Borer again threatens Blick with legal action

Eight years after the press scandal surrounding Thomas Borer, the former ambassador is once again threatening to sue Blick. The reason for this is the report published a week ago in the tabloid "Police operation at the Borers".

Blick wrote in the ArticleBorer had called the police to his villa and quoted an anonymous informant who claimed that Borer's wife Shawne had "flipped out". The newspaper also mentioned an old story: Borer's wife had already called the police eight years ago in Berlin. Because he did not have a license for his service weapon, proceedings were opened against Borer at the time. Borer feels his personal rights have been violated by the article. "I will enforce them legally if necessary," Borer told the Sonntagszeitung. According to former head of the press council Peter Studer, Borer certainly has a chance of winning against Ringier once again. Rehashing long-discontinued petty offenses such as the matter with the service weapon could be seen by a judge as a violation of personal rights. "Especially if such trivial matters are coupled with rumors about marital quarrels and spread," Studer told the Sonntagszeitung.
Blick reacted calmly. Ringier spokesman Stefan Hackh told the Sonntag newspaper that Borer's personal rights were not affected by the article. The new Blick editor-in-chief Ralph Grosse-Bleywho is responsible for the article, was already one of the driving forces behind the scandal story in 2002 as head of copywriting at Sonntagsblick and later had to resign as a result.

Star photographer Duran back at Corbis Outline

Tony Duran is known for his celebrity portraits. He is now working for Corbis Outline again.

Duran has already had Jennifer Lopez, Beyoncé, Sandra Bullock, Scarlett Johansso, Jamie Foxx and many other celebrities in front of his lens. His photos have graced the covers of magazines such as GQ, Marie Claire, Glamour, People and American Photo, as well as numerous CD covers, advertising campaigns and articles.
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Duran will continue to be represented by his agency Artmix Photography. He is now working with Corbis again. Corbis Outline offers highly stylized or candid, intimate images of people shaping contemporary culture and entertainment.

Green Can Award: Herisau impresses with littering campaigns

This year's Green Can Award was presented to three winners. Herisau won the award for its litter prevention campaigns and a win-win market.

Together with the three new winners, Herisau AR, Fehraltorf ZH and the Entlebuch Region LU association of municipalities, 30 towns or municipalities in Switzerland already hold the Green Can Award. The award honors those who are particularly innovative and sustainable in the collection of various recyclable materials.
In the fight against littering, Herisau has been pursuing a clear strategy with campaigns since 2006. New litter garbage cans and Robidogs, posters on public transport and media work have been used in the town to combat careless littering. Herisau is one of the three winners of the Green Can Award for this activity and for a Winwin market where all items can be disposed of and purchased for recycling and reuse.

Numéro 10 wins the Havana Club budget

The agency in Bremgarten, Numéro 10, has won the Havana Club account.

The upcoming campaign will focus on the joie de vivre and authenticity of Cuban rum, the country and "el culto a la vida". It will be implemented virally and as a guerrilla campaign. It will be launched at the end of April.

Deep red figures, additions to the Board of Directors and sale of publishing interests

Publigroupe continues to operate at a loss. In addition, the top management body is set to be expanded with the election of two new board members: Andreas Schönenberger and Kjell Aamot.

In the previous financial year, the loss amounted to CHF 20.9 million. In the previous year, the loss amounted to 42.1 million francs. Turnover fell further by almost a quarter to 1.6 billion francs. In its press release on Friday, the advertising marketer attributes the drop in turnover in particular to the decline in the print advertising markets.
Publigroupe intends to forego the distribution of a dividend. In addition, two new board members are to be added to the top management body. Kjell Aamot and Andreas M. Schönenberger have been proposed for election. Kjell Aamot was President and CEO of the international media group Schibsted ASA from 1989 to 2009. Andreas M. Schönenberger was responsible for the Swiss market as Country Manager at Google for the last four years. Their competencies are in line with the Group's strategic priorities, according to the Publigroupe press release.
The Group's operating loss fell from CHF 40 million to CHF 4.5 million. This is the result of massive cost savings and the positive development of some business segments. A moderate improvement in results is expected for the current financial year, the press release continues. Costs are to be reduced by a further CHF 38 million. The company had already cut costs by CHF 55.1 million in 2009.
Almost all of Publigroupe's publishing holdings are now up for sale. Probably for strategic reasons, the publishing stake in Freie Presse Holding, which belongs to NZZ, is the only one not up for sale. Last year, the media marketer renewed the marketing contracts for the Neue Zürcher Zeitung, the St. Galler Tagblatt and the titles associated with the Neue Luzerner Zeitung. However, the investments in Edipresse, Südostschweiz Mediengruppe and Sociétà Neuchâteloise de Presse are also up for renewal. As Publigroupe CEO Hans-Peter Rohner said at the Publigroupe media conference on Friday, talks are currently underway and a negotiated solution is already foreseeable in some cases.
Publigroupe has already sold its stake in Basler Zeitung Medien this year. It was acquired in February by financier Tito Tettamanti and lawyer Martin Wagner.
Basler Zeitung is sold to private investors
The French-speaking Swiss media marketer has also sold off a fairly large number of other share packages from publishers in recent years. The intention is to get rid of the lead holdings in order to replace them with digital activities, as Rohner said at the conference. This is part of the Group's repositioning, which includes expanding its activities in the electronic media sector.

