push into the mobile Internet business.
2010 will be a decisive year for Google. The Californian company is facing more and more competition. Last year, Microsoft and Yahoo agreed a far-reaching cooperation in Internet search in the fight against Google's superiority. In addition, Google's "Nexus One" cell phone is increasingly attracting the attention of Apple. According to rumors, Microsoft is currently negotiating with Apple about whether the US software giant's search engine Bing could replace Google on iPhones in the future. Google boss Eric Schmidt did not want to comment on this.
One takeover per month
According to SDA, analysts expect the group, which has almost 20,000 employees worldwide, to generate new business impetus. Schmidt has already announced that he will invest heavily in 2010. Google wants to remain the number one on the search engine market and at the same time conquer new markets. Last year, Google acquired the Internet advertising company Ad Mob, among others. Schmidt expects the fastest sales growth to come from mobile Internet applications. Google is still aiming for around one acquisition per month, the CEO reiterated.
Google did not disclose the size of its business in China. The Group competes there with the domestic provider Baidu. For a few days now, trouble in the world's most populous country has been weighing on Google shares. Following a hacker attack, the US company has threatened to close down its activities in the world's fastest growing internet market.

From now on, the agency will advertise all new products from Beldona, with a focus on two in-house collections per year. According to the press release, the first work for the brand will be on display from February 2010.

This was announced by the Times on Wednesday, according to SDA. Registration is free and some articles can also be read for free. Only when a "certain number" of articles per month is exceeded will the reader be asked to pay for unlimited access. What a "certain number" is and how expensive access will be has not yet been decided. The only thing that is clear is that the approximately one million subscribers to the print edition will continue to have unlimited access.
The New York Times, with more than 1,200 editors the largest newspaper in the USA in terms of employees, announced in September 2007 that all content on the website would be freely accessible in future. Previously, commentaries and editorials in particular were only available for a fee of just under 50 dollars a year. However, the newspaper discontinued this payment model after two years because the management hoped that more readers would generate more revenue from advertising than from the fee. Now the newspaper wants to see money again, but only from the beginning of next year.
More to lose than other newspapers
The publishers are concerned that the revenue will not compensate for the loss of readers through the payment system, the newspaper admits. After all, Nytimes.com is the most used newspaper site in the USA with 17 million online readers per month. "This puts us in a better position than other newspapers - but we also have more to lose." Although the payment system has been under discussion for a year, the newspaper wants to take at least until January 2011. There is no price for doing it quickly, says Group CEO Janet L. Robinson, at most a price for doing it right.

The aim of the direct marketing measures to be developed is to attract prospective customers and buyers for the new Volvo S60, which will be available from the summer, as the agency writes in a press release. The world premiere of the new coupé from Sweden will take place during the Geneva Motor Show. The first implementations will therefore be realized in February.