Much Ado About Nothing—Now
He is one of the oldest and most loyal employees at Zurich’s Hallenstadion. For 70 years, he’s put up with everything and taken a lot of abuse. As of May 1, however, his services are no longer needed. The ashtray is being retired, and the entire Hallenstadion is going smoke-free. The Departement agency is shedding one last creative tear for «Äschi.».

Easter is coming up again soon
The traditional egg-tapping ritual is sure to be a fun tradition in many Swiss households again this year. To celebrate, Blue Spirit has created a virtual egg-tapping contest for Marionnaud on Facebook. The app lets users choose their own egg and challenge friends to a lively competition. For every duel won, users earn points that can then be redeemed as discount coupons in the Marionnaud online store or at Marionnaud stores. The app can be accessed directly at Facebook.com/Marionnaudswiss and is linked to other social media channels.

The winners will be announced at the Gala Award Night on May 28, 2010, at the Kongresshaus Zürich. Tickets for the awards ceremony will be available starting April 10 at www.dm-preis.ch.
2010 Shortlist:
Submitting companies and number of works
Agency at the Airport (9)
Wunderman / Futurecom / Advico Y&R (5)
Publicis Dialog / Publicis Advertising Agency (4)
Assai Dialog + Digital / Wirz Advertising (3)
OgilvyOne (3)
OgilvyOne Worldwide (3)
Spillmann/Felser/Leo Burnett (2)
Wunderman Germany (2)
Bioforce (1)
Druckerei AG Suhr, inter-punkt. (1)
Maxomedia. BSW (1)
Red Urban (1)
rosarot Idea Network (1)
Sunrise Communications (1)
Advertising Agency (Switzerland) (1)
Anyone who hasn't yet voted for the Audience Choice Award can still do so until March 26, 2010, at www.dm-preis.ch do

Publigroupe remains in the red
In the past financial year, the loss amounted to CHF 20.9 million. In the previous year, the loss amounted to 42.1 million francs. Turnover fell by almost a quarter to CHF 1.6 billion. In its communiqué, the advertising marketer attributes the lower turnover in particular to the decline in the print advertising markets. The Group's operating loss fell from CHF 40 million to CHF 4.5 million. This was the result of massive cost savings and the positive development of some business segments. A moderate improvement in results is expected for the current financial year, the press release continues. Costs are to be reduced by a further CHF 38 million. The company had already cut costs by CHF 55.1 million in 2009. The top management body is to be expanded. Kjell Aamot and Andreas M. Schönenberger have been proposed for election. Aamot was President and CEO of the international media group Schibsted ASA from 1989 to 2009. Andreas M. Schönenberger was responsible for the Swiss market as Country Manager at Google.
Appenzell boycott posse
The Innerrhoden government is dissatisfied with the reporting of the Appenzeller Zeitung. The President of the Innerrhoden Grand Council, Ruedi Eberle (SVP), thinks it is right that the government's Ethics Committee is setting an example by boycotting the Appenzeller Zeitung and stopping the publication of information. The reason for this is the commission's dissatisfaction with the reporting. Eberle told SDA that the Appenzeller Zeitung had portrayed them as backwoodsmen. The editorial team had clearly gone too far with its reporting on tourism marketing, the trial in the case of the dismissed public prosecutor and the associated criticism of members of the Ethics Committee. Eberle believes that the decision taken by Carlo Schmid (CVP), the mayor of the canton and former member of the Council of States for Innerrhoden, was the right one. Schmid had canceled all Appenzeller-Zeitung subscriptions to the Innerrhoden administration and the Ethics Committee and shortly afterwards imposed an information ban on the paper with a circulation of 14,000 copies. According to Eberle, the editorial team will not be denied access to the council chamber.

