According to the latest Wemf survey, 20 Minuten reached 1.365 million readers between October 2008 and September 2009, 54,000 fewer than in the previous study, which covered April 2008 to March 2009. Blick am Abend increased its readership by 43,000 to 401,000. The free newspaper 20 Minutes in French-speaking Switzerland lost 3,000 readers to 523,000.
Among the paid newspapers, Blick remained clearly ahead with 613,000 readers. However, it lost 36,000 readers compared to the previous period. The Tages-Anzeiger was read by 481,000 people, 6,000 fewer than in the previous survey. The Mittelland-Zeitung was read by 403,000 people, 18,000 fewer. The Berner Zeitung (including Der Bund) also suffered a drop of 22,000 readers to 373,000. The Neue Zürcher Zeitung had a readership of 313,000, which represents an increase of 7,000. The survey shows a decline of 7,000 to 271,000 for the Neue Luzerner Zeitung. Leader Le Matin lost 11,000 readers in the French-speaking region and still had 235,000 readers. 24 Heures lost 1,000 and had 228,000 readers. The number of readers of Le Temps fell by 2,000 to 146,000, while La Liberté increased by 5,000 to 99,000.

(Illustration: Media Trend Journal)

Erosion at SonntagsBlick and SonntagsZeitung
The erosion of SonntagsBlick, the most-read Sunday paper, continued. Its reach fell by 23,000 to 868,000 readers. The SonntagsZeitung even lost 38,000 readers to 797,000, while the NZZ am Sonntag was able to increase its readership by 17,000 to 509,000. The Sonntag reached 371,000 readers, an increase of 1,000. Zentralschweiz am Sonntag will only be included in the next Wemf survey. The readership of Südostschweiz am Sonntag fell slightly by 1,000 to 106,000. In French-speaking Switzerland, Le Matin Dimanche fell by 8,000 to 512,000 readers.

(Illustration: Media Trend Journal)

More readers for Bilanz
Among the business newspapers and magazines, Primus Bilanz increased by 5,000 to 215,000 readers. Handelszeitung fell by 7,000 to 140,000 and Finanz und Wirtschaft by 5,000 to 135,000.
The consumer magazine Ktipp increased its readership by 27,000 to 1,029,000 and Schweizer Illustrierte by 15,000 to 932,000. Beobachter rose by 12,000 to 945,000. Schweizer Familie, on the other hand, lost 8,000 readers to 754,000.
Among the political weeklies, Weltwoche lost 14,000 readers to 334,000. On the other hand, Die Wochenzeitung (WoZ) increased its readership by 10,000 to 94,000.
The high-circulation member magazines of the major distributors once again lost reach. The Coop newspaper had 2,653,000 readers - a drop of 17,000. The Migros magazine even lost 32,000 readers to 2,312,000.
92.1 percent of the Swiss population aged 14 and over read at least one newspaper and 91.3 percent a magazine on a more or less regular basis. According to Wemf AG für Werbemedienforschung, these figures have remained surprisingly stable for more than ten years.

The 42-year-old Wermelinger has spent the last five years working as a regional correspondent for Eastern Switzerland. The native of Sargans started his SR DRS career in 1999 at Bündner-Journal. Together with Sara Hauschild, he will in future form the backbone of the editorial team in Chur, as SR DRS announced on Tuesday.
In July, two more new employees will join the team in Chur. 45-year-old Diana Jörg is moving from the DRS1 editorial team "Leben und Leute" to Regionaljournal Graubünden. Stefanie Hablützel is also part of the new Graubünden team. The 35-year-old from Chur currently works for the private broadcaster "Radio Grischa". Riccarda Simonett and Silvio Liechti will be leaving the editorial team. Simonett will in future be heard as a presenter on DRS1, while Liechti will take over the position of regional correspondent for Eastern Switzerland at Radio DRS.

The selected testimonials show the activities that paraplegics are capable of thanks to the help offered by the foundation. The campaign will be launched with a TV commercial. It tells the life story of the young riding instructor Sabrina L., who is still able to pursue her dream job despite her spinal cord injury. The commercial has been shown on Swiss television and in the advertising windows of foreign private broadcasters since March 10. Further commercials and accompanying print subjects are to follow this year.

> To the spot
> To the reminder

Responsible at SPS: Christian Hermle (Head of Marketing and Fundraising), Christian Hamböck (Project Manager Marketing). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Steph Huwiler and Andrea Reinhart (concept/AD), Susi Kammergruber (concept/text), Corinne Bucher (consultant). Kerstin Reulen (producer of Rosas'n'Co) and Christine Wiederkehr (director).

Numerous users responded to the call and created their own video contributions. The amateur contributions were then professionally embedded in a video clip. The result was a collaborative clip from social media users and the Swiss rapper Stress. This is now online. The project achieved a broad impact thanks to the viral effect and promotion within the Facebook community. The finished clip is also intended to encourage people to set an example against racism in the future and to use the blog leve-toi.ch as a platform for sharing experiences. The project was realized without an advertising budget.

Motifs were created for the following themes: "Small repairs", "Service quality", "Spring check", "Brake replacement" and "Maintenance at a fixed price". They will be used by the country representatives in Europe, Asia and North America and can be seen from April 2010 in the form of posters and advertisements, in mailings, on flyers and as POS decoration. The motifs were developed under the direction of Creative Director Gabriel Peisker.

Responsible at Daimler: Sarah König (Global Services & Parts Division). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid (AD), Kurt Stallaert (photos), Sybille Erdmann (consulting).