German award for Bernese photographer

The German Photographic Society DGPh honored the Bernese photographer Michael von Graffenried with the Dr. Erich Salomon Prize 2010.

The award is endowed with a Leica M camera with engraved name. The prize, which has been awarded since 1971 for "exemplary use of photography in journalism", commemorates Dr. Erich Salomon, the photographer of the Weimar Republic, to whom modern photojournalism owes a great deal of inspiration, the DGPh announced on Friday. The award ceremony will take place at the end of September during the Photokina trade fair.
Michael von Graffenried is one of the "most independent and committed European photographers", as the society announced on Friday. It praised his extraordinary range of subjects. These range from civil wars to nudist movements. Graffenried is also a pioneer in the publication of his work. His "Cocainelove" photos of a drug-addicted couple on billboards were received as a manifesto for the renewal of photojournalism

New editor-in-chief at Blick

Ralph Grosse-Bley becomes editor-in-chief of Blick. He has led the editorial team as interim editor-in-chief since July 2009.

Bley will take over as editor-in-chief of Blick with immediate effect. He has been interim editor-in-chief since July 2, 2009 and played a key role in the relaunch of Blick in October 2009. Under his leadership, Blick returned to the core of its brand with consistent tabloid content and a switch back to a large format, according to a Ringier press release. As editor-in-chief in the recently opened integrated newsroom of the Blick Group, Bley has the task of maintaining and further developing the specific character of the publication. He is entrusted with this task together with the editors-in-chief of Sonntagsblick, Blick am Abend and Blick.ch. He works together with his deputies Karsten Witzmann and Clemens Studer. Overall journalistic responsibility remains with the CEO of Ringier Switzerland and Germany, Marc Walder.
Ralph Grosse-Bley worked as a news editor for the Rhein-Zeitung from 1988. Among other things, he reported from Kuwait during the 1991 Gulf War. He then moved to Bild Zeitung, where he was managing editor for the cities of Dresden, Berlin, Leipzig and Madgeburg. After working as editor-in-chief at Radio 100.6 Berlin and as deputy head of Bild Zeitung in North Rhine-Westphalia, he worked as text director and deputy editor-in-chief of Sonntagsblick in 2001 and 2002. After the "Ringier-Borer affair", he had to leave the Ringier publishing house in 2002. His wife, the Berlin correspondent Alexandra Würzbach, had written in Sonntagsblick about an alleged love affair between the then Swiss ambassador Thomas Borer and a make-up artist. When Borer returned to Switzerland, the Ringier publishing house apologized for the reporting and paid compensation. Because the basis of trust was no longer there, as it was said at the time, Grosse-Bley then left Sonntags Blick.
In 2003, he moved back to Bild Zeitung, where he worked as Editorial Director Leipzig and from 2004 as Editorial Director New Federal States. From January to June 2009, he was deputy editor-in-chief of Blick and from July 2009 was interim editor-in-chief.

Innerrhoden government dissatisfied with reporting in Appenzeller Zeitung

Ruedi Eberle (SVP), president of the Innerrhod Grand Council, believes it is right for the Government Affairs Committee to make an example of the Appenzeller Zeitung by boycotting it and withholding information. The reason for this is the committee’s dissatisfaction with the newspaper’s reporting.