As of today, this would be the SDA for the Tagesanzeiger. Because trust in the press service sometimes seems to go so far that texts are not simply copied in full. They don't even seem to have the time to read them through. And so sometimes a note to the editors slips into the article. This happened on Wednesday, early in the morning. In its report on the founding of the new company by Ringer and Axel Springer, the SDA attached a note to the editors. The Tagesanzeiger.ch has now printed this report one-to-one at 6 a.m. and posted it on the Internet. Which in itself need not be a problem. However, in this case the Tagi not only demonstrated its complete trust in the SDA, but unfortunately forgot to remove the note to the editors. So now, at the end of the text, it says: "Ringier and Axel Springer are organizing a media conference on Wednesday (today) to launch the new company. Note to editors: The MK of Ringier and Axel Springer will take place at 10 a.m. at Ringier's headquarters in Zurich. SDA will cover the event." Funny, but just a peccadillo. This could just as easily happen in any other online editorial office, which is happy to take on an SDA report under time pressure.

www.tagesanzeiger.ch
www.sda.ch

The campaign "against" stumbling is characterized by the integrated and cross-media interaction of the various channels. Victims are shown in the classic offline channels of print and TV, which were realized by the advertising agency Ruf Lanz. Online, the campaign searches for the "perpetrators" and thus activates the audience. On the microsite www.stolpern.chThe visitor, as a stumbling detective, should actively examine four episodes of a prevention film for tripping hazards. This film was contributed by Seed. On the platform of Eyekon and its CD Thomas Egloff, a film featuring a stumble by Christoph Blocher also attracted a lot of media attention. pan

On February 18, the brand relaunch went online simultaneously in 24 countries. The new brand identity was relaunched in order to meet the requirements of a growing market with a constant stream of new country presences.
Responsible at Draftfcb Partners: Alexander Mühr, Mariella Pegler (consulting), Marko Malle, Marco Prokopetz, Alexander Haberfellner (concept), Marco Prokopetz (text), Alexander Haberfellner, Marko Malle, Florence Forbach, Magdalena Ortlieb, Grischa Morgenstern (graphics). Technical realization: Typoheads.

www.draftfcb.com

With this, the Basel agency refers to the car brands Abt Automobile represents: the German BMW and the English brands MINI and Morgan. The concept, which Abt plans to use for a few years, finds its initial application on F12 posters, on the website and in an invitation to the opening of a second branch in Muttenz.
Responsible at Abt: Thomas Keller and Ralph Burget (management). Responsible at OSW: Michael Oswald (Art Direction), René Fisch (Text), Nadine Siegfried (Consulting).

www.abtautomobile.ch
www.osw.ch

Emotions, as every consumer knows and every marketer should know, are transmitted at lightning speed, in the blink of an eye, so to speak. A feeling arises thousands of times faster than a rational thought solidifies. But in a time when bean counters and controllers have the upper hand in many places, feelings are also a pretty crazy thing. Uncontrollable, difficult to budget and not always easy to nail down in terms of proof of success. However, upon entering the large hall in the KKL at the Swiss Marketing Day, the first feeling that overwhelmed the thousands of marketers in attendance was purely physical: That famous "Wow!" that takes over the pit of the stomach and the brain in equal measure, triggered by a perfectly set up and illuminated scenery. On that day, one could confidently speak of the KKL as Lucerne's communication cathedral. The finest technology was used to present the topic "The main thing is emotion? The perceived marketing". And set to music with flair: Guest singer Martin O., who can pile his voice on top of each other like a cream slice, was a first-class performer.
From the experience economy to "no bullshit"
The three keynote speakers approached the topic of "emotions" in very different ways. The US bestselling author James H. Gilmore presented his concept of an "experience economy". A system that needs to be understood and managed today, one that has long since replaced the earlier stages of the agricultural, production and service industries. Consumer psychologist Simonetta Carbonaro shed light on the current transformation phase of consumer frenzy and permanent sensory overload in a world where consumers want to know more about the values and attitudes of companies. Peppered with witty remarks, the professora also talked about her university in Sweden, where young academics apparently meet on Sundays to swap clothes at "swap parties". With vodka. Even in the far north, the emotion has to come from somewhere. David Bosshart was a lot more sober. The head of the Gottlieb Duttweiler Institute (GDI) think tank spoke of the healing effect of the crisis, which could shake up a plastic society. More composure, a return to solid Swiss values and a "no bullshit" attitude were called for. The company representatives who appeared in between in the "best practice" cases were particularly adept at using rhetoric to get their own backs up.
The attack came from behind on the left
Philippe Gaydoul appeared as the surprise guest of the day. The ex-Denner boss and current hunter and gatherer of consumer goods companies appeared like the perfect realization of David Bosshart's demands. Calm, sober, far-sighted, the personified "no bullshit" attitude personified. Presenter Susanne Wille was unable to draw him out of his shell with the question of whether he was a grasshopper due to his takeovers of Navyboot, Fogal and Jet Set. Gaydoul, dry as hair gel in the Scirocco wind: "Yes, a good grasshopper". Will and wit were never far away when it came to teasing a speaker after his performance. As soon as the last words of a speaker faded away, Wille entered the stage from the back left, emerging from the neon tube reminiscent of a futuristic subway shaft. The "10vor10" anchor lady cannot be accused of what often characterizes other TV celebrities at such events, namely that they either act complacently or don't get involved in the event at all. She took the speakers to task with quite a bit of impudence. And also brought up things that the professionals in the room had probably already asked themselves. Which meant that Wille at least managed to do something in line with the motto of the day: to touch the speakers and the audience emotionally.