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With over 8,000 publications, Schulthess Juristische Medien operates the largest specialist catalog for legal publications in Switzerland. Schulthess.com features both a bookshop and information about the family business founded in 1791. The "Bookshop", "Publisher" and "Portal" areas are visually separated from each other by different color and image worlds. The portal was created in collaboration with BPM Consult.

Responsible at Schulthess: Marcel Häfner (project manager). Responsible for co-links: Patrizia Lehmann (project management), Lorenzo Mutti (CD).

Simon Ackermann is Creative Director and partner of Habegger in Switzerland. As a TV/film director, scenographer and producer, he has been responsible for over 500 national and international shows, events and TV productions. Today, as Creative Director, he is responsible for all scenographic projects.
After completing her training as a certified exhibition and event specialist, Ewa Ming obtained a federal certificate in marketing planning and then completed a postgraduate degree in cultural management. She manages Suisse Emex, owns the Ming Event Agency and lectures on various management courses. Ewa Ming will take over the business from Claudia Schuler.
Simon Ackermann and Ewa Ming will take up their duties after the Annual General Meeting on April 22, 2010.

Niklaus Ullrich has been the cultural representative of the canton of Basel-Landschaft since 1988. After studying in Munich and Basel, the 57-year-old previously worked as a director and festival director and as a freelancer for Schweizer Radio DRS in Studio Basel. Within SRG, Niklaus Ullrich has been President of SRG Region Basel since 1997. He has been a member of the SRG.D Regional Council since 2002, which elected him as a member of the SRG.D Board of Directors (now the SRG.D Regional Board) at the beginning of 2008.

Carlos Leal is standing at a bar with three friends. He enthusiastically praises the new premium beer he is holding in his hand. His friends take him for a ride by taking the glass from him to try it and, sip by sip, convince themselves of the new taste of the beer. In the end, all Carlos has left is the empty glass. The TV commercial has been showing in German- and Italian-speaking Switzerland since Monday, March 22. At almost the same time, a poster campaign matching the commercial will be launched in French-speaking Switzerland with Carlos Leal as the brand ambassador. The McCann Erickson agency is responsible for the campaign. It was produced by Lili Clemens WELOVEFILM Film- und TV-Produktion, Munich.

> To the spot

Amanpour will also appear in other news formats and documentaries on international topics. The 52-year-old Brit became internationally renowned for her reporting on the Gulf War. In almost three decades at CNN, she interviewed numerous high-ranking politicians from all over the world and reported from trouble spots such as Iraq, Afghanistan, Pakistan, Somalia, Rwanda and the Balkans. Most recently, she was chief international correspondent.

In a converted crash test center, an iron ibex stands on one side and an oversized barrel of Calanda on the other. Between them comes that which is annoying. The ibex is accelerated and the annoying object is pulverized. To see is the ram on a WebsiteThere, users vote every day to decide what gets on their nerves the most. Whatever gets more votes will be crushed by the battering ram at 5 p.m.. In addition to the crash, a webcam also shows the set-up and clean-up work, as well as everything else that happens around the ram. Each crash is captured by several high-speed cameras and then posted as a movie in the gallery. Last Friday, the fitness craze was disposed of. On Monday, Mike Shiva is up for election against the financial crisis.

Responsible at Regionenmarke Graubünden: Gaudenz Thoma (CEO), Gieri Spescha (Head of PR/Brand Management), Mike Frei (PR/Brand Management). Responsible at Heineken Switzerland (Calanda): Patrik Widmann (Group Brand Manager). Responsible at Jung von Matt/Limmat: Livio Dainese, Fernando Perez, Michael Rottmann (CD), Daniel Serrano (AD), Ricco Pachera, Christina Baeriswyl (graphics), Claudia Camenisch, Felix Zürcher (consulting), Remo Brunner (public relations), Notarmon Buchli (programming), Ilonka Galliard, Erasmo Palomba (artbuying).

This is what happened in the case of Ingo Mocek, whose conversations with the celebrities listed above were printed in the German magazine Neon between 2004 and 2010. Mocek was exposed because of an interview with Beyoncé Knowles. The interview was not entirely fictitious - Mocek used some information from three earlier conversations with the superstar for his publication. However, most of it was obviously the author's imagination.
Before the fraud was discovered by the musician's management, the fake interview made it as far as Switzerland. The interview was published in the print edition of the Tages-Anzeiger on January 12 of this year and also distributed via the news network. This is not the first time Tamedia has had experience with fraudsters. The Bernese interview faker Tom Kummer had been reporting from Hollywood for the Tages-Anzeiger magazines for years and faked interviews with Demi Moore, Sharon Stone and Brad Pitt, among others.

Other media also victims of "borderline" journalism
It seems that no medium is safe from "borderline" journalism, as this form of reporting is known. Sonntags-Blick, NZZ am Sonntag and Blick have all fallen victim to falsifiers. In September 2003, Sonntags-Blick had to admit that the essay "Everything is different, nothing has changed" was not written by the successful US author David Margolick, but by a freelance employee of the newspaper in New York by the name of Lorenz Wolffers.
The Bern journalist Wolffers had also foisted a fake on the NZZ am Sonntag. The interview with the American author Scott Turow was pure fabrication. In the same year, Blick also fell prey to a forger: a German journalist named Robert Macher had cobbled together an interview with Mick Jagger from various texts and enriched it with juicy details. So, keep your eyes and ears open.