The form and price are not disclosed. The merger will create one of the largest lettershop companies in Switzerland in Wallisellen. The larger volume will make the newly formed Media Mail more competitive and open up new market opportunities in a highly competitive market, according to a statement. The long-standing cooperation between Künzler Bachmann Directmarketing and Media Mail will be intensified. The basis for this is a corresponding cooperation agreement. In the future, Künzler Bachmann Directmarketing intends to focus more on data services and digital and laser printing, while Media Mail will concentrate on lettershop services.

Paradeplatz is no longer what it used to be - and neither is Augustinergasse. With this headline, the agency dramatizes the relocation of the traditional tableware store and at the same time advertises the new, spacious store to customers.

Responsible at Meister Silber: Roland Meister (Owner), Samuel Ryser (Managing Director), Mirca Maffi (Communications). Responsible at Scotti: Nina Rossier-Scotti (consultant), Ivan Scotti (CD/text), Florian Schumacher.

The first word is "You" - the logo from the founding year 1941 has been incorporated into the headline. In future, individual numbers will also be advertised in the same way. The Meyer Werbung agency was founded in 2007 and is responsible for clients including Confiserie Sprüngli, Piazza.ch, Caritas Zurich, Hostpoint, the HSO business school organization and Span-Set.

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This is what happened at a US college: Coca Cola installed a somewhat different Coke vending machine there, the so-called "Happiness Machine". And it really made the students happy: they were given more bottles than they had asked for, the drink was served in a glass with ice, or they were given pizzas, bunches of flowers, funny balloon animals and giant sandwiches. Although some would probably rather eat half a bottle of Coke instead of four and a salad instead of a pizza for the sake of their figure, the campaign already seems to have paid off for Coca-Cola: The video on YouTube has already been viewed 880,000 times. Viral marketing can be that simple.

The 43-year-old CEO of Elvia is being supported by a 21-strong group led by SVP National Councillor Ulrich Giezendanner, whose aim is to fill Switzerland's most important media post with a manager with a civic mindset. Wittwer submitted his application himself a long time ago. He has worked as a journalist for many years and is familiar with the media world, Jürg Wittwer told Sonntag. He also has the necessary management experience.

The SVV announced on Sunday that it must be ensured that, in the future, there is no «unacceptable favoritism toward political actors» in Swiss television broadcasts and that political advertising is avoided. Specifically, the insurers took issue with a segment that aired on the January 12 broadcast. The insert showed the magazine’s cover page with the slogan «No to pension cuts,» and the commentary noted that «K-Tipp» is a partner magazine of the consumer affairs program. The special edition covering the March 7 referendum was distributed to mailboxes nationwide the following day.
According to the Radio and Television Act, television programs are prohibited from airing advertisements for issues that are the subject of referendums. It is not clear to viewers whether «Kassensturz» participated in the referendum special or to what extent it supports the campaign.
SF Director Ueli Haldimann resigned from the board of directors of Konsumenteninfo AG, the publisher of «K-Tipp,» back in mid-January.

The idea stems from the existing program «Bilder zum Feiertag» (Images of the Holiday): 4-minute short reports, broadcast 6 to 8 times a year, provide insight into the festivals and rituals of non-Christian religions. Young believers from other religions serve as amateur reporters. Since late 2009, Raschida Bouhouch—a biologist with a Ph.D. from ETH Zurich and a Muslim of Swiss-Moroccan descent—has been appearing on camera as a live reporter. Now, a longer, separate format is to be developed that can be expanded with greater regularity, as Nathalie Wappler told the newspaper Sonntag. The new format is intended to place greater emphasis on integration and make it a central theme; it will be presented to the culture editor and the executive board at the end of February. In addition, a dedicated website will be launched in the coming weeks.

Her allegations of cyberattacks have harmed bilateral relations. The U.S. should stop «using so-called Internet freedom to level unfounded accusations against China,» Foreign Ministry spokesperson Ma Zhaoxu said on Friday, according to SDA.
The day before, Clinton had threatened consequences should the communist state engage in cyberattacks. She accused China of blocking free access to the Internet. An editorial in the English-language Chinese newspaper Global Times referred to «information imperialism.» The U.S. demand for the free flow of information on the Internet is «a covert attempt to impose its values on other countries in the name of democracy.» The ministry spokesperson emphasized that China has its own circumstances and traditions. His country manages the Internet in accordance with its laws and policies, as is international practice, according to Ma Zhaoxu.
Face the consequences
In her speech, Clinton spoke out in favor of freedom of expression on the Internet and asked the Chinese government to provide a public explanation regarding the cyberattacks on Google and other U.S. companies. «States or individuals involved in cyberattacks must face the consequences and should be condemned internationally,» she said on Thursday.
According to Google, the attack on email accounts originated in China. Following the attacks, the search engine giant reviewed its China operations and decided it would no longer bow to the censorship imposed by Beijing—even if that meant it had to withdraw from China.

According to a press release issued on Friday, Gemi once again made a strong showing in the e-media sector in December—and thus for the past year—with a gain of 6 index points to 463 (457). TV increased its advertising intensity by 7 index points to 469 (462), and the Internet gained 6 index points to 578 (572). Radio kept pace with an increase of 2 index points to 261 (259), while teletext lost another 4 index points, dropping to 139 (143). Adscreen rebounded, gaining 8 index points to reach 188 (180). All media published by Media Focus remain at 183 index points.
Overall, the changes in media usage recorded in 2009 are as follows: TV +19, radio +15, Internet +209, Adscreen -79, teletext -16, e-media +32, and all media -10 index points.
When evaluating the index, it is important to note that, for short-term analysis, the data for each of the past 12 months is seasonally adjusted.

For example, in advertisements focusing on ÖKK's commitment to a safe way to school (Paranoia Schulwegitis) or the kindergarten ski week for kids (Nix Bremsitis), on four cover pages of the customer offer "ÖKK Club", which offers discounted leisure activities, on the posters and advertisements "Verunsicheritis", which responded to the bankruptcy of a competitor in Central Switzerland, as well as in various customer loyalty tools such as the Christmas card.
Responsible at ÖKK: Mario Theus (Market Private and Corporate Clients, Member of the Executive Board), Venanzi Vincenz (Head of Marketing Communications). Responsible at the Y&R Group: Dominik Oberwiler (CD/AD), Martin Stulz (text), Laurie Morard, Alexandra Rapeaud (graphics), Daniel Ganahl (illustration), Pablo Koerfer, Manuela Wettstein (consulting), Caspar Coppetti (overall responsibility).

In 2010, ski stars like Bode Miller, Didier Cuche, and Lindsey Vonn will be diving into the world of Formula 1. That’s because, starting with the 2010–2011 season, the new Head skis will be equipped with KERS (Kinetic Energy Recovery System)—a technology inspired by Formula 1. Part of the integrated campaign—which includes trade ads, trade show appearances, catalogs, and an online portal—is a commercial featuring Bode Miller. In it, the 33-year-old American battles his addiction to speed alongside other speed demons in a support group. In the one-minute commercial, which is being aired worldwide, Bode showcases his acting skills. Miller struggles to find the right words and sighs until, in a moment of breakthrough, he defiantly reveals his innermost thoughts.
The Head «Speedaholics» commercial was filmed with director Marco Lutz at a abandoned factory near Zurich.
> To the spot
Responsible at Head: Johan Eliasch (Chairman, HEAD Group), Klaus Hotter (Executive Vice President, Winter Sports), Ralph Kessler (International Communications Manager, Winter Sports), René Harrer (International Sales & Marketing Manager, Winter Sports), Verena Koegler (Marketing & Communications Coordinator, Winter Sports). Person in charge at the Zurich Department: Julia Brun (Account Direction), Deborah Enzmann, Lilian Metzker (Design), Andreas Wyss, Toma Perret (Art Direction/Design), Reto Vogler (Copy/Concept), Johannes Eisenhut, and Oliver Brunschwiler (Creative Direction). Film: Marco Lutz (Director), Ralph Bätschmann (Cinematographer), Shining Pictures; Stefan Bircher (Producer) and Claudia Jucker (Production Manager). Photography: Oliver Nanzig and Hans Bézard.

Under the name «Bell Saison,» the Swiss meat processor offers charcuterie and sausage specialties made with ingredients and recipes tailored to the season. The cardboard inserts designed by Valencia Kommunikation for the product line reflect the colors of each season and convey the seasonal mood through imagery, as the agency notes in a press release. The designs were created in «Spring,» «Summer,» «Fall,» «Winter,» and «Holidays» versions. Valencia also produced corresponding ad visuals. Bell Saison is available seasonally at all major Coop stores.
Responsible at Bell: Davide Elia (Head of Marketing/Communications), Ramona Bornèque (Advertising Project Manager), Emina Lipp (Deputy Head of Product Management), Jörg Saladin (Head of Charcuterie Product Management). Responsible at Valencia Communication: Michael Gerber (CD), Simone Pérez-Fluri (Senior Art Director), Ismail Tülek (Art Director), Kathrin Roelfs, Raphael Graber (Graphic Designer).