Swiss Marketing President Uwe Tännler during a TV interview.

Raab has filed a claim for damages in the amount of CHF 104 million with the St. Gallen Mediation Office. This was reported by the program "Schweiz aktuell". Hans Raab feels he has been treated unfairly in connection with his Melander fish farm. His lawyer Hansjürgen Tuengerthal said that the canton of St. Gallen had wrongly banned the method he used to kill fish there.
The Tamedia publishing house is also being sued. This is due to the reporting in 20 Minuten, according to Tagesschau.sf.tv. The animal welfare organization Fairfish is also being sued. This organization had publicized the controversial killing method at the Melander farm. According to Hans Raab's lawyer, the claim sum of 104 million francs is made up of the investments made amounting to around 40 million francs and the lost profits over the next 20 years.

Declining membership among the flock, outdated methods of acquiring new customers, resistance to advice on social change - the cadres of our leading religions have been accused of all sorts of things. And now this: at this year's Marketing Trophy, a monastery of all things won twice. Not only did the people of God come out on top in the non-profit organization category, they also won the audience award with their rather earthly online campaign for the redevelopment of Klosterplatz. With a clean web presence, the interested public is invited to buy a stone for the square in German, English, French and Italian (Spanish in preparation). The campaign, which is accompanied by attractive incentives, has obviously aroused the emotions of the jury and the public. And it's not too late to get involved yourself. At the time of going to press, the website www.klosterplatz.com reported: "10,631 of 18,100 units are still for sale."
The product that helped Rugenbräu win an Oscar from Swiss marketers was also pretty "down to earth": the Swiss Highland Single Malt Whisky and the campaign for it put the Interlaken-based company in the crown in the "Medium-sized companies" category. The other winners, who were honored by the ten-member expert jury headed by Marco Bernasconi, Managing Director of Wemf AG für Werbemedienforschung: Zurich-based hearing aid manufacturer Phonak in the large company category, for its "Hear the World" foundation campaign. Here in particular, the field of participants was extremely prominent, with the hearing specialists coming out on top against Kuoni, Six Multisolutions AG, Volvo and Service industriels de Genève. In the smallest company category, the "Small Companies" category, Natura Güggeli AG was awarded the prize for its overall concept.

Helmuth Fuchs, Pro Kloster Einsiedeln Foundation, category winner Non-
Profit organizations and winner of the audience award.

The content and authorship of the posters will probably remain a mystery for the time being. Beat Sulzer, Managing Director of Clear Channel Plakanda, which is active in outdoor advertising, did not want to reveal the names of the clients to Werbewoche. The plan is to reveal the secret in mid-April. However, the secret will not be revealed on posters, but at a press conference and in print. Sulzer let this much slip: The subjects have nothing to do with the current Swissness bill.

At present, only SRG channels are broadcast nationally via the digital DVB-T network. Interested providers have until 12 May to register with OFCOM whether they are interested in a license. The Federal Office not only wants to clarify the market players' demand for digital terrestrial transmission capacities, but also to collect data in order to assess the prospects of success of the new broadcasting systems at local, regional or national level. The results of the consultation should provide information on whether sufficient frequencies are available for all providers.