Eberle told SDA on Friday that the Appenzeller Zeitung had portrayed him as a backwoodsman. The editorial team had clearly gone too far with its reporting on tourism marketing, the trial in the case of the dismissed public prosecutor and the associated criticism of members of the Professional Ethics Committee.
Eberle believes that the decision taken by Carlo Schmid (CVP), the mayor of Innerrhoden and former member of the Council of States, was the right one. Schmid had canceled all Appenzeller Zeitung subscriptions to the Innerrhoden administration and the Standeskommission and shortly afterwards imposed an information ban on the paper with a circulation of 14,000 copies. According to Eberle, the editorial team will not be denied access to the council chamber. .
Innerrhoden government no longer provides information to the Appenzeller Zeitung

New Managing Director at Knobel Corporate Communications

Since mid-2009, the Knobel PR agency has been part of the Hotz Group. Now the company founder Peter P. Knobel handed over the management to Martin Fricker.

The new Managing Director Matin Fricker was most recently Head of the Financial Communications team at Farner PR. Prior to that, he held various communications positions at Credit Suisse Group and Bank Leu. Since 2006, he has also been media spokesman for the Swiss Structured Products Association SSPA. He began his professional career as a high school teacher after studying history, Latin and Greek at the University of Basel. Martin Fricker also completed the Executive MScom Program at the University of Lugano and is currently President of the MScom Alumni.
Since January 2010, the Knobel team has been a real part of the Hotz Group at its new domicile in Steinhausen. The Hotz Group consists of six specialized divisions: Corporate Publishing & Print, Corporate Identity, Online Communications, Motion & Sound, Brand Re-Engineering and now also Corporate Communications.
In the course of the integration into the Hotz Group, Knobel's corporate identity was also revised. It is now called Knobel Corporate Communications. This is accompanied by a stronger focus of services on the areas of Corporate Communications, Marketing Communications and Financial Relations. The current team will remain unchanged. Peter P. Knobel will continue to be available to the agency and its clients as Strategic Advisor.

Ruf Lanz makes fruit and vegetable pills for Hiltl

Ruf Lanz came up with a striking analogy to promote Hiltl's offerings.

Under the motto "Vitamins for gourmets", carrots, Zuchetti, cucumbers, eggplants, mangoes, avocados and many other Hiltl delicacies have been put together to make vitamin pills.
The subjects appear throughout the year as advertisements, posters, POS posters and postcards.
Responsible at Hiltl: Rolf Hiltl (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Lorenz Clorman (Art Direction), Torsten Maas (Text), Kristina Burch (Consulting). Photography: Felix Streuli.
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Swiss press: Advertising revenues fall again in February

The press continued to suffer from declining revenue in the advertising market in February as well. Compared to the previous month, print media earned 1.5 percent less from advertising—a total of 117.7 million francs.

The trade press suffered the sharpest decline. Sales fell by 8.5 percent to CHF 4.2 million. This was reported by the Wemf for Advertising Media Research on Friday. The general press did not fare well either. At 12.2 million francs, the general press suffered a decline of 7.1 percent. Sales in the daily press fell by 2.6 percent to CHF 68.6 million.
Among the print categories, however, a few took in more than in the previous year. These include the financial and business press. Their sales rose by 11 percent to CHF 3.2 million. While the special press increased by 5.2 percent to 14.8 million francs, the regional weekly press achieved sales of 4 million francs and was thus able to generate 7.4 percent more revenue from advertisements. Sales of the Sunday press remained unchanged at CHF 10.7 million.
A decline in sales was recorded for job advertisements: Down 15.2 percent to 14.4 million francs. The same applies to real estate ads: Down 16.5 percent to CHF 4.4 million. By contrast, commercial and other advertisements increased by 0.8 percent to CHF 91.8 million. Sales of brochure inserts increased by 14.1 percent to CHF 7.1 million.
Advertising revenues for newspapers and magazines had already fallen by six percent in 2008. Last year, the Swiss press earned a good fifth less from advertising overall.

Dialog Marketing Award 2010: Online voting for the audience award

Who will make it straight to the top of the dialogue marketing world? Who has the audience's favor? Online voting for the Audience Choice Award opens on Monday. .

This year, for the first time, the winner of the Audience Award will be determined in two phases. At the exhibition of the Swiss Dialogue Marketing Award, visitors had the opportunity to vote for their favorites. The six most frequently nominated entries will go through to the next round.
The winner will be chosen from the deserving candidates by online voting. Voting will run from Monday, March 22 to Friday, March 26, 2010 on www.dm-preis.ch. Voting is open to everyone. And it's worth taking part. With a bit of luck, you could win two tickets for the Gala Award Night on Friday, May 28, 2010, at the Kongresshaus Zurich.
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