Cablecom: ARD and ZDF in HD for the Winter Olympics

For the Winter Olympics, Cablecom is including the HD versions of the two German channels ARD Das Erste and ZDF in its basic digital service free of charge. The two public broadcasters will be switched on in high-definition quality on February 2.

Until now, the range of high-definition channels in Cablecom's basic offering consisted of HD Suisse, the Franco-German cultural channel Arte HD, the private German channel Anixe HD and the British program BBC HD. The launch of ARD and ZDF in HD will take place on February 2 in German-speaking Switzerland and Ticino, according to a press release issued on Tuesday. Information on the distribution of further HD channels in French-speaking Switzerland will be provided shortly.

Plot Factory takes over the Gamper screen printing company

Plot Factory, the general contractor specializing in large-format digital printing and advertising technology, will acquire the Gamper screen printing company effective July 1, 2010. The printing facility in Rümlang will continue to operate under the same company name, and all jobs will be retained.

Walter Gamper, the previous owner of the printing company founded in 1953, will continue to make his expertise available as a consultant. The acquisition will enable Plot Factory to offer additional services in the areas of screen printing and cardboard packaging, according to a press release issued on Tuesday. Plot Factory also expects synergies in large-format digital printing to give it greater flexibility and a stronger competitive position.

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Caption: Rinaldo Fochetti from Plot Factory (right) takes over Rümlanger Siebdruckerei Gamper from Walter Gamper.

Google: Founders want to give up voting rights

Google founders Larry Page and Sergey Binn apparently plan to sell about 17 percent of their stock holdings by 2014. This would cause their voting stake to fall below 50 percent.

Due to the ownership of Class B shares, which carry tenfold voting rights, the Google founders together with CEO Schmidt and the employees, who also own Class B shares, have a voting majority of 70.9 percent. As reported by Netzwoche, the sale is intended to prevent turbulence on the stock market. At the same time, the two Google founders want to diversify their own share portfolios.

Budget: Ideart starts 2010 with three new clients

Ideart won several competitive pitches in December 2009 and is starting 2010 with a number of new clients. New additions to the Lucerne-based agency’s portfolio include poultry producer Fredag, stairlift company Rigert, and the Marbach mountain cheese dairy.

Ideart will produce advertisements, information flyers and company documentation for the various product lines for new customer Fredag, which is represented on the Swiss market with poultry convenience products. Rigert has commissioned the advertisers with the logo redesign. The product brochures and flyers will also be redesigned for the company, which is headquartered in Immensee. Advertisements, stationery and the website will also be adapted to the new look. For the Marbach mountain cheese dairy, located in Entlebuch, the agency will be redesigning its entire image. The cheese dairy processes milk from buffalo, cows and sheep. According to the advertisers, this offer should also be reflected in the appearance. The packaging, brochures and website will also feature the new CI.

Spinas Gemperle: A different view of blind people

The Swiss National Association for the Blind (SZB) is launching an awareness campaign on February 8. The campaign aims to draw attention to the needs of the approximately 80,000 blind and deaf-blind people living in Switzerland.

The film opens with a commercial showing blind people as people with extraordinary abilities who are ready to help sighted people in special situations. The film concludes with the words: "We blind people are happy to help if we can. Please help us too!". With the current campaign, the SZB not only wants to generate donations, but also positively change attitudes towards blind people.

> To the spot

The SZB enables blind and deaf-blind people to lead a self-determined life. Services include counselling sessions, the provision of aids and the organization of training, courses and leisure activities.

Responsible at SZB: Norbert Schmuck (Head of Public Relations and Fundraising). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Claudia Lutz, Miriam Fischer (concept), Tom Malecha (concept/text), Wanda Michel, Andrea Reinhart (AD), Irene Stutz (consulting). Production: Meierproduction, Alexander Meier (director).

Metzgerlehner: Celebrating the 101st birthday with Suzuki

Metzgerlehner has given Suzuki a fresh new look to mark its 101st anniversary. With a nationwide campaign and the special «101 Edition» series, Suzuki aims to thank its customers with anniversary perks.

The campaign is now being used across the board in daily and Sunday newspapers, magazines, the trade press and on the website.

Responsible at Suzuki Automobile Switzerland: Hanspeter Bachmann (General Manager), Jürg Naef (Head of Marketing & PR). Responsible at Metzgerlehner Worldwide Partners, Erlenbach: Felix Dammann (CD), Marco Lehner (Strategy/Text), Janine Aebischer (AD), Noa Zimmermann (Graphics), Claudia Hübner, Alain Schwaar, Flurina Widmer (Consulting), Corinne Räber (Desktop), Giovanni Bucca (Production), Bálint Dobozi (Programming). Responsible at MM&B Media Agentur: Olivia Sieber (Media).

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KSB/SJ: Tamed for Finetra nightmares

The advertisers at KSB/SJ have created a new winter campaign for bed specialist Finetra. In this campaign, nightmares are tamed and evil monsters are turned into lovely creatures that peacefully go about their daily business in idyllic children's book landscapes. The message: Finetra has put every nightmare to rest.

One motif shows a monster contentedly knitting socks in a rocking chair, another shows a whole family of monsters enjoying the day at a picnic. In a third motif, a multitude of tamed beasts hide in a dreamy fantasy world. The three motifs were shown as posters at the Zug Autumn Fair, as advertisements in the local and regional press, as flyers, cinema slides and POS posters.

Responsible at Finetra: Besim Bulica (Managing Director). Responsible at KSB/SJ: Daniel Krieg (CD), Charles Blunier (AD), Nicole Mazko (text), Andrea Heierli (graphics), Nadia Leisi (DTP), Astrid Krauss (consulting), Vincent Vigla, Philip Straub, Denis Zilber (illustrations). Litho: Detail.

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HWZ: New Head of Communication

Marc Stutz is the new Head of Communications at the Zurich University of Applied Sciences (HWZ). The 39-year-old is a member of the extended Executive Board. Most recently, Stutz was responsible for market development at the Migros specialist stores Melectronics and SportXX.

Marc Stutz is a federally certified communications manager with an IAA Diploma in Marketing Communications. He also holds a federal certificate as a marketing planner and a diploma as a tourism specialist HF. He has worked in the media/PR department at Switzerland Tourism in Amsterdam and as a member of the management team in various marketing functions at Winterthur Insurance - including Marketing Manager E-Insurance Switzerland, Segment Manager Private Clients and Deputy Head of Advertising.

VgT commercial: Aired after 16 years after all

After 16 years of dispute over an advertisement calling for a reduction in meat consumption, the Association Against Animal Factories (VgT) has achieved its goal. According to the VgT, the anti-meat commercial will now be shown at the end of January after all.

In 1994, the VgT wanted to show a commercial on Swiss television in which pigs appeared: In the first half of the commercial, a free-living domestic pig is shown building a nest. In the second half, this animal is juxtaposed with pigs in a factory farm. At the end, a call is made to eat less meat. Swiss television refused to broadcast this commercial in 1994 on the grounds that it was political advertising.

Three courses to Strasbourg
After both the responsible department and the Federal Court upheld this decision, the VgT took the matter to the European Court of Human Rights (ECtHR) for violation of freedom of expression - and won in 2001. The VgT prefaced its advertisement with a lead-in in which it referred to the initial broadcasting ban. Swiss television then refused to broadcast it again - this time citing the law against unfair competition.
This was followed by a request from the VgT to the Federal Supreme Court for a revision of the first ruling, the rejection of this revision and the VgT's renewed appeal to Strasbourg. However, this was not the end of the dispute. After the VgT was again upheld in Strasbourg, the Federal Department of Justice lodged an appeal and demanded a reassessment by the Grand Chamber of the ECtHR. In November of the same year, the Federal Supreme Court then approved the revision requested by the VgT. And at the end of January 2010, the commercial will now be broadcast with new footage of factory farming.

> To the spot

Last but not least: No swearing allowed!

Voice recognition software for the phone, how practical. At last, no more laboriously typing text into your phone, just babble away. However, users - at least those with a Google Nexus One phone - should pay attention to their choice of words. Bad language is not an option. Google has made sure of this with a language etiquette guide.

Google's smartphone simply doesn't want to recognize swear words, instead replacing the nasty expressions with hash marks. What a # # # #! The company does not accept accusations of censorship - at a time when Google is protesting against government censorship measures in China. Rather, the reason given is that the speech recognition technology is not yet fully developed. After all, the company wants to avoid harmless words being misrecognized and awkwardly appearing as swear words. It is not known whether efforts are being made to improve the technology in this respect. For the time being, the following options remain: Anyone who has something naughty to communicate will still have to do so manually. Of course, there is also the phone call. You can then say what you need to say directly - at least so far. You never know what the professionals at Google will come up with next. Will the Google phone soon drown out swear words with a beep?

Press Council: La Liberté did not violate privacy and victim protection

La Liberté reported on the sexual abuse of two nephews by an uncle. The perpetrator is said to be an 80-year-old patriarch from high society who lives in Freiburg. Do these details make it possible to identify the perpetrator and the victims? Two private citizens claim this in a complaint to the Press Council and view it as a violation of privacy.

The complainants are also bothered by the fact that the report gives details of the sexual abuse. The Press Council rejected the complaint. In its opinion, the details of the sexual abuse are necessary in order to convey to the readership what the perpetrator did to his victims. The reference to the social status of the perpetrator also indicated that sexual abuse occurs in all social classes. The information contained in the newspaper article would hardly have made it possible for third parties outside the immediate environment of the victims to recognize the perpetrator and/or victim. In cases of sexual abuse, victim protection is of great importance. However, it is also important to point out its consequences. Therefore, indecent, hurtful descriptions also have their place in such reports.

Press'n'Relations Zurich: Markus Häfliger takes over management

Markus Häfliger will take the helm at Press’n’Relations Zurich starting in February 2010. The 45-year-old previously worked as a trade journalist for Computerworld and, until last fall, served as editor-in-chief of IT Reseller and Infoweek.ch. Häfliger succeeds Andrej Voina, who left the company at the turn of the year.

Markus Häfliger, together with Monika Nyendick, who is responsible for the Zurich branch as an authorized signatory, will raise the profile of Press'n'Relations as a journalist-oriented PR agency in Switzerland, as the communications company, which is represented at five locations in Switzerland, Germany and Austria, writes in a press release on Tuesday.
Häfliger studied psychology at the University of Zurich and began his career in 1998 at the Compress Information Group, Thalwil. Until 1999, he was Marketing Manager for the Internet Expo and the Internet Expo Conference. From 1999, he was involved in the development of the Swiss IT industry magazine IT Reseller, where he became editor-in-chief in 2003. He was also editor-in-chief of Infoweek.ch. From fall 2009, he worked as a freelance specialist journalist for Computerworld, among others.
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