Google expands Gmail advertising system

In the future, Gmail users should expect that Google will no longer necessarily tailor contextual ads only to the message currently open, but may also tailor them to older emails at times.

According to Heise online, the company has announced this in a blog post. The reason given in the post is that for some messages, such as birthday wishes, there are no "good" ads that Google can display. In such cases, other messages will be used in future. Google does not store any additional information for the new feature. The allocation of advertisements is completely automatic; no employees are involved in the selection of advertisements, neither messages nor other personal information are made available to advertisers.

Radio Basilisk changes hands

Radio Basilisk has a new owner: The Hagemann family has acquired all shares in the radio station from Basel-based media attorney Martin Wagner.

According to a press release issued on Thursday, the reason for the sale is a change in the focus of Martin Wagner's professional activities, who will be devoting himself to setting up the new Swiss film production company Constantin Film Schweiz with immediate effect. The Hagemann family intends to keep the Basel-based private radio station privately as a long-term investment. The parties have agreed not to disclose the sale price. The relevant authorities still have to approve the transfer of the license. The corresponding application has been submitted to the Federal Department of the Environment, Transport, Energy and Communications. A decision is expected as early as mid-April 2010.
Martin Wagner will remain on the Board of Directors. Matthias Hagemann will join as Chairman and Ruth Ludwig. Sandra Wagner and Jean-Luc Wicki will continue to share the management of the station. No other personnel or programming changes are planned.
The Hagemann family is the majority shareholder of Basler Zeitung Medien. It guarantees the journalistic independence of the radio station. The day-to-day editorial business will remain the sole responsibility of the radio editorial team.

Relaunch of the trade magazine Panorama

The trade magazine Panorama has been relaunched. It will be published on February 26 with an expanded content concept and a new layout.

The new, modular magazine architecture, improved reader guidance and the introduction of four-color printing will ensure new spatial conditions and more variety in reading, according to a press release. The focus section plays a central role in the editorial concept, in which topics are to be dealt with across all areas. Key topics will be examined from different perspectives.

Federal Council in favor of device-independent radio and TV fee

In the future, even those who do not own a radio or television set will be required to pay radio and television license fees. That is what the Federal Council wants. In a report to Parliament, it recommends introducing a general fee for households and businesses.

In future, radio and television fees will also have to be paid by those who do not have a receiver. This is what the Federal Council wants. In a report to parliament, it recommends introducing a general fee for households and businesses. "A lot has shifted in the original logic," Federal Councillor Moritz Leuenberger told the media on Thursday. Today, radio and television programs can also be received via cell phones, computers and laptops. In addition, almost everyone uses radio and television. Leuenberger admitted that there was a small minority that wanted to remain "pure". But they benefit indirectly from the role that radio and television play in democracy. As before, however, socially disadvantaged people should be exempt from fees in cases of hardship.
Around 100 francs less in fees
The Federal Council expects the new system to reduce fees by around CHF 100. Today, the fees for radio and TV reception amount to CHF 462 per year. The main reason why they would fall is that the problem of black listeners would no longer arise. Today, over 90 percent of households pay radio and TV fees. However, the situation is different for businesses: 20 to 30 percent of businesses do not pay any fees, said Martin Dummermuth, Director of the Federal Office of Communications (OFCOM).
It is still unclear from whom and how the general fee will be collected. At present, the fees are collected by the Swisscom subsidiary Billag, which receives CHF 55 million a year from the federal government. The company was awarded the contract in a tender. The Federal Council tends to stick with a similar system. It doesn't have to be Billag, said Leuenberger, pointing out that Swiss Post had also submitted a bid. However, the Federal Council believes that a centralized solution would be the most appropriate.
Not via the federal budget
The Federal Council had various alternatives examined. As a result, it rejected the idea of financing the fees from the federal budget in future. Leuenberger said that this would call into question the freedom of the media because parliament could exert indirect influence during budget discussions. However, the proposal to have the fee levied by the cantonal tax offices has not yet been abandoned. The Federal Council wants to examine this possibility further. However, it has not met with enthusiasm from the cantons, Leuenberger pointed out.

Dani Büchi becomes Head of Ringier Radio

Dani Büchi is to become Head of the newly created Ringier Radio sector. He will assume this function with immediate effect. He will also remain Managing Director of Energy Zurich.

Ringier Radio comprises the holdings in the private radio stations Energy Zurich and Radio BE1, the national marketing of the stations, as well as the DAB activities. According to the press release, the new sector plays an important role in the strategy of Ringier Switzerland within the newly established entertainment division "Entertainment, Electronic Media and Events", which is headed by Marco Castellaneta. In addition to Ringier Radio, the Entertainment division also includes the TV activities with Ringier TV, Presse TV, Sat1 and Teleclub, the event and concert activities Good News, Rose d'Or, ticketing and the customer club.
Dani Büchi is taking over as Head of Ringier Radio with immediate effect. The 31-year-old from Zurich has held various positions in radio journalism and marketing for over 12 years and has been Managing Director of Energy Zurich for three years.

Mitlinks starts countdown for the Swiss Film Awards 2010

From January 21 to 28, 2010, it’s time once again for the Solothurn Film Festival. Mitlinks is once again handling the technical implementation of the online platform for the Swiss Film Award.

As part of this cinematic event, the films that are candidates for the Swiss Film Award are nominated every year. After the nomination night on January 27, 2010, film enthusiasts can view the 2010 trailers on the Schweizerfilmpreis.ch website and vote for their favorites. In addition to the Special Jury Prize, which honors outstanding artistic and technical achievement, winners in eight different categories will be awarded the Quartz.
Responsible at Swiss Films: Natalia Guecheva, Project Management. Responsible for co-links: Patrizia Lehmann (project management), Pius Kraushaar ( technical implementation). Responsible at Büro4: Stefan Hunziker (Design).
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Last but not least: The SMS as the savior of language

Excessive texting contributes to the dumbing down of young people. This theory has been circulating ever since cell phones were invented. But now a study proves the opposite.

In 2007, the claim was even backed up scientifically: a study commissioned by the Irish Department of Education found that texting was responsible for the ever-increasing language deficits of Irish youth. The main reason given for this was that text messaging was becoming less and less expressive every year and that many young people had a wooden, choppy style.
But now texting is no longer the scapegoat: British psychologist Clare Wood has discovered the following: Children who send text messages via their cell phone and use abbreviations such as LOL or plz very frequently have fewer problems reading and writing regular language than other children. Overall, there is such a close correlation that the use of abbreviations must be seen as an indication of the ability to discover, narrow down and change language patterns. There is a tendency towards more reading and writing problems among children overall - but not because of, but despite the use of short messages. For better or worse, a new culprit must now be found for the atrophy of language - in any case, text messaging is in the clear.

Russia: Media protest against photojournalist verdict

Russian state media have reacted with an unusually strong protest to a court ruling against a Moscow photojournalist.

In an open letter to Interior Minister Rashid Nurgaliyev, the editors-in-chief of several newspapers, TV and radio stations accused the police of falsifying statements and other violations of the law. This was reported by the state agency Ria Novosti on Thursday, according to SDA. The Ria photographer was detained at an unauthorized demonstration and sentenced to a small fine. The journalist was merely carrying out his work on behalf of the editorial team, Ria Novosti reported.
In Russia, journalists are repeatedly becoming victims of state violence. The organization Reporters Without Borders protested on Thursday against the sentencing of a blogger in the Russian republic of Tatarstan to 21 months in prison. According to a local court, he had slandered Tatarstan's President Mintimer Shaymiyev. In the city of Tomsk in Siberia, a journalist had died the day before from serious injuries inflicted by a police officer. Interior Minister Nurgaliyev has long been criticized for the brutal and corrupt security forces.

Goldbach Crossmedia Award 2010 announced

The Goldbach Media Group is presenting the Crossmedia Award for the sixth time. The closing date for entries is February 26, 2010.

The award is intended to recognize demonstrably innovative and successful cross-media campaigns that were published between April 2009 and February 2010. All cases conceived and developed in Germany, Austria and Switzerland are eligible.
The closing date for entries is February 26, 2010. independent jury of experts will be judged. The first prize is worth CHF 10,000 and will be awarded at the Crossmedia Award Night of March 31, 2010.
> Conditions of participation
> Registration

OSW pulls the strings at Kulturmanagement Basel

The Oswald Siegfried advertising agency has designed a brochure for the Center for Cultural Management at the University of Basel, intended to give prospective students an insight into the program.

Visuals are intended to illustrate that a wide variety of subjects have to work together in this course and that networking between cultural professionals and cultural managers is important. At the same time, OSW also redesigned the website and created invitations with this appearance.
Responsible at SKM: Dr. phil. Rolf Keller. Responsible at OSW: Michael Oswald (art director), René Fisch (text), Zoe Maritz (consultant).
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Crafft: Magazine redesigned for Kunsthaus Zürich

The Crafft agency redesigned the Kunsthaus Zürich members' magazine.

The Kunsthaus Zürich has commissioned the Crafft agency to redesign its members' magazine. The first issue with the new design was published on January 18, 2010. The magazine is aimed at an increasingly young readership and has a fresh and modern look, the agency writes in a press release.
The optimized design provides an attractive introduction to the individual topics, the agency writes in a press release. The magazine has also been restructured. Brief information and news are followed by prominently presented exhibition reviews with generous illustrations. The table of contents can now be found on the cover. The format is more compact than before. The timing of the redesign is not coincidental: Kunsthaus Zürich is celebrating its centenary in 2010. The poster for the anniversary year was also designed by the Crafft agency.
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Cover page of the new magazine.

Tele Züri now also in the greater Lucerne area

The Zurich regional broadcaster Tele Züri is expanding into central Switzerland. From January 26, viewers from the greater Lucerne area will also be able to receive it. It will be broadcast to a total of 107,500 households in the Cablecom cable network and partner networks.

The Tamedia broadcaster announced on Tuesday that Tele Züri will continue to focus on reporting from the greater Zurich area. However, the station will now also cover the greater Lucerne area for important events. It will kick off on Wednesday, January 27, 2010 with a TalkTäglich live from Lucerne. However, the station has no further plans for expansion. With the launch in the greater Lucerne area, the expansion of the broadcasting area, which began a year ago, has been completed for the time being. The station now has around 2.7 million potential viewers.